Landing Page Optimizer
thatrebeccarae/claude-marketing
Landing page audit and optimization for conversion. An agent skill from thatrebeccarae/claude-marketing.
Competitive Ad Intelligence. An agent skill from zubair-trabzada/ai-ads-claude.
Install Ads Competitors
$ npx skills add zubair-trabzada/ai-ads-claude --skill ads-competitors -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install zubair-trabzada/ai-ads-claude ads-competitors --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/zubair-trabzada/ai-ads-claude.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ads-competitors .claude/skills/ads-competitors && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "ads-competitors" agent skill from https://github.com/zubair-trabzada/ai-ads-claude/tree/main/skills/ads-competitors into .claude/skills/ads-competitors/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ads-competitors", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/zubair-trabzada/ai-ads-claude/tree/main/skills/ads-competitorsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add zubair-trabzada/ai-ads-claude --skill ads-competitors -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install zubair-trabzada/ai-ads-claude ads-competitors --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/zubair-trabzada/ai-ads-claude.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/ads-competitors .agents/skills/ads-competitors && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "ads-competitors" agent skill from https://github.com/zubair-trabzada/ai-ads-claude/tree/main/skills/ads-competitors into .agents/skills/ads-competitors/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ads-competitors", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add zubair-trabzada/ai-ads-claude --skill ads-competitors -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install zubair-trabzada/ai-ads-claude ads-competitors --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/zubair-trabzada/ai-ads-claude.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/ads-competitors .cursor/skills/ads-competitors && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "ads-competitors" agent skill from https://github.com/zubair-trabzada/ai-ads-claude/tree/main/skills/ads-competitors into .cursor/skills/ads-competitors/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ads-competitors", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/zubair-trabzada/ai-ads-claude.git --path skills/ads-competitors--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add zubair-trabzada/ai-ads-claude --skill ads-competitors -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install zubair-trabzada/ai-ads-claude ads-competitors --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/zubair-trabzada/ai-ads-claude.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/ads-competitors .gemini/skills/ads-competitors && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "ads-competitors" agent skill from https://github.com/zubair-trabzada/ai-ads-claude/tree/main/skills/ads-competitors into .gemini/skills/ads-competitors/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ads-competitors", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install zubair-trabzada/ai-ads-claude ads-competitorsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add zubair-trabzada/ai-ads-claude --skill ads-competitors -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/zubair-trabzada/ai-ads-claude.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/ads-competitors .github/skills/ads-competitors && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "ads-competitors" agent skill from https://github.com/zubair-trabzada/ai-ads-claude/tree/main/skills/ads-competitors into .github/skills/ads-competitors/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ads-competitors", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add zubair-trabzada/ai-ads-claude --skill ads-competitors -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install zubair-trabzada/ai-ads-claude ads-competitors --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/zubair-trabzada/ai-ads-claude.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/ads-competitors .opencode/skills/ads-competitors && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "ads-competitors" agent skill from https://github.com/zubair-trabzada/ai-ads-claude/tree/main/skills/ads-competitors into .opencode/skills/ads-competitors/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ads-competitors", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
ads-competitors- GitHub stars
- 268
- Token cost
- ~4.9k tokens
- SKILL.md length
- 1,290 words
- Files
- 1
- Skills in repo
- 9
- Repo updated
- First seen
- Licence
- MIT
At a glance
Competitive Ad Intelligence. An agent skill from zubair-trabzada/ai-ads-claude.
- Works in 9 steps: Fetch the target business website using… → Identify 3-5 direct competitors using… → Fetch each competitor's website to… → …
- Tasks that involve Landing pages
- SKILL.md covers Execution Flow, Competitor Identification, Competitor Analysis Framework and "Beat the Competition" Strategy, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Ads Competitors is an agent skill from zubair-trabzada/ai-ads-claude. Competitive Ad Intelligence. Analyzes competitor advertising strategies including platform identification, landing page analysis, targeting reverse-engineering, positioning gaps, creative approach evaluation, and builds a "beat the competition" strategy with a competitor ad swipe file template.
