Google Ads Landing Page Audit
nowork-studio/notfair-plugin
Scores Google Ads landing pages on five weighted dimensions and diagnoses why high-CTR ad groups convert poorly, with concrete fixes for each page.
Plan or rebuild a Google Ads account using business goals, offer structure, intent strategy, and traffic segmentation logic.
Install Google Ads Plan
$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-plan -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install TheMattBerman/google-ads-copilot google-ads-plan --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/google-ads-plan .claude/skills/google-ads-plan && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "google-ads-plan" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-plan into .claude/skills/google-ads-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-plan", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-planType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-plan -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install TheMattBerman/google-ads-copilot google-ads-plan --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/google-ads-plan .agents/skills/google-ads-plan && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "google-ads-plan" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-plan into .agents/skills/google-ads-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-plan", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-plan -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install TheMattBerman/google-ads-copilot google-ads-plan --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/google-ads-plan .cursor/skills/google-ads-plan && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "google-ads-plan" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-plan into .cursor/skills/google-ads-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-plan", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/TheMattBerman/google-ads-copilot.git --path skills/google-ads-plan--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-plan -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install TheMattBerman/google-ads-copilot google-ads-plan --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/google-ads-plan .gemini/skills/google-ads-plan && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "google-ads-plan" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-plan into .gemini/skills/google-ads-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-plan", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install TheMattBerman/google-ads-copilot google-ads-planInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-plan -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/google-ads-plan .github/skills/google-ads-plan && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "google-ads-plan" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-plan into .github/skills/google-ads-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-plan", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add TheMattBerman/google-ads-copilot --skill google-ads-plan -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install TheMattBerman/google-ads-copilot google-ads-plan --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/TheMattBerman/google-ads-copilot.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/google-ads-plan .opencode/skills/google-ads-plan && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "google-ads-plan" agent skill from https://github.com/TheMattBerman/google-ads-copilot/tree/main/skills/google-ads-plan into .opencode/skills/google-ads-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "google-ads-plan", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
google-ads-plan- GitHub stars
- 238
- Token cost
- ~963 tokens
- SKILL.md length
- 423 words
- Files
- 1
- Skills in repo
- 16
- Repo updated
- First seen
- Licence
- MIT
At a glance
Plan or rebuild a Google Ads account using business goals, offer structure, intent strategy, and traffic segmentation logic.
- Works in 7 steps: Announce mode (connected rebuild / new… → Clarify business model, offer, KPI, and… → Identify the most important intent… → …
- Tasks that involve Paid advertising
- SKILL.md covers Data Acquisition, Process, Core Planning Questions and Draft Output, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Google Ads Plan is an agent skill from TheMattBerman/google-ads-copilot. Plan or rebuild a Google Ads account using business goals, offer structure, intent strategy, and traffic segmentation logic. Pulls live data via MCP (for rebuilds) or works from scratch (for new accounts).
Its SKILL.md is about 960 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Paid advertising. It works with Google Ads and Model Context Protocol. The repository describes itself as: Google Ads Copilot: operator kit for audits, MCP-connected reads, export-mode analysis, and draft/apply workflows. The licence is MIT.
When your agent uses it
- Tasks that involve Paid advertising
Example prompts
- “/google-ads-plan”
Workflow steps
7 steps, taken from the first numbered list in SKILL.md.
- Announce mode (connected rebuild / new account planning).
- Clarify business model, offer, KPI, and budget reality.
- Identify the most important intent buckets.
- Design campaign architecture around commercial meaning, not cosmetic neatness.
- Define what should be split, merged, or excluded from the start.
- Recommend
- Write planning notes to workspace memory.
What it can do on your machine
Read from SKILL.md and the folder at commit 2c253ee. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Google Ads Plan loads about 963 tokens when it runs. Until then it costs about 55 tokens; SKILL.md has 423 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from TheMattBerman/google-ads-copilot at commit 2c253ee, republished under its MIT licence (© TheMattBerman). 423 words, ~963 tokens.
Download SKILL.mdSave it as
.claude/skills/google-ads-plan/SKILL.md (or your agent's skills folder).- name
- google-ads-plan
- description
- Plan or rebuild a Google Ads account using business goals, offer structure, intent strategy, and traffic segmentation logic. Pulls live data via MCP (for rebuilds) or works from scratch (for new accounts).
Google Ads Plan
This skill is for building from scratch or cleaning up a messy account before the mess compounds.
Read first:
google-ads/references/operator-thesis.mdgoogle-ads/references/intent-map.mdgoogle-ads/references/query-patterns.mdgoogle-ads/references/structure-playbook.mdgoogle-ads/references/rsa-playbook.mdgoogle-ads/references/budget-playbook.mdgoogle-ads/references/deliverable-templates.mdgoogle-ads/references/benchmarks.md
Read workspace if available:
workspace/ads/account.mdworkspace/ads/goals.mdworkspace/ads/intent-map.mdworkspace/ads/learnings.md
Data Acquisition
Connected Mode (for rebuilds)
If the account already exists and has data, pull audit-level queries to understand current state before planning the rebuild. Use the same queries as the audit skill.
Export Mode / New Account
If building from scratch:
- No account data needed
- Gather: business model, offer, target audience, budget, geographic targets, existing keyword research
- Optionally: competitor URLs, existing landing pages, previous performance data
Planning Mode (no existing account)
For brand-new accounts, this skill runs without MCP at all. The intelligence comes from:
- Business context gathered from the user
- Intent Map framework (hypothesized, validated later)
- Reference playbooks for structure, copy, and budget
Process
- Announce mode (connected rebuild / new account planning).
