Organic Growth Path Advisor
deanpeters/Product-Manager-Skills
Diagnoses where a growth constraint lives and recommends one organic growth path from the McKinsey Growth Pyramid to test first.
Define a real ICP and the developer personas in the sale. An agent skill from AIDevGTM/gtm-cofounder.
Install Who Is This For
$ npx skills add AIDevGTM/gtm-cofounder --skill who-is-this-for -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install AIDevGTM/gtm-cofounder who-is-this-for --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/02-who-is-this-for .claude/skills/who-is-this-for && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "who-is-this-for" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/02-who-is-this-for into .claude/skills/who-is-this-for/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "who-is-this-for", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/02-who-is-this-forType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add AIDevGTM/gtm-cofounder --skill who-is-this-for -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install AIDevGTM/gtm-cofounder who-is-this-for --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/02-who-is-this-for .agents/skills/who-is-this-for && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "who-is-this-for" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/02-who-is-this-for into .agents/skills/who-is-this-for/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "who-is-this-for", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AIDevGTM/gtm-cofounder --skill who-is-this-for -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install AIDevGTM/gtm-cofounder who-is-this-for --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/02-who-is-this-for .cursor/skills/who-is-this-for && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "who-is-this-for" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/02-who-is-this-for into .cursor/skills/who-is-this-for/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "who-is-this-for", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/AIDevGTM/gtm-cofounder.git --path skills/02-who-is-this-for--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add AIDevGTM/gtm-cofounder --skill who-is-this-for -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install AIDevGTM/gtm-cofounder who-is-this-for --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/02-who-is-this-for .gemini/skills/who-is-this-for && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "who-is-this-for" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/02-who-is-this-for into .gemini/skills/who-is-this-for/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "who-is-this-for", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install AIDevGTM/gtm-cofounder who-is-this-forInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add AIDevGTM/gtm-cofounder --skill who-is-this-for -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/02-who-is-this-for .github/skills/who-is-this-for && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "who-is-this-for" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/02-who-is-this-for into .github/skills/who-is-this-for/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "who-is-this-for", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AIDevGTM/gtm-cofounder --skill who-is-this-for -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install AIDevGTM/gtm-cofounder who-is-this-for --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/02-who-is-this-for .opencode/skills/who-is-this-for && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "who-is-this-for" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/02-who-is-this-for into .opencode/skills/who-is-this-for/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "who-is-this-for", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
who-is-this-for- GitHub stars
- 310
- Token cost
- ~1.2k tokens
- SKILL.md length
- 639 words
- Files
- 1
- Skills in repo
- 19
- Repo updated
- First seen
- Licence
- MIT
At a glance
Define a real ICP and the developer personas in the sale. An agent skill from AIDevGTM/gtm-cofounder.
- Works in 5 steps: Company shape: stage, size, team… → Technical context: stack / recent change… → The trigger: what just happened that… → …
- The user says the product is for developers
- SKILL.md covers The core idea, Framework 1: The personas in…, Framework 2: Jobs to be done,… and Decision tree: single-player…, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Who Is This For is an agent skill from AIDevGTM/gtm-cofounder. Define a real ICP and the developer personas in the sale. Use when the user says the product is "for developers," can't name who would say no, or is marketing to whoever holds the budget instead of who actually adopts.
Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Product & Project Management. The repository describes itself as: 1 Product of The Day @ Product Hunt. The GTM co-founder you don't have. Open-source GTM Agent Skills for developer tools and AI products, for founders, GTM hires, and founding… The licence is MIT.
When your agent uses it
- The user says the product is for developers
- Cant name who would say no
- Is marketing to whoever holds the budget instead of who actually adopts
Example prompts
- “for developers,”
- “/who-is-this-for”
Workflow steps
5 steps, taken from the first numbered list in SKILL.md.
- Company shape: stage, size, team structure (e.g. "50-500-engineer companies with a platform team")
- Technical context: stack / recent change (e.g. "just adopted Kubernetes")
- The trigger: what just happened that makes this urgent now
- The pain, in their words: the exact phrase they'd use (get this from talk-to-users)
- Who says no: the segment you are deliberately not for
What it can do on your machine
Read from SKILL.md and the folder at commit 7e89e8a. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
linkedin.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Who Is This For loads about 1.2k tokens when it runs. Until then it costs about 59 tokens; SKILL.md has 639 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from AIDevGTM/gtm-cofounder at commit 7e89e8a, republished under its MIT licence (© AIDevGTM). 639 words, ~1,191 tokens.
Download SKILL.mdSave it as
.claude/skills/who-is-this-for/SKILL.md (or your agent's skills folder).- name
- who-is-this-for
- description
- Define a real ICP and the developer personas in the sale. Use when the user says the product is "for developers," can't name who would say no, or is marketing to whoever holds the budget instead of who actually adopts.
