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AgriciDaniel/claude-blog
Google API integration for blog performance: PageSpeed Insights, CrUX Core Web Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity…
Execute approved draft actions in Google Ads accounts. An agent skill from TheMattBerman/google-ads-copilot.
$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-apply -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install TheMattBerman/google-ads-copilot google-ads-apply --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/google-ads-apply .claude/skills/google-ads-apply && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "google-ads-apply" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-apply into .claude/skills/google-ads-apply/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-apply", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-applyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-apply -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install TheMattBerman/google-ads-copilot google-ads-apply --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/google-ads-apply .agents/skills/google-ads-apply && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "google-ads-apply" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-apply into .agents/skills/google-ads-apply/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-apply", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-apply -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install TheMattBerman/google-ads-copilot google-ads-apply --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/google-ads-apply .cursor/skills/google-ads-apply && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "google-ads-apply" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-apply into .cursor/skills/google-ads-apply/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-apply", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/TheMattBerman/google-ads-copilot.git --path skills/google-ads-apply--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-apply -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install TheMattBerman/google-ads-copilot google-ads-apply --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/google-ads-apply .gemini/skills/google-ads-apply && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "google-ads-apply" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-apply into .gemini/skills/google-ads-apply/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-apply", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install TheMattBerman/google-ads-copilot google-ads-applyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-apply -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/google-ads-apply .github/skills/google-ads-apply && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "google-ads-apply" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-apply into .github/skills/google-ads-apply/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-apply", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-apply -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install TheMattBerman/google-ads-copilot google-ads-apply --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/google-ads-apply .opencode/skills/google-ads-apply && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "google-ads-apply" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-apply into .opencode/skills/google-ads-apply/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-apply", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
google-ads-applyExecute approved draft actions in Google Ads accounts. An agent skill from TheMattBerman/google-ads-copilot.
Google Ads Apply is an agent skill from TheMattBerman/google-ads-copilot. Execute approved draft actions in Google Ads accounts. Supports four safe mutation types plus bounded budget writes: add campaign-level negatives, add ad-group-level negatives, pause keywords, pause ad groups, and set campaign daily budgets through an Apply Manifest. Requires human confirmation via dry-run → approve → execute → verify → audit flow. All actions are logged in the audit trail and fully reversible.
Its SKILL.md is about 2.7k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Paid advertising. It works with Google Ads. The repository describes itself as: Google Ads Copilot: operator kit for audits, MCP-connected reads, export-mode analysis, and draft/apply workflows. The licence is MIT.
11 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit 2c253ee. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Google Ads Apply loads about 2.7k tokens when it runs. Until then it costs about 108 tokens; SKILL.md has 1,132 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from TheMattBerman/google-ads-copilot at commit 2c253ee, republished under its MIT licence (© TheMattBerman). 1,132 words, ~2,746 tokens.
.claude/skills/google-ads-apply/SKILL.md (or your agent's skills folder).API v20 confirmed working (2026-03-15). v18 is sunset (404), v19 unstable (500). Full write cycle proven: add campaign negative → GAQL verify → remove → verify removal. Keyword pauses and ad group pauses fully scaffolded and hardened. CLI scripts at
scripts/apply-layer/. Smoke test:scripts/apply-layer/gads-smoke-test.sh <customer_id>SeeAPPLY-LAYER.mdfor design details andscripts/apply-layer/README.mdfor the public CLI implementation guide. SeeOPERATOR-PLAYBOOK.mdfor the full operator workflow loop.
Read first:
OPERATOR-PLAYBOOK.md — full operator workflow (connect → select → review → apply → verify → undo)APPLY-LAYER.md — design document, API specs, error handlingdrafts/DRAFTS.md — draft system documentationRead workspace:
workspace/ads/drafts/_index.md — current queueworkspace/ads/drafts/_summary.md — prioritized summaryworkspace/ads/audit-trail/_log.md — previous apply sessions (if any)workspace/ads/audit-trail/reversal-registry.json — active reversals/google-ads apply [draft-file]Flow:
/google-ads apply review [draft-file]
/google-ads apply review --allFlow:
No network calls, no API access needed. Pure local analysis.
/google-ads apply statusShows at a glance:
/google-ads undo [reversal-id]Flow:
workspace/ads/audit-trail/reversal-registry.json/google-ads undo-draft [draft-file]Reverses ALL active actions from a specific draft. Same confirmation flow.
