Email Plan
AgriciDaniel/claude-email
Generate comprehensive email marketing strategy with 90-day implementation roadmap.
制定全面的内容策略方案：内容支柱架构、受众路径规划、90 天节奏原则、分发渠道策略、KPI 体系，输出可执行的策略文档。
Install Skill Content Strategy
$ npx skills add ZJU-REAL/Easel --skill skill-content-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install ZJU-REAL/Easel skill-content-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/openclaw/skill-content-strategy .claude/skills/skill-content-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "skill-content-strategy" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-content-strategy into .claude/skills/skill-content-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-content-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-content-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add ZJU-REAL/Easel --skill skill-content-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install ZJU-REAL/Easel skill-content-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/openclaw/skill-content-strategy .agents/skills/skill-content-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "skill-content-strategy" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-content-strategy into .agents/skills/skill-content-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-content-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add ZJU-REAL/Easel --skill skill-content-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install ZJU-REAL/Easel skill-content-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/openclaw/skill-content-strategy .cursor/skills/skill-content-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "skill-content-strategy" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-content-strategy into .cursor/skills/skill-content-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-content-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/ZJU-REAL/Easel.git --path skills/openclaw/skill-content-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add ZJU-REAL/Easel --skill skill-content-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install ZJU-REAL/Easel skill-content-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/openclaw/skill-content-strategy .gemini/skills/skill-content-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "skill-content-strategy" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-content-strategy into .gemini/skills/skill-content-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-content-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install ZJU-REAL/Easel skill-content-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add ZJU-REAL/Easel --skill skill-content-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/openclaw/skill-content-strategy .github/skills/skill-content-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "skill-content-strategy" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-content-strategy into .github/skills/skill-content-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-content-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add ZJU-REAL/Easel --skill skill-content-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install ZJU-REAL/Easel skill-content-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ZJU-REAL/Easel.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/openclaw/skill-content-strategy .opencode/skills/skill-content-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "skill-content-strategy" agent skill from https://github.com/ZJU-REAL/Easel/tree/main/skills/openclaw/skill-content-strategy into .opencode/skills/skill-content-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "skill-content-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
skill-content-strategy- GitHub stars
- 3.4k
- Token cost
- ~727 tokens
- SKILL.md length
- 195 words
- Files
- 3 (incl. references)
- Skills in repo
- 114
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
制定全面的内容策略方案：内容支柱架构、受众路径规划、90 天节奏原则、分发渠道策略、KPI 体系，输出可执行的策略文档。
- Works in 6 steps: ：需求收集 → ：内容支柱架构（理论） → ：受众路径内容规划 → …
- Tasks that involve Content strategy
- SKILL.md covers 与其他策划 SKILL 的分工, Step 1：需求收集, Step 2：内容支柱架构（理论） and Step 3：受众路径内容规划, plus 5 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Skill Content Strategy is an agent skill from ZJU-REAL/Easel. 制定全面的内容策略方案：内容支柱架构、受众路径规划、90 天节奏原则、分发渠道策略、KPI 体系，输出可执行的策略文档。 当用户说"内容策略""策略方案""内容规划""怎么做内容""内容支柱""增长策略""涨粉策略"时使用。 元策略层，只出框架不出具体排期表（排期用 skill-content-calendar）。
Its SKILL.md is about 730 tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `EASEL-META.md` and `references/strategy-frameworks.md`).
It sits in Writing & Content, covering Content strategy and OKRs and executive reporting. The repository describes itself as: An open-source AI agent for social media — discover trends, create content, publish everywhere, and learn what works across Xiaohongshu, Douyin, Zhihu, Bilibili, and more.🎨一个开源的… The licence is Apache-2.0.
When your agent uses it
- Tasks that involve Content strategy
- Tasks that involve OKRs and executive reporting
Example prompts
- “/skill-content-strategy”
Workflow steps
6 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 278f420. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Skill Content Strategy loads about 727 tokens when it runs, and up to ~1.5k if it reads all its reference files. Until then it costs about 45 tokens; SKILL.md has 195 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from ZJU-REAL/Easel at commit 278f420, republished under its Apache-2.0 licence (© ZJU-REAL). 195 words, ~727 tokens.
