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Agent skill

Gtm Motions

by phuryn in phuryn/pm-skills

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG.

MITAuto-check passedMarketing & SEO

Install Gtm Motions

skills CLI
$ npx skills add phuryn/pm-skills --skill gtm-motions -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install phuryn/pm-skills gtm-motions --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/pm-go-to-market/skills/gtm-motions .claude/skills/gtm-motions && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
gtm-motions
GitHub stars
27k
Token cost
~1.9k tokens
SKILL.md length
853 words
Files
1
Skills in repo
67
Repo updated
First seen
Licence
MIT

At a glance

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG.

  • Works in 12 steps: Inbound Marketing → Outbound Sales → Paid Digital Advertising → …
  • Selecting marketing channels
  • SKILL.md covers Overview, When to Use, The 7 GTM Motions and How It Works, plus 4 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Gtm Motions is an agent skill from phuryn/pm-skills. Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.

Its SKILL.md is about 1.9k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Go-to-market strategy. It works with LinkedIn. The repository describes itself as: PM Skills Marketplace: 100+ agentic skills, commands, and plugins — from discovery to strategy, execution, launch, and growth. The licence is MIT.

When your agent uses it

  • Selecting marketing channels
  • Choosing between inbound and outbound strategy
  • Planning cross-channel campaigns

Example prompts

  • “/gtm-motions”

Workflow steps

12 steps, taken from the step headings in SKILL.md.

  1. Inbound Marketing
  2. Outbound Sales
  3. Paid Digital Advertising
  4. Community Marketing
  5. Partner Marketing
  6. Account-Based Marketing (ABM)
  7. Product-Led Growth (PLG)
  8. Understand Your Product
  9. Evaluate Market Conditions
  10. Score Each Motion
  11. Design Motion Stack
  12. Build Execution Plan

What it can do on your machine

Read from SKILL.md and the folder at commit 6058e29. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Links to these hosts (documentation or services it may open):

    • productcompass.pm

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Gtm Motions loads about 1.9k tokens when it runs. Until then it costs about 67 tokens; SKILL.md has 853 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~67
When it runs · the whole SKILL.md, loaded when a task matches
~1.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from phuryn/pm-skills at commit 6058e29, republished under its MIT licence (© phuryn). 853 words, ~1,889 tokens.

Download SKILL.mdSave it as .claude/skills/gtm-motions/SKILL.md (or your agent's skills folder).
name
gtm-motions
description
Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.

GTM Motions

Overview

Identify and evaluate the best go-to-market motions for your product. This skill analyzes seven proven GTM approaches with specific tools and tactics to help you build a balanced acquisition strategy.

When to Use

  • Selecting marketing channels for your product
  • Choosing between inbound vs outbound strategy
  • Building your GTM toolkit and tech stack
  • Evaluating PLG vs traditional sales motion
  • Planning cross-channel marketing campaigns

The 7 GTM Motions

1. Inbound Marketing

Attract customers through valuable content and thought leadership.

  • Tools: LinkedIn, SEMRush, Grammarly, HubSpot, Airtable
  • Tactics: Blog content, webinars, whitepapers, SEO, email nurture sequences
  • Best For: B2B SaaS, technical products, long sales cycles
  • Strength: Builds brand authority and attracts high-intent prospects
  • Challenge: Requires consistent content creation; slower to show results
2. Outbound Sales

Proactively reach target prospects through direct engagement.

  • Tools: LinkedIn Sales Navigator, ZoomInfo, Lemlist, Apollo, Hunter
  • Tactics: Cold email campaigns, LinkedIn outreach, phone prospecting, personalized demos
  • Best For: Enterprise sales, high-value contracts, niche markets
  • Strength: Predictable pipeline generation; control over target selection
  • Challenge: Low response rates; resource-intensive; requires skilled sales team
3. Paid Digital Advertising

Reach target audiences through paid channels with precision targeting.

