Channel Strategy
TheCraigHewitt/skills
When the user wants to define or refine their YouTube channel strategy, niche positioning, content pillars, or growth plan.
A skill your agent uses to grow an Instagram account — the Instagram-specific growth strategy that diagnoses where growth is stuck (reach, follow-conversion, retention, or shares) and orchestrates…
Install Instagram Growth
$ npx skills add social-media-skills/skills --skill instagram-growth -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install social-media-skills/skills instagram-growth --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/instagram-growth .claude/skills/instagram-growth && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "instagram-growth" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/instagram-growth into .claude/skills/instagram-growth/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "instagram-growth", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/social-media-skills/skills/tree/main/skills/instagram-growthType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add social-media-skills/skills --skill instagram-growth -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install social-media-skills/skills instagram-growth --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/instagram-growth .agents/skills/instagram-growth && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "instagram-growth" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/instagram-growth into .agents/skills/instagram-growth/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "instagram-growth", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add social-media-skills/skills --skill instagram-growth -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install social-media-skills/skills instagram-growth --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/instagram-growth .cursor/skills/instagram-growth && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "instagram-growth" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/instagram-growth into .cursor/skills/instagram-growth/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "instagram-growth", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/social-media-skills/skills.git --path skills/instagram-growth--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add social-media-skills/skills --skill instagram-growth -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install social-media-skills/skills instagram-growth --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/instagram-growth .gemini/skills/instagram-growth && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "instagram-growth" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/instagram-growth into .gemini/skills/instagram-growth/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "instagram-growth", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install social-media-skills/skills instagram-growthInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add social-media-skills/skills --skill instagram-growth -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/instagram-growth .github/skills/instagram-growth && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "instagram-growth" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/instagram-growth into .github/skills/instagram-growth/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "instagram-growth", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add social-media-skills/skills --skill instagram-growth -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install social-media-skills/skills instagram-growth --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/instagram-growth .opencode/skills/instagram-growth && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "instagram-growth" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/instagram-growth into .opencode/skills/instagram-growth/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "instagram-growth", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
instagram-growth- GitHub stars
- 134
- Token cost
- ~1.7k tokens
- SKILL.md length
- 686 words
- Files
- 6 (incl. references)
- Skills in repo
- 106
- Repo updated
- First seen
- Licence
- MIT
At a glance
A skill your agent uses to grow an Instagram account — the Instagram-specific growth strategy that diagnoses where growth is stuck (reach, follow-conversion, retention, or shares) and orchestrates…
- Works in 7 steps: Read the foundation + the current state → Diagnose the broken stage (the growth… → Fix the reach engine (Reels-led) → …
- Grow an Instagram account — the Instagram-specific growth strategy that diagnoses where growth is stuck (reach
- SKILL.md covers Step 0 — Read the foundation +…, Step 1 — Diagnose the broken…, Step 2 — Fix the reach engine… and Step 3 — Pull the sends lever, plus 8 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Instagram Growth is an agent skill from social-media-skills/skills. Use to grow an Instagram account — the Instagram-specific growth strategy that diagnoses where growth is stuck (reach, follow-conversion, retention, or shares) and orchestrates the other skills to fix it. Run when the user says "grow on Instagram," "Instagram growth," "get more followers/reach on Instagram," "my Instagram isn't growing," "Instagram strategy," or wants more reach/followers on IG. Reads brand-profile, social-strategy, and audience first. Built on the 2026 reality that Instagram is a discovery…
Its SKILL.md is about 1.7k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `evals/evals.json`, `references/examples.md` and `references/format-and-diagnosis.md`).
It sits in Marketing & SEO, covering Go-to-market strategy and Content strategy. It works with Instagram. The repository describes itself as: 106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents. The licence is MIT.
When your agent uses it
- Grow an Instagram account — the Instagram-specific growth strategy that diagnoses where growth is stuck (reach
- Follow-conversion
- Shares) and orchestrates the other skills to fix it
- Says grow on Instagram
Example prompts
- “grow on Instagram,”
- “Instagram growth,”
- “get more followers/reach on Instagram,”
- “/instagram-growth”
Workflow steps
7 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 6e30eeb. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Instagram Growth loads about 1.7k tokens when it runs, and up to ~5.5k if it reads all its reference files. Until then it costs about 222 tokens; SKILL.md has 686 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from social-media-skills/skills at commit 6e30eeb, republished under its MIT licence (© social-media-skills). 686 words, ~1,745 tokens.
