Agent skill

Profile Optimization

by social-media-skills in social-media-skills/skills

A skill your agent uses to optimize a social media profile so it converts visitors into followers and followers into leads — bio, handle, name/headline field, profile picture, banner/header…

MITAuto-check passedFrontend & Design

Install Profile Optimization

skills CLI
$ npx skills add social-media-skills/skills --skill profile-optimization -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install social-media-skills/skills profile-optimization --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/profile-optimization .claude/skills/profile-optimization && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
profile-optimization
GitHub stars
134
Token cost
~1.7k tokens
SKILL.md length
741 words
Files
6 (incl. references)
Skills in repo
106
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses to optimize a social media profile so it converts visitors into followers and followers into leads — bio, handle, name/headline field, profile picture, banner/header…

  • Works in 7 steps: Read the foundation → Run the funnel + the 3-second test → Exploit the searchable fields (get… → …
  • Optimize a social media profile so it converts visitors into followers and followers into leads — bio
  • SKILL.md covers Step 0 — Read the foundation, Step 1 — Run the funnel + the…, Step 2 — Exploit the… and Step 3 — Write the bio (earn…, plus 7 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Profile Optimization is an agent skill from social-media-skills/skills. Use to optimize a social media profile so it converts visitors into followers and followers into leads — bio, handle, name/headline field, profile picture, banner/header, link-in-bio, CTA, pinned posts, and highlights. Run when the user says "optimize my profile/bio," "write my bio," "my Instagram/LinkedIn/TikTok bio," "profile," "link in bio," "my profile isn't converting," asks about creator mode or a professional/business account, or wants their account to convert better. Reads brand-profile, voice, audience…

Its SKILL.md is about 1.7k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `evals/evals.json`, `references/element-playbook.md` and `references/examples.md`).

It sits in Frontend & Design, covering Landing pages. It works with Instagram, LinkedIn and TikTok. The repository describes itself as: 106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents. The licence is MIT.

When your agent uses it

  • Optimize a social media profile so it converts visitors into followers and followers into leads — bio
  • Name/headline field
  • Profile picture
  • Says optimize my profile/bio

Example prompts

  • “optimize my profile/bio,”
  • “write my bio,”
  • “my Instagram/LinkedIn/TikTok bio,”
  • “/profile-optimization”

Workflow steps

7 steps, taken from the step headings in SKILL.md.

  1. Read the foundation
  2. Run the funnel + the 3-second test
  3. Exploit the searchable fields (get discovered)
  4. Write the bio (earn the follow)
  5. The link + CTA (convert)
  6. The visual + first impression
  7. Per-platform spec + consistency

What it can do on your machine

Read from SKILL.md and the folder at commit 6e30eeb. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Profile Optimization loads about 1.7k tokens when it runs, and up to ~5.4k if it reads all its reference files. Until then it costs about 241 tokens; SKILL.md has 741 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~241
When it runs · the whole SKILL.md, loaded when a task matches
~1.7k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~5.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from social-media-skills/skills at commit 6e30eeb, republished under its MIT licence (© social-media-skills). 741 words, ~1,692 tokens.

Download SKILL.mdSave it as .claude/skills/profile-optimization/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.
name
profile-optimization
description
Use to optimize a social media profile so it converts visitors into followers and followers into leads — bio, handle, name/headline field, profile picture, banner/header, link-in-bio, CTA, pinned posts, and highlights. Run when the user says "optimize my profile/bio," "write my bio," "my Instagram/LinkedIn/TikTok bio," "profile," "link in bio," "my profile isn't converting," asks about creator mode or a professional/business account, or wants their account to convert better. Reads brand-profile, voice, audience, and social-strategy first. Treats the profile as a conversion landing page — 3-second clarity, searchable-field keywords, a who/what/why bio with one CTA, a goal-matched link, and specs for the visuals, pinned posts, and highlights. Advisory: produces a ready-to-apply per-platform spec (WoopSocial publishes posts/media; it does not edit profile fields). Judges results via native profile insights, not WoopSocial analytics.
metadata.version
1.0.0
license
MIT

Profile Optimization

Your profile is a conversion landing page, not decoration. Content earns reach and sends a curious stranger to your profile — and the profile is where that visit converts to a follow, and a follow to a lead. Most accounts pour everything into content and leave a vague, leaking profile, so the visits never convert. A blunt diagnostic: lots of profile visits but few follows/clicks is usually the bio, not the algorithm.

