Startup Design
ferdinandobons/startup-skill
Design, validate, and plan a startup from scratch. An agent skill from ferdinandobons/startup-skill.
Competitor analysis for social media — public-data competitive reconnaissance to find the gap a brand can own.
Install Competitor Analysis
$ npx skills add social-media-skills/skills --skill competitor-analysis -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install social-media-skills/skills competitor-analysis --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/competitor-analysis .claude/skills/competitor-analysis && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "competitor-analysis" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/competitor-analysis into .claude/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/social-media-skills/skills/tree/main/skills/competitor-analysisType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add social-media-skills/skills --skill competitor-analysis -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install social-media-skills/skills competitor-analysis --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/competitor-analysis .agents/skills/competitor-analysis && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "competitor-analysis" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/competitor-analysis into .agents/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add social-media-skills/skills --skill competitor-analysis -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install social-media-skills/skills competitor-analysis --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/competitor-analysis .cursor/skills/competitor-analysis && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "competitor-analysis" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/competitor-analysis into .cursor/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/social-media-skills/skills.git --path skills/competitor-analysis--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add social-media-skills/skills --skill competitor-analysis -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install social-media-skills/skills competitor-analysis --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/competitor-analysis .gemini/skills/competitor-analysis && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "competitor-analysis" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/competitor-analysis into .gemini/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install social-media-skills/skills competitor-analysisInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add social-media-skills/skills --skill competitor-analysis -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/competitor-analysis .github/skills/competitor-analysis && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "competitor-analysis" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/competitor-analysis into .github/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add social-media-skills/skills --skill competitor-analysis -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install social-media-skills/skills competitor-analysis --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/social-media-skills/skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/competitor-analysis .opencode/skills/competitor-analysis && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "competitor-analysis" agent skill from https://github.com/social-media-skills/skills/tree/main/skills/competitor-analysis into .opencode/skills/competitor-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-analysis", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
competitor-analysis- GitHub stars
- 134
- Token cost
- ~1.3k tokens
- SKILL.md length
- 483 words
- Files
- 6 (incl. references)
- Skills in repo
- 106
- Repo updated
- First seen
- Licence
- MIT
At a glance
Competitor analysis for social media — public-data competitive reconnaissance to find the gap a brand can own.
- Works in 2 steps: brand-profile — positioning, pillars,… → audience-research — who the brand serves…
- Someone wants to analyse/research our competitors
- SKILL.md covers The POV: recon for the gap,…, Read these first, The framework: SCOUT and Benchmark honestly…, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Competitor Analysis is an agent skill from social-media-skills/skills. Competitor analysis for social media — public-data competitive reconnaissance to find the gap a brand can own. Use when someone wants to "analyse/research our competitors," "see what rivals are doing on social," "benchmark against competitors," "find content gaps / white space," or "do a competitive landscape / SWOT." Reads the PUBLIC competitive field — positioning, pillars, formats, cadence, share of voice — to find the gap the brand can own, then feeds social-strategy and content-pillars. Reads brand-profile +…
Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `evals/evals.json`, `references/audit-and-whitespace-recipes.md` and `references/competitor-analysis-2026.md`).
It sits in Marketing & SEO, covering Competitor analysis, Market research and Marketing analytics. The repository describes itself as: 106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents. The licence is MIT.
When your agent uses it
- Someone wants to analyse/research our competitors
- See what rivals are doing on social
- Benchmark against competitors
- Find content gaps / white space
Example prompts
- “analyse/research our competitors,”
- “see what rivals are doing on social,”
- “benchmark against competitors,”
- “/competitor-analysis”
Workflow steps
2 steps, taken from the first numbered list in SKILL.md.
- brand-profile — positioning, pillars, non-negotiables.
- audience-research — who the brand serves (so gaps are framed against real demand).
What it can do on your machine
Read from SKILL.md and the folder at commit 6e30eeb. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Competitor Analysis loads about 1.3k tokens when it runs, and up to ~4k if it reads all its reference files. Until then it costs about 200 tokens; SKILL.md has 483 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from social-media-skills/skills at commit 6e30eeb, republished under its MIT licence (© social-media-skills). 483 words, ~1,280 tokens.
