A skill your agent uses when building outbound campaigns, creating signal-based plays, or expanding a GTM playbook.
$ npx skills add swan-gtm/gtm-skills --skill gtm-plays-11 -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install swan-gtm/gtm-skills gtm-plays-11 --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/swan-gtm/gtm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/alex-vacca/gtm-plays-11 .claude/skills/gtm-plays-11 && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "gtm-plays-11" agent skill from https://github.com/swan-gtm/gtm-skills/tree/main/skills/alex-vacca/gtm-plays-11 into .claude/skills/gtm-plays-11/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-plays-11", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/swan-gtm/gtm-skills/tree/main/skills/alex-vacca/gtm-plays-11Type this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add swan-gtm/gtm-skills --skill gtm-plays-11 -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install swan-gtm/gtm-skills gtm-plays-11 --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/swan-gtm/gtm-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/alex-vacca/gtm-plays-11 .agents/skills/gtm-plays-11 && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "gtm-plays-11" agent skill from https://github.com/swan-gtm/gtm-skills/tree/main/skills/alex-vacca/gtm-plays-11 into .agents/skills/gtm-plays-11/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-plays-11", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add swan-gtm/gtm-skills --skill gtm-plays-11 -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install swan-gtm/gtm-skills gtm-plays-11 --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/swan-gtm/gtm-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/alex-vacca/gtm-plays-11 .cursor/skills/gtm-plays-11 && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "gtm-plays-11" agent skill from https://github.com/swan-gtm/gtm-skills/tree/main/skills/alex-vacca/gtm-plays-11 into .cursor/skills/gtm-plays-11/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-plays-11", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/swan-gtm/gtm-skills.git --path skills/alex-vacca/gtm-plays-11--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add swan-gtm/gtm-skills --skill gtm-plays-11 -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install swan-gtm/gtm-skills gtm-plays-11 --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/swan-gtm/gtm-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/alex-vacca/gtm-plays-11 .gemini/skills/gtm-plays-11 && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "gtm-plays-11" agent skill from https://github.com/swan-gtm/gtm-skills/tree/main/skills/alex-vacca/gtm-plays-11 into .gemini/skills/gtm-plays-11/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-plays-11", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install swan-gtm/gtm-skills gtm-plays-11Installs for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add swan-gtm/gtm-skills --skill gtm-plays-11 -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/swan-gtm/gtm-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/alex-vacca/gtm-plays-11 .github/skills/gtm-plays-11 && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "gtm-plays-11" agent skill from https://github.com/swan-gtm/gtm-skills/tree/main/skills/alex-vacca/gtm-plays-11 into .github/skills/gtm-plays-11/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-plays-11", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add swan-gtm/gtm-skills --skill gtm-plays-11 -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install swan-gtm/gtm-skills gtm-plays-11 --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/swan-gtm/gtm-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/alex-vacca/gtm-plays-11 .opencode/skills/gtm-plays-11 && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "gtm-plays-11" agent skill from https://github.com/swan-gtm/gtm-skills/tree/main/skills/alex-vacca/gtm-plays-11 into .opencode/skills/gtm-plays-11/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "gtm-plays-11", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
gtm-plays-11A skill your agent uses when building outbound campaigns, creating signal-based plays, or expanding a GTM playbook.
Gtm Plays 11 is an agent skill from swan-gtm/gtm-skills. Use this skill when building outbound campaigns, creating signal-based plays, or expanding a GTM playbook. Eleven plays with execution details — new team members, skills-targeting, role-targeting, leaving employees, bad reviews, website visitors, inbound followers, and more — with signals and best timing.
Its SKILL.md is about 800 tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/templates.md`).
It sits in Marketing & SEO, covering Go-to-market strategy. It works with LinkedIn. The repository describes itself as: Open, production-grade GTM skills for AI agents. The licence is MIT.
11 steps, taken from the step headings in SKILL.md.
