Afa Brand
afadtc/afa-dtc-skills
DTC 品牌定位与识别——定位画布、品牌声音、品牌故事、视觉识别。触发词: 品牌定位, brand positioning, 品牌声音, 品牌故事, 视觉识别, 品牌规范, 品牌升级, brand voice, brand story, visual identity, rebrand。复杂问题先经 afa。
Import brand guidelines — voice and tone rules, messaging, banned words and restrictions, channel styles, visual identity — and structure them into enforceable markdown files in the brand's…
Install Import Guidelines
$ npx skills add indranilbanerjee/digital-marketing-pro --skill import-guidelines -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro import-guidelines --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/import-guidelines .claude/skills/import-guidelines && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "import-guidelines" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/import-guidelines into .claude/skills/import-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "import-guidelines", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/import-guidelinesType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill import-guidelines -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro import-guidelines --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/import-guidelines .agents/skills/import-guidelines && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "import-guidelines" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/import-guidelines into .agents/skills/import-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "import-guidelines", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill import-guidelines -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro import-guidelines --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/import-guidelines .cursor/skills/import-guidelines && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "import-guidelines" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/import-guidelines into .cursor/skills/import-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "import-guidelines", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/indranilbanerjee/digital-marketing-pro.git --path skills/import-guidelines--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill import-guidelines -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro import-guidelines --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/import-guidelines .gemini/skills/import-guidelines && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "import-guidelines" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/import-guidelines into .gemini/skills/import-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "import-guidelines", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install indranilbanerjee/digital-marketing-pro import-guidelinesInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add indranilbanerjee/digital-marketing-pro --skill import-guidelines -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/import-guidelines .github/skills/import-guidelines && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "import-guidelines" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/import-guidelines into .github/skills/import-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "import-guidelines", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add indranilbanerjee/digital-marketing-pro --skill import-guidelines -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install indranilbanerjee/digital-marketing-pro import-guidelines --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/indranilbanerjee/digital-marketing-pro.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/import-guidelines .opencode/skills/import-guidelines && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "import-guidelines" agent skill from https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/import-guidelines into .opencode/skills/import-guidelines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "import-guidelines", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
import-guidelines- GitHub stars
- 859
- Used in
- 1 other repo
- Token cost
- ~1.8k tokens
- SKILL.md length
- 636 words
- Files
- 1
- Skills in repo
- 162
- Repo updated
- First seen
- Licence
- MIT
At a glance
Import brand guidelines — voice and tone rules, messaging, banned words and restrictions, channel styles, visual identity — and structure them into enforceable markdown files in the brand's…
- Works in 7 steps: Load brand context: Read… → Classify the content — Determine which… → Structure the content — Convert… → …
- /digital-marketing-pro:import-guidelines
- SKILL.md covers Purpose, Input Required, Process and Output, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Import Guidelines is an agent skill from indranilbanerjee/digital-marketing-pro. Import brand guidelines — voice and tone rules, messaging, banned words and restrictions, channel styles, visual identity — and structure them into enforceable markdown files in the brand's guidelines layer, auto-classified by category, conflict-checked against the brand profile, and merged with existing rules rather than overwritten. Triggers on "/digital-marketing-pro:import-guidelines", "here's our brand voice guide", "add these banned words", "import our style guide", "save the rule that we never use jargon"…
Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Writing & Content, covering Brand strategy and identity, Brand voice and tone and Logo and visual identity. The repository describes itself as: An open-source AI marketing operating system for strategy, SEO, AEO/GEO, paid media, content, CRM, and analytics - grounded in brand context, human approval, and verifiable… The licence is MIT.
When your agent uses it
- /digital-marketing-pro:import-guidelines
- Heres our brand voice guide
- Add these banned words
- Import our style guide
Example prompts
- “/digital-marketing-pro:import-guidelines”
- “s our brand voice guide”
- “add these banned words”
- “/import-guidelines”
Workflow steps
7 steps, taken from the first numbered list in SKILL.md.
- Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load…
- Classify the content — Determine which guideline category (or categories) the input belongs to
- Structure the content — Convert unstructured input into organized markdown
- Check for conflicts — Compare new guidelines against existing profile settings
- Merge with existing guidelines — If the category already has content
- Save and confirm — Write the structured guideline file
- Ask about additional categories — If the user's input might span multiple categories
What it can do on your machine
Read from SKILL.md and the folder at commit 3343924. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Import Guidelines loads about 1.8k tokens when it runs. Until then it costs about 172 tokens; SKILL.md has 636 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from indranilbanerjee/digital-marketing-pro at commit 3343924, republished under its MIT licence (© indranilbanerjee). 636 words, ~1,787 tokens.