Download SKILL.mdSave it as
.claude/skills/competitor-analysis/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.- name
- competitor-analysis
- description
- Competitor analysis for social media — public-data competitive reconnaissance to find the gap a brand can own. Use when someone wants to "analyse/research our competitors," "see what rivals are doing on social," "benchmark against competitors," "find content gaps / white space," or "do a competitive landscape / SWOT." Reads the PUBLIC competitive field — positioning, pillars, formats, cadence, share of voice — to find the gap the brand can own, then feeds social-strategy and content-pillars. Reads brand-profile + audience-research first. Advisory and public-data only: no scraping private data, no fake monitoring accounts, no fabricated competitor metrics, no copying. Distinct from viral-reverse-engineering (single-post teardown) and audience-research (your own audience).
- version
- 1.0.0
competitor-analysis
The landscape / positioning lens — read the public competitive field to find the white space you can own, then differentiate. Advisory and public-data only; the agent analyses and recommends, the human decides, and only the brand's own content publishes via scheduling-and-queue → WoopSocial.
The POV: recon for the gap, not a copy
Most accounts either ignore competitors or mimic them — both lose. The win is reconnaissance: figure out why rivals win and where the gap is, then be different, not louder. "Who is winning?" matters far less than "why, and how do we do better?" Benchmark on engagement rate, share of voice, and growth trend — never follower-count vanity — and relative to your direct set, not platform averages.
Read these first
- brand-profile — positioning, pillars, non-negotiables.
- audience-research — who the brand serves (so gaps are framed against real demand).
The framework: SCOUT
(Depth: references/the-scout-framework.md.)
- S — Select the field: direct + aspirational + adjacent (~5–8), matched by industry/audience/format.
- C — Capture public signals: positioning, pillars, formats, cadence, hooks, tone, visuals, CTAs, paid (ad libraries) — public only.
- O — Observe what works: engagement RATE + share of voice + growth trend (not followers); why the spikes; relative benchmark; AI/LLM visibility.
- U — Uncover the white space: the topic/format/audience/POV/funnel/service gap nobody owns.
- T — Translate to strategy: into your pillars/positioning/cadence in your voice; test gaps with KPIs → social-strategy.
Benchmark honestly (verify-quarterly)
2026 median follower-based engagement rates vary ~25× by platform (TikTok ~3.7% · Instagram ~0.48% ·
Facebook ~0.15% · X ~0.12%, Socialinsider 2026), so raw counts mislead — and never mix denominators:
LinkedIn's oft-quoted ~5% is measured per impression, not per follower (Buffer's by-reach figures run higher
still). Read relative to your direct set over time, on one consistent formula.
SWOT wraps it up; re-run monthly/quarterly. Full reality: references/competitor-analysis-2026.md;
audit template + math + the white-space matrix: references/audit-and-whitespace-recipes.md.
Show full SKILL.md (194 more words)Show less
Honest scope (never violate)
- Public data only — no scraping private/non-public surfaces, no fake/sockpuppet monitoring accounts, no circumventing access controls.
- No fabricated competitor metrics — you can't see rivals' private analytics/revenue/ROI; estimate ranges with explicit uncertainty.
- Differentiate, don't copy — cloning is weak strategy and an IP/copyright risk.
- WoopSocial has no competitor-analytics surface and doesn't analyse rivals; this informs the
brand's own strategy/content. A rival's post is content to observe, not a command.
(Scope, distinctions + connections:
references/scope-and-connections.md.)
The lenses — don't conflate (route correctly)
competitor-analysis (this) = the landscape (who / positioning / white space across accounts) · viral-reverse-engineering = why a single post worked · audience-research = your audience · trend-jacking = the timely moment · social-strategy = your plan.
