Marketing Os
Yuzzyuk/marketing-os
A complete marketing department in one skill. An agent skill from Yuzzyuk/marketing-os.
Position an AI product when everyone claims AI and skeptics call it "just a wrapper." Find the real wedge (data, workflow, trust, domain), make reliability the differentiator, answer "won't the big…
Install Beyond The Wrapper
$ npx skills add AIDevGTM/gtm-cofounder --skill beyond-the-wrapper -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install AIDevGTM/gtm-cofounder beyond-the-wrapper --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/05-beyond-the-wrapper .claude/skills/beyond-the-wrapper && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "beyond-the-wrapper" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/05-beyond-the-wrapper into .claude/skills/beyond-the-wrapper/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "beyond-the-wrapper", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/05-beyond-the-wrapperType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add AIDevGTM/gtm-cofounder --skill beyond-the-wrapper -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install AIDevGTM/gtm-cofounder beyond-the-wrapper --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/05-beyond-the-wrapper .agents/skills/beyond-the-wrapper && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "beyond-the-wrapper" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/05-beyond-the-wrapper into .agents/skills/beyond-the-wrapper/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "beyond-the-wrapper", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AIDevGTM/gtm-cofounder --skill beyond-the-wrapper -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install AIDevGTM/gtm-cofounder beyond-the-wrapper --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/05-beyond-the-wrapper .cursor/skills/beyond-the-wrapper && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "beyond-the-wrapper" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/05-beyond-the-wrapper into .cursor/skills/beyond-the-wrapper/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "beyond-the-wrapper", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/AIDevGTM/gtm-cofounder.git --path skills/05-beyond-the-wrapper--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add AIDevGTM/gtm-cofounder --skill beyond-the-wrapper -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install AIDevGTM/gtm-cofounder beyond-the-wrapper --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/05-beyond-the-wrapper .gemini/skills/beyond-the-wrapper && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "beyond-the-wrapper" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/05-beyond-the-wrapper into .gemini/skills/beyond-the-wrapper/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "beyond-the-wrapper", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install AIDevGTM/gtm-cofounder beyond-the-wrapperInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add AIDevGTM/gtm-cofounder --skill beyond-the-wrapper -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/05-beyond-the-wrapper .github/skills/beyond-the-wrapper && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "beyond-the-wrapper" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/05-beyond-the-wrapper into .github/skills/beyond-the-wrapper/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "beyond-the-wrapper", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add AIDevGTM/gtm-cofounder --skill beyond-the-wrapper -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install AIDevGTM/gtm-cofounder beyond-the-wrapper --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/AIDevGTM/gtm-cofounder.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/05-beyond-the-wrapper .opencode/skills/beyond-the-wrapper && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "beyond-the-wrapper" agent skill from https://github.com/AIDevGTM/gtm-cofounder/tree/main/skills/05-beyond-the-wrapper into .opencode/skills/beyond-the-wrapper/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "beyond-the-wrapper", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
beyond-the-wrapper- GitHub stars
- 312
- Token cost
- ~1.6k tokens
- SKILL.md length
- 1,019 words
- Files
- 1
- Skills in repo
- 19
- Repo updated
- First seen
- Licence
- MIT
At a glance
Position an AI product when everyone claims AI and skeptics call it "just a wrapper." Find the real wedge (data, workflow, trust, domain), make reliability the differentiator, answer "won't the big…
- Dev tool blends into a sea of similar demos
- SKILL.md covers The core idea, Where the moat actually is…, Trust is the product and The two objections you will…, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Buyers doubt the accuracy
What it does
Beyond The Wrapper is an agent skill from AIDevGTM/gtm-cofounder. Position an AI product when everyone claims AI and skeptics call it "just a wrapper." Find the real wedge (data, workflow, trust, domain), make reliability the differentiator, answer "won't the big labs just build this," and stop leading with "AI-powered." Use when your AI or dev tool blends into a sea of similar demos, buyers doubt the accuracy, or you can't say why you win when the model is a commodity.
Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Positioning and messaging. The repository describes itself as: 1 Product of The Day @ Product Hunt. The GTM co-founder you don't have. Open-source GTM Agent Skills for developer tools and AI products, for founders, GTM hires, and founding… The licence is MIT.
When your agent uses it
- Dev tool blends into a sea of similar demos
- Buyers doubt the accuracy
- You cant say why you win when the model is a commodity
Example prompts
- “just a wrapper.”
- “t the big labs just build this,”
- “AI-powered.”
