Google Ads Landing Page Audit
nowork-studio/notfair-plugin
Scores Google Ads landing pages on five weighted dimensions and diagnoses why high-CTR ad groups convert poorly, with concrete fixes for each page.
Diagnose whether a Google Ads account's conversion tracking is trustworthy enough to optimize.
Install Google Ads Tracking
$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-tracking -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install TheMattBerman/google-ads-copilot google-ads-tracking --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/google-ads-tracking .claude/skills/google-ads-tracking && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "google-ads-tracking" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-tracking into .claude/skills/google-ads-tracking/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-tracking", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-trackingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-tracking -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install TheMattBerman/google-ads-copilot google-ads-tracking --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/google-ads-tracking .agents/skills/google-ads-tracking && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "google-ads-tracking" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-tracking into .agents/skills/google-ads-tracking/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-tracking", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-tracking -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install TheMattBerman/google-ads-copilot google-ads-tracking --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/google-ads-tracking .cursor/skills/google-ads-tracking && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "google-ads-tracking" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-tracking into .cursor/skills/google-ads-tracking/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-tracking", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/TheMattBerman/google-ads-copilot.git --path skills/google-ads-tracking--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-tracking -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install TheMattBerman/google-ads-copilot google-ads-tracking --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/google-ads-tracking .gemini/skills/google-ads-tracking && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "google-ads-tracking" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-tracking into .gemini/skills/google-ads-tracking/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-tracking", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install TheMattBerman/google-ads-copilot google-ads-trackingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-tracking -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/google-ads-tracking .github/skills/google-ads-tracking && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "google-ads-tracking" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-tracking into .github/skills/google-ads-tracking/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-tracking", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-tracking -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install TheMattBerman/google-ads-copilot google-ads-tracking --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/google-ads-tracking .opencode/skills/google-ads-tracking && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "google-ads-tracking" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-tracking into .opencode/skills/google-ads-tracking/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-tracking", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
google-ads-tracking- GitHub stars
- 238
- Token cost
- ~1.8k tokens
- SKILL.md length
- 704 words
- Files
- 1
- Skills in repo
- 16
- Repo updated
- First seen
- Licence
- MIT
At a glance
Diagnose whether a Google Ads account's conversion tracking is trustworthy enough to optimize.
- Works in 3 steps: Can we trust the account? → What to check → Impact assessment
- Tasks that involve Paid advertising
- SKILL.md covers Data Acquisition, Diagnostic Framework, Draft Output and Output Shape, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Google Ads Tracking is an agent skill from TheMattBerman/google-ads-copilot. Diagnose whether a Google Ads account's conversion tracking is trustworthy enough to optimize. Pulls live data via MCP or works with manual exports. Produces tracking fix drafts when problems are found.
Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Paid advertising. It works with Google Ads and Model Context Protocol. The repository describes itself as: Google Ads Copilot: operator kit for audits, MCP-connected reads, export-mode analysis, and draft/apply workflows. The licence is MIT.
When your agent uses it
- Tasks that involve Paid advertising
Example prompts
- “/google-ads-tracking”
Workflow steps
3 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 2c253ee. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are sql).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Google Ads Tracking loads about 1.8k tokens when it runs. Until then it costs about 56 tokens; SKILL.md has 704 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from TheMattBerman/google-ads-copilot at commit 2c253ee, republished under its MIT licence (© TheMattBerman). 704 words, ~1,800 tokens.
Download SKILL.mdSave it as
.claude/skills/google-ads-tracking/SKILL.md (or your agent's skills folder).- name
- google-ads-tracking
- description
- Diagnose whether a Google Ads account's conversion tracking is trustworthy enough to optimize. Pulls live data via MCP or works with manual exports. Produces tracking fix drafts when problems are found.