  • Tools: Google Ads, Meta Ads, LinkedIn Ads, Newswire, Retargeting platforms
  • Tactics: Search ads, display advertising, social ads, video advertising, retargeting
  • Best For: Products with clear target demographics, competitive keywords
  • Strength: Fast results; scalable; measurable ROI; precise targeting
  • Challenge: Can be expensive; requires continuous optimization; competitive
4. Community Marketing

Build engaged communities where customers help each other and spread the word.

  • Tools: Slack, Reddit, Discord, Circle, Mighty Networks, WhatsApp
  • Tactics: Community forums, user groups, events, mentorship, ambassador programs
  • Best For: Developer products, communities of practice, loyal user bases
  • Strength: Builds loyalty; organic word-of-mouth; valuable feedback; low CAC
  • Challenge: Requires active moderation; time to build critical mass
5. Partner Marketing

Leverage partner networks to co-market and reach new audiences.

  • Tools: Miro, AWS Startups, Oracle Partners, Stripe, Shopify App Store
  • Tactics: Partner integrations, co-marketing agreements, channel partnerships, resellers
  • Best For: Complementary products, platform ecosystems, expanding market reach
  • Strength: Access to established customer bases; shared costs; credibility
  • Challenge: Partner alignment; revenue sharing; dependency on partners
6. Account-Based Marketing (ABM)

Treat high-value accounts as individual markets with personalized campaigns.

  • Tools: Pipedrive, Hunter, Clay, 6sense, Terminus, Demandbase
  • Tactics: Personalized messaging, account-targeted content, coordinated sales/marketing
  • Best For: Enterprise deals, limited target accounts, high deal values
  • Strength: Higher conversion rates; larger deal sizes; strong sales-marketing alignment
  • Challenge: Requires detailed account research; resource intensive; not scalable to SMB
7. Product-Led Growth (PLG)

Drive adoption through the product experience itself with minimal sales friction.

  • Tools: Hotjar, Amplitude, Sentry, PostHog, Intercom, Appcues
  • Tactics: Free trials, freemium models, in-app onboarding, self-serve demos, product analytics
  • Best For: Self-service products, SMB market, low ACV, viral potential
  • Strength: Low CAC; aligns product and growth; strong PMF signals; scalable
  • Challenge: Requires excellent product experience; lower price points; longer ROI

How It Works

Step 1: Understand Your Product

Define product characteristics:

  • Price point and ACV (contract value)
  • Sales cycle length
  • Buyer type and decision-making process
  • Product complexity and learning curve
  • Target market size and concentration
Show full SKILL.md (348 more words)Show less
Step 2: Evaluate Market Conditions

Assess your market dynamics:

  • Competitive intensity of your keywords/channels
  • Target audience location and accessibility
  • Budget availability for paid channels
  • Your team size and capabilities
  • Timeline to revenue generation
Step 3: Score Each Motion

Rate fit for your product (1-10 scale):

  • Inbound: Content creation capability, brand building timeline
  • Outbound: Prospect list availability, sales team capacity
  • Paid: Budget flexibility, target audience clarity, conversion potential
  • Community: Existing communities, product network effects
  • Partners: Complementary products, channel availability
  • ABM: Deal size and account concentration
  • PLG: Product trial-ability, pricing flexibility
Step 4: Design Motion Stack

Select and prioritize 2-4 motions to execute:

  • Primary motion (highest potential for your business)
  • Secondary motions (complementary acquisition channels)
  • Motion sequencing (which to start first)
  • Resource allocation across channels
Step 5: Build Execution Plan

Create 90-day implementation roadmap:

  • Quick wins and early validation
  • Team and tool requirements
  • Success metrics for each motion
  • Optimization and scaling strategy
  • Budget and resource allocation

Input Format

Use $ARGUMENTS to pass:

  • Product description and positioning
  • Target customer profile and market
  • Price point and sales cycle
  • Team size and capabilities
  • Budget and timeline constraints
  • Existing channels or data

Output

A comprehensive GTM motions analysis including:

  • Scoring of all 7 motions for your product
  • Recommended motion stack (primary and secondary)
  • Tool recommendations for each motion
  • 90-day execution plan with milestones
  • Resource and budget requirements
  • Success metrics and measurement framework
  • Competitive differentiation through motion choice

Framework

Based on Product Compass GTM motion analysis. Provides a systematic approach to balancing customer acquisition across multiple channels.