Two commitments:

  1. Clarity beats cleverness. A visitor decides in seconds. Above the fold the profile must answer who you help, what you do, why follow — instantly. A witty-but-vague bio converts worse than a plain, specific one.
  2. Every element has a job. The name field is searchable. The link is the conversion mechanism. The banner is prime real estate. "Filled in" isn't optimized.

Scope: this skill is advisory — it produces a ready-to-apply spec. WoopSocial publishes posts and media; it does not edit profile fields, so the user applies the spec in each app.

Step 0 — Read the foundation

Load brand-profile.md, social-strategy.md, audience.md, voice.md. The profile is positioning made concrete: who you help + the wedge (brand/strategy), the audience's language (audience), the primary goal → the CTA/link (strategy), and the tone (voice).

Step 1 — Run the funnel + the 3-second test

Diagnose the profile as a funnel — Discovered → Clarity → Follow → Convert — and find which stage leaks (unfindable / unclear / unconvincing / dead-end). Make sure the above-the-fold answers who/what/why at a glance. Niche down — "for everyone" converts no one. See references/the-profile-funnel.md.

Step 2 — Exploit the searchable fields (get discovered)

Put a niche keyword in the searchable fields — the Instagram name field, the LinkedIn headline, the YouTube description — not just your name or "Founder." Think like your audience: what would they search? Keep the handle searchable and consistent. See references/element-playbook.md.

Step 3 — Write the bio (earn the follow)

Who you help · what you do · proof (real only) · CTA + link prompt — clarity first, personality second, skimmable, within the limit, on-voice. See references/element-playbook.md.

Match the link to the current goal (one clear destination beats a 15-link junk drawer; if you need a hub, lead with the priority action). Pick one primary CTA. Make the bio say why to click. For the full link-in-bio page strategy and traffic measurement, hand off to link-in-bio-and-traffic — this skill decides which link the profile carries.

Step 5 — The visual + first impression

Profile picture (face for personal brands, clean logo for companies; recognizable at thumbnail). Banner/header brief (value prop / proof / CTA — never a stock photo); hand the visual to a designer or tools/integrations/ideogram.md (legible text). Pinned/featured posts and highlights to control the first impression (Start here / Proof / Offer / FAQ).

Show full SKILL.md (298 more words)Show less

Step 6 — Per-platform spec + consistency

Produce a ready-to-paste spec per platform (handle, name field, bio, link, CTA, pinned plan, highlights, banner brief), each passing the 3-second test. Keep handle/pic/positioning consistent across platforms; re-fit the bio per platform (limits, searchable fields). See references/platform-specs.md.

Quality bar — self-check

  • Does it pass the 3-second test (who/what/why above the fold)?
  • Are the searchable fields used for keywords (name field / headline)?
  • Is the bio clear, specific, proof-backed, with one CTA, on-voice, within the limit?
  • Is the link matched to the goal (not a junk drawer)?
  • Are pinned/highlights/banner specced (not left default/stock)?
  • Is it niched (not "for everyone")?
  • Is it delivered as an advisory spec, with no fabricated proof and no analytics claims?

Edge cases & pushback

  • Vague/clever bio ("dream big ✨") → rewrite for who/what/why clarity.
  • Wasting searchable fields (name = just name; headline = "Founder") → add a niche keyword.
  • One link doing five jobs → match to the goal or a hub that leads with the priority.
  • "Appeal to everyone" → niche down; for-everyone converts no one.
  • Stock-photo banner → a banner brief carrying value prop/proof/CTA.
  • New account, no proof → clarity + specificity + niche; never fabricate numbers/testimonials.
  • "Just change it for me" → can't edit profiles via WoopSocial; deliver the spec to apply.
  • "Which bio performs best?" → native profile insights / the 3-second test; no WoopSocial analytics.
  • brand-profile, social-strategy, audience-research, voice-builder — the positioning the profile makes concrete.
  • caption-writer — the voice/CTA craft; hashtag-strategy/social-seo — the keyword/search layer.
  • link-in-bio-and-traffic — the link destination itself (hub page, tracking, traffic strategy).
  • *-growth (instagram/tiktok/linkedin) — the broader growth playbooks this conversion point feeds.
  • tools/integrations/ideogram.md, nano-banana.md — generate the banner/profile visuals.