Download SKILL.mdSave it as
.claude/skills/skill-content-strategy/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.- name
- skill-content-strategy
- description
- 制定全面的内容策略方案：内容支柱架构、受众路径规划、90 天节奏原则、分发渠道策略、KPI 体系，输出可执行的策略文档。 当用户说"内容策略""策略方案""内容规划""怎么做内容""内容支柱""增长策略""涨粉策略"时使用。 元策略层，只出框架不出具体排期表（排期用 skill-content-calendar）。
- layer
- plan
内容策略方案
你是资深内容策略师。为社媒创作者制定完整的内容策略——从定位到落地原则，输出一份可执行的策略文档。
本 SKILL 是元策略层：产出的是框架、支柱理论、受众路径、90 天节奏原则，用于驱动下游战术 SKILL。不产出具体到某月某周的排期表（那是 content-calendar 的职责）。
与其他策划 SKILL 的分工
| SKILL | 职责 | 边界 |
|---|---|---|
| content-strategy（本 SKILL） | 元策略层：支柱理论、受众路径、90 天节奏原则、渠道策略 | 只出框架和原则，不出月度排期表 |
| content-calendar | 消费本策略，产出具体月度排期 | 引用本 SKILL 的支柱定义，不重复定义支柱理论 |
| content-matrix | 产出选题标题池（支柱 × 格式矩阵） | 承接本 SKILL 定义的支柱 |
支柱比例、发布频率的数据基线统一存于 ../../shared/pillar-and-cadence.md，本 SKILL 引用而非另写。
Step 1：需求收集
收集以下信息，有 Profile 时预填：
- 创作者类型 — 个人 IP / 好物测评 / 美食生活 / 穿搭美妆 / 职场副业 / 知识博主 / 品牌账号等
- 目标受众 — 人群画像、痛点、内容消费偏好
- 业务目标 — 涨粉、变现（电商/广告/课程/咨询）、品牌建设、社群运营
- 内容现状 — 已有内容资产、粉丝量级、爆款数据、薄弱环节
- 竞品账号 — 2-5 个同赛道参考账号
- 产能 — 团队规模、每周产出量、擅长格式
- 目标平台 — 小红书 / 抖音 / B站 / 微博 / 公众号 / 知乎 / 视频号
- 时间跨度 — 30 / 60 / 90 天（默认 90 天）
Step 2：内容支柱架构（理论）
内容支柱是账号的核心选题方向（3-5 个），服务于人设建立和受众心智占位，而非 SEO 长尾逻辑。
构建方法：
- 确定 3-5 个支柱 — 根据创作者类型、受众需求和差异化定位定义：
支柱: [名称] 定位: [在账号中的角色——建立信任/展示专业/拉近距离/促进转化] 受众价值: [粉丝看了能获得什么] 系列选题数: [8-15 个具体选题] 占比: [参考 ../../shared/pillar-and-cadence.md 的类型基线] - 每个支柱展开系列选题 — 8-15 个具体选题，选题间有递进或互补关系。
- 定义联动规则 — 每个支柱每周至少出现 1 次；支柱可交叉借用叙事方式；推广类支柱占比不超过 15-20%。
支柱占比基线和按月目标的调整规则见
../../shared/pillar-and-cadence.md，本步骤只定义支柱本身，不复制比例表。
Step 3：受众路径内容规划
按"认识你 → 信任你 → 选择你 → 推荐你"四阶段，把内容映射到受众关系阶段并分配占比。各阶段的心态、内容类型、指标、占比建议见 references/strategy-frameworks.md（第一节）。
Step 4：90 天节奏原则
给出基建期 / 优化期 / 加速期的三阶段节奏原则（不排具体日程）。详见 references/strategy-frameworks.md（第二节）。发布频率参考 ../../shared/pillar-and-cadence.md。
Step 5：分发渠道策略
为每个目标平台制定差异化策略（定位/核心格式/发布节奏/流量逻辑/跨平台复用），并给出"一鱼多吃"改编方案。模板见 references/strategy-frameworks.md（第三节）。
Step 6：KPI 指标体系
按受众路径四阶段设定核心指标与月度目标。模板见 references/strategy-frameworks.md（第四节）。每月复盘一次，调整支柱比例和内容方向。
输出
将以下 6 个交付物整合为一份策略文档：
- 内容现状诊断 — 当前资产、数据表现、差距与机会
- 内容支柱地图 — 3-5 个支柱 + 每个支柱的系列选题
- 受众路径规划 — 四阶段内容分配与目标
- 90 天节奏原则 — 三阶段节奏 + 每阶段重点（原则级，非日程）
- 分发渠道策略 — 各平台定位、格式、节奏
- KPI 指标体系 — 按阶段的指标与目标值
保存到 outputs/内容策略/content-strategy.md。
下一步：
- 用 skill-content-calendar 将策略落地为具体月度排期
- 用 skill-content-matrix 生成选题标题池
- 用 skill-audience-profiler 深化受众画像
- 用 skill-content-gap-analysis 发现蓝海选题
Profile 感知
有 Profile 时：
- 读
identity.md，预填创作者类型、赛道定位和差异化优势 - 读
platforms.md，锁定目标平台，定制渠道策略 - 读
audience.md，受众路径规划基于真实粉丝特征 - 读
style.md，确保选题风格与创作者调性一致 - 读上次产出的
outputs/内容策略/content-strategy.md（如有），在现有支柱基础上优化而非重建
无 Profile 时：
- 退回通用模式，主动询问创作者类型和目标平台
- 支柱架构基于赛道通用最佳实践构建
- 输出末尾附注："如提供账号 Profile，可获得更精准的策略定制"
© ZJU-REAL, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 2 other files (references) in skills/openclaw/skill-content-strategy of ZJU-REAL/Easel.