Who is this for?
"Developers" is not a market. It's a medium. If your ICP doesn't exclude anyone, it isn't one.
Use this when: you describe your user as "developers" or "engineering teams," you can't name a person who is clearly not a fit, or you're aiming your messaging at the VP of Engineering because they have the budget.
The core idea
A usable ICP is specific enough that some people are obviously out. "Every developer" gives you nothing to say, because a message that speaks to everyone speaks to no one. Sharpen until exclusion is possible.
And in almost every AI/dev-tool sale there is more than one person: the developer who adopts is rarely the person who pays. Market to the adopter; sell to the buyer. Confuse the two and you get great meetings and no decisions.
Framework 1: The personas in the sale (Frankl)
Map who plays each role. You need all of them for a complex sale; skip one and the deal stalls.
| Persona | Cares about | Role in the sale |
|---|---|---|
| Alpha Dev | "What's possible?" Lives in the future. No budget. | Finds you, experiments, advocates internally, creates social proof |
| Empowered CTO | Kairos, weeks off a release cycle, competitive edge. Has budget. | Approves spend and strategic fit |
| VP Engineering | Team velocity, DX, quality at scale. Fears downtime/security | Evaluates feasibility, tests in staging |
| SRE / Platform Eng | Reliability, less toil. Reads your code before your copy. | Gatekeeps operational risk |
The Alpha Dev is not your long-term customer. They chase the next shiny thing. You need them anyway: they carry new tech to the people who pay.
Framework 2: Jobs to be done, not demographics (Czakon)
A job title is not actionable; a job is. Write it as:
When [situation], I want to [motivation], so I can [expected outcome].
Example: "When I inherit a service with no tests, I want to generate a safety net fast, so I can refactor without fear." That sentence tells you the trigger, the pain, and the win. A demographic never does.
Decision tree: single-player or complex sale?
Does the developer who adopts also control the budget?
├─ YES → single-player / PLG motion.
│ ICP centers on the adopter. Optimize time-to-value, self-serve, transparent pricing.
└─ NO → complex sale.
ICP centers on the adopter FOR ADOPTION, and the buyer FOR REVENUE.
You need a "what's in it for me" for every persona above.Sharpen it: the 5-attribute ICP
Fill every line with something a stranger couldn't guess:
- Company shape: stage, size, team structure (e.g. "50-500-engineer companies with a platform team")
- Technical context: stack / recent change (e.g. "just adopted Kubernetes")
- The trigger: what just happened that makes this urgent now
- The pain, in their words: the exact phrase they'd use (get this from
talk-to-users) - Who says no: the segment you are deliberately not for
Show full SKILL.md (223 more words)Show less
Mistakes that look reasonable
- TAM theater: "there are 30M developers." True and useless. Nobody sells to 30M anyone.
- Budget-chasing: writing everything for the CTO/VP because they pay. They don't visit your homepage; the developer does.
- Persona = job title: "backend engineers." That's a hat, not a human. Use the job.
- One persona, complex sale: nailing the Alpha Dev and forgetting the buyer → adoption with no revenue.
Example
❌ "For developers who want to ship faster." ✅ "For platform engineers at 50-500-eng companies who just standardized on Kubernetes and are drowning in hand-written YAML, the ones who'd say 'I spend a day a week on manifests I shouldn't have to touch.' Not for solo devs on Heroku."
Your next 30 minutes
- Write your ICP with all 5 attributes filled in, including who says no.
- List every persona in your sale and mark: who finds it, who evaluates it, who pays.
- Rewrite your one-line pitch as a Job To Be Done (
When… I want… so I can…). - If you couldn't fill attribute #4 in their real words → you owe yourself
talk-to-usersbefore anything else.
Built from real dev-tool GTM experience, with frameworks from Adam Frankl (The Developer-Facing Startup) and Jakub Czakon (markepear.dev). Stuck on whether the ICP is right, or seeing two personas pull in different directions? That's worth a human call. Reach out to me on LinkedIn.
© AIDevGTM, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/02-who-is-this-for of AIDevGTM/gtm-cofounder.
Open the folder on GitHubat commit 7e89e8a
Compare with similar skills
Who Is This For next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Who Is This For this skillAIDevGTM/gtm-cofounder | 310 | — | ~1.2k | Automated safety check: Pass | MIT | |
| Organic Growth Path Advisordeanpeters/Product-Manager-Skills | 7.2k | 2 repos | ~5.2k | Automated safety check: Pass | Custom licence | |
| SEO SxoAgriciDaniel/codex-seo | 799 | 2 repos | ~2.9k | Automated safety check: Pass | MIT | |
| Product Competitive AnalysisFokkyp/claude-skills | 226 | — | ~1.2k | Automated safety check: Pass | None | |
| Management ConsultantDogInfantry/claude-skill-management-consultant-B1 | 136 | — | ~14k | Automated safety check: Pass | Custom licence | |
| Competitor Gapsacogood/diffmode_free | 163 | — | ~2.9k | Automated safety check: Pass | Apache-2.0 |
Similar skills
SEO Sxo
AgriciDaniel/codex-seo
Search Experience Optimization: reads Google SERPs backwards to detect page-type mismatches, derives user stories from search intent signals, and scores pages from multiple persona perspectives.