Download SKILL.mdSave it as
.claude/skills/instagram-growth/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.- name
- instagram-growth
- description
- Use to grow an Instagram account — the Instagram-specific growth strategy that diagnoses where growth is stuck (reach, follow-conversion, retention, or shares) and orchestrates the other skills to fix it. Run when the user says "grow on Instagram," "Instagram growth," "get more followers/reach on Instagram," "my Instagram isn't growing," "Instagram strategy," or wants more reach/followers on IG. Reads brand-profile, social-strategy, and audience first. Built on the 2026 reality that Instagram is a discovery engine where watch time and sends (DM shares) drive non-follower reach. Diagnoses the broken stage of the growth loop and routes to the right skill (reels-script, carousel-writer, profile-optimization, content-calendar, hashtag-strategy, trend-jacking). Judges via native Instagram Insights — not WoopSocial analytics — and treats follower count as vanity.
- metadata.version
- 1.0.0
- license
- MIT
Instagram Growth
This is the Instagram-specific growth system — not another content skill. It diagnoses where growth is stuck and routes to the skills that fix it, on top of the 2026 reality of how Instagram actually distributes content.
Three truths shape everything:
- Instagram is a discovery engine, not a follower feed. ~94% of distribution is AI recommendations; most reach comes from non-followers via Reels and Explore. Reach is earned per post — follower count is a vanity number.
- Watch time and sends drive reach. The top signals are watch time (the first ~3 seconds decide a Reel) and sends-per-reach (DM shares), which are ~3–5× more valuable than likes for reaching new people. Strong hook + send-worthy content = travel.
- Each surface has its own algorithm. Reels = discovery, Feed = followers, Stories = retention, Explore = discovery. Match the format to the surface's signal.
(Full model: references/the-growth-engine.md.)
Step 0 — Read the foundation + the current state
Load brand-profile.md, social-strategy.md, audience.md. Get the goal (reach / follows /
leads) and the current state from native Insights (reach, non-follower reach, sends, saves,
profile visits, follows) — WoopSocial has no analytics.
Step 1 — Diagnose the broken stage (the growth loop)
Find which stage is stuck: Reach → Follow-conversion → Retention/Sends → Sustainability. A growth
problem is almost always one specific stage — diagnose it before prescribing. See the diagnosis
table in references/format-and-diagnosis.md.
Step 2 — Fix the reach engine (Reels-led)
If reach is the issue: prioritize Reels (the non-follower engine), nail the 3-second hook
(watch time), and clear the eligibility gates — original, no TikTok watermark, has audio,
under the length cap, clear niche (the algorithm must categorize you). Use Trial Reels to
test with non-followers risk-free. → reels-script, hook-writer. See references/the-growth-engine.md.
Step 3 — Pull the sends lever
Sends (DM shares) are the dominant discovery signal. Engineer send-worthy content — relatable,
useful/reference, conversation-starting — so people forward it. Track sends-per-reach (aim past
~1–2%). See references/the-sends-lever.md.
Step 4 — Run the formats as a system
Reels = reach · carousels = saves/authority · Stories = retention · photos = low discovery. Map
each format to the signal its surface rewards; don't post them interchangeably. → reels-script,
carousel-writer. See references/format-and-diagnosis.md.
Step 5 — Convert + retain
- Convert the reach: if views are high but follows are low, the profile is the problem →
profile-optimization. - Retain the warm audience: Stories (polls/questions/replies) + fast comment/DM replies + a broadcast channel (one-to-many DMs — the highest-attention surface for superfans) + community. This boosts early signals on every new post.
Step 6 — Niche, SEO, cadence, measurement
- Niche clarity + keywords (caption/on-screen/audio) so Instagram categorizes and surfaces
you →
hashtag-strategy/social-seo. - Sustainable cadence (consistency > volume) →
content-calendar. - Measure via native Insights (sends-per-reach, saves, watch time, profile visits, follower vs non-follower reach). Never claim WoopSocial analytics; follower count is vanity.
