Ads Funnel

CAMPAIGN STRUCTURE:
├── Campaign 1: [TOFU] Awareness — Video Views
│   ├── Ad Set 1: Interest-based (Broad)
│   │   ├── Ad 1: 15s Reel — Problem hook
│   │   ├── Ad 2: 30s Video — Story format
│   │   └── Ad 3: Carousel — Educational tips
│   ├── Ad Set 2: Lookalike 1% (from customer list)
│   │   ├── Ad 1: 15s Reel — Stat hook
│   │   ├── Ad 2: 30s Video — Behind-the-scenes
│   │   └── Ad 3: Carousel — Myth-busting
│   └── Ad Set 3: Lookalike 1% (from website visitors)
│       ├── Ad 1: UGC-style video
│       ├── Ad 2: Carousel — Before/After
│       └── Ad 3: Single image — Bold statement
│
├── Campaign 2: [MOFU] Consideration — Traffic/Leads
│   ├── Ad Set 1: Retarget — Video viewers (50%+)
│   │   ├── Ad 1: Case study carousel
│   │   ├── Ad 2: Testimonial video
│   │   └── Ad 3: Lead magnet offer
│   ├── Ad Set 2: Retarget — Page engagers (90 days)
│   │   ├── Ad 1: Comparison graphic
│   │   ├── Ad 2: FAQ carousel
│   │   └── Ad 3: Free resource download
│   └── Ad Set 3: Retarget — Website visitors (30-60 days)
│       ├── Ad 1: Demo/walkthrough video
│       ├── Ad 2: Results-driven single image
│       └── Ad 3: Lead form ad
│
├── Campaign 3: [BOFU] Conversion — Purchases/Sign-ups
│   ├── Ad Set 1: Retarget — Product/pricing page visitors (14 days)
│   │   ├── Ad 1: DPA (Dynamic Product Ad)
│   │   ├── Ad 2: Offer + urgency
│   │   └── Ad 3: Guarantee/risk-reversal
│   ├── Ad Set 2: Retarget — Add-to-cart abandoners (7 days)
│   │   ├── Ad 1: DPA with discount
│   │   ├── Ad 2: Testimonial + CTA
│   │   └── Ad 3: Countdown/scarcity
│   └── Ad Set 3: Retarget — Repeat visitors 3+ (14 days)
│       ├── Ad 1: Best offer creative
│       ├── Ad 2: Comparison to competitor
│       └── Ad 3: Bundle/bonus offer
│
└── Campaign 4: [RETARGET] Recovery + Loyalty
    ├── Ad Set 1: 1-3 day abandoners
    ├── Ad Set 2: 7-14 day drop-offs
    ├── Ad Set 3: 14-30 day cold recovery
    └── Ad Set 4: Post-purchase upsell (30-90 days)

CAMPAIGN STRUCTURE:
├── Campaign 1: [TOFU] Display — Awareness
│   ├── Ad Group 1: In-market audiences
│   │   └── Responsive Display Ads (3 headlines, 2 descriptions, images)
│   ├── Ad Group 2: Affinity audiences
│   │   └── Responsive Display Ads
│   └── Ad Group 3: Custom intent audiences
│       └── Responsive Display Ads
│
├── Campaign 2: [TOFU] YouTube — Awareness
│   ├── Ad Group 1: Bumper ads (6s) — mass reach
│   ├── Ad Group 2: TrueView In-Stream (15-30s) — storytelling
│   └── Ad Group 3: Discovery ads — thumbnail + headline
│
├── Campaign 3: [MOFU] Search — Consideration
│   ├── Ad Group 1: Informational keywords ("how to [solve problem]")
│   │   └── Responsive Search Ads (15 headlines, 4 descriptions)
│   ├── Ad Group 2: Comparison keywords ("[product] vs [competitor]")
│   │   └── Responsive Search Ads
│   └── Ad Group 3: Solution keywords ("[product type] for [use case]")
│       └── Responsive Search Ads
│
├── Campaign 4: [BOFU] Search — Conversion
│   ├── Ad Group 1: Brand keywords ("[brand name]")
│   │   └── Responsive Search Ads + all extensions
│   ├── Ad Group 2: High-intent keywords ("buy [product]", "[product] pricing")
│   │   └── Responsive Search Ads + all extensions
│   └── Ad Group 3: Competitor keywords ("[competitor name] alternative")
│       └── Responsive Search Ads
│
├── Campaign 5: [BOFU] Shopping / Performance Max
│   ├── Asset Group 1: Best sellers
│   ├── Asset Group 2: New arrivals
│   └── Asset Group 3: Sale items
│
└── Campaign 6: [RETARGET] Display Remarketing
    ├── Ad Group 1: All visitors (7 days) — reminder
    ├── Ad Group 2: Product viewers (14 days) — specific product
    ├── Ad Group 3: Cart abandoners (7 days) — urgency offer
    └── Ad Group 4: Past converters (90 days) — upsell