- “/beyond-the-wrapper”
What it can do on your machine
Read from SKILL.md and the folder at commit 7e89e8a. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
linkedin.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Beyond The Wrapper loads about 1.6k tokens when it runs. Until then it costs about 107 tokens; SKILL.md has 1,019 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from AIDevGTM/gtm-cofounder at commit 7e89e8a, republished under its MIT licence (© AIDevGTM). 1,019 words, ~1,645 tokens.
Download SKILL.mdSave it as
.claude/skills/beyond-the-wrapper/SKILL.md (or your agent's skills folder).- name
- beyond-the-wrapper
- description
- Position an AI product when everyone claims AI and skeptics call it "just a wrapper." Find the real wedge (data, workflow, trust, domain), make reliability the differentiator, answer "won't the big labs just build this," and stop leading with "AI-powered." Use when your AI or dev tool blends into a sea of similar demos, buyers doubt the accuracy, or you can't say why you win when the model is a commodity.
Beyond the wrapper (positioning an AI product)
"AI-powered" is the new "powerful." When the model is a commodity anyone can call, your positioning cannot be the model. It has to be the problem you solve, the trust you earn, and the last mile nobody else does.
Use this when: people call your product "just a GPT wrapper," you blend into fifty tools that demo the same thing, buyers worry about accuracy or where their data goes, or you cannot answer "why won't OpenAI or Anthropic just build this?"
Not building an AI product? Skip this one. It is the one skill here that is not for everyone, and nothing else in the pack depends on it. Move straight on to
value-prop-that-converts. Come back only if the "is this just a wrapper?" question ever lands on you.
The core idea
Half your competitors have the same model behind them, so the model cannot be your pitch. The "wrapper" objection is not a technology problem, it is a positioning problem: you are being described at the feature level (see positioning-and-story), and features that call the same API are interchangeable. The work is to move up a level, to the specific problem, the specific buyer, and the specific reasons a developer would trust you over a weekend prototype and their own API key.
And a hard truth from developer psychology: developers will test your claims and find the truth. If you overclaim what the AI does, they will find the case where it fails, and you lose them for good. So in AI, honesty about limits is not a weakness. It is the differentiation.
Where the moat actually is (name yours)
The model is rented, and everyone rents the same one. Your defensibility is one of these, so say which:
- Proprietary data or context the raw model does not have (your users' data, your domain corpus, live signals).
- Workflow depth a model plus a prompt cannot touch (the last mile: integrations, UX, the ten unglamorous steps around the generation).
- Domain expertise encoded as evals, guardrails, and judgment a general model gets wrong.
- Reliability and trust: it works in production, not just in a demo.
- Distribution: you are already in their stack.
Positioning line to work toward: "The model is a commodity. The [your real moat] is not."
Trust is the product
For an AI tool, reliability is the whole game, and every buyer has been burned by a confident wrong answer. So position on it, out loud:
- Do not overclaim accuracy. Publish what it is good at and where it fails. Devs trust the tool that tells them its limits.
- Show your work: evals, benchmarks on real tasks, what happens when the model is unsure, where a human stays in the loop.
- Close the demo-to-production gap. Anyone can demo an AI thing. The wedge is being the one that survives edge cases, weird inputs, and real data. Position on production, not magic.
- Answer the data question before they ask: where does their data go, is it used for training, can they self-host or keep it in region. For many buyers this decides the deal, not output quality.
The two objections you will always get
"Isn't this just a wrapper?" Do not get defensive. Agree the model is commodity, then name the part that is not: "The generation is the easy 20 percent. We do the [data / workflow / reliability / domain] that makes it usable in production." If you cannot name that part, that is the real problem, and it is a product problem, not a pitch problem.
"Won't OpenAI or Anthropic just build this?" Answer in one sentence or you do not have a wedge yet. The honest answers are usually: they build horizontal capability, you win on a vertical, workflow, or data set they will never go deep on. Or: you ride their improvements (every model release makes you better) instead of competing with them. Pick the true one and say it plainly.
Show full SKILL.md (359 more words)Show less
Stop leading with "AI"
"AI-powered" is puffery now, the same class of word as "powerful," "seamless," and "platform" (see value-prop-that-converts). Developers skim past it. Lead with the job done; the AI is the how, not the headline. "Turn X into Y in seconds" beats "AI-powered X platform" every time. Test it: if your pitch still makes sense with the word "AI" deleted, you are positioned on the problem. If it collapses, you are positioned on the technology.
Mistakes that look reasonable
- Leading with the model or "AI-powered." It signals commodity and invites the wrapper objection you are trying to avoid.
- Overclaiming accuracy or hiding failure modes. Devs find the failure case, and the trust never comes back.
- Competing on model quality. You do not control the model. Compete on the last mile.
- Ignoring the data question. For enterprise and EU buyers, "where does our data go" often outranks output quality. Silence reads as a red flag.
