Organic Growth Path Advisor
deanpeters/Product-Manager-Skills
Diagnoses where a growth constraint lives and recommends one organic growth path from the McKinsey Growth Pyramid to test first.
Run developer customer discovery via a Technical Advisory Board (TAB).
Install Talk To Users
$ npx skills add AIDevGTM/gtm-cofounder --skill talk-to-users -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install AIDevGTM/gtm-cofounder talk-to-users --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/03-talk-to-users .claude/skills/talk-to-users && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "talk-to-users" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/03-talk-to-users into .claude/skills/talk-to-users/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "talk-to-users", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/03-talk-to-usersType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add AIDevGTM/gtm-cofounder --skill talk-to-users -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install AIDevGTM/gtm-cofounder talk-to-users --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/03-talk-to-users .agents/skills/talk-to-users && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "talk-to-users" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/03-talk-to-users into .agents/skills/talk-to-users/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "talk-to-users", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AIDevGTM/gtm-cofounder --skill talk-to-users -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install AIDevGTM/gtm-cofounder talk-to-users --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/03-talk-to-users .cursor/skills/talk-to-users && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "talk-to-users" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/03-talk-to-users into .cursor/skills/talk-to-users/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "talk-to-users", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/AIDevGTM/gtm-cofounder.git --path skills/03-talk-to-users--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add AIDevGTM/gtm-cofounder --skill talk-to-users -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install AIDevGTM/gtm-cofounder talk-to-users --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/03-talk-to-users .gemini/skills/talk-to-users && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "talk-to-users" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/03-talk-to-users into .gemini/skills/talk-to-users/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "talk-to-users", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install AIDevGTM/gtm-cofounder talk-to-usersInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add AIDevGTM/gtm-cofounder --skill talk-to-users -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/03-talk-to-users .github/skills/talk-to-users && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "talk-to-users" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/03-talk-to-users into .github/skills/talk-to-users/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "talk-to-users", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AIDevGTM/gtm-cofounder --skill talk-to-users -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install AIDevGTM/gtm-cofounder talk-to-users --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/03-talk-to-users .opencode/skills/talk-to-users && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "talk-to-users" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/03-talk-to-users into .opencode/skills/talk-to-users/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "talk-to-users", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
talk-to-users- GitHub stars
- 310
- Token cost
- ~1.1k tokens
- SKILL.md length
- 552 words
- Files
- 1
- Skills in repo
- 19
- Repo updated
- First seen
- Licence
- MIT
At a glance
Run developer customer discovery via a Technical Advisory Board (TAB).
- Works in 7 steps: Magic wand: "If you could wave a magic… → The stakes: "If we delivered that, how… → Why now: "What's different about the… → …
- The user has never interviewed a user who isnt a friend
- SKILL.md covers The core idea, Framework: the TAB system…, The 7 questions (never more… and Analyze: turn transcripts into…, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Talk To Users is an agent skill from AIDevGTM/gtm-cofounder. Run developer customer discovery via a Technical Advisory Board (TAB). Use when the user has never interviewed a user who isn't a friend, is inventing messaging from a conference room, or is guessing at the roadmap instead of hearing the pain firsthand.
Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Product & Project Management. The repository describes itself as: 1 Product of The Day @ Product Hunt. The GTM co-founder you don't have. Open-source GTM Agent Skills for developer tools and AI products, for founders, GTM hires, and founding… The licence is MIT.
When your agent uses it
- The user has never interviewed a user who isnt a friend
- Is inventing messaging from a conference room
- Is guessing at the roadmap instead of hearing the pain firsthand
Example prompts
- “/talk-to-users”
Workflow steps
7 steps, taken from the first numbered list in SKILL.md.
- Magic wand: "If you could wave a magic wand and change anything about how you do [task], what would it be?"
- The stakes: "If we delivered that, how would it change your day / your work?"
- Why now: "What's different about the world now that makes this more valuable than five years ago?"