Show full SKILL.md (253 more words)Show less
Orchestration map
instagram-growth diagnoses and routes; these execute: reels-script · hook-writer ·
carousel-writer · caption-writer · profile-optimization · content-calendar ·
hashtag-strategy · trend-jacking · viral-reverse-engineering · cross-platform-repurposing ·
scheduling-and-queue.
Quality bar — self-check
- Did I diagnose the broken stage rather than spray generic tips?
- Did I center Reels for reach and sends + watch time as the signals?
- Did I route to the right skills to fix each stage?
- Did I respect the eligibility gates (original, no watermark, niche clarity)?
- Did I reframe follower count as vanity toward reach/sends/saves/profile-visits/leads?
- Sustainable cadence, native-Insights measurement, no analytics claims, no growth hacks / no guarantees?
Edge cases & pushback
- "Get me 10k followers / buy followers" → refuse fake engagement; reframe to reach/sends/leads; follower count is vanity.
- "Repost my TikToks" → watermark + originality gate throttles them; make native versions.
- "Guarantee viral growth" → no guarantees; a compounding system stacks the odds.
- "Lots of views, no follows" → it's the profile →
profile-optimization. - Multi-niche / unclear lane → tighten the niche (the algorithm must categorize you).
- Unsustainable schedule → match cadence to capacity →
content-calendar. - "Which post performs best?" → native Insights; no WoopSocial analytics.
Related skills
brand-profile,social-strategy,audience-research— the positioning growth rests on.reels-script,hook-writer,carousel-writer,caption-writer— the content that earns reach.profile-optimization— converts reach to follows;content-calendar— sustainable cadence.hashtag-strategy/social-seo— the keyword/discoverability layer;trend-jacking— trends.viral-reverse-engineering— learn what already gets shared;instagram-reels-publishing+scheduling-and-queue— publish.
References
references/the-growth-engine.md— the discovery-engine model, the 3 signals, surfaces, the loop, gates, Trial Reels.references/the-sends-lever.md— sends (DM shares): the dominant discovery signal and how to earn it.references/format-and-diagnosis.md— format→surface jobs, niche/SEO/cadence, and the symptom→stage→fix table.references/examples.md— worked growth diagnoses with routing, plus honest expectations.
© social-media-skills, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 5 other files (references) in skills/instagram-growth of social-media-skills/skills.
- SKILL.md
- evals/evals.json
- references/examples.md
- references/format-and-diagnosis.md
- references/the-growth-engine.md
- references/the-sends-lever.md
Open the folder on GitHubat commit 6e30eeb
Compare with similar skills
Instagram Growth next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Instagram Growth this skillsocial-media-skills/skills | 134 | — | ~1.7k | Automated safety check: Pass | MIT | |
| Channel StrategyTheCraigHewitt/skills | 159 | — | ~2.2k | Automated safety check: Pass | MIT | |
| SEO Keyword Gap Auditrampstackco/claude-skills | 945 | — | ~2k | Automated safety check: Pass | MIT | |
| Afa Socialafadtc/afa-dtc-skills | 168 | — | ~2.3k | Automated safety check: Pass | Custom licence | |
| Marketing Campaign Managementmanojbajaj95/claude-gtm-plugin | 105 | — | ~2.3k | Automated safety check: Pass | MIT | |
| Marketing StrategistCoWork-OS/CoWork-OS | 480 | — | ~893 | Automated safety check: Pass | MIT |
Similar skills
SEO Keyword Gap Audit
rampstackco/claude-skills
Find keywords competitors rank for that the target property does not, and prioritize them by opportunity.
Afa Social
afadtc/afa-dtc-skills
DTC 社交内容与 UGC——内容日历、平台策略、UGC 管理、社区、Reddit。触发词: 社交媒体, social media, Instagram, 内容日历, UGC, 社区, Reels, 短视频, 内容策略, content calendar, instagram content, short video, community。复杂问题先经 afa。
Marketing Campaign Management
manojbajaj95/claude-gtm-plugin
Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics.