/google-ads apply logShows recent apply sessions from workspace/ads/audit-trail/_log.md.
| Action | Target | Scope | Risk |
|---|---|---|---|
| Add negative keyword | Campaign criterion | Campaign-level negative | Low |
| Add negative keyword | Ad group criterion | Ad group-level negative | Low |
| Pause keyword | Ad group criterion | Set status to PAUSED | Low |
| Pause ad group | Ad group | Set status to PAUSED | Medium |
| Set campaign daily budget | Campaign budget | Update amount_micros | Medium |
If a draft contains actions outside the supported scope, the apply command will:
| Action | Version | Why Blocked |
|---|---|---|
| Bid strategy changes | v2 | Can disrupt Smart Bidding learning |
| Campaign creation | v3 | Large blast radius |
| RSA modifications | v4 | Learning period impact |
| Enable paused entities | Never in v1 | Higher risk than pausing |
| Delete anything | Never | Pause instead |
The apply layer parses these sections from draft markdown files:
| Section | Action Type | Template |
|---|---|---|
| Section A: Negatives to ADD | ADD_NEGATIVE | negative-draft.md |
| Section D: CRITICAL KEYWORD-LEVEL RECOMMENDATION | PAUSE_KEYWORD | negative-draft.md |
| Section A: Keywords to PAUSE | PAUSE_KEYWORD | pause-draft.md |
| Section B: Ad Groups to PAUSE | PAUSE_ADGROUP | pause-draft.md |
Both negative-draft.md and pause-draft.md templates are supported. Mixed-type drafts (negatives + pauses in one file) are fully supported — the parser extracts from all applicable sections and deduplicates.
Budget drafts are different:
## Apply Manifestmeta.budget_policy controls whether any net increase is alloweddrafts/templates/negative-draft.md — negative keyword additions + removals + narrowsdrafts/templates/pause-draft.md — keyword pauses + ad group pauses + impact summaryBefore showing the dry run, validate:
If validation fails, report which actions failed and why. Don't block the entire apply — allow valid actions to proceed.
═══════════════════════════════════════════════════════
DRY RUN: [draft-file]
═══════════════════════════════════════════════════════
Account: [Name] (CID: [ID])
Actions: [N] valid / [M] total
# Action Target Detail Risk
--- --------------- --------------------------- -------------------------- ------
1 ADD NEG Campaign: [name] "near me" [PHRASE] Low
2 ADD NEG Campaign: [name] "debris chute" [PHRASE] Low
...
13 PAUSE KW AG: [name] "waste mgmt" [EXACT] Low
14 PAUSE AG Campaign: [name] [ad group name] Medium
Summary:
• 12 negative keyword addition(s)
• 1 keyword pause(s)
• 1 ad group pause(s)
• Reversibility: All actions reversible
⚠️ This will make REAL changes to account [CID].
Type 'confirm' to proceed, or 'cancel' to abort:After execution, run verification queries:
| Action | Verification Query | What's Confirmed |
|---|---|---|
| Add campaign negative | campaign_criterion WHERE negative=TRUE | Keyword exists in campaign |
| Add ad group negative | ad_group_criterion WHERE negative=TRUE | Keyword exists in ad group |
| Pause keyword | keyword_view + status check | Status is PAUSED |
| Pause ad group | ad_group + status check | Status is PAUSED |
After every apply session, these files are updated:
workspace/ads/audit-trail/_log.md — append-only session summaryworkspace/ads/audit-trail/YYYY-MM-DD-apply-session.md — full action-by-action logworkspace/ads/audit-trail/reversal-registry.json — machine-readable undo recordsworkspace/ads/drafts/_index.md — moved to Applied sectionworkspace/ads/change-log.md — record of what changed| Script | Purpose |
|---|---|
gads-apply.sh | Full apply flow: parse → validate → dry-run → confirm → execute → verify → audit |
gads-apply.sh --dry-run | Parse and show dry run only |
gads-apply.sh --parse-only | Parse draft to JSON (debugging) |
gads-review.sh | Parse and show operator-facing review (no API calls) |
gads-review.sh --all | Review all pending drafts |
gads-undo.sh <rev-id> | Undo a single action |
gads-undo.sh --draft <file> | Undo all actions from a draft |
gads-undo.sh --list | List all active reversals |
gads-status.sh | Full operator status overview |
gads-status.sh --applied | Show only applied actions |
gads-status.sh --pending | Show only pending drafts |
gads-smoke-test.sh | End-to-end write cycle test |
© TheMattBerman, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Just SKILL.md in skills/google-ads-apply of TheMattBerman/google-ads-copilot.
