Agent skill

Social Media Strategy

by mohitagw15856 in mohitagw15856/pm-claude-skills

Build a social media strategy for a brand, product, or creator.

MITAuto-check passedWriting & Content

Install Social Media Strategy

skills CLI
$ npx skills add mohitagw15856/pm-claude-skills --skill social-media-strategy -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install mohitagw15856/pm-claude-skills social-media-strategy --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/social-media-strategy .claude/skills/social-media-strategy && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
social-media-strategy
GitHub stars
1.4k
Token cost
~2.9k tokens
SKILL.md length
1,455 words
Files
1
Skills in repo
1,348
Repo updated
First seen
Licence
MIT

At a glance

Build a social media strategy for a brand, product, or creator.

  • Works in 8 steps: Audience Profile → Platform Strategy → Content Pillars → …
  • Asked to create a social media strategy
  • SKILL.md covers Required Inputs, Output Structure, 1. Audience Profile and 2. Platform Strategy, plus 9 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Social Media Strategy is an agent skill from mohitagw15856/pm-claude-skills. Build a social media strategy for a brand, product, or creator. Use when asked to create a social media strategy, define a social content strategy, plan content pillars, set social KPIs, or build a posting framework. Produces a complete strategy with audience definition, platform selection, content pillars, posting cadence, KPIs, and a 4-week starter calendar.

Its SKILL.md is about 2.9k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Social media marketing, Content strategy and OKRs and executive reporting. The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.

When your agent uses it

  • Asked to create a social media strategy
  • Define a social content strategy
  • Plan content pillars
  • Set social KPIs

Example prompts

  • “/social-media-strategy”

Workflow steps

8 steps, taken from the step headings in SKILL.md.

  1. Audience Profile
  2. Platform Strategy
  3. Content Pillars
  4. Tone of Voice
  5. Posting Cadence & Workflow
  6. Growth Tactics
  7. Measurement Framework
  8. 4-Week Starter Content Calendar

What it can do on your machine

Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Social Media Strategy loads about 2.9k tokens when it runs. Until then it costs about 96 tokens; SKILL.md has 1,455 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~96
When it runs · the whole SKILL.md, loaded when a task matches
~2.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 1,455 words, ~2,927 tokens.

Download SKILL.mdSave it as .claude/skills/social-media-strategy/SKILL.md (or your agent's skills folder).
name
social-media-strategy
description
Build a social media strategy for a brand, product, or creator. Use when asked to create a social media strategy, define a social content strategy, plan content pillars, set social KPIs, or build a posting framework. Produces a complete strategy with audience definition, platform selection, content pillars, posting cadence, KPIs, and a 4-week starter calendar.

Social Media Strategy Skill

This skill produces a complete social media strategy covering audience definition, platform rationale, content pillars, posting cadence, tone of voice guidelines, measurement framework, and a 4-week starter content calendar. Output is ready for a marketing team, founder, or agency to execute immediately.

Required Inputs

Ask the user for these if not provided:

  • Brand / product / creator name
  • What you're promoting — product, service, personal brand, community, or event
  • Target audience — who are you trying to reach? (job title, age, interests, platforms they use)
  • Business goal — what does social need to achieve? (brand awareness / lead generation / community building / sales / recruitment)
  • Current social presence — which platforms are you on? What's working, what isn't?
  • Competitors or aspirational accounts — who does social well in your space?
  • Resources — how many people and how much time per week can you dedicate to social?

Output Structure


Social Media Strategy: [Brand / Product / Creator]

Goal: [Primary business goal] Audience: [1-sentence description of primary audience] Timeframe: [e.g. Q3 2026 — 3-month strategy] Owner: [Marketing lead / founder / social team] Date: [Date]


1. Audience Profile

Primary audience:

DimensionDetail
Who they are[Job title, age range, life stage, geography]
What they care about[Professional or personal priorities, pain points]
Where they spend time online[Platforms, communities, influencers they follow]
What they consume[Content formats they engage with — video, threads, newsletters, podcasts]
What would make them follow you[The specific value proposition of your social presence]

Secondary audience: [Any secondary segment — e.g. job seekers if you're a brand, investors if you're a startup]


2. Platform Strategy

Not every platform is right for every brand. Justify each platform choice:

PlatformAudience fitContent formatPriorityWhy (or why not)
LinkedIn[B2B / professional][Text posts, carousels, articles][Primary / Secondary / Skip][e.g. Primary platform for B2B SaaS — where buyers and influencers are]
X / Twitter[Tech, media, founders][Short text, threads, replies][...][...]
Instagram[Consumer, visual brands, creators][Reels, Stories, carousels][...][...]
TikTok[B2C, Gen Z, consumer][Short-form video][...][...]
YouTube[All audiences — discovery + long-form][Long-form video, Shorts][...][...]
Threads[Text-first, creator, early adopter][Short text, conversations][...][...]

