Banner Design

Banner Design - Multi-Format Creative Banner System

Design banners across social, ads, web, and print formats. Generates multiple art direction options per request with AI-powered visual elements. This skill handles banner design only. Does NOT handle video editing, full website design, or print production.

When to Activate

• User requests banner, cover, or header design
• Social media cover/header creation
• Ad banner or display ad design
• Website hero section visual design
• Event/print banner design
• Creative asset generation for campaigns

Prerequisites

Python: This skill uses Python scripts. On Windows, use python instead of python3 (e.g., python scripts/search.py instead of python3 scripts/search.py).

Workflow

Step 1: Gather Requirements (AskUserQuestion)

Collect via AskUserQuestion:

1. Purpose — social cover, ad banner, website hero, print, or creative asset?
2. Platform/size — which platform or custom dimensions?
3. Content — headline, subtext, CTA, logo placement?
4. Brand — existing brand guidelines? (check docs/brand-guidelines.md)
5. Style preference — any art direction? (show style options if unsure)
6. Quantity — how many options to generate? (default: 3)

Step 2: Research & Art Direction

1. Activate ui-ux-pro-max skill for design intelligence
2. Use Chrome browser to research Pinterest for design references:

   Navigate to pinterest.com → search "[purpose] banner design [style]"
   Screenshot 3-5 reference pins for art direction inspiration

3. Select 2-3 complementary art direction styles from references: references/banner-sizes-and-styles.md

Step 3: Design & Generate Options

For each art direction option:

1. Create HTML/CSS banner using frontend-design skill

   • Use exact platform dimensions from size reference
   • Apply safe zone rules (critical content in central 70-80%)
   • Max 2 typefaces, single CTA, 4.5:1 contrast ratio
   • Inject brand context via inject-brand-context.cjs

2. Generate visual elements with ai-artist + ai-multimodal skills

   a) Search prompt inspiration (6000+ examples in ai-artist):

   python3 .claude/skills/ai-artist/scripts/search.py "<banner style keywords>"

   b) Generate with Standard model (fast, good for backgrounds/patterns):

   .claude/skills/.venv/bin/python3 .claude/skills/ai-multimodal/scripts/gemini_batch_process.py \
     --task generate --model gemini-2.5-flash-image \
     --prompt "<banner visual prompt>" --aspect-ratio <platform-ratio> \
     --size 2K --output assets/banners/

   c) Generate with Pro model (4K, complex illustrations/hero visuals):

   .claude/skills/.venv/bin/python3 .claude/skills/ai-multimodal/scripts/gemini_batch_process.py \
     --task generate --model gemini-3-pro-image-preview \
     --prompt "<creative banner prompt>" --aspect-ratio <platform-ratio> \
     --size 4K --output assets/banners/

   When to use which model:

   Use Case	Model	Quality
   Backgrounds, gradients, patterns	Standard (Flash)	2K, fast
   Hero illustrations, product shots	Pro	4K, detailed
   Photorealistic scenes, complex art	Pro	4K, best quality
   Quick iterations, A/B variants	Standard (Flash)	2K, fast

   Aspect ratios: 1:1, 16:9, 9:16, 3:4, 4:3, 2:3, 3:2 Match to platform - e.g., Twitter header = 3:1 (use 3:2 closest), Instagram story = 9:16

   Pro model prompt tips (see ai-artist references/nano-banana-pro-examples.md):

   • Be descriptive: style, lighting, mood, composition, color palette
   • Include art direction: "minimalist flat design", "cyberpunk neon", "editorial photography"
   • Specify no-text: "no text, no letters, no words" (text overlaid in HTML step)

3. Compose final banner — overlay text, CTA, logo on generated visual in HTML/CSS

Step 4: Export Banners to Images

After designing HTML banners, export each to PNG using chrome-devtools skill:

1. Serve HTML files via local server (python http.server or similar)
2. Screenshot each banner at exact platform dimensions:

   # Export banner to PNG at exact dimensions
   node .claude/skills/chrome-devtools/scripts/screenshot.js \
     --url "http://localhost:8765/banner-01-minimalist.html" \
     --width 1500 --height 500 \
     --output "assets/banners/{campaign}/{variant}-{size}.png"

3. Auto-compress if >5MB (Sharp compression built-in):

   # With custom max size threshold
   node .claude/skills/chrome-devtools/scripts/screenshot.js \
     --url "http://localhost:8765/banner-02-gradient.html" \
     --width 1500 --height 500 --max-size 3 \
     --output "assets/banners/{campaign}/{variant}-{size}.png"

Output path convention (per assets-organizing skill):

assets/banners/{campaign}/
├── minimalist-1500x500.png
├── gradient-1500x500.png
├── bold-type-1500x500.png
├── minimalist-1080x1080.png    # if multi-size requested
└── ...

• Use kebab-case for filenames: {style}-{width}x{height}.{ext}
• Date prefix for time-sensitive campaigns: {YYMMDD}-{style}-{size}.png
• Campaign folder groups all variants together