- What caused this problem in your org?
- What have you tried, and why did it fall short?
- What happens if nothing changes for another year?
- Where do you go to stay current on this? (who/what they trust)
What it can do on your machine
Read from SKILL.md and the folder at commit 7e89e8a. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
linkedin.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Talk To Users loads about 1.1k tokens when it runs. Until then it costs about 67 tokens; SKILL.md has 552 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from AIDevGTM/gtm-cofounder at commit 7e89e8a, republished under its MIT licence (© AIDevGTM). 552 words, ~1,087 tokens.
Download SKILL.mdSave it as
.claude/skills/talk-to-users/SKILL.md (or your agent's skills folder).- name
- talk-to-users
- description
- Run developer customer discovery via a Technical Advisory Board (TAB). Use when the user has never interviewed a user who isn't a friend, is inventing messaging from a conference room, or is guessing at the roadmap instead of hearing the pain firsthand.
Talk to users (the TAB system)
The best marketing to developers comes from talking to developers. That's it. Everything else in this repo is downstream of this skill.
Use this when: you've never done a real user interview, your messaging is clever but unverified, or you keep debating the roadmap internally instead of asking the people who feel the pain.
The core idea
Stand up a Technical Advisory Board: 30-50 people who represent your users and buyers, not grey-haired advisors telling you how to build. You interview them, on repeat, and let their words become your positioning, roadmap, and homepage copy.
A TAB call is not a demo and not a sales call. It's an interview. You never mention the product.
Framework: the TAB system (Frankl)
Composition
- One+ representative of every persona that touches the product (see
who-is-this-for) - Both users (interact) and customers (pay), often different people
- Target 30-50 members
Cadence
- 30 minutes · one-on-one · monthly · for ~6 months
- Zoom, recorded with permission, never in person
- Same questions every time · never pitch
Recruitment (it's a numbers game)
- Personalize every message, never batch-and-blast
- Lead with their problem, not your startup
- Max 4 sentences
- ~10% reply → plan ~500 outreaches for ~50 members
- No payment: early access, influence, swag
Template:
Dear [Name],
Your post about [specific problem] was genuinely sharp.
I'm building something to attack [that problem] and I'd value your view. Would
you consider joining my technical advisory board?
If so, reply and I'll set up a short call to explain what's involved.The 7 questions (never more than 7 in 30 min)
- Magic wand: "If you could wave a magic wand and change anything about how you do [task], what would it be?"
- The stakes: "If we delivered that, how would it change your day / your work?"
- Why now: "What's different about the world now that makes this more valuable than five years ago?"
- What caused this problem in your org?
- What have you tried, and why did it fall short?
- What happens if nothing changes for another year?
- Where do you go to stay current on this? (who/what they trust)
Show full SKILL.md (240 more words)Show less
Analyze: turn transcripts into assets
Highlight complete sentences (not fragments) into four buckets, then synthesize the top 3-5 of each, in the interviewee's exact words:
| Bucket | You're mining for |
|---|---|
| Pains | bad outcomes, risks, obstacles |
| Gains | outcomes they want |
| Jobs | what they're trying to accomplish |
| Environmental changes | trends making the pain worse over time → your villain |
Those four buckets feed directly into positioning-and-story and value-prop-that-converts.
Mistakes that look reasonable
- Interviewing friends: they're nice and useless. You need people who'll say no.
- Pitching mid-interview: the moment you demo, they start being polite instead of honest.
- Leading questions: "wouldn't it be great if…" gets you the answer you fished for.
- Batch outreach: a templated blast to 200 people gets 200 ignores. Personalize or don't send.
- Asking for solutions: users are experts in their pain, not in your product. Mine the pain.
Your next 30 minutes
- List every persona from
who-is-this-for; you need TAB members for each. - Find 10 people who've publicly posted about the problem (HN, Reddit, GitHub issues, X).
- Send 10 personalized, 4-sentence, problem-first invites. Today.
