Scenario Brand Kit

Scenario Brand Kit

Overview

An identity is decided, then rendered. Palette and typography are choices written into a spec before any run; the logo is generated once as a real vector and reused everywhere; every application references the approved mark instead of re-imagining it. Connection and the core loop: see the scenario skill. Finding the direction when nothing is decided: scenario-inspiration. Image runs and reference wiring: scenario-image. Exact taglines and CTAs on applications: scenario-text-overlay. Per-placement sizes: scenario-formats. Gating contract: scenario-asset-analysis. If a sibling skill named here is missing from your available skills, ask the user to install it (npx skills add scenario-labs/skills --skill <name>); unattended, proceed from tool schemas and flag the gap.

Quick reference

The spec sheet

One short document anchors every run and every gate: four to six hex values, each with a role (primary, ink, paper, accent), the accent recurring on every asset because a second accent reads as none; two type families with weights and their jobs (display, body); one voice line, short and specific rather than a slogan; the logo's clear space and minimum size; three "never" rules (never stretch, never recolor outside the palette, never set the wordmark in another face). Prompts name hex values from it verbatim, and every gate hands its full text to asset_analyze through text_inputs (a paraphrase drops exact spelling and hex roles). Type comes from families the destination can load (widely available or licensed): a generated "font" is a picture of one, so real text is set by scenario-text-overlay in the spec's family. The wordmark is the exception: it is drawn once into the mark, gated letter by letter, and reused as artwork from then on.

Worked example: an identity for a new game studio

1. Spec first. Name the category, the audience, the promise and the core metaphor before anything is written down, since step 2's mark comes out of that metaphor. The brief names a mood; scenario-inspiration turns it into a chosen direction when it names nothing. Write palette, type, and rules down before any generation and confirm with the user (unattended: take the brief's constraints, decide the rest, mark it provisional). Create this run's collection before the first generation (collection_create, catalog write lane, name only), then collection_add_assets each keeper as it lands; its returned itemCount is the receipt.
2. Mark: recommend with capability="txt2img" and a prompt demanding a real editable SVG and not a raster; model_schema_get the pick. Prompt one idea about what the studio makes, reduced until it still reads in one color at favicon size: flat closed geometry, few colors, the spec's hex values, the studio name for the wordmark. Say what to avoid or the model reaches for its defaults (gradient mesh, sparkles, an unmotivated bolt, a globe). A pick that rejects a schema-conformant call is spent: take the next option rather than debugging it, since a schema can mark a field optional that the model requires. Three candidates, each on a different construction method and combining no more than two of them, so the set spans an axis rather than reseeding one idea: monogram fused with the metaphor, the product's verb as a symbol, two ideas reduced to one, negative space carrying a second reading, geometry on a stated grid. Pass priority="cost" on this round, since two of the three are discarded and recommend otherwise defaults to the quality pick. One model_run per candidate, jobs_wait, asset_display, and let the user pick (unattended: gate all, keep the best pass).
3. Gate the pick with asset_analyze (write lane, contract in scenario-asset-analysis), the spec via text_inputs: name read letter by letter, geometry closed and centered, no resemblance to an existing mark. It gates the render, not the file (scenario-asset-analysis), so the palette check is a local parse of the SVG's fills. Fail means re-run with the prompt tightened (jobs_wait the new job before re-gating), never an edit of the drifted output.
4. Variants: asset_get the winning mark and save its url with curl -L, which serves the stored SVG verbatim (asset_download converts to raster, format defaulting to png). Recolor fills to make mono, reversed, and paper-background variants; upload_asset each (kind image). One mark, colorways as data.
5. Applications: recommend with capability="img2img", skipping a pick whose when_general_better or caveats name the placement at hand; wire the approved mark as reference exactly as the schema says (an array only under array: true; a pick whose schema has no image field cannot hold the mark, so take the next option). One model_run per placement (avatar, banner, printed card or badge), each prompt subordinating the scene to the mark and barring lettering or fake UI from the frame (a plate shows the mark in place, not the product working): "the exact logo from the reference, unaltered, centered on...". jobs_wait the runs, then gate each against the spec; text the gate cannot resolve at output size is unverified, not passed (upscale and re-gate, or flag it), and a scene that mangled the mark goes back through the same img2img call, the prompt naming the defect with the approved mark as ground truth.
6. Exact text (tagline, handle, URL) is composited by scenario-text-overlay in the spec's type, never prompted into the plate. Placement sizes derive per scenario-formats.
7. Board: the kit is judged as one picture. model_scenario-compose-image takes the mark, palette swatches, a type specimen, the voice line set large, an image-direction plate (one more run), an icon and badge strip and two applications as layers placed by x, y, anchor and zIndex on a canvasMode: "custom" canvas, plus a construction panel drawn locally from the master SVG, never generated (a generated diagram shows geometry the mark does not have), panel labels rendered by scenario-text-overlay (layer fields and traps: scenario-video-assembly). Give every layer an explicit width and height, the mark's larger than any other, each with fit: "contain": empty is documented as native size and is not reliable, and setting both dimensions activates the default fill, which stretches and breaks the spec's own never-stretch rule. Size the canvas for the smallest caption rather than for a screen (it takes up to 7680x4320, and a 1920x1080 board left palette captions near ten pixels tall), and render each layer from the master SVG at the pixel size that layer occupies instead of reusing one raster everywhere: the vector master exists so that no layer is ever upscaled. upload_asset each render before composing, since a layer source takes an asset, not a local file.
8. The collection, filled as the run went, is the kit: the SVG master, every variant, every application, the board. Write each asset's role and rule into its asset_update description, and deliver the spec sheet as the kit's usage page.