- A great demo and no production story. The demo gets the meeting. Reliability gets the renewal. Demo only, and you have a toy.
- No answer to "won't the big labs build this." If you cannot say it in a sentence, you have not found your wedge.
Your next 30 minutes
- Write your pitch, then delete the word "AI." If it still says what you do and for whom, good. If it collapses, rewrite it around the problem.
- Name your real moat in one line: "The model is a commodity. Our [data / workflow / reliability / domain] is not."
- Write the one-sentence answer to "won't OpenAI or Anthropic just build this?" If you cannot, that is your most important strategic question this month.
- List your top three failure modes and decide how you will show, not hide, them (evals, "here is where it struggles," human-in-the-loop).
- Answer the data question on your site before a buyer has to ask: where it goes, training, self-host or region.
Built from real dev-tool GTM experience, with frameworks from Adam Frankl (The Developer-Facing Startup) and Jakub Czakon (markepear.dev). If "just a wrapper" is a fight you're losing and you want help finding the real wedge, reach out to me on LinkedIn.
© AIDevGTM, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/05-beyond-the-wrapper of AIDevGTM/gtm-cofounder.
Open the folder on GitHubat commit 7e89e8a
Compare with similar skills
Beyond The Wrapper next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Beyond The Wrapper this skillAIDevGTM/gtm-cofounder | 312 | — | ~1.6k | Automated safety check: Pass | MIT | |
| Marketing OsYuzzyuk/marketing-os | 538 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Positioningferdinandobons/startup-skill | 1.2k | — | ~4.6k | Automated safety check: Pass | MIT | |
| Stanley Druckenmiller Investmenttradermonty/claude-trading-skills | 3k | 1 repos | ~2k | Automated safety check: Pass | MIT | |
| B2b Playbookweilun88313/B2B-Playbook | 203 | — | ~3.1k | Automated safety check: Pass | Proprietary |
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Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test.
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Related
Categories
Questions about Beyond The Wrapper
What does Beyond The Wrapper do?
Position an AI product when everyone claims AI and skeptics call it "just a wrapper." Find the real wedge (data, workflow, trust, domain), make reliability the differentiator, answer "won't the big…. Beyond The Wrapper is an agent skill from AIDevGTM/gtm-cofounder." Use when your AI or dev tool blends into a sea of similar demos, buyers doubt the accuracy, or you can't say why you win when the model is a commodity.
When should I use Beyond The Wrapper?
Beyond The Wrapper fits situations like: dev tool blends into a sea of similar demos; buyers doubt the accuracy; you cant say why you win when the model is a commodity.
How do I install Beyond The Wrapper in Claude Code?
Run `npx skills add AIDevGTM/gtm-cofounder --skill beyond-the-wrapper -a claude-code`. Or copy the skill folder (skills/05-beyond-the-wrapper in AIDevGTM/gtm-cofounder) into .claude/skills/beyond-the-wrapper in your project. Claude Code loads it when a task matches its description.
How do I install Beyond The Wrapper in Codex?
Run `npx skills add AIDevGTM/gtm-cofounder --skill beyond-the-wrapper -a codex`. Or copy the skill folder (skills/05-beyond-the-wrapper in AIDevGTM/gtm-cofounder) into .agents/skills/beyond-the-wrapper in your project. Codex loads it when a task matches its description.
Can I use Beyond The Wrapper in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add AIDevGTM/gtm-cofounder --skill beyond-the-wrapper -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/beyond-the-wrapper, .gemini/skills/beyond-the-wrapper, .github/skills/beyond-the-wrapper and .opencode/skills/beyond-the-wrapper in your project.
What does Beyond The Wrapper need to run?
SKILL.md names no scripts, command-line tools or credentials: Beyond The Wrapper is instructions for the agent only.
Does Beyond The Wrapper access the network?
SKILL.md names 1 domain. As links in the text: linkedin.com. This is read from the text; nothing was executed.
Is Beyond The Wrapper safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Beyond The Wrapper use?
Beyond The Wrapper is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Beyond The Wrapper use?
About 1.6k tokens (SKILL.md is roughly 6.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Beyond The Wrapper?
Skills that share tags, products or a category with Beyond The Wrapper: Marketing Os (Yuzzyuk/marketing-os, 538 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Positioning (ferdinandobons/startup-skill, 1.2k stars) and Stanley Druckenmiller Investment (tradermonty/claude-trading-skills, 3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Beyond The Wrapper?
AIDevGTM (a GitHub user) maintains it in AIDevGTM/gtm-cofounder, which has 312 GitHub stars. The repository holds 19 skills in this directory. The repository was last updated on October 5, 2026.
Source: AIDevGTM/gtm-cofounder on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.