Its SKILL.md is about 4.9k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Frontend & Design, covering Landing pages, Reverse engineering and malware and Positioning and messaging. The repository describes itself as: AI-powered advertising strategy engine for Claude Code. Build complete ad strategies, generate platform-specific copy (Google, Meta, LinkedIn, TikTok, YouTube, Pinterest), design… The licence is MIT.
When your agent uses it
- Tasks that involve Landing pages
- Tasks that involve Reverse engineering and malware
- Tasks that involve Positioning and messaging
Example prompts
- “beat the competition”
- “/ads-competitors”
Workflow steps
9 steps, taken from the first numbered list in SKILL.md.
- Fetch the target business website using WebFetch to understand their positioning, offer, and market
- Identify 3-5 direct competitors using web search — search for "[business type] + [location/niche]" and "[business name] competitors" and…
- Fetch each competitor's website to analyze their messaging, offers, and landing pages
- Search for competitor ads — use Meta Ad Library searches, Google Ads Transparency Center references, and LinkedIn Ad Library references
- Analyze each competitor's advertising approach across all dimensions (platform, creative, copy, offer, targeting)
- Identify positioning gaps — what are competitors NOT saying that this business could own?
- Build the "beat the competition" strategy with specific ad recommendations
- Create the competitor ad swipe file template for ongoing tracking
- Output the complete intelligence report to ADS-COMPETITORS.md
What it can do on your machine
Read from SKILL.md and the folder at commit d1df3f5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Ads Competitors loads about 4.9k tokens when it runs. Until then it costs about 78 tokens; SKILL.md has 1,290 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from zubair-trabzada/ai-ads-claude at commit d1df3f5, republished under its MIT licence (© zubair-trabzada). 1,290 words, ~4,867 tokens.
Download SKILL.mdSave it as
.claude/skills/ads-competitors/SKILL.md (or your agent's skills folder).- name
- ads-competitors
- description
- Competitive Ad Intelligence. Analyzes competitor advertising strategies including platform identification, landing page analysis, targeting reverse-engineering, positioning gaps, creative approach evaluation, and builds a "beat the competition" strategy with a competitor ad swipe file template.
Competitive Ad Intelligence
You are a competitive advertising intelligence analyst. When invoked via /ads competitors <url>, you analyze a business's competitive landscape in the advertising space — identifying how competitors advertise, what they offer, where they spend, and where the gaps are. Your output is a production-ready ADS-COMPETITORS.md document that turns competitive insights into an actionable advertising advantage.
Execution Flow
- Fetch the target business website using
WebFetchto understand their positioning, offer, and market - Identify 3-5 direct competitors using web search — search for "[business type] + [location/niche]" and "[business name] competitors" and "[business name] alternatives"
- Fetch each competitor's website to analyze their messaging, offers, and landing pages
- Search for competitor ads — use Meta Ad Library searches, Google Ads Transparency Center references, and LinkedIn Ad Library references
- Analyze each competitor's advertising approach across all dimensions (platform, creative, copy, offer, targeting)
- Identify positioning gaps — what are competitors NOT saying that this business could own?
- Build the "beat the competition" strategy with specific ad recommendations
- Create the competitor ad swipe file template for ongoing tracking
- Output the complete intelligence report to
ADS-COMPETITORS.md
Competitor Identification
How to Find Competitors
Search Queries to Run (via WebSearch):
"[business type] [city/region]" — local competitors
"[business name] vs" — direct comparison searches
"[business name] alternatives" — substitute competitors
"[business name] competitors" — industry analysis
"best [product/service category]" — category leaders
"[product/service] reviews" — who shows up in review sitesCompetitor Categories:
| Category | Definition | Why It Matters |
|---|---|---|
| Direct Competitors | Same product/service, same market, same audience | Competing for the same customers and keywords |
| Indirect Competitors | Different product, same problem solved | Competing for the same budget and attention |
| Aspirational Competitors | Larger companies in the same space | Proven ad strategies that can be adapted |
| Emerging Competitors | Newer companies gaining traction | May have innovative approaches worth studying |
Select 3-5 competitors total: 2-3 direct, 1 aspirational, 1 indirect or emerging.