Open the folder on GitHubat commit 2c253ee
Google Ads Apply next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Google Ads Apply this skillTheMattBerman/google-ads-copilot | 238 | — | ~2.7k | Automated safety check: Pass | MIT | |
| Blog GoogleAgriciDaniel/claude-blog | 2.3k | 1 repos | ~3.3k | Automated safety check: Notes | MIT | |
| AdsCesarjoquin/Marketing-Skills | 200 | 1 repos | ~3.5k | Automated safety check: Pass | MIT | |
| Adscoreyhaines31/marketingskills | 54k | 1 repos | ~7.8k | Automated safety check: Pass | MIT | |
| Paid Adsfreekmurze/dotfiles | 1k | 14 repos | ~2.4k | Automated safety check: Pass | None | |
| Google Adszapier/connectors | 176 | 1 repos | ~3.7k | Automated safety check: Pass | Elastic-2.0 |
AgriciDaniel/claude-blog
Google API integration for blog performance: PageSpeed Insights, CrUX Core Web Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity…
Cesarjoquin/Marketing-Skills
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.
coreyhaines31/marketingskills
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.
freekmurze/dotfiles
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.
zapier/connectors
Agent-callable Google Ads tools — search campaigns, ad groups, and ads via GAQL, build performance reports, manage campaign status and budgets, and set up conversion tracking.
iamzifei/show-me-the-money
Paid advertising automation for Google Ads, Meta Ads, and other ad platforms.
TheMattBerman/google-ads-copilot
Google Ads operator system for search-term analysis, intent mapping, wasted spend control, account structure decisions, tracking diagnostics, RSA generation, budget review, account planning, and…
TheMattBerman/google-ads-copilot
Full Google Ads review that synthesizes tracking, search terms, intent mapping, negatives, structure, RSAs, budget decisions, and PMax context into a single operator read.
TheMattBerman/google-ads-copilot
Review Google Ads budget allocation and scaling decisions based on signal quality, intent clarity, tracking confidence, and structural health.
TheMattBerman/google-ads-copilot
Connected-mode onboarding, health check, and customer selection for Google Ads Copilot.
TheMattBerman/google-ads-copilot
Daily operator review for Google Ads. An agent skill from TheMattBerman/google-ads-copilot.
TheMattBerman/google-ads-copilot
Summarize all pending drafts across accounts. An agent skill from TheMattBerman/google-ads-copilot.
Works with
Categories
Execute approved draft actions in Google Ads accounts. An agent skill from TheMattBerman/google-ads-copilot. Google Ads Apply is an agent skill from TheMattBerman/google-ads-copilot. Execute approved draft actions in Google Ads accounts.
Google Ads Apply fits situations like: tasks that involve Paid advertising.
Run `npx skills add TheMattBerman/google-ads-copilot --skill google-ads-apply -a claude-code`. Or copy the skill folder (skills/google-ads-apply in TheMattBerman/google-ads-copilot) into .claude/skills/google-ads-apply in your project. Claude Code loads it when a task matches its description.
Run `npx skills add TheMattBerman/google-ads-copilot --skill google-ads-apply -a codex`. Or copy the skill folder (skills/google-ads-apply in TheMattBerman/google-ads-copilot) into .agents/skills/google-ads-apply in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add TheMattBerman/google-ads-copilot --skill google-ads-apply -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/google-ads-apply, .gemini/skills/google-ads-apply, .github/skills/google-ads-apply and .opencode/skills/google-ads-apply in your project.
SKILL.md names no scripts, command-line tools or credentials: Google Ads Apply is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Google Ads Apply is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 2.7k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Google Ads Apply: Blog Google (AgriciDaniel/claude-blog, 2.3k stars), Ads (Cesarjoquin/Marketing-Skills, 200 stars), Ads (coreyhaines31/marketingskills, 54k stars) and Paid Ads (freekmurze/dotfiles, 1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
TheMattBerman (a GitHub user) maintains it in TheMattBerman/google-ads-copilot, which has 238 GitHub stars. The repository holds 16 skills in this directory. The repository was last updated on June 10, 2026.
Source: TheMattBerman/google-ads-copilot on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.