Lead platform: [One platform to invest most heavily in — where your audience is most active and where you have the best chance to stand out]

Supporting platforms: [1–2 secondary platforms where you'll repurpose or adapt content]


3. Content Pillars

Define 3–5 content themes that anchor your social presence. Each pillar must serve the audience, not just the brand.

Pillar 1: [Name — e.g. "Behind the build"]

What it is: [1-sentence description] Why the audience cares: [What value does this deliver to them?] Content examples:

  • [e.g. Engineering decisions we made and why]
  • [e.g. Week-in-the-life of the founding team]
  • [e.g. What we shipped this week and what we learned]

Format mix: [Carousel / video / thread / short-form text] Posting cadence: [X times per week]


Pillar 2: [Name — e.g. "Practical education"]

What it is: [...] Why the audience cares: [...] Content examples:

  • [...]
  • [...]

Format mix: [...] Posting cadence: [...]


Pillar 3: [Name — e.g. "Social proof and community"]

What it is: [Customer stories, testimonials, user-generated content, community spotlights] Why the audience cares: [Validation from peers carries more weight than brand claims] Content examples:

  • [Customer outcome stories — 1 metric + 1 quote format]
  • [Repost community member wins]
  • [Case study carousels]

Format mix: [...] Posting cadence: [...]


Pillar 4: [Name — e.g. "Point of view"]

What it is: [Opinions on industry trends, hot takes, commentary on news in your space] Why the audience cares: [People follow accounts that say something, not just share information] Content examples:

  • [Contrarian takes on common advice]
  • [Reaction to industry news — what it means for your audience]
  • [Founder's personal perspective on a topic]

Format mix: [...] Posting cadence: [...]


4. Tone of Voice

Define how your brand sounds on social — before you write a single post:

Dimension[Your brand] sounds like...[Your brand] does NOT sound like...
Formality[e.g. Conversational, plain English][Corporate speak, jargon]
Energy[e.g. Curious, enthusiastic][Aggressive, hypey]
Personality[e.g. Smart friend who happens to be an expert][Faceless institution]
Humour[e.g. Dry wit, occasional][Try-hard memes, sarcasm]
Self-promotion[e.g. Earns the right to mention the product][Every post is an ad]

Reference accounts that nail the tone you're aiming for: [Name 2–3 accounts — and why]


5. Posting Cadence & Workflow

PlatformPosts per weekBest daysBest timesFormat split
[LinkedIn][3–5][Tue–Thu][07:30–09:00 or 12:00–13:00][60% educational, 30% POV, 10% product]
[X / Twitter][5–7][Any][Morning and lunchtime][50% replies/engagement, 30% original, 20% reposts]
[Instagram][3–4][Mon, Wed, Fri][18:00–20:00][50% Reels, 30% carousels, 20% Stories]

Content production workflow:

DayActivityOwnerTime required
MondayPlan the week's content — review pillars, select topics[Social manager]30 min
TuesdayWrite long-form posts for LinkedIn and threads[Writer / founder]60 min
WednesdayDesign carousels or graphics[Designer / Canva]45 min
ThursdaySchedule the week's content in [Buffer / Hootsuite / Later][Social manager]20 min
DailyEngage with comments, reply to mentions, interact with community[Social manager]15 min

6. Growth Tactics

Beyond posting, how will you grow your following and reach?

TacticDescriptionPlatformFrequency
Engage before you postSpend 15 min commenting on posts from target accounts before posting your ownAllDaily
Collaboration postsCo-create content with a complementary brand or creatorLinkedIn / IGMonthly
Community participationAnswer questions in relevant groups, subreddits, or Discord serversLinkedIn / Reddit / DiscordWeekly
Tag relevant accountsWhen mentioning companies, tools, or people — tag them (earns reshares)AllAs relevant
Cross-promoteMention your social in newsletters, emails, events, and podcast appearancesAllOngoing
Use trending formats earlyWhen a new format (e.g. LinkedIn carousels, IG Reels) emerges, adopt earlyPlatform-specificWhen relevant

Show full SKILL.md (543 more words)Show less

7. Measurement Framework

Primary KPIs (tied to business goal):

KPIPlatformCurrent baselineTarget (90 days)Why it matters
[Follower growth rate][LinkedIn][X%/month][≥ Y%/month][Audience reach]
[Engagement rate][LinkedIn][X%][≥ Y%][Content resonance]
[Link clicks / traffic from social][All][X visits/month][≥ Y visits/month][Direct business impact]
[Inbound leads attributed to social][LinkedIn][X/month][≥ Y/month][Revenue impact]

Secondary metrics (health indicators):

  • Reach per post
  • Saves and shares (not just likes)
  • Comment sentiment and quality
  • DMs initiated from content

Reporting cadence: [Weekly check on engagement / Monthly review of follower and traffic / Quarterly strategy review]


8. 4-Week Starter Content Calendar

A concrete first month of content — ready to adapt and post:

