Agent skill

AI Personalization Prompts

by swan-gtm in swan-gtm/gtm-skills

A skill your agent uses when setting up AI-powered personalization, building Clay or lemlist workflows, or automating prospect research — 6 AI personalization prompts (lemlist style) plus 2 email…

MITAuto-check passedBackend & APIs

Install AI Personalization Prompts

skills CLI
$ npx skills add swan-gtm/gtm-skills --skill ai-personalization-prompts -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install swan-gtm/gtm-skills ai-personalization-prompts --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/swan-gtm/gtm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/alex-vacca/ai-personalization-prompts .claude/skills/ai-personalization-prompts && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
ai-personalization-prompts
GitHub stars
172
Token cost
~653 tokens
SKILL.md length
213 words
Files
2 (incl. references)
Skills in repo
32
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when setting up AI-powered personalization, building Clay or lemlist workflows, or automating prospect research — 6 AI personalization prompts (lemlist style) plus 2 email…

  • Setting up AI-powered personalization
  • SKILL.md covers Prompt Overview, Quick Usage, Output Examples and Key Rules (All Prompts), plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Lemlist workflows

What it does

AI Personalization Prompts is an agent skill from swan-gtm/gtm-skills. Use this skill when setting up AI-powered personalization, building Clay or lemlist workflows, or automating prospect research — 6 AI personalization prompts (lemlist style) plus 2 email templates: ICP identification, company description, similar product, top 3 problems, subject line, case study reference, and similar company approach.

Its SKILL.md is about 650 tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/prompts.md`).

It sits in Backend & APIs, covering Transactional email. The repository describes itself as: Open, production-grade GTM skills for AI agents. The licence is MIT.

When your agent uses it

  • Setting up AI-powered personalization
  • Lemlist workflows
  • Automating prospect research — 6 AI personalization prompts (lemlist style) plus 2 email templates: ICP identification
  • Company description

Example prompts

  • “/ai-personalization-prompts”

What it can do on your machine

Read from SKILL.md and the folder at commit 67abd04. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Links to these hosts (documentation or services it may open):

    • frontal.so

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

AI Personalization Prompts loads about 653 tokens when it runs, and up to ~1.7k if it reads all its reference files. Until then it costs about 91 tokens; SKILL.md has 213 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~91
When it runs · the whole SKILL.md, loaded when a task matches
~653
With references · SKILL.md plus every file in references/, read only if the agent opens them
~1.7k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from swan-gtm/gtm-skills at commit 67abd04, republished under its MIT licence (© swan-gtm). 213 words, ~653 tokens.

Download SKILL.mdSave it as .claude/skills/ai-personalization-prompts/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
ai-personalization-prompts
description
Use this skill when setting up AI-powered personalization, building Clay or lemlist workflows, or automating prospect research — 6 AI personalization prompts (lemlist style) plus 2 email templates: ICP identification, company description, similar product, top 3 problems, subject line, case study reference, and similar company approach.
title
AI personalization prompts
category
Outreach

AI Personalization Prompts (lemlist Style)

Quick reference for AI prompts. For full prompts with rules, see references/prompts.md.

Prompt Overview

#PromptOutputMax Words
1ICP IdentificationTop 3 ICPs (job titles)3 titles
2Company DescriptionConcise description8 words
3Similar ProductProduct category6 words
4Top 3 ProblemsICP pain points10 words each
5Subject LineEmail subject2 words
6Case Study ReferenceTemplate with variablesN/A
7Similar Company ApproachFull email templateN/A

Quick Usage

Inputs needed: {{companyDomain}} or {{companyDescription}}

Prompt 1-5: Use for variable generation in Clay/lemlist Prompt 6-7: Use as full email templates with AI-generated variables

Output Examples

PromptInputOutput
ICP ID"CRM software""Sales leaders, RevOps managers and AEs"
Description"frontal.so""outbound automation (for B2B sales teams)"
Similar"calendly.com""scheduling software"
Problems"HR software""slow hiring, poor retention, and compliance gaps"
Subject"analytics platform""your metrics"

Key Rules (All Prompts)

  • All lower case output
  • No full stops at end
  • No sales/buzzwords
  • Must fit grammatically in template sentence

Combines with

SkillWhy
clay-enrichment-9stepRun prompts via Claygent
personalization-6-bucketsKnow what data to feed prompts
cold-email-templates-34Use outputs in email templates
frontal-messaging-templatesCombine with case study template

Example prompts

Generate ICP identification and top 3 problems for a cybersecurity company.
Create a 2-word subject line for a prospect selling HR software.
Write template #7 (Similar Company Approach) with AI-generated variables for [company].