Competitor Analysis Framework
Dimension 1: Platform Presence Detection
For each competitor, determine which ad platforms they likely use:
Detection Methods:
| Signal | Platform Indicated | How to Check |
|---|---|---|
| Facebook pixel detected on website | Meta (Facebook/Instagram) | View page source, look for fbq or fb-pixel |
| Google Ads tag on website | Google Ads | View page source, look for gtag or googleads |
| LinkedIn Insight Tag on website | LinkedIn Ads | View page source, look for _linkedin_partner_id |
| TikTok pixel detected | TikTok Ads | View page source, look for ttq |
| UTM parameters in their links | Multiple platforms | Check URLs shared on social media for utm_source |
| Meta Ad Library results | Active Meta advertiser | Search Meta Ad Library for their page name |
| Branded search ads | Google Ads (Search) | Google their brand name — do ads appear? |
| Shopping ads appear | Google Shopping | Search their product names — do Shopping results show? |
| Sponsored content on LinkedIn | LinkedIn Ads | Check their LinkedIn company page for sponsored posts |
| YouTube pre-roll or in-stream | YouTube/Google Ads | Notice if their ads play before YouTube videos |
Platform Presence Scorecard:
| Competitor | Meta | Google Search | Google Display | LinkedIn | TikTok | YouTube |
|---|---|---|---|---|---|---|
| [Competitor 1] | [Yes/No/Likely] | ... | ... | ... | ... | ... |
| [Competitor 2] | ... | ... | ... | ... | ... | ... |
| [Competitor 3] | ... | ... | ... | ... | ... | ... |Dimension 2: Landing Page & Messaging Analysis
For each competitor's website and landing pages, analyze:
Messaging Analysis Template:
COMPETITOR: [Name]
URL: [URL]
VALUE PROPOSITION:
- Primary headline: "[Exact headline text]"
- Supporting subheadline: "[Subheadline text]"
- Core promise: [What they promise in one sentence]
POSITIONING:
- How they position themselves: [Premium / Budget / Specialized / All-in-one]
- Key differentiator claimed: [What they say makes them different]
- Target audience signaled: [Who the page speaks to]
OFFER ANALYSIS:
- Primary offer: [What they're selling/offering on the page]
- Pricing visibility: [Shown / Hidden / "Contact us"]
- Discount/promotion: [Active offers: "20% off", "Free trial", etc.]
- Lead magnet: [Any free resource offered: guide, calculator, audit, etc.]
TRUST SIGNALS:
- Testimonials: [Number and quality — names, photos, logos?]
- Client logos: [List notable logos if visible]
- Reviews/ratings: [Star rating, review count, source]
- Certifications/awards: [Any visible badges or certifications]
- Guarantee: [Money-back, satisfaction, performance?]
CTA ANALYSIS:
- Primary CTA text: "[Button text]"
- CTA placement: [Above fold / Below fold / Multiple]
- Secondary CTA: [Any secondary action offered]
- Form fields: [Number and types of fields]Dimension 3: Targeting Strategy Reverse-Engineering
Deduce who competitors are targeting based on their messaging and ad creative:
Targeting Inference Rules:
| Signal on Their Page/Ads | Inferred Targeting |
|---|---|
| Industry-specific language | Targeting by industry/vertical |
| City/region mentioned | Geo-targeting (local campaigns) |
| Job titles mentioned ("CEOs", "marketers") | LinkedIn job title targeting |
| Company size references ("enterprise", "small business") | Firmographic targeting |
| Income/lifestyle references | Demographic + income targeting |
| Problem-specific language | Interest and in-market targeting |
| "As seen in [publication]" | Likely retargeting publication readers |
| Multiple language versions | International/multilingual targeting |
| Mobile-specific CTAs ("Call now", "Tap to book") | Mobile device targeting |
| Time-sensitive offers ("Weekend special") | Day-parting / scheduling |
Targeting Reverse-Engineering Template:
COMPETITOR: [Name]
LIKELY AUDIENCE TARGETING:
- Demographics: [Age range, gender, income level based on messaging]
- Geography: [Local, regional, national, international]
- Interests: [What interests align with their messaging]
- Behaviors: [Purchase behavior, device usage, engagement patterns]
- Job titles (B2B): [Titles/roles their copy addresses]
- Company size (B2B): [SMB / Mid-market / Enterprise based on pricing/messaging]
LIKELY FUNNEL STRATEGY:
- TOFU approach: [How they attract cold audiences — content, videos, brand ads?]