Read from SKILL.md and the folder at commit 67abd04. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Links to these hosts (documentation or services it may open):
frontal.soFrom URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Gtm Plays 11 loads about 798 tokens when it runs, and up to ~1.3k if it reads all its reference files. Until then it costs about 80 tokens; SKILL.md has 306 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from swan-gtm/gtm-skills at commit 67abd04, republished under its MIT licence (© swan-gtm). 306 words, ~798 tokens.
.claude/skills/gtm-plays-11/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.Quick reference for signal-based outbound plays. For templates, see references/templates.md.
| Play | Signal | Best Timing |
|---|---|---|
| 1. New Team Members | Company added team members | 2-4 weeks after hire |
| 2. Skills-Targeting | LinkedIn skills match product | Ongoing |
| 3. Role-Targeting | Uncommon job title exists | Ongoing |
| 4. Industry Research | Create signal via surveys | Value-first |
| 5. Resources for ICs | New SDRs starting roles | Evergreen |
| 6. Leaving Employees | Team member departed | 1-2 weeks after |
| 7. No Dedicated Role | Missing key title | Ongoing |
| 8. Bad Reviews | Negative G2/Capterra review | Within days |
| 9. AI-Generated Ideas | Personalized value via AI | Ongoing |
| 10. ServiceBell Allbound | Website visitor activity | Real-time |
| 11. Inbound Followers | New LinkedIn follower | 24-48 hours |
Reference new hire by name. Shows attention to their growth.
Target LinkedIn skills (not just titles). Clay extracts skills from profiles.
Uncommon titles signal budget/priority.
Survey ICP experts → opens value-first conversations.
Automated campaign sending resources to new ICs. Long-term brand building.
Position around coverage gap after departure.
No "Content Manager" + $5M+ revenue = content gap opportunity.
Scrape negative reviews, reference their pain, offer alternatives.
Generate 2 relevant ideas + your offer as #3 (with humor).
Visitor hits pricing → SDR calls in 2 min → email if no answer → LinkedIn next day.
Monitor daily, filter to ICP via Clay, outreach within 24-48h.
| Skill | Why |
|---|---|
buying-signals-6 | Understand signal strength per play |
clay-enrichment-9step | Automate play execution in Clay |
cold-email-templates-34 | Get templates for each play |
bridgebound-in-market-20 | Deep-dive on in-market signals |
Create an outreach sequence for Play #1 (New Team Members) targeting Sales teams.How do I set up Play #8 (Bad Reviews) in Clay with G2 scraping?Which play should I prioritize for a $30K ACV product?Part of Frontal — free, open GTM skills for your AI agent. Browse the library →
© swan-gtm, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 1 other file (references) in skills/alex-vacca/gtm-plays-11 of swan-gtm/gtm-skills.
Open the folder on GitHubat commit 67abd04
Gtm Plays 11 next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Gtm Plays 11 this skillswan-gtm/gtm-skills | 172 | — | ~798 | Automated safety check: Pass | MIT | |
| B2b Brand Marketingarnabbagxd/Brand-building-skills | 729 | — | ~2.4k | Automated safety check: Pass | MIT | |
| Gtm FoundationsGTM-Strategist/gtm-strategist-skills | 264 | — | ~5.9k | Automated safety check: Pass | MIT | |
| Qualify LeadsOthmane-Khadri/YALC-the-GTM-operating-system | 318 | — | ~1.4k | Automated safety check: Notes | MIT | |
| Gtm Motionsphuryn/pm-skills | 27k | — | ~1.9k | Automated safety check: Pass | MIT | |
| Running MarketingGTM-Strategist/gtm-strategist-skills | 264 | — | ~7.8k | Automated safety check: Pass | MIT |
arnabbagxd/Brand-building-skills
Build and execute brand marketing strategy for B2B companies — thought leadership, ABM brand layer, trust signals, LinkedIn presence, long sales cycle brand touchpoints, and enterprise credibility.
