Agent skill

Google Ads Daily

by TheMattBerman in TheMattBerman/google-ads-copilot

Daily operator review for Google Ads. An agent skill from TheMattBerman/google-ads-copilot.

Install Google Ads Daily

skills CLI

$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-daily -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI

$ gh skill install TheMattBerman/google-ads-copilot google-ads-daily --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy

$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/google-ads-daily .claude/skills/google-ads-daily && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Paste into Claude Code

Install the "google-ads-daily" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-daily into .claude/skills/google-ads-daily/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-daily", then confirm the skill loads.

Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

$skill-installer

$skill-installer install https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-daily

Type this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.

skills CLI

$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-daily -a codex

Project install goes to .agents/skills/; add -g for ~/.codex/skills/.

GitHub CLI

$ gh skill install TheMattBerman/google-ads-copilot google-ads-daily --agent codex

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/google-ads-daily .agents/skills/google-ads-daily && rm -rf skills-src

Use ~/.agents/skills/ instead of .agents/skills for a personal install.

Codex skills documentation · loads skills from .agents/skills/

Paste into Codex

Install the "google-ads-daily" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-daily into .agents/skills/google-ads-daily/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-daily", then confirm the skill loads.

Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-daily -a cursor

Project install goes to .agents/skills/; add -g for ~/.cursor/skills/.

GitHub CLI

$ gh skill install TheMattBerman/google-ads-copilot google-ads-daily --agent cursor

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/google-ads-daily .cursor/skills/google-ads-daily && rm -rf skills-src

Use ~/.cursor/skills/ instead of .cursor/skills for a personal install.

Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/

Paste into Cursor

Install the "google-ads-daily" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-daily into .cursor/skills/google-ads-daily/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-daily", then confirm the skill loads.

Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

gemini skills install

$ gemini skills install https://github.com/TheMattBerman/google-ads-copilot.git --path skills/google-ads-daily

--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.

skills CLI

$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-daily -a gemini-cli

Project install goes to .agents/skills/; add -g for ~/.gemini/skills/.

GitHub CLI

$ gh skill install TheMattBerman/google-ads-copilot google-ads-daily --agent gemini-cli

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/google-ads-daily .gemini/skills/google-ads-daily && rm -rf skills-src

Use ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.

Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/

Paste into Gemini CLI

Install the "google-ads-daily" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-daily into .gemini/skills/google-ads-daily/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-daily", then confirm the skill loads.

Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

GitHub CLI

$ gh skill install TheMattBerman/google-ads-copilot google-ads-daily

Installs for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).

skills CLI

$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-daily -a github-copilot

Project install goes to .agents/skills/; add -g for ~/.copilot/skills/.

Manual copy

$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/google-ads-daily .github/skills/google-ads-daily && rm -rf skills-src

Use ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.

GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/

Paste into GitHub Copilot

Install the "google-ads-daily" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-daily into .github/skills/google-ads-daily/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-daily", then confirm the skill loads.

GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

skills CLI

$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-daily -a opencode

OpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.

GitHub CLI

$ gh skill install TheMattBerman/google-ads-copilot google-ads-daily --agent opencode

Project scope by default (.agents/skills/); add --scope user for a personal install.

Manual copy

$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/google-ads-daily .opencode/skills/google-ads-daily && rm -rf skills-src

Use ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.

OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/

Paste into OpenCode

Install the "google-ads-daily" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-daily into .opencode/skills/google-ads-daily/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-daily", then confirm the skill loads.

OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.

Facts

Skill name: google-ads-daily
GitHub stars: 238
Token cost: ~1.2k tokens
SKILL.md length: 448 words
Files: 1
Skills in repo: 16
Repo updated: Jun 10, 2026
First seen: Oct 7, 2026
Licence: MIT

At a glance

Daily operator review for Google Ads. An agent skill from TheMattBerman/google-ads-copilot.

Works in 5 steps: Can we trust the account today? → Where is waste showing up? → Where is signal emerging? → …
Tasks that involve Paid advertising
SKILL.md covers The 5 Daily Questions, Data Acquisition, Process and Draft Output, plus 2 more sections
Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Google Ads Daily is an agent skill from TheMattBerman/google-ads-copilot. Daily operator review for Google Ads. Surfaces what changed, where waste is showing up, where signal is emerging, what is ready to scale, and what should be left alone. Pulls live data via MCP or works with manual exports.

Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Paid advertising. It works with Google Ads and Model Context Protocol. The repository describes itself as: Google Ads Copilot: operator kit for audits, MCP-connected reads, export-mode analysis, and draft/apply workflows. The licence is MIT.