- MOFU approach: [How they nurture — lead magnets, case studies, webinars?]
- BOFU approach: [How they convert — offers, demos, free trials, urgency?]
- Retargeting signals: [Do they show dynamic ads? Abandon cart emails?]Dimension 4: Creative Approach Analysis
Evaluate each competitor's ad creative strategy:
Creative Style Assessment:
| Style | Description | When It Works |
|---|---|---|
| UGC (User-Generated Content) | Selfie-style, testimonial videos, unpolished | E-commerce, DTC, courses — builds authenticity |
| Polished/Professional | Studio-shot, branded, high production value | B2B, SaaS, luxury, professional services |
| Educational/Tutorial | How-to content, tips, demonstrations | SaaS, tools, services — builds authority |
| Meme/Trend-Based | Current trends, humor, relatable content | Consumer brands, younger audiences, TikTok/Reels |
| Data/Stat-Driven | Infographics, charts, research-backed | B2B, SaaS, financial services — builds credibility |
| Comparison/vs | Side-by-side comparisons with alternatives | Market challengers, differentiated products |
| Testimonial-Led | Customer stories front and center | High-trust industries, high-ticket purchases |
| Problem-Agitation | Dramatize the pain point before revealing solution | Services solving emotional/urgent problems |
Creative Analysis Template:
COMPETITOR: [Name]
CREATIVE STYLE: [UGC / Polished / Educational / Meme / Data / Comparison / Testimonial / Problem]
AD FORMATS USED:
- Static images: [Yes/No — describe style]
- Video (short-form <30s): [Yes/No — describe style]
- Video (long-form 30s+): [Yes/No — describe style]
- Carousel: [Yes/No — describe content]
- Stories/Reels: [Yes/No — describe approach]
VISUAL BRANDING:
- Color palette: [Primary colors used]
- Typography style: [Bold/clean/handwritten/serif]
- Logo placement: [Prominent / Subtle / Absent]
- Human faces in creative: [Yes/No — whose faces: founders, customers, models?]
COPY PATTERNS:
- Hook style: [Question / Stat / Bold claim / Story / Problem]
- Body copy length: [Short <50 words / Medium 50-150 / Long 150+]
- Tone: [Professional / Conversational / Urgent / Funny / Authoritative]
- Emoji usage: [Heavy / Moderate / None]
- Hashtag strategy: [Branded / Industry / Trending / None]
OFFER STRATEGY:
- Primary offer: [Discount / Free trial / Lead magnet / Demo / Consultation]
- Urgency tactics: [Countdown / Limited quantity / Deadline / Seasonal]
- Price anchoring: [Compare to higher price / Show savings / Bundle value]Dimension 5: Positioning Gap Analysis
This is the most strategically valuable section. Identify what competitors are NOT doing that the target business can own:
Gap Categories:
| Gap Type | How to Identify | Opportunity |
|---|---|---|
| Messaging Gap | All competitors say the same thing. No differentiation. | Own a unique angle or claim no one else makes. |
| Audience Gap | Competitors target the same broad audience. Underserved segments exist. | Target a niche segment competitors ignore. |
| Platform Gap | Competitors are all on Meta/Google. No presence on LinkedIn/TikTok/YouTube. | First-mover advantage on an underused platform. |
| Creative Gap | Competitors all use static images. No one is doing video/UGC/Reels. | Stand out with a different creative format. |
| Offer Gap | Competitors all offer the same thing (free trial, 10% off). No unique offers. | Create a differentiated offer (guarantee, bundle, assessment). |
| Content Gap | Competitors don't produce educational content. All ads are direct response. | Build authority through content-first ads before selling. |
| Trust Gap | Competitors lack social proof, reviews, or case studies in their ads. | Lead with overwhelming proof and credibility. |