WeekDayPlatformPillarFormatTopic idea
1MonLinkedInEducationCarousel[e.g. "5 things we wished we knew before building [X]"]
1WedLinkedInBehind the buildText post[e.g. "We almost gave up in month 3. Here's what changed."]
1FriInstagramSocial proofReel[e.g. Customer story — problem → solution → result]
2TueLinkedInPOVThread[e.g. "Hot take: [common advice in your space] is wrong. Here's why."]
2ThuX/TwitterEducationThread[e.g. "The [X] framework we use every week — and how you can steal it"]
2SatInstagramBehind the buildStory[e.g. "Week 2 update — what we shipped and one thing that didn't go to plan"]
3MonLinkedInEducationCarousel[e.g. "How to [achieve outcome] in [timeframe] — step by step"]
3WedLinkedInCommunityText post[e.g. Reshare a customer win with commentary]
3FriInstagramPOVReel[e.g. "[Industry myth] — why we disagree and what we do instead"]
4TueLinkedInBehind the buildVideo[e.g. Founder talking to camera — "One thing I learned building [X] this month"]
4ThuX/TwitterPOVThread[e.g. "[Trend in your space] — here's what's actually happening"]
4SatAllMilestoneText + image[e.g. "[X followers / X users / X months] — thank you + what's next"]

Quality Checks

  • Every content pillar delivers value to the audience — not just the brand
  • Platform selection is justified by where the target audience actually spends time
  • Tone of voice examples are specific enough to use as a writing guide
  • KPIs are tied to the business goal, not just vanity metrics (likes, followers in isolation)
  • Posting cadence is realistic for the available resources — sustainable beats ambitious
  • The 4-week calendar has specific topic ideas, not just "write an educational post"

Example Trigger Phrases

  • "Build a social media strategy for [brand/product]"
  • "Create a LinkedIn content strategy for our B2B SaaS"
  • "Help me define content pillars and posting cadence for our startup"
  • "Design a 90-day social media plan for [company]"
  • "What should our social media strategy be for a product launch?"

Anti-Patterns

  • Do not recommend every platform — justify each choice with where the target audience actually spends time
  • Do not define content pillars that serve only the brand — each pillar must deliver specific value to the audience or it will not earn attention
  • Do not set a posting cadence that exceeds the team's realistic capacity — an unsustainable strategy fails faster than a modest one
  • Do not use vanity metrics (likes, followers in isolation) as primary KPIs — tie KPIs to the stated business goal
  • Do not skip the tone of voice section — without it, multiple contributors produce inconsistent content that erodes brand identity

© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/social-media-strategy of mohitagw15856/pm-claude-skills.

Open the folder on GitHubat commit 1cbf1f0

Compare with similar skills

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Questions about Social Media Strategy

What does Social Media Strategy do?

Build a social media strategy for a brand, product, or creator. Social Media Strategy is an agent skill from mohitagw15856/pm-claude-skills. Build a social media strategy for a brand, product, or creator.

When should I use Social Media Strategy?

Social Media Strategy fits situations like: asked to create a social media strategy; define a social content strategy; plan content pillars; set social KPIs.

How do I install Social Media Strategy in Claude Code?

Run `npx skills add mohitagw15856/pm-claude-skills --skill social-media-strategy -a claude-code`. Or copy the skill folder (skills/social-media-strategy in mohitagw15856/pm-claude-skills) into .claude/skills/social-media-strategy in your project. Claude Code loads it when a task matches its description.

How do I install Social Media Strategy in Codex?

Run `npx skills add mohitagw15856/pm-claude-skills --skill social-media-strategy -a codex`. Or copy the skill folder (skills/social-media-strategy in mohitagw15856/pm-claude-skills) into .agents/skills/social-media-strategy in your project. Codex loads it when a task matches its description.

Can I use Social Media Strategy in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill social-media-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/social-media-strategy, .gemini/skills/social-media-strategy, .github/skills/social-media-strategy and .opencode/skills/social-media-strategy in your project.

What does Social Media Strategy need to run?

SKILL.md names no scripts, command-line tools or credentials: Social Media Strategy is instructions for the agent only.

Does Social Media Strategy access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Social Media Strategy safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Social Media Strategy use?

Social Media Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Social Media Strategy use?

About 2.9k tokens (SKILL.md is roughly 12k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Social Media Strategy?

Skills that share tags, products or a category with Social Media Strategy: X Algorithm Post Writing (carson2222/skills, 113 stars), Getxapi Connect (LeoYeAI/openclaw-marketing-skills, 1k stars), X Twitter Connect (LeoYeAI/openclaw-marketing-skills, 1k stars) and Social Media Management (manojbajaj95/claude-gtm-plugin, 105 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Social Media Strategy?

mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,434 GitHub stars. The repository holds 1,348 skills in this directory. The repository was last updated on October 9, 2026.

Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.