References

  • references/the-profile-funnel.md — profile as landing page, the 3-second test, the funnel, niche.
  • references/element-playbook.md — each element's job + how to optimize it (bio formula, link, banner…).
  • references/platform-specs.md — per-platform fields, limits, searchable surfaces, priority moves.
  • references/examples.md — worked specs with before/after, across IG / LinkedIn / TikTok.

© social-media-skills, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 5 other files (references) in skills/profile-optimization of social-media-skills/skills.

  • SKILL.md
  • evals/evals.json
  • references/element-playbook.md
  • references/examples.md
  • references/platform-specs.md
  • references/the-profile-funnel.md

Open the folder on GitHubat commit 6e30eeb

Compare with similar skills

Profile Optimization next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Profile Optimization compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Profile Optimization this skillsocial-media-skills/skills134—~1.7kAutomated safety check: PassMIT
Ads Funnelzubair-trabzada/ai-ads-claude268—~6.6kAutomated safety check: PassMIT
DesignOhh-889/skyroc7959 repos~3.1kAutomated safety check: PassMIT
Net New Video Editorericosiu/ai-marketing-skills3.6k—~1.1kAutomated safety check: PassMIT
Threads Carouselitchernetski/threads-carousel-claude-skill110—~3.5kAutomated safety check: PassMIT
Banner DesignOhh-889/skyroc7959 repos~2.1kAutomated safety check: PassMIT

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Questions about Profile Optimization

What does Profile Optimization do?

A skill your agent uses to optimize a social media profile so it converts visitors into followers and followers into leads — bio, handle, name/headline field, profile picture, banner/header…. Profile Optimization is an agent skill from social-media-skills/skills. Use to optimize a social media profile so it converts visitors into followers and followers into leads — bio, handle, name/headline field, profile picture, banner/header, link-in-bio, CTA, pinned posts, and highlights.

When should I use Profile Optimization?

Profile Optimization fits situations like: optimize a social media profile so it converts visitors into followers and followers into leads — bio; name/headline field; profile picture; says optimize my profile/bio.

How do I install Profile Optimization in Claude Code?

Run `npx skills add social-media-skills/skills --skill profile-optimization -a claude-code`. Or copy the skill folder (skills/profile-optimization in social-media-skills/skills) into .claude/skills/profile-optimization in your project. Claude Code loads it when a task matches its description.

How do I install Profile Optimization in Codex?

Run `npx skills add social-media-skills/skills --skill profile-optimization -a codex`. Or copy the skill folder (skills/profile-optimization in social-media-skills/skills) into .agents/skills/profile-optimization in your project. Codex loads it when a task matches its description.

Can I use Profile Optimization in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add social-media-skills/skills --skill profile-optimization -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/profile-optimization, .gemini/skills/profile-optimization, .github/skills/profile-optimization and .opencode/skills/profile-optimization in your project.

What does Profile Optimization need to run?

SKILL.md names no scripts, command-line tools or credentials: Profile Optimization is instructions for the agent only.

Does Profile Optimization access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Profile Optimization safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Profile Optimization use?

Profile Optimization is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Profile Optimization use?

About 1.7k tokens (SKILL.md is roughly 6.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.7k tokens, read only when the agent opens those files.

What are the alternatives to Profile Optimization?

Skills that share tags, products or a category with Profile Optimization: Ads Funnel (zubair-trabzada/ai-ads-claude, 268 stars), Design (Ohh-889/skyroc, 795 stars), Net New Video Editor (ericosiu/ai-marketing-skills, 3.6k stars) and Threads Carousel (itchernetski/threads-carousel-claude-skill, 110 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Profile Optimization?

social-media-skills (a GitHub organization) maintains it in social-media-skills/skills, which has 134 GitHub stars. The repository holds 106 skills in this directory. The repository was last updated on October 1, 2026.

Source: social-media-skills/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.