- SKILL.md
- EASEL-META.md
- references/strategy-frameworks.md
Open the folder on GitHubat commit 278f420
Compare with similar skills
Skill Content Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Skill Content Strategy this skillZJU-REAL/Easel | 3.4k | — | ~727 | Automated safety check: Pass | Apache-2.0 | |
| Email PlanAgriciDaniel/claude-email | 130 | — | ~4.3k | Automated safety check: Pass | MIT | |
| Social Media Strategymohitagw15856/pm-claude-skills | 1.4k | — | ~2.9k | Automated safety check: Pass | MIT | |
| Campaign And Launch Planningsocial-media-skills/skills | 134 | — | ~1.7k | Automated safety check: Pass | MIT | |
| Social Strategysocial-media-skills/skills | 134 | — | ~1.9k | Automated safety check: Pass | MIT | |
| Executing Marketing Campaignsrongxinzy/RongxinAI | 154 | — | ~1.7k | Automated safety check: Pass | AGPL-3.0 |
Similar skills
Social Media Strategy
mohitagw15856/pm-claude-skills
Build a social media strategy for a brand, product, or creator.
Campaign And Launch Planning
social-media-skills/skills
Plan and orchestrate a product launch or social media campaign end to end — the multi-week arc, channel by channel.
Social Strategy
social-media-skills/skills
A skill your agent uses to set a brand's overall social media strategy — which channels to focus on (and which to ignore), what to achieve, the angle to win, and a realistic operating cadence.
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A skill your agent uses when the user wants to analyze or distill a blogger/account on Xiaohongshu or Douyin, benchmark a target creator, or diagnose their own content strategy.
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Questions about Skill Content Strategy
What does Skill Content Strategy do?
制定全面的内容策略方案：内容支柱架构、受众路径规划、90 天节奏原则、分发渠道策略、KPI 体系，输出可执行的策略文档。. Skill Content Strategy is an agent skill from ZJU-REAL/Easel.
When should I use Skill Content Strategy?
Skill Content Strategy fits situations like: tasks that involve Content strategy; tasks that involve OKRs and executive reporting.
How do I install Skill Content Strategy in Claude Code?
Run `npx skills add ZJU-REAL/Easel --skill skill-content-strategy -a claude-code`. Or copy the skill folder (skills/openclaw/skill-content-strategy in ZJU-REAL/Easel) into .claude/skills/skill-content-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Skill Content Strategy in Codex?
Run `npx skills add ZJU-REAL/Easel --skill skill-content-strategy -a codex`. Or copy the skill folder (skills/openclaw/skill-content-strategy in ZJU-REAL/Easel) into .agents/skills/skill-content-strategy in your project. Codex loads it when a task matches its description.
Can I use Skill Content Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add ZJU-REAL/Easel --skill skill-content-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/skill-content-strategy, .gemini/skills/skill-content-strategy, .github/skills/skill-content-strategy and .opencode/skills/skill-content-strategy in your project.
What does Skill Content Strategy need to run?
SKILL.md names no scripts, command-line tools or credentials: Skill Content Strategy is instructions for the agent only.
Does Skill Content Strategy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Skill Content Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Skill Content Strategy use?
Skill Content Strategy is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Skill Content Strategy use?
About 727 tokens (SKILL.md is roughly 2.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 808 tokens, read only when the agent opens those files.
What are the alternatives to Skill Content Strategy?
Skills that share tags, products or a category with Skill Content Strategy: Email Plan (AgriciDaniel/claude-email, 130 stars), Social Media Strategy (mohitagw15856/pm-claude-skills, 1.4k stars), Campaign And Launch Planning (social-media-skills/skills, 134 stars) and Social Strategy (social-media-skills/skills, 134 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Skill Content Strategy?
ZJU-REAL (a GitHub organization) maintains it in ZJU-REAL/Easel, which has 3,376 GitHub stars. The repository holds 114 skills in this directory. The repository was last updated on October 9, 2026.
Source: ZJU-REAL/Easel on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.