Google Ads Tracking
Read first:
google-ads/references/operator-thesis.mdgoogle-ads/references/tracking-playbook.mdgoogle-ads/references/deliverable-templates.md
Read workspace if available:
workspace/ads/account.mdworkspace/ads/goals.mdworkspace/ads/findings.mdworkspace/ads/change-log.mdworkspace/ads/learnings.md
Data Acquisition
Connected Mode (MCP available)
Pull via the search tool on google-ads-mcp:
Primary: Conversion actions and configuration:
SELECT
conversion_action.id,
conversion_action.name,
conversion_action.type,
conversion_action.category,
conversion_action.status,
conversion_action.counting_type,
conversion_action.include_in_conversions_metric,
conversion_action.value_settings.default_value
FROM conversion_action
WHERE conversion_action.status = 'ENABLED'Primary: Conversion performance by action (detect duplicates/pollution):
SELECT
conversion_action.name,
conversion_action.type,
conversion_action.category,
metrics.conversions,
metrics.conversions_value,
metrics.all_conversions
FROM conversion_action
WHERE segments.date DURING LAST_30_DAYS
AND conversion_action.status = 'ENABLED'
ORDER BY metrics.conversions DESCSupplementary: Account auto-tagging status:
SELECT
customer.id,
customer.descriptive_name,
customer.auto_tagging_enabled
FROM customerSupplementary: Campaign-level conversion metrics (look for anomalies):
SELECT
campaign.name,
metrics.conversions,
metrics.all_conversions,
metrics.conversions_value,
metrics.cost_micros,
metrics.cost_per_conversion
FROM campaign
WHERE campaign.status = 'ENABLED'
AND segments.date DURING LAST_30_DAYS
ORDER BY metrics.conversions DESCSee data/gaql-recipes.md for additional queries.
Date Range Fallback
Conversion action configuration queries (no date range) always work. For conversion performance queries, if LAST_30_DAYS returns zero data, fall back to LAST_90_DAYS, then all-time. Configuration queries don't need fallback — they reflect current state regardless. Always state the date range used.
Export Mode (no MCP)
Ask the user for:
- Conversion actions list (name, type, counting, include in conversions, value settings)
- Google Tag Assistant screenshot or diagnosis notes
- GA4 conversion import settings (if applicable)
- Any notes on tracking implementation
See data/export-formats.md for recommended format.
Diagnostic Framework
1. Can we trust the account?
Assign a tracking confidence level immediately using the rubric in google-ads/references/tracking-playbook.md.
| Level | Meaning | Action |
|---|---|---|
| High | Clean primary conversion, no duplicates, correct counting, ≥15 conv/30d | Optimize freely |
| Medium | Minor issues (micro-conversions in primary, 5-14 conv/30d, possible over-count) | Optimize cautiously, fix issues |
| Low | Major problems (duplicates, wrong counting, <5 conv/30d, polluted signal) | Fix tracking FIRST, block budget scaling |
| Broken | No meaningful conversion signal | Stop. Fix tracking. Nothing else matters. |
Threshold checklist (from tracking-playbook.md):
- Count primary conversion actions (should be 1-2 clear ones)
- Check
include_in_conversions_metric— are micro-conversions polluting primary? - Compare
conversionsvsall_conversions— if ratio is >2x, investigate - Check counting type — "One" for leads, "Every" for e-commerce only
- Check for duplicate sources — same event tracked by both native tag AND GA4 import?
- Check auto-tagging status
- Verify conversion volume (≥15/30d for HIGH, 5-14 for MEDIUM, <5 for LOW)
2. What to check
Duplicate counting:
- Same conversion tracked by both native tag AND GA4 import
- Multiple conversion actions for the same event
- "Every" counting type on lead/form events (should be "One")
Micro-conversion pollution:
- Page views, scroll depth, time on site set as primary conversions
- These inflate conversion count and deflate apparent CPA
- Smart bidding optimizes toward them instead of real conversions
Missing conversions:
- Key events not tracked at all
- Phone calls without call tracking
- Form submissions without confirmation page or event tracking
Attribution concerns:
- Auto-tagging disabled (GCLID not passing)
- Cross-domain tracking gaps
- Conversion window too short or too long
Value quality:
- All conversions have the same default value
- Values don't reflect actual revenue
- Missing value tracking on e-commerce
3. Impact assessment
For each problem found, assess:
- How much is this distorting reported performance?
- Which campaigns are most affected?
- Is smart bidding learning from bad signal?
- What decisions should wait until this is fixed?
Show full SKILL.md (265 more words)Show less
Draft Output
Tracking Fix Draft
Trigger: Any tracking problem at Medium confidence or lower.