Download SKILL.mdSave it as
.claude/skills/import-guidelines/SKILL.md (or your agent's skills folder).- name
- import-guidelines
- description
- Import brand guidelines — voice and tone rules, messaging, banned words and restrictions, channel styles, visual identity — and structure them into enforceable markdown files in the brand's guidelines layer, auto-classified by category, conflict-checked against the brand profile, and merged with existing rules rather than overwritten. Triggers on "/digital-marketing-pro:import-guidelines", "here's our brand voice guide", "add these banned words", "import our style guide", "save the rule that we never use jargon". Reads the active brand profile and existing guidelines manifest; saved guidelines are then applied automatically across all content-producing commands.
- argument-hint
- [file-path or URL]
/digital-marketing-pro:import-guidelines
Purpose
Import and structure brand guidelines into the persistent brand knowledge layer. Converts unstructured guideline documents, style guides, restriction lists, and messaging playbooks into structured, enforceable markdown files that are automatically applied across all modules and commands.
Input Required
The user provides one or more of:
- Pasted guideline content: Text from an existing brand guide, style guide, or restriction list
- Verbal description: Spoken/typed rules ("we never use exclamation marks", "always lead with data")
- Category to update: Which guideline category to add to (voice-and-tone, messaging, restrictions, channel-styles, visual-identity, or custom)
- Source document reference: Description of where these guidelines come from
If the user doesn't specify a category, analyze the content and route it to the correct category automatically.
Process
Load brand context: Read
~/.claude-marketing/brands/_active-brand.jsonfor the active slug, then load~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for existing guidelines at~/.claude-marketing/brands/{slug}/guidelines/_manifest.json— if present, load existing guidelines to merge with (not overwrite). If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.Classify the content — Determine which guideline category (or categories) the input belongs to:
- Voice rules, writing style, tone →
voice-and-tone.md - Key messages, taglines, positioning, value props →
messaging.md - Banned words, restricted claims, disclaimers, prohibited topics →
restrictions.md - Per-channel format/tone rules →
channel-styles.md - Colors, fonts, logo rules, imagery style →
visual-identity.md - Anything else →
custom/{descriptive-name}.md
- Voice rules, writing style, tone →
Structure the content — Convert unstructured input into organized markdown:
- Extract individual rules as bullet points
- Group by sub-topic with clear headings
- Add before/after examples where the input provides them
- Preserve the user's intent — don't add rules they didn't specify
- Use the framework structure from
skills/context-engine/guidelines-framework.md
Check for conflicts — Compare new guidelines against existing profile settings:
- If guidelines say "casual tone" but profile has formality=8, flag the conflict
- If restrictions ban words that appear in existing brand messaging, flag it
- Present conflicts to the user and ask which takes precedence
- Note: channel-styles intentionally override base voice for specific channels (not a conflict)
Merge with existing guidelines — If the category already has content:
- Show the user what already exists
- Ask: merge (add new rules to existing), replace (overwrite), or cancel
- When merging, deduplicate rules and maintain organization
Save and confirm — Write the structured guideline file:
- Save using
guidelines-manager.py --brand {slug} --action save --category {category} - Or write directly to
~/.claude-marketing/brands/{slug}/guidelines/{file} - Manifest is rebuilt automatically on save
- Confirm: show the category, rule count, and a preview of what was saved
- Save using
Ask about additional categories — If the user's input might span multiple categories:
- "I also noticed messaging content — would you like me to save that to messaging.md?"
- "Some of these rules are channel-specific — should I also create channel-styles.md?"
Show full SKILL.md (193 more words)Show less
Output
- Confirmation of what was saved, with rule counts
- Preview of the structured guideline file
- Any conflicts flagged between guidelines and existing brand profile
- Suggestion to import additional categories if relevant content was detected
- Reminder: "These guidelines will be automatically applied when creating content. Use
/digital-marketing-pro:import-guidelinesagain to add more."
Guideline Categories Reference
| Category | File | What Goes Here |
|---|---|---|
| Voice & Tone | voice-and-tone.md | Writing style, tone rules, dos/don'ts, readability, pronoun preferences |
| Messaging | messaging.md | Positioning, value props, key messages, taglines, elevator pitches, proof points |
| Restrictions | restrictions.md | Banned words, restricted claims, mandatory disclaimers, prohibited topics |
| Channel Styles | channel-styles.md | Per-channel tone, format, hashtag/emoji policies, content types |
| Visual Identity | visual-identity.md | Colors, fonts, logo rules, photography style (text descriptions) |
| Custom | custom/{name}.md | Accessibility rules, legal review triggers, seasonal rules, partner guidelines |
Examples
User: "Here's our brand voice guide: We're friendly but professional. Never use jargon. Always explain technical concepts simply. Use 'you' not 'customers'. Sentences should be under 20 words."