Product Competitive Analysis
Fokkyp/claude-skills
Produces product-manager competitive analysis reports in Chinese, with a confirm-first scoping gate, three-phase evidence collection and single or multi-product modes.
Management Consultant
DogInfantry/claude-skill-management-consultant-B1
MBB-level management consultant with mastery over structured thinking, frameworks, guesstimation, industry analysis, and executive-grade deliverables.
Competitor Gaps
acogood/diffmode_free
Competitive gap analysis for a founder's product — a Diffmode growth-tactics think-tank research stage (prompt TT-DG-002).
Competitor Mapper
MaxKmet/idea-validation-agents
Maps the full competitive landscape — direct, indirect, substitute, and emerging competitors — with positioning gap analysis, review mining, and marketinsights-calibrated saturation scoring.
More from AIDevGTM/gtm-cofounder
All 19 skills in this repoFirst 50 Users
AIDevGTM/gtm-cofounder
Get the first 50 real users through channels the user's ICP already uses.
Founder Led Content
AIDevGTM/gtm-cofounder
Build authority by teaching the problem space, not announcing features.
Growth Loops
AIDevGTM/gtm-cofounder
Turn hand-made first-50 traction into self-reinforcing acquisition loops, so the next 5,000 users come from usage, not founder hours.
Know If Its Working
AIDevGTM/gtm-cofounder
Measure GTM with the metrics that matter (net developer retention, DREAM funnel) instead of vanity numbers.
Launch It
AIDevGTM/gtm-cofounder
Plan a developer launch (Show HN, Reddit, Product Hunt) that earns goodwill instead of a flaming.
Market To Devs Sell To Buyers
AIDevGTM/gtm-cofounder
Turn developer love into revenue by enabling champions and choosing a GTM model.
Related
Questions about Who Is This For
What does Who Is This For do?
Define a real ICP and the developer personas in the sale. An agent skill from AIDevGTM/gtm-cofounder. Who Is This For is an agent skill from AIDevGTM/gtm-cofounder. Define a real ICP and the developer personas in the sale.
When should I use Who Is This For?
Who Is This For fits situations like: the user says the product is for developers; cant name who would say no; is marketing to whoever holds the budget instead of who actually adopts.
How do I install Who Is This For in Claude Code?
Run `npx skills add AIDevGTM/gtm-cofounder --skill who-is-this-for -a claude-code`. Or copy the skill folder (skills/02-who-is-this-for in AIDevGTM/gtm-cofounder) into .claude/skills/who-is-this-for in your project. Claude Code loads it when a task matches its description.
How do I install Who Is This For in Codex?
Run `npx skills add AIDevGTM/gtm-cofounder --skill who-is-this-for -a codex`. Or copy the skill folder (skills/02-who-is-this-for in AIDevGTM/gtm-cofounder) into .agents/skills/who-is-this-for in your project. Codex loads it when a task matches its description.
Can I use Who Is This For in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add AIDevGTM/gtm-cofounder --skill who-is-this-for -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/who-is-this-for, .gemini/skills/who-is-this-for, .github/skills/who-is-this-for and .opencode/skills/who-is-this-for in your project.
What does Who Is This For need to run?
SKILL.md names no scripts, command-line tools or credentials: Who Is This For is instructions for the agent only.
Does Who Is This For access the network?
SKILL.md names 1 domain. As links in the text: linkedin.com. This is read from the text; nothing was executed.
Is Who Is This For safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Who Is This For use?
Who Is This For is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Who Is This For use?
About 1.2k tokens (SKILL.md is roughly 4.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Who Is This For?
Skills that share tags, products or a category with Who Is This For: Organic Growth Path Advisor (deanpeters/Product-Manager-Skills, 7.2k stars), SEO Sxo (AgriciDaniel/codex-seo, 799 stars), Product Competitive Analysis (Fokkyp/claude-skills, 226 stars) and Management Consultant (DogInfantry/claude-skill-management-consultant-B1, 136 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Who Is This For?
AIDevGTM (a GitHub user) maintains it in AIDevGTM/gtm-cofounder, which has 310 GitHub stars. The repository holds 19 skills in this directory. The repository was last updated on October 5, 2026.
Source: AIDevGTM/gtm-cofounder on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.