Create using drafts/templates/tracking-draft.md:
- Write to
workspace/ads/drafts/YYYY-MM-DD-[account-slug]-tracking-fix.md - Include specific fixes: what to change, current vs. proposed state
- Note the impact on reported conversions ("Conversions will appear to drop ~40%")
- Note the impact on smart bidding ("2-3 week recalibration period")
- Critically: list which optimization decisions should wait until tracking is fixed
- Update
workspace/ads/drafts/_index.md
Blocking behavior
When tracking confidence is Low or Broken, the draft should include a "blocked decisions" section that explicitly names what other skills/drafts should NOT proceed until tracking is resolved:
- Budget scaling → blocked
- Structure changes → proceed with caution
- Negatives → can proceed (waste is waste regardless of tracking)
- RSA changes → can proceed (copy quality is independent)
Always update workspace memory:
workspace/ads/findings.md— tracking diagnosis and confidence levelworkspace/ads/account.md— update tracking status if it has changedworkspace/ads/learnings.md— what we learned about this account's tracking
Output Shape
- Account Status block — account name, CID, status, date range used, tracking confidence, mode
- Conversion actions inventory (what's tracked, how, counting type)
- Problems identified (with severity and evidence)
- Impact assessment (what's distorted, which campaigns affected)
- Recommended fixes (specific changes)
- Blocked decisions (what should wait)
- Draft created (path and summary)
- Memory updates
Rules
- If tracking is unreliable, say it early.
- Do not bury trust issues under optimization tips.
- Explain what decisions should wait until tracking is fixed.
- Tracking confidence is a gate. If it's Low or Broken, other skills should know.
- The most dangerous Google Ads accounts look great on paper because tracking is counting the wrong things. Surface this clearly.
© TheMattBerman, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/google-ads-tracking of TheMattBerman/google-ads-copilot.
Open the folder on GitHubat commit 2c253ee
Compare with similar skills
Google Ads Tracking next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Google Ads Tracking this skillTheMattBerman/google-ads-copilot | 238 | — | ~1.8k | Automated safety check: Pass | MIT | |
| Google Ads Landing Page Auditnowork-studio/notfair-plugin | 3.9k | — | ~2.7k | Automated safety check: Pass | MIT | |
| Google Ads API MCP Setupgoogle/skills | 21k | — | ~6.1k | Automated safety check: Notes | Apache-2.0 | |
| 21 Audit Ads Performanceminhnv0807/ai-business-skills | 608 | — | ~4.6k | Automated safety check: Pass | MIT | |
| Connectindranilbanerjee/digital-marketing-pro | 855 | 1 repos | ~2k | Automated safety check: Pass | MIT | |
| Launch Ad Campaignindranilbanerjee/digital-marketing-pro | 855 | 1 repos | ~3.9k | Automated safety check: Pass | MIT |
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Related
Works with
Categories
Questions about Google Ads Tracking
What does Google Ads Tracking do?
Diagnose whether a Google Ads account's conversion tracking is trustworthy enough to optimize. Google Ads Tracking is an agent skill from TheMattBerman/google-ads-copilot. Diagnose whether a Google Ads account's conversion tracking is trustworthy enough to optimize.
When should I use Google Ads Tracking?
Google Ads Tracking fits situations like: tasks that involve Paid advertising.
How do I install Google Ads Tracking in Claude Code?
Run `npx skills add TheMattBerman/google-ads-copilot --skill google-ads-tracking -a claude-code`. Or copy the skill folder (skills/google-ads-tracking in TheMattBerman/google-ads-copilot) into .claude/skills/google-ads-tracking in your project. Claude Code loads it when a task matches its description.
How do I install Google Ads Tracking in Codex?
Run `npx skills add TheMattBerman/google-ads-copilot --skill google-ads-tracking -a codex`. Or copy the skill folder (skills/google-ads-tracking in TheMattBerman/google-ads-copilot) into .agents/skills/google-ads-tracking in your project. Codex loads it when a task matches its description.
Can I use Google Ads Tracking in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add TheMattBerman/google-ads-copilot --skill google-ads-tracking -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/google-ads-tracking, .gemini/skills/google-ads-tracking, .github/skills/google-ads-tracking and .opencode/skills/google-ads-tracking in your project.
What does Google Ads Tracking need to run?
SKILL.md names no scripts, command-line tools or credentials: Google Ads Tracking is instructions for the agent only.
Does Google Ads Tracking access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Google Ads Tracking safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Google Ads Tracking use?
Google Ads Tracking is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Google Ads Tracking use?
About 1.8k tokens (SKILL.md is roughly 7.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Google Ads Tracking?
Skills that share tags, products or a category with Google Ads Tracking: Google Ads Landing Page Audit (nowork-studio/notfair-plugin, 3.9k stars), Google Ads API MCP Setup (google/skills, 21k stars), 21 Audit Ads Performance (minhnv0807/ai-business-skills, 608 stars) and Connect (indranilbanerjee/digital-marketing-pro, 855 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Google Ads Tracking?
TheMattBerman (a GitHub user) maintains it in TheMattBerman/google-ads-copilot, which has 238 GitHub stars. The repository holds 16 skills in this directory. The repository was last updated on June 10, 2026.
Source: TheMattBerman/google-ads-copilot on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.