Result: Saves to voice-and-tone.md:
# Brand Voice & Tone Guide
## Core Voice
- Friendly but professional
- Always explain technical concepts in plain language
- Use "you" and "your" — never "customers" or "users"
## Writing Style
- Sentences: maximum 20 words
- No jargon — if a simpler word exists, use it
## Dos and Don'ts
- DO: Use plain language and direct address
- DON'T: Use industry jargon or technical terminology without explanationUser: "We can never use the words 'cheap', 'guarantee', 'best', or 'revolutionary'. Health claims need a disclaimer."
Result: Saves to restrictions.md:
# Brand Restrictions & Guardrails
## Banned Words and Phrases
- "cheap" → use "affordable" or "cost-effective"
- "guarantee" → use "committed to" or "designed to"
- "best" → use specific proof points instead
- "revolutionary" → use "innovative" or describe the specific innovation
## Mandatory Disclaimers
- Health/wellness claims: Include "This is not medical advice. Consult your healthcare provider."Reference Files
skills/context-engine/guidelines-framework.md— Full framework for structuring and applying guidelinesscripts/guidelines-manager.py— CLI for guideline CRUD operations
© indranilbanerjee, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/import-guidelines of indranilbanerjee/digital-marketing-pro.
Open the folder on GitHubat commit 3343924
Used in 1 other repository
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in indranilbanerjee/digital-marketing-pro, which our catalogue first saw on October 7, 2026.
Compare with similar skills
Import Guidelines next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Import Guidelines this skillindranilbanerjee/digital-marketing-pro | 859 | 1 repos | ~1.8k | Automated safety check: Pass | MIT | |
| Afa Brandafadtc/afa-dtc-skills | 168 | — | ~4.3k | Automated safety check: Pass | Custom licence | |
| Brand Guidelinesalirezarezvani/claude-skills | 28k | 1 repos | ~1.3k | Automated safety check: Pass | MIT | |
| Brand Guidelinesborghei/Claude-Skills | 886 | — | ~5.4k | Automated safety check: Pass | MIT | |
| Ads DnaAgriciDaniel/claude-ads | 9.8k | — | ~279 | Automated safety check: Pass | MIT | |
| BrandOhh-889/skyroc | 795 | 13 repos | ~733 | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Import Guidelines
What does Import Guidelines do?
Import brand guidelines — voice and tone rules, messaging, banned words and restrictions, channel styles, visual identity — and structure them into enforceable markdown files in the brand's…. Import Guidelines is an agent skill from indranilbanerjee/digital-marketing-pro. Import brand guidelines — voice and tone rules, messaging, banned words and restrictions, channel styles, visual identity — and structure them into enforceable markdown files in the brand's guidelines layer, auto-classified by category, conflict-checked against the brand profile, and merged with existing rules rather than overwritten.
When should I use Import Guidelines?
Import Guidelines fits situations like: /digital-marketing-pro:import-guidelines; heres our brand voice guide; add these banned words; import our style guide.
How do I install Import Guidelines in Claude Code?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill import-guidelines -a claude-code`. Or copy the skill folder (skills/import-guidelines in indranilbanerjee/digital-marketing-pro) into .claude/skills/import-guidelines in your project. Claude Code loads it when a task matches its description.
How do I install Import Guidelines in Codex?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill import-guidelines -a codex`. Or copy the skill folder (skills/import-guidelines in indranilbanerjee/digital-marketing-pro) into .agents/skills/import-guidelines in your project. Codex loads it when a task matches its description.
Can I use Import Guidelines in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add indranilbanerjee/digital-marketing-pro --skill import-guidelines -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/import-guidelines, .gemini/skills/import-guidelines, .github/skills/import-guidelines and .opencode/skills/import-guidelines in your project.
What does Import Guidelines need to run?
SKILL.md names no scripts, command-line tools or credentials: Import Guidelines is instructions for the agent only.
Does Import Guidelines access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Import Guidelines safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Import Guidelines use?
Import Guidelines is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Import Guidelines use?
About 1.8k tokens (SKILL.md is roughly 7.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Import Guidelines?
Skills that share tags, products or a category with Import Guidelines: Afa Brand (afadtc/afa-dtc-skills, 168 stars), Brand Guidelines (alirezarezvani/claude-skills, 28k stars), Brand Guidelines (borghei/Claude-Skills, 886 stars) and Ads Dna (AgriciDaniel/claude-ads, 9.8k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Import Guidelines?
indranilbanerjee (a GitHub user) maintains it in indranilbanerjee/digital-marketing-pro, which has 859 GitHub stars. The repository holds 162 skills in this directory. The repository was last updated on October 4, 2026.
Source: indranilbanerjee/digital-marketing-pro on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.