When your agent uses it

Tasks that involve Paid advertising

Example prompts

“/google-ads-daily”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

Can we trust the account today?
Where is waste showing up?
Where is signal emerging?
What is ready to scale or isolate?
What should we not touch yet?

What it can do on your machine

Read from SKILL.md and the folder at commit 2c253ee. It shows what the files ask for, not the result of running them.

Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are sql).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Google Ads Daily loads about 1.2k tokens when it runs. Until then it costs about 60 tokens; SKILL.md has 448 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it: ~60
When it runs · the whole SKILL.md, loaded when a task matches: ~1.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from TheMattBerman/google-ads-copilot at commit 2c253ee, republished under its MIT licence (© TheMattBerman). 448 words, ~1,215 tokens.

Download SKILL.mdSave it as .claude/skills/google-ads-daily/SKILL.md (or your agent's skills folder).

name: google-ads-daily
description: Daily operator review for Google Ads. Surfaces what changed, where waste is showing up, where signal is emerging, what is ready to scale, and what should be left alone. Pulls live data via MCP or works with manual exports.

Google Ads Daily Operator

Read first:

google-ads/references/operator-thesis.md
google-ads/references/query-patterns.md
google-ads/references/tracking-playbook.md
google-ads/references/structure-playbook.md
google-ads/references/deliverable-templates.md

Read workspace if available:

workspace/ads/account.md
workspace/ads/goals.md
workspace/ads/winners.md
workspace/ads/findings.md
workspace/ads/change-log.md
workspace/ads/learnings.md
workspace/ads/drafts/_index.md — check for pending drafts to surface

The 5 Daily Questions

Can we trust the account today?
Where is waste showing up?
Where is signal emerging?
What is ready to scale or isolate?
What should we not touch yet?

Data Acquisition

Connected Mode (MCP available)

Pull these queries via the search tool on google-ads-mcp:

Campaign performance — last 7 days:

sql

SELECT
  campaign.name,
  campaign.status,
  metrics.impressions,
  metrics.clicks,
  metrics.cost_micros,
  metrics.conversions,
  metrics.conversions_value,
  metrics.cost_per_conversion,
  segments.date
FROM campaign
WHERE segments.date DURING LAST_7_DAYS
  AND campaign.status = 'ENABLED'
ORDER BY metrics.cost_micros DESC

Recent account changes:

sql

SELECT
  change_event.change_date_time,
  change_event.change_resource_type,
  change_event.change_resource_name,
  change_event.client_type,
  change_event.user_email,
  change_event.old_resource,
  change_event.new_resource
FROM change_event
WHERE change_event.change_date_time DURING LAST_7_DAYS
ORDER BY change_event.change_date_time DESC
LIMIT 50

Budget-limited detection (search campaigns):

sql

SELECT
  campaign.name,
  metrics.search_impression_share,
  metrics.search_budget_lost_impression_share,
  metrics.search_rank_lost_impression_share,
  metrics.cost_micros,
  metrics.conversions
FROM campaign
WHERE campaign.status = 'ENABLED'
  AND campaign.advertising_channel_type = 'SEARCH'
  AND segments.date DURING LAST_7_DAYS

For prior-period comparison, run the campaign performance query with BETWEEN dates for the preceding 7 days.

See data/gaql-recipes.md for additional queries.

Date Range Fallback

If LAST_7_DAYS returns 0 rows, fall back to LAST_14_DAYS, then LAST_30_DAYS. For daily reviews, don't go further back — instead note "Account dormant: no activity in the last 30 days" and recommend running a full audit with historical data. Always state the date range used.

Export Mode (no MCP)

Ask the user for:

Campaign overview: last 7 days (Campaign, Status, Impressions, Clicks, Cost, Conversions, CPA)
Any recent change history
Optionally: impression share data

See data/export-formats.md for recommended export format.

Process

Announce mode (connected/export) at the start.
Pull or review current data snapshot.
Compare against goals and recent changes.
Highlight deltas, not everything. Focus on what changed since last check.
Use the operator summary template from deliverable-templates.md.
Check workspace/ads/drafts/_index.md — surface any pending drafts that need review.
Append meaningful notes to workspace/ads/findings.md if something new matters.

Show full SKILL.md (192 more words)Show less

Draft Output

The daily review does not usually produce new drafts — its job is to surface what matters and flag urgency. However:

If it identifies an urgent waste problem (e.g., $200+ burned on junk queries overnight), create a quick negative draft using drafts/templates/negative-draft.md
If it identifies a budget emergency (e.g., strong campaign exhausting budget by noon), create a budget draft using drafts/templates/budget-draft.md
Always surface existing pending drafts from the index — "You have 3 pending drafts awaiting review"

Threshold for daily-triggered drafts: only when the finding is time-sensitive enough that waiting for the next scheduled analysis would waste significant spend.