Part of Frontal — free, open GTM skills for your AI agent. Browse the library →

© swan-gtm, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file (references) in skills/alex-vacca/ai-personalization-prompts of swan-gtm/gtm-skills.

  • SKILL.md
  • references/prompts.md

Open the folder on GitHubat commit 67abd04

Compare with similar skills

AI Personalization Prompts next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

AI Personalization Prompts compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
AI Personalization Prompts this skillswan-gtm/gtm-skills172—~653Automated safety check: PassMIT
Stripe Projectsfossasia/eventyay1.7k5 repos~2kAutomated safety check: NotesApache-2.0
WooCommerce Email Editor Developmentwoocommerce/woocommerce11k—~893Automated safety check: PassCustom licence
Email Best Practicesviclafouch/meme-studio1107 repos~787Automated safety check: PassNone
React Emailviclafouch/meme-studio1102 repos~3.6kAutomated safety check: PassMIT
Pinme Emailglitternetwork/pinme3.8k—~1.2kAutomated safety check: PassMIT

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Categories

Questions about AI Personalization Prompts

What does AI Personalization Prompts do?

A skill your agent uses when setting up AI-powered personalization, building Clay or lemlist workflows, or automating prospect research — 6 AI personalization prompts (lemlist style) plus 2 email…. AI Personalization Prompts is an agent skill from swan-gtm/gtm-skills. Use this skill when setting up AI-powered personalization, building Clay or lemlist workflows, or automating prospect research — 6 AI personalization prompts (lemlist style) plus 2 email templates: ICP identification, company description, similar product, top 3 problems, subject line, case study reference, and similar company approach.

When should I use AI Personalization Prompts?

AI Personalization Prompts fits situations like: setting up AI-powered personalization; lemlist workflows; automating prospect research — 6 AI personalization prompts (lemlist style) plus 2 email templates: ICP identification; company description.

How do I install AI Personalization Prompts in Claude Code?

Run `npx skills add swan-gtm/gtm-skills --skill ai-personalization-prompts -a claude-code`. Or copy the skill folder (skills/alex-vacca/ai-personalization-prompts in swan-gtm/gtm-skills) into .claude/skills/ai-personalization-prompts in your project. Claude Code loads it when a task matches its description.

How do I install AI Personalization Prompts in Codex?

Run `npx skills add swan-gtm/gtm-skills --skill ai-personalization-prompts -a codex`. Or copy the skill folder (skills/alex-vacca/ai-personalization-prompts in swan-gtm/gtm-skills) into .agents/skills/ai-personalization-prompts in your project. Codex loads it when a task matches its description.

Can I use AI Personalization Prompts in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add swan-gtm/gtm-skills --skill ai-personalization-prompts -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ai-personalization-prompts, .gemini/skills/ai-personalization-prompts, .github/skills/ai-personalization-prompts and .opencode/skills/ai-personalization-prompts in your project.

What does AI Personalization Prompts need to run?

SKILL.md names no scripts, command-line tools or credentials: AI Personalization Prompts is instructions for the agent only.

Does AI Personalization Prompts access the network?

SKILL.md names 1 domain. As links in the text: frontal.so. This is read from the text; nothing was executed.

Is AI Personalization Prompts safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does AI Personalization Prompts use?

AI Personalization Prompts is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does AI Personalization Prompts use?

About 653 tokens (SKILL.md is roughly 2.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 1.1k tokens, read only when the agent opens those files.

What are the alternatives to AI Personalization Prompts?

Skills that share tags, products or a category with AI Personalization Prompts: Stripe Projects (fossasia/eventyay, 1.7k stars), WooCommerce Email Editor Development (woocommerce/woocommerce, 11k stars), Email Best Practices (viclafouch/meme-studio, 110 stars) and React Email (viclafouch/meme-studio, 110 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains AI Personalization Prompts?

swan-gtm (a GitHub organization) maintains it in swan-gtm/gtm-skills, which has 172 GitHub stars. The repository holds 32 skills in this directory. The repository was last updated on October 8, 2026.

Source: swan-gtm/gtm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.