| Speed Gap | Competitors have slow landing pages or complex funnels. | Win on simplicity and speed (faster page, fewer steps). |
| Objection Gap | Competitors don't address the top objection for the industry. | Address the elephant in the room head-on in your ads. |
| Format Gap | Competitors don't use long-form content, webinars, or video series. | Build a content moat with educational depth. |
Gap Analysis Template:
| Gap Type | What Competitors Do | What's Missing | Your Opportunity |
|---|---|---|---|
| Messaging | [Current competitor messaging pattern] | [What no one is saying] | [Claim you can own] |
| Audience | [Who they all target] | [Who they ignore] | [Niche you can own] |
| Platform | [Where they all advertise] | [Platform no one uses] | [First-mover advantage] |
| Creative | [Their creative approach] | [Format no one uses] | [How to stand out] |
| Offer | [Their standard offers] | [Offer type no one makes] | [Differentiated offer] |
| Trust | [Their proof strategy] | [Proof they lack] | [Credibility advantage] |Show full SKILL.md (404 more words)Show less
"Beat the Competition" Strategy
After completing the analysis, build a concrete strategy to outperform competitors in advertising:
Strategy Components
1. Positioning Statement:
"While [competitors] focus on [what they all say], [Your Business] is the only
[business type] that [unique differentiator], which means [customer benefit]."2. Ad Angle Recommendations: Generate 3-5 ad angles that exploit competitive gaps:
ANGLE 1: [Gap-based angle]
- Hook: "[Specific hook text]"
- Body: "[Key message]"
- CTA: "[Specific CTA]"
- Why this beats competitors: [Explanation]
ANGLE 2: [Differentiation-based angle]
...3. Creative Differentiation Plan:
IF competitors use [format] → YOU should use [different format] because [reason]
IF competitors' tone is [tone] → YOUR tone should be [different tone] because [reason]
IF competitors' ads feel [feeling] → YOUR ads should feel [different feeling] because [reason]4. Targeting Exploitation:
AUDIENCE GAPS TO TARGET:
- [Underserved segment 1]: [Why competitors miss them] — [How to reach them]
- [Underserved segment 2]: [Why competitors miss them] — [How to reach them]
KEYWORD OPPORTUNITIES:
- [Competitor name] + "alternative" — bid on competitor brand terms
- [Problem keyword competitors don't bid on] — capture uncontested intent
- [Long-tail keyword competitors ignore] — low CPC, high intent5. Offer Differentiation:
COMPETITOR OFFERS: YOUR COUNTER-OFFER:
[Competitor 1]: [Their offer] → [Your differentiated offer]
[Competitor 2]: [Their offer] → [How yours is better]
[Competitor 3]: [Their offer] → [What you offer that they don't]Competitor Ad Swipe File Template
Include this template for ongoing competitor tracking:
## Competitor Ad Swipe File
### [Competitor Name]
**Last Updated:** [Date]
**Platforms Active:** [List]
**Estimated Monthly Ad Spend:** [Low/Medium/High based on ad volume]
#### Ad Examples
**Ad 1:**
- Platform: [Meta / Google / LinkedIn / TikTok]
- Format: [Static / Video / Carousel / Story]
- Hook: "[First line of ad copy]"
- Body: "[Key message summary]"
- CTA: "[CTA text]"
- Landing Page: [URL]
- Offer: [What they're offering]
- Creative Style: [UGC / Polished / Educational / etc.]
- Estimated Run Time: [How long this ad has been active]
- Notes: [What works, what doesn't, what to learn from]
**Ad 2:**
[Same structure]
#### Tracking Notes
- Frequency of new ads: [Weekly / Bi-weekly / Monthly / Rarely]
- Creative refresh pattern: [Do they test often or run the same ads?]
- Seasonal patterns: [Do they ramp up at certain times?]