- Lock your 7 questions (3 above + 4 tailored). Do not exceed 7.
- After 3 calls, fill the Pains/Gains/Jobs/Changes table with real quotes.
Built from real dev-tool GTM experience, with frameworks from Adam Frankl (The Developer-Facing Startup) and Jakub Czakon (markepear.dev). If you want help standing up a real Technical Advisory Board, or reading what your interviews are actually telling you, reach out to me on LinkedIn.
© AIDevGTM, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/03-talk-to-users of AIDevGTM/gtm-cofounder.
Open the folder on GitHubat commit 7e89e8a
Compare with similar skills
Talk To Users next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Talk To Users this skillAIDevGTM/gtm-cofounder | 310 | — | ~1.1k | Automated safety check: Pass | MIT | |
| Organic Growth Path Advisordeanpeters/Product-Manager-Skills | 7.2k | 2 repos | ~5.2k | Automated safety check: Pass | Custom licence | |
| SEO SxoAgriciDaniel/codex-seo | 799 | 2 repos | ~2.9k | Automated safety check: Pass | MIT | |
| Product Competitive AnalysisFokkyp/claude-skills | 226 | — | ~1.2k | Automated safety check: Pass | None | |
| Management ConsultantDogInfantry/claude-skill-management-consultant-B1 | 136 | — | ~14k | Automated safety check: Pass | Custom licence | |
| Competitor Gapsacogood/diffmode_free | 163 | — | ~2.9k | Automated safety check: Pass | Apache-2.0 |
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Related
Questions about Talk To Users
What does Talk To Users do?
Run developer customer discovery via a Technical Advisory Board (TAB). Talk To Users is an agent skill from AIDevGTM/gtm-cofounder. Run developer customer discovery via a Technical Advisory Board (TAB).
When should I use Talk To Users?
Talk To Users fits situations like: the user has never interviewed a user who isnt a friend; is inventing messaging from a conference room; is guessing at the roadmap instead of hearing the pain firsthand.
How do I install Talk To Users in Claude Code?
Run `npx skills add AIDevGTM/gtm-cofounder --skill talk-to-users -a claude-code`. Or copy the skill folder (skills/03-talk-to-users in AIDevGTM/gtm-cofounder) into .claude/skills/talk-to-users in your project. Claude Code loads it when a task matches its description.
How do I install Talk To Users in Codex?
Run `npx skills add AIDevGTM/gtm-cofounder --skill talk-to-users -a codex`. Or copy the skill folder (skills/03-talk-to-users in AIDevGTM/gtm-cofounder) into .agents/skills/talk-to-users in your project. Codex loads it when a task matches its description.
Can I use Talk To Users in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add AIDevGTM/gtm-cofounder --skill talk-to-users -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/talk-to-users, .gemini/skills/talk-to-users, .github/skills/talk-to-users and .opencode/skills/talk-to-users in your project.
What does Talk To Users need to run?
SKILL.md names no scripts, command-line tools or credentials: Talk To Users is instructions for the agent only.
Does Talk To Users access the network?
SKILL.md names 1 domain. As links in the text: linkedin.com. This is read from the text; nothing was executed.
Is Talk To Users safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Talk To Users use?
Talk To Users is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Talk To Users use?
About 1.1k tokens (SKILL.md is roughly 4.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Talk To Users?
Skills that share tags, products or a category with Talk To Users: Organic Growth Path Advisor (deanpeters/Product-Manager-Skills, 7.2k stars), SEO Sxo (AgriciDaniel/codex-seo, 799 stars), Product Competitive Analysis (Fokkyp/claude-skills, 226 stars) and Management Consultant (DogInfantry/claude-skill-management-consultant-B1, 136 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Talk To Users?
AIDevGTM (a GitHub user) maintains it in AIDevGTM/gtm-cofounder, which has 310 GitHub stars. The repository holds 19 skills in this directory. The repository was last updated on October 5, 2026.
Source: AIDevGTM/gtm-cofounder on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.