Marketing Strategist
CoWork-OS/CoWork-OS
Comprehensive marketing strategy across 25 disciplines — positioning, copywriting frameworks, buyer psychology, SEO, CRO, paid ads, funnel architecture, content strategy, growth loops, analytics…
Higgsfield Content Factory
DaanKieft/ai-influencer
A 5-stage AI content pipeline using Higgsfield MCP, focused on viral UGC content split evenly across 5 formats: UGC Entertainment (challenges), Street Interview, Unboxing, Product Review, ASMR.
More from social-media-skills/skills
All 106 skills in this repoAI Image Editing
social-media-skills/skills
The AI image-editing router — inpainting/object removal, background removal, upscaling, outpainting, old-photo restoration, and retouch, routed task-first to the right engine.
AI Music And Sound
social-media-skills/skills
The AI music + sound-design skill for social -- original/licensed audio beds and sound design for Reels/TikToks/Shorts/videos.
AI Search Optimization
social-media-skills/skills
A skill your agent uses to get a brand and its content CITED and RECOMMENDED by AI answer engines — the GEO (Generative Engine Optimization) / AI-search-visibility skill.
AI Video
social-media-skills/skills
The model-agnostic AI-video router and brief — the counterpart to image-prompt.
AI Voiceover
social-media-skills/skills
The AI narration / voiceover mini-skill (ElevenLabs-led). An agent skill from social-media-skills/skills.
Analytics And Reporting
social-media-skills/skills
Social media analytics and reporting — read native platform data honestly and turn it into next actions.
Related
Works with
Categories
Questions about Instagram Growth
What does Instagram Growth do?
A skill your agent uses to grow an Instagram account — the Instagram-specific growth strategy that diagnoses where growth is stuck (reach, follow-conversion, retention, or shares) and orchestrates…. Instagram Growth is an agent skill from social-media-skills/skills. Use to grow an Instagram account — the Instagram-specific growth strategy that diagnoses where growth is stuck (reach, follow-conversion, retention, or shares) and orchestrates the other skills to fix it.
When should I use Instagram Growth?
Instagram Growth fits situations like: grow an Instagram account — the Instagram-specific growth strategy that diagnoses where growth is stuck (reach; follow-conversion; shares) and orchestrates the other skills to fix it; says grow on Instagram.
How do I install Instagram Growth in Claude Code?
Run `npx skills add social-media-skills/skills --skill instagram-growth -a claude-code`. Or copy the skill folder (skills/instagram-growth in social-media-skills/skills) into .claude/skills/instagram-growth in your project. Claude Code loads it when a task matches its description.
How do I install Instagram Growth in Codex?
Run `npx skills add social-media-skills/skills --skill instagram-growth -a codex`. Or copy the skill folder (skills/instagram-growth in social-media-skills/skills) into .agents/skills/instagram-growth in your project. Codex loads it when a task matches its description.
Can I use Instagram Growth in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add social-media-skills/skills --skill instagram-growth -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/instagram-growth, .gemini/skills/instagram-growth, .github/skills/instagram-growth and .opencode/skills/instagram-growth in your project.
What does Instagram Growth need to run?
SKILL.md names no scripts, command-line tools or credentials: Instagram Growth is instructions for the agent only.
Does Instagram Growth access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Instagram Growth safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Instagram Growth use?
Instagram Growth is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Instagram Growth use?
About 1.7k tokens (SKILL.md is roughly 7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3.7k tokens, read only when the agent opens those files.
What are the alternatives to Instagram Growth?
Skills that share tags, products or a category with Instagram Growth: Channel Strategy (TheCraigHewitt/skills, 159 stars), SEO Keyword Gap Audit (rampstackco/claude-skills, 945 stars), Afa Social (afadtc/afa-dtc-skills, 168 stars) and Marketing Campaign Management (manojbajaj95/claude-gtm-plugin, 105 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Instagram Growth?
social-media-skills (a GitHub organization) maintains it in social-media-skills/skills, which has 134 GitHub stars. The repository holds 106 skills in this directory. The repository was last updated on October 1, 2026.
Source: social-media-skills/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.