CAMPAIGN STRUCTURE:
├── Campaign Group 1: [TOFU] Awareness
│   ├── Campaign 1: Sponsored Content — Thought Leadership
│   │   ├── Ad 1: Industry insight post (single image)
│   │   ├── Ad 2: Data-driven infographic
│   │   └── Ad 3: Short video (30s) — industry trend
│   └── Campaign 2: Sponsored Content — Brand
│       ├── Ad 1: Company story/mission
│       ├── Ad 2: Employee spotlight / culture
│       └── Ad 3: Event/webinar promotion
│
├── Campaign Group 2: [MOFU] Consideration
│   ├── Campaign 1: Lead Gen Forms — Gated Content
│   │   ├── Ad 1: Whitepaper download
│   │   ├── Ad 2: Case study access
│   │   └── Ad 3: ROI calculator / assessment
│   ├── Campaign 2: Document Ads — Authority
│   │   ├── Ad 1: Industry report carousel
│   │   └── Ad 2: How-to guide
│   └── Campaign 3: Event Ads — Webinar/Demo
│       └── Ad 1: Upcoming webinar registration
│
├── Campaign Group 3: [BOFU] Conversion
│   ├── Campaign 1: Message Ads (InMail) — Direct
│   │   ├── Ad 1: Personalized demo invite
│   │   └── Ad 2: Free trial / assessment offer
│   ├── Campaign 2: Conversation Ads — Guided
│   │   └── Ad 1: Multi-step CTA (choose your path)
│   └── Campaign 3: Retargeting — Website Visitors
│       ├── Ad 1: Testimonial + CTA
│       └── Ad 2: Pricing/offer highlight
│
└── Campaign Group 4: [RETARGET] ABM
    ├── Campaign 1: Company list targeting (named accounts)
    └── Campaign 2: Contact list retargeting

# Ads Funnel Architecture: [Business Name]

**Generated:** [Date]
**Business Type:** [Detected type]
**Primary Offer:** [What they sell]
**Conversion Action:** [Purchase / Lead / Sign-up / Call]
**Recommended Platforms:** [Platform 1, Platform 2, Platform 3]

---

## Executive Summary

[2-3 sentences: what this funnel does, expected customer journey, primary conversion path]

---

## Funnel Overview

[Visual funnel diagram using text/ASCII]

TOFU (Awareness) — [X]% of budget
  → Cold audiences: [targeting summary]
  → Goal: [metric target]
      ↓
MOFU (Consideration) — [X]% of budget
  → Warm audiences: [targeting summary]
  → Goal: [metric target]
      ↓
BOFU (Conversion) — [X]% of budget
  → Hot audiences: [targeting summary]
  → Goal: [metric target]
      ↓
RETARGETING (Recovery) — [X]% of budget
  → Drop-off audiences: [window summary]
  → Goal: [metric target]

---

## Platform 1: [Platform Name]

### TOFU Campaigns
[Full campaign structure with ad sets, targeting, formats, copy]

### MOFU Campaigns
[Full campaign structure]

### BOFU Campaigns
[Full campaign structure]

### Retargeting Campaigns
[Full retargeting structure with timing windows]

---

## Platform 2: [Platform Name]
[Same structure as Platform 1]

---

## Retargeting Sequences

### Sequence Timeline
| Window | Audience | Message | Offer Level | Frequency |
|---|---|---|---|---|
| 1-day | [audience] | [message] | [offer] | [cap] |
| 3-day | [audience] | [message] | [offer] | [cap] |
| 7-day | [audience] | [message] | [offer] | [cap] |
| 14-day | [audience] | [message] | [offer] | [cap] |
| 30-day | [audience] | [message] | [offer] | [cap] |

---

## KPI Dashboard

### TOFU Targets
| Metric | Target | How to Track |
|---|---|---|

### MOFU Targets
[Same table format]

### BOFU Targets
[Same table format]

---

## Budget Allocation

| Stage | % of Budget | Monthly ($) | Weekly ($) |
|---|---|---|---|
| TOFU | [X]% | $[X] | $[X] |
| MOFU | [X]% | $[X] | $[X] |
| BOFU | [X]% | $[X] | $[X] |
| Retargeting | [X]% | $[X] | $[X] |
| **Total** | **100%** | **$[X]** | **$[X]** |

---

## Implementation Timeline

### Week 1: Foundation
- Install pixels/tags on all pages
- Create custom audiences and lookalikes
- Build TOFU campaigns
- Launch TOFU ads

### Week 2: MOFU Launch
- Review TOFU data, adjust targeting
- Launch MOFU campaigns
- Set up retargeting audiences

### Week 3: BOFU Activation
- Launch BOFU campaigns
- Activate retargeting sequences
- Set up conversion tracking verification

### Week 4: Optimize
- Review full-funnel performance
- Kill underperforming ads (<50% of benchmark CTR)
- Scale winning ads (increase budget 20% on winners)
- Add new creative variations

### Ongoing (Monthly)
- Refresh creatives every 2-3 weeks
- Expand lookalike audiences
- Test new ad formats
- Review funnel drop-off points
- Adjust budget allocation based on ROAS by stage