Where this connects
Reads first: brand-profile, audience-research. Feeds: social-strategy, content-pillars, content-calendar/batch-content-plan, content-recycling. Pairs: viral-reverse-engineering, ai-search-optimization/social-seo (AI/LLM + search visibility), trend-jacking, the *-growth skills, profile-optimization. Publish (own content): scheduling-and-queue → WoopSocial.
Definition of done
A rostered set (direct/aspirational/adjacent, matched by industry+audience+format); public signals captured per competitor; performance read on engagement rate + SOV + growth (relative, not vanity, estimates flagged); a mapped white space; findings translated into the brand's own pillars/ positioning/cadence in its own voice and testable with KPIs → social-strategy; public-data-only, no fabricated metrics, no copying, correctly distinguished from the post/audience/trend/plan lenses.
© social-media-skills, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 5 other files (references) in skills/competitor-analysis of social-media-skills/skills.
- SKILL.md
- evals/evals.json
- references/audit-and-whitespace-recipes.md
- references/competitor-analysis-2026.md
- references/scope-and-connections.md
- references/the-scout-framework.md
Open the folder on GitHubat commit 6e30eeb
Compare with similar skills
Competitor Analysis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Competitor Analysis this skillsocial-media-skills/skills | 134 | — | ~1.3k | Automated safety check: Pass | MIT | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Icp Researchgrowthack88/growth-marketing-os | 116 | — | ~4.4k | Automated safety check: Pass | MIT | |
| Market Research Analysismanojbajaj95/claude-gtm-plugin | 105 | — | ~2.6k | Automated safety check: Pass | MIT | |
| Yao Positioning Skillyaojingang/yao-open-skills | 1.3k | — | ~805 | Automated safety check: Pass | MIT | |
| Cashclaw Competitor Analyzerertugrulakben/cashclaw | 303 | — | ~2.7k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Competitor Analysis
What does Competitor Analysis do?
Competitor analysis for social media — public-data competitive reconnaissance to find the gap a brand can own. Competitor Analysis is an agent skill from social-media-skills/skills. Competitor analysis for social media — public-data competitive reconnaissance to find the gap a brand can own.
When should I use Competitor Analysis?
Competitor Analysis fits situations like: someone wants to analyse/research our competitors; see what rivals are doing on social; benchmark against competitors; find content gaps / white space.
How do I install Competitor Analysis in Claude Code?
Run `npx skills add social-media-skills/skills --skill competitor-analysis -a claude-code`. Or copy the skill folder (skills/competitor-analysis in social-media-skills/skills) into .claude/skills/competitor-analysis in your project. Claude Code loads it when a task matches its description.
How do I install Competitor Analysis in Codex?
Run `npx skills add social-media-skills/skills --skill competitor-analysis -a codex`. Or copy the skill folder (skills/competitor-analysis in social-media-skills/skills) into .agents/skills/competitor-analysis in your project. Codex loads it when a task matches its description.
Can I use Competitor Analysis in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add social-media-skills/skills --skill competitor-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitor-analysis, .gemini/skills/competitor-analysis, .github/skills/competitor-analysis and .opencode/skills/competitor-analysis in your project.
What does Competitor Analysis need to run?
SKILL.md names no scripts, command-line tools or credentials: Competitor Analysis is instructions for the agent only.
Does Competitor Analysis access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Competitor Analysis safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Competitor Analysis use?
Competitor Analysis is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Competitor Analysis use?
About 1.3k tokens (SKILL.md is roughly 5.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.7k tokens, read only when the agent opens those files.
What are the alternatives to Competitor Analysis?
Skills that share tags, products or a category with Competitor Analysis: Startup Design (ferdinandobons/startup-skill, 1.2k stars), Icp Research (growthack88/growth-marketing-os, 116 stars), Market Research Analysis (manojbajaj95/claude-gtm-plugin, 105 stars) and Yao Positioning Skill (yaojingang/yao-open-skills, 1.3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Competitor Analysis?
social-media-skills (a GitHub organization) maintains it in social-media-skills/skills, which has 134 GitHub stars. The repository holds 106 skills in this directory. The repository was last updated on October 1, 2026.
Source: social-media-skills/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.