Output Shape

Account Status block — account name, CID, status, date range used, tracking confidence, mode
What changed (deltas, not full state)
Trust check (is tracking still clean?)
Waste flag (any new leaks?)
Signal flag (anything emerging?)
Pending drafts to review
Memory updates (if any)

Rules

Focus on change, not static facts.
Mention confidence if data quality is questionable.
Do not recommend churn for the sake of activity.
Good operators know when not to touch things.
Always check the draft queue — the daily is the operator's inbox.

Files

Just SKILL.md in skills/google-ads-daily of TheMattBerman/google-ads-copilot.

Open the folder on GitHubat commit 2c253ee

Compare with similar skills

Google Ads Daily next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Google Ads Daily compared with similar skills
Skill	Stars	Used in	Tokens	Auto-check	Licence	Repo updated
Google Ads Daily this skillTheMattBerman/google-ads-copilot	238	—	~1.2k	Automated safety check: Pass	MIT	4 mo ago
Google Ads Landing Page Auditnowork-studio/notfair-plugin	3.9k	—	~306	Automated safety check: Pass	MIT	today
Google Ads API MCP Setupgoogle/skills	21k	—	~6.1k	Automated safety check: Notes	Apache-2.0	today
21 Audit Ads Performanceminhnv0807/ai-business-skills	610	—	~4.6k	Automated safety check: Pass	MIT	27 days ago
Connectindranilbanerjee/digital-marketing-pro	859	1 repos	~2k	Automated safety check: Pass	MIT	5 days ago
Launch Ad Campaignindranilbanerjee/digital-marketing-pro	859	1 repos	~3.9k	Automated safety check: Pass	MIT	5 days ago

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Works with

Questions about Google Ads Daily

What does Google Ads Daily do?

Daily operator review for Google Ads. An agent skill from TheMattBerman/google-ads-copilot. Google Ads Daily is an agent skill from TheMattBerman/google-ads-copilot. Daily operator review for Google Ads.

When should I use Google Ads Daily?

Google Ads Daily fits situations like: tasks that involve Paid advertising.

How do I install Google Ads Daily in Claude Code?

Run `npx skills add TheMattBerman/google-ads-copilot --skill google-ads-daily -a claude-code`. Or copy the skill folder (skills/google-ads-daily in TheMattBerman/google-ads-copilot) into .claude/skills/google-ads-daily in your project. Claude Code loads it when a task matches its description.

How do I install Google Ads Daily in Codex?

Run `npx skills add TheMattBerman/google-ads-copilot --skill google-ads-daily -a codex`. Or copy the skill folder (skills/google-ads-daily in TheMattBerman/google-ads-copilot) into .agents/skills/google-ads-daily in your project. Codex loads it when a task matches its description.

Can I use Google Ads Daily in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add TheMattBerman/google-ads-copilot --skill google-ads-daily -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/google-ads-daily, .gemini/skills/google-ads-daily, .github/skills/google-ads-daily and .opencode/skills/google-ads-daily in your project.

What does Google Ads Daily need to run?

SKILL.md names no scripts, command-line tools or credentials: Google Ads Daily is instructions for the agent only.

Does Google Ads Daily access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Google Ads Daily safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Google Ads Daily use?

Google Ads Daily is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Google Ads Daily use?

About 1.2k tokens (SKILL.md is roughly 4.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Google Ads Daily?

Skills that share tags, products or a category with Google Ads Daily: Google Ads Landing Page Audit (nowork-studio/notfair-plugin, 3.9k stars), Google Ads API MCP Setup (google/skills, 21k stars), 21 Audit Ads Performance (minhnv0807/ai-business-skills, 610 stars) and Connect (indranilbanerjee/digital-marketing-pro, 859 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Google Ads Daily?

TheMattBerman (a GitHub user) maintains it in TheMattBerman/google-ads-copilot, which has 238 GitHub stars. The repository holds 16 skills in this directory. The repository was last updated on June 10, 2026.

Source: TheMattBerman/google-ads-copilot on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.

Install Google Ads Daily

Facts

At a glance

What it does

When your agent uses it

Example prompts

Workflow steps

What it can do on your machine

Tool permissions

Runs code

Network

Credentials

Context cost

Safety

SKILL.md

Google Ads Daily Operator

The 5 Daily Questions

Data Acquisition

Connected Mode (MCP available)

Date Range Fallback

Export Mode (no MCP)

Process

Draft Output

Output Shape

Rules

Files

Compare with similar skills

Similar skills

More from TheMattBerman/google-ads-copilot

Related

Questions about Google Ads Daily