- New offer patterns: [Do they change offers frequently?]Competitive Monitoring Recommendations
Include a section on how to continuously monitor competitors:
Free Tools:
| Tool | What It Does | How to Use |
|---|---|---|
| Meta Ad Library (facebook.com/ads/library) | See all active Meta/Instagram ads for any page | Search competitor page names monthly |
| Google Ads Transparency Center (adstransparency.google.com) | See verified Google advertisers and their ad history | Search competitor names quarterly |
| LinkedIn Ad Library | View competitor sponsored content | Search company names on LinkedIn |
| SimilarWeb (free tier) | Traffic estimates, traffic sources, top pages | Check competitor traffic monthly |
| BuiltWith | Technology stack detection (pixels, tags, tools) | Detect competitor ad platform usage |
| Social Blade | Social media growth tracking | Monitor competitor audience growth |
| Google Alerts | Brand mention monitoring | Set alerts for competitor names |
Paid Tools (Recommended at $5K+ ad spend):
| Tool | What It Does | Price Range |
|---|---|---|
| SpyFu | Competitor keyword and PPC intelligence | $39-$79/mo |
| SEMrush | Comprehensive competitor ad analysis | $130-$500/mo |
| Ahrefs | Organic + paid search intelligence | $99-$999/mo |
| AdBeat | Display ad intelligence across networks | $249+/mo |
| Pathmatics | Cross-platform ad spend estimates | Enterprise pricing |
Output Template
Generate the output as ADS-COMPETITORS.md using this structure:
# Competitive Ad Intelligence: [Business Name]
**Generated:** [Date]
**Target Business:** [Name + URL]
**Industry:** [Industry/Niche]
**Competitors Analyzed:** [Number]
---
## Executive Summary
[3-5 sentences: key competitive findings, biggest opportunity, recommended strategy]
---
## Competitor Overview
| Competitor | URL | Type | Platforms | Ad Activity | Threat Level |
|---|---|---|---|---|---|
| [Name 1] | [URL] | [Direct/Indirect] | [Platforms] | [Active/Light/None] | [High/Med/Low] |
| [Name 2] | ... | ... | ... | ... | ... |
| [Name 3] | ... | ... | ... | ... | ... |
---
## Detailed Competitor Analysis
### Competitor 1: [Name]
#### Platform Presence
[Platform detection results]
#### Messaging & Positioning
[Value proposition, positioning, differentiators]
#### Landing Page Analysis
[Offer, trust signals, CTA, form analysis]
#### Creative Approach
[Style, formats, tone, visual branding]
#### Targeting Strategy (Inferred)
[Audience, geography, funnel approach]
#### Strengths & Weaknesses
| Strengths | Weaknesses |
|---|---|
| [Strength 1] | [Weakness 1] |
| [Strength 2] | [Weakness 2] |
### Competitor 2: [Name]
[Same structure]
### Competitor 3: [Name]
[Same structure]
---
## Positioning Gap Analysis
| Gap Type | Industry Pattern | Your Opportunity |
|---|---|---|
| [Gap 1] | [What everyone does] | [How to exploit it] |
| [Gap 2] | [What everyone does] | [How to exploit it] |
| ... | ... | ... |
---
## "Beat the Competition" Strategy
### Your Competitive Positioning
[Positioning statement]
### Recommended Ad Angles
[3-5 specific ad angles with hooks and copy]
### Creative Differentiation Plan
[How to look and sound different]
### Targeting Opportunities
[Underserved audiences and keywords]
### Offer Strategy
[How to out-offer competitors]
---
## Competitor Ad Swipe File
[Swipe file template populated with discovered ads]
---
## Monitoring Plan
[Tools and frequency for ongoing competitive tracking]Rules
- ALWAYS fetch the target business website first — you need to understand THEIR positioning before analyzing competitors
- ALWAYS identify at least 3 competitors — fewer than 3 provides insufficient competitive context
- ALWAYS include the positioning gap analysis — this is the most valuable strategic output
- ALWAYS provide specific ad angle recommendations — not just "be different" but exactly HOW
- ALWAYS include the swipe file template — users need a system for ongoing tracking
- ALWAYS search for competitor ads using web search — reference Meta Ad Library and Google Ads Transparency Center
- NEVER make up competitor ad examples — only include what can be verified or reasonably inferred from public data
- NEVER skip the "beat the competition" strategy — analysis without strategy is just data
- NEVER ignore indirect competitors — they often reveal positioning opportunities that direct competitors miss
- ALWAYS include monitoring recommendations — competitive intelligence is an ongoing process, not a one-time report
- ALWAYS assess threat level for each competitor — helps the user prioritize attention
- Output the complete intelligence report to
ADS-COMPETITORS.mdin the current working directory
© zubair-trabzada, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/ads-competitors of zubair-trabzada/ai-ads-claude.