Tips

  • Most successful products use 2-4 complementary motions
  • Start with your strongest motion; add complexity gradually
  • Paid channels fund growth while organic channels build long-term value
  • Revisit motion mix quarterly as company scales
  • Combine inbound (brand) with outbound (sales) for B2B strength
  • Use PLG to reduce CAC; use paid to accelerate proven channels
Further Reading

© phuryn, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in pm-go-to-market/skills/gtm-motions of phuryn/pm-skills.

Open the folder on GitHubat commit 6058e29

Compare with similar skills

Gtm Motions next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Gtm Motions compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Gtm Motions this skillphuryn/pm-skills27k—~1.9kAutomated safety check: PassMIT
B2b Brand Marketingarnabbagxd/Brand-building-skills729—~2.4kAutomated safety check: PassMIT
Gtm FoundationsGTM-Strategist/gtm-strategist-skills264—~5.9kAutomated safety check: PassMIT
Qualify LeadsOthmane-Khadri/YALC-the-GTM-operating-system318—~1.4kAutomated safety check: NotesMIT
Running MarketingGTM-Strategist/gtm-strategist-skills264—~7.8kAutomated safety check: PassMIT
Company Current Gtm Analysisgooseworks-ai/goose-skills1.2k1 repos~4.3kAutomated safety check: PassMIT

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Works with

Categories

Questions about Gtm Motions

What does Gtm Motions do?

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Gtm Motions is an agent skill from phuryn/pm-skills. Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG.

When should I use Gtm Motions?

Gtm Motions fits situations like: selecting marketing channels; choosing between inbound and outbound strategy; planning cross-channel campaigns.

How do I install Gtm Motions in Claude Code?

Run `npx skills add phuryn/pm-skills --skill gtm-motions -a claude-code`. Or copy the skill folder (pm-go-to-market/skills/gtm-motions in phuryn/pm-skills) into .claude/skills/gtm-motions in your project. Claude Code loads it when a task matches its description.

How do I install Gtm Motions in Codex?

Run `npx skills add phuryn/pm-skills --skill gtm-motions -a codex`. Or copy the skill folder (pm-go-to-market/skills/gtm-motions in phuryn/pm-skills) into .agents/skills/gtm-motions in your project. Codex loads it when a task matches its description.

Can I use Gtm Motions in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add phuryn/pm-skills --skill gtm-motions -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/gtm-motions, .gemini/skills/gtm-motions, .github/skills/gtm-motions and .opencode/skills/gtm-motions in your project.

What does Gtm Motions need to run?

SKILL.md names no scripts, command-line tools or credentials: Gtm Motions is instructions for the agent only.

Does Gtm Motions access the network?

SKILL.md names 1 domain. As links in the text: productcompass.pm. This is read from the text; nothing was executed.

Is Gtm Motions safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Gtm Motions use?

Gtm Motions is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Gtm Motions use?

About 1.9k tokens (SKILL.md is roughly 7.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Gtm Motions?

Skills that share tags, products or a category with Gtm Motions: B2b Brand Marketing (arnabbagxd/Brand-building-skills, 729 stars), Gtm Foundations (GTM-Strategist/gtm-strategist-skills, 264 stars), Qualify Leads (Othmane-Khadri/YALC-the-GTM-operating-system, 318 stars) and Running Marketing (GTM-Strategist/gtm-strategist-skills, 264 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Gtm Motions?

phuryn (a GitHub user) maintains it in phuryn/pm-skills, which has 26,862 GitHub stars. The repository holds 67 skills in this directory. The repository was last updated on October 9, 2026.

Source: phuryn/pm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.