- Clarify business model, offer, KPI, and budget reality.
- Identify the most important intent buckets.
- Design campaign architecture around commercial meaning, not cosmetic neatness.
- Define what should be split, merged, or excluded from the start.
- Recommend:
- Campaign structure
- Ad group logic
- Negative logic (day-one exclusions)
- RSA/message direction
- Budget posture
- Write planning notes to workspace memory.
Core Planning Questions
- What search intents matter enough to deserve their own buckets?
- Which intents should never share one bid/copy/LP bucket?
- What should be excluded from day one?
- What does the budget realistically support?
- Where should simplicity beat ideal segmentation?
Show full SKILL.md (172 more words)Show less
Draft Output
Plans are standalone deliverables, not draft actions. They are saved directly to workspace:
- Write to
workspace/ads/plan.md(orworkspace/ads/plan-YYYY-MM-DD.mdfor rebuilds) - This is a reference document, not an approval-gated draft
However, if the plan identifies specific implementation steps for an existing account, create appropriate drafts:
- Structure drafts for campaign/ad group creation
- Negative drafts for day-one exclusions
- Budget drafts for initial allocation
Always update workspace memory:
workspace/ads/account.md— account identity and business contextworkspace/ads/goals.md— KPIs and targetsworkspace/ads/intent-map.md— hypothesized intent model
Output Format
Use the operator summary template, then add:
- Proposed campaign structure (table)
- Proposed ad group logic per campaign
- Exclusion/routing logic (day-one negatives)
- Message strategy by intent bucket
- Budget posture (allocation rationale)
- Risks and tradeoffs
- Phase plan (what to launch first, what to add later)
Rules
- Do not over-segment low-volume plans.
- Build around intent separation and LP fit.
- Make tradeoffs explicit when budget is too small for ideal structure.
- A simple plan that respects meaning beats a perfect plan no budget can support.
- Use benchmarks only as orientation, not as the boss.
© TheMattBerman, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/google-ads-plan of TheMattBerman/google-ads-copilot.
Open the folder on GitHubat commit 2c253ee
Compare with similar skills
Google Ads Plan next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Google Ads Plan this skillTheMattBerman/google-ads-copilot | 238 | — | ~963 | Automated safety check: Pass | MIT | |
| Google Ads Landing Page Auditnowork-studio/notfair-plugin | 3.9k | — | ~2.7k | Automated safety check: Pass | MIT | |
| Google Ads API MCP Setupgoogle/skills | 21k | — | ~6.1k | Automated safety check: Notes | Apache-2.0 | |
| 21 Audit Ads Performanceminhnv0807/ai-business-skills | 608 | — | ~4.6k | Automated safety check: Pass | MIT | |
| Connectindranilbanerjee/digital-marketing-pro | 855 | 1 repos | ~2k | Automated safety check: Pass | MIT | |
| Launch Ad Campaignindranilbanerjee/digital-marketing-pro | 855 | 1 repos | ~3.9k | Automated safety check: Pass | MIT |
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Related
Works with
Categories
Questions about Google Ads Plan
What does Google Ads Plan do?
Plan or rebuild a Google Ads account using business goals, offer structure, intent strategy, and traffic segmentation logic. Google Ads Plan is an agent skill from TheMattBerman/google-ads-copilot. Plan or rebuild a Google Ads account using business goals, offer structure, intent strategy, and traffic segmentation logic.
When should I use Google Ads Plan?
Google Ads Plan fits situations like: tasks that involve Paid advertising.
How do I install Google Ads Plan in Claude Code?
Run `npx skills add TheMattBerman/google-ads-copilot --skill google-ads-plan -a claude-code`. Or copy the skill folder (skills/google-ads-plan in TheMattBerman/google-ads-copilot) into .claude/skills/google-ads-plan in your project. Claude Code loads it when a task matches its description.
How do I install Google Ads Plan in Codex?
Run `npx skills add TheMattBerman/google-ads-copilot --skill google-ads-plan -a codex`. Or copy the skill folder (skills/google-ads-plan in TheMattBerman/google-ads-copilot) into .agents/skills/google-ads-plan in your project. Codex loads it when a task matches its description.
Can I use Google Ads Plan in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add TheMattBerman/google-ads-copilot --skill google-ads-plan -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/google-ads-plan, .gemini/skills/google-ads-plan, .github/skills/google-ads-plan and .opencode/skills/google-ads-plan in your project.
What does Google Ads Plan need to run?
SKILL.md names no scripts, command-line tools or credentials: Google Ads Plan is instructions for the agent only.
Does Google Ads Plan access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Google Ads Plan safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Google Ads Plan use?
Google Ads Plan is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Google Ads Plan use?
About 963 tokens (SKILL.md is roughly 3.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Google Ads Plan?
Skills that share tags, products or a category with Google Ads Plan: Google Ads Landing Page Audit (nowork-studio/notfair-plugin, 3.9k stars), Google Ads API MCP Setup (google/skills, 21k stars), 21 Audit Ads Performance (minhnv0807/ai-business-skills, 608 stars) and Connect (indranilbanerjee/digital-marketing-pro, 855 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Google Ads Plan?
TheMattBerman (a GitHub user) maintains it in TheMattBerman/google-ads-copilot, which has 238 GitHub stars. The repository holds 16 skills in this directory. The repository was last updated on June 10, 2026.
Source: TheMattBerman/google-ads-copilot on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.