Open the folder on GitHubat commit d1df3f5
Compare with similar skills
Ads Competitors next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Ads Competitors this skillzubair-trabzada/ai-ads-claude | 268 | — | ~4.9k | Automated safety check: Pass | MIT | |
| Landing Page Optimizerthatrebeccarae/claude-marketing | 161 | — | ~1.1k | Automated safety check: Pass | MIT | |
| Create Websitewondelai/skills | 2.4k | — | ~5.7k | Automated safety check: Pass | MIT | |
| Pitch Landingjeremylongshore/tons-of-skills-marketplace | 2.8k | — | ~662 | Automated safety check: Notes | MIT | |
| Landing Page Copywriterjulianromli/ai-skills | 191 | 2 repos | ~1.4k | Automated safety check: Pass | None | |
| Marketing Claims Reviewanthropics/claude-for-legal | 9.6k | 2 repos | ~3.6k | Automated safety check: Pass | Apache-2.0 |
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Categories
Questions about Ads Competitors
What does Ads Competitors do?
Competitive Ad Intelligence. An agent skill from zubair-trabzada/ai-ads-claude. Ads Competitors is an agent skill from zubair-trabzada/ai-ads-claude. Competitive Ad Intelligence.
When should I use Ads Competitors?
Ads Competitors fits situations like: tasks that involve Landing pages; tasks that involve Reverse engineering and malware; tasks that involve Positioning and messaging.
How do I install Ads Competitors in Claude Code?
Run `npx skills add zubair-trabzada/ai-ads-claude --skill ads-competitors -a claude-code`. Or copy the skill folder (skills/ads-competitors in zubair-trabzada/ai-ads-claude) into .claude/skills/ads-competitors in your project. Claude Code loads it when a task matches its description.
How do I install Ads Competitors in Codex?
Run `npx skills add zubair-trabzada/ai-ads-claude --skill ads-competitors -a codex`. Or copy the skill folder (skills/ads-competitors in zubair-trabzada/ai-ads-claude) into .agents/skills/ads-competitors in your project. Codex loads it when a task matches its description.
Can I use Ads Competitors in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add zubair-trabzada/ai-ads-claude --skill ads-competitors -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ads-competitors, .gemini/skills/ads-competitors, .github/skills/ads-competitors and .opencode/skills/ads-competitors in your project.
What does Ads Competitors need to run?
SKILL.md names no scripts, command-line tools or credentials: Ads Competitors is instructions for the agent only.
Does Ads Competitors access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Ads Competitors safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Ads Competitors use?
Ads Competitors is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Ads Competitors use?
About 4.9k tokens (SKILL.md is roughly 19k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Ads Competitors?
Skills that share tags, products or a category with Ads Competitors: Landing Page Optimizer (thatrebeccarae/claude-marketing, 161 stars), Create Website (wondelai/skills, 2.4k stars), Pitch Landing (jeremylongshore/tons-of-skills-marketplace, 2.8k stars) and Landing Page Copywriter (julianromli/ai-skills, 191 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Ads Competitors?
zubair-trabzada (a GitHub user) maintains it in zubair-trabzada/ai-ads-claude, which has 268 GitHub stars. The repository holds 9 skills in this directory. The repository was last updated on April 8, 2026.
Source: zubair-trabzada/ai-ads-claude on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.