GTM-Strategist/gtm-strategist-skills
A skill your agent uses when the user wants to start their go-to-market strategy, build a strategic foundation, or asks about SWOT analysis, value proposition canvas, 90-day GTM plan, analytics…
Othmane-Khadri/YALC-the-GTM-operating-system
Run the GTM-OS 7-gate qualification pipeline over a batch of leads from a CSV, JSON, Notion DB, profile-visitors export, post-engagers export, or an existing SQLite result set.
phuryn/pm-skills
Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG.
GTM-Strategist/gtm-strategist-skills
A skill your agent uses when the user wants to build an ongoing marketing engine, create a content strategy, set up social media publishing, plan influencer partnerships, or run email and paid ad…
gooseworks-ai/goose-skills
Comprehensive GTM analysis of any target company. An agent skill from gooseworks-ai/goose-skills.
swan-gtm/gtm-skills
Annual and quarterly revenue plan construction, top-down vs bottoms-up reconciliation, plan versioning, stretch goal handling, and FP&A-RevOps collaboration for B2B revenue teams.
swan-gtm/gtm-skills
A skill your agent uses when setting up AI-powered personalization, building Clay or lemlist workflows, or automating prospect research — 6 AI personalization prompts (lemlist style) plus 2 email…
swan-gtm/gtm-skills
A skill your agent uses when a list of people already exists and someone needs to know who on it is worth contacting — event or webinar attendees, registrants, a prospecting export, a CRM segment, a…
swan-gtm/gtm-skills
A skill your agent uses when you need to know what people are saying about a brand across the web and social — "monitor brand mentions", "what are people saying about [brand] this week", "run a…
swan-gtm/gtm-skills
Use this skill before staging a prospect and before drafting any first touch, when a segment has gone silent, and when deciding whether an account is genuinely cold.
swan-gtm/gtm-skills
Use this skill on a monthly cadence to detect champions and heavy users of your paying customers who changed jobs, verify the move against live LinkedIn data, score the new company, and surface…
Works with
Categories
A skill your agent uses when building outbound campaigns, creating signal-based plays, or expanding a GTM playbook. Gtm Plays 11 is an agent skill from swan-gtm/gtm-skills. Use this skill when building outbound campaigns, creating signal-based plays, or expanding a GTM playbook.
Gtm Plays 11 fits situations like: building outbound campaigns; creating signal-based plays; expanding a GTM playbook.
Run `npx skills add swan-gtm/gtm-skills --skill gtm-plays-11 -a claude-code`. Or copy the skill folder (skills/alex-vacca/gtm-plays-11 in swan-gtm/gtm-skills) into .claude/skills/gtm-plays-11 in your project. Claude Code loads it when a task matches its description.
Run `npx skills add swan-gtm/gtm-skills --skill gtm-plays-11 -a codex`. Or copy the skill folder (skills/alex-vacca/gtm-plays-11 in swan-gtm/gtm-skills) into .agents/skills/gtm-plays-11 in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add swan-gtm/gtm-skills --skill gtm-plays-11 -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/gtm-plays-11, .gemini/skills/gtm-plays-11, .github/skills/gtm-plays-11 and .opencode/skills/gtm-plays-11 in your project.
SKILL.md names no scripts, command-line tools or credentials: Gtm Plays 11 is instructions for the agent only. Our summary lists: Python 3.
SKILL.md names 1 domain. As links in the text: frontal.so. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Gtm Plays 11 is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 798 tokens (SKILL.md is roughly 3.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 454 tokens, read only when the agent opens those files.
Skills that share tags, products or a category with Gtm Plays 11: B2b Brand Marketing (arnabbagxd/Brand-building-skills, 729 stars), Gtm Foundations (GTM-Strategist/gtm-strategist-skills, 264 stars), Qualify Leads (Othmane-Khadri/YALC-the-GTM-operating-system, 318 stars) and Gtm Motions (phuryn/pm-skills, 27k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
swan-gtm (a GitHub organization) maintains it in swan-gtm/gtm-skills, which has 172 GitHub stars. The repository holds 32 skills in this directory. The repository was last updated on October 8, 2026.
Source: swan-gtm/gtm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.
