Brand Discovery
affaan-m/ECC
Run a structured, resumable multi-session brand identity interview across 8 modules (purpose, positioning, audience, personality, voice, narrative, founder tension) using laddering, 5 Whys, and…
A full branding pipeline where an agent team collaborates to design brand identity all at once, from naming through slogans, tone and manner, and visual guidelines.
Install Brand Identity
$ npx skills add revfactory/harness-100 --skill brand-identity -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install revfactory/harness-100 brand-identity --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/revfactory/harness-100.git skills-src && mkdir -p .claude/skills && cp -r skills-src/en/06-brand-identity/.claude/skills/brand-identity .claude/skills/brand-identity && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "brand-identity" agent skill from https://github.com/revfactory/harness-100/tree/main/en/06-brand-identity/.claude/skills/brand-identity into .claude/skills/brand-identity/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-identity", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/revfactory/harness-100/tree/main/en/06-brand-identity/.claude/skills/brand-identityType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add revfactory/harness-100 --skill brand-identity -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install revfactory/harness-100 brand-identity --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/revfactory/harness-100.git skills-src && mkdir -p .agents/skills && cp -r skills-src/en/06-brand-identity/.claude/skills/brand-identity .agents/skills/brand-identity && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "brand-identity" agent skill from https://github.com/revfactory/harness-100/tree/main/en/06-brand-identity/.claude/skills/brand-identity into .agents/skills/brand-identity/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-identity", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add revfactory/harness-100 --skill brand-identity -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install revfactory/harness-100 brand-identity --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/revfactory/harness-100.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/en/06-brand-identity/.claude/skills/brand-identity .cursor/skills/brand-identity && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "brand-identity" agent skill from https://github.com/revfactory/harness-100/tree/main/en/06-brand-identity/.claude/skills/brand-identity into .cursor/skills/brand-identity/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-identity", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/revfactory/harness-100.git --path en/06-brand-identity/.claude/skills/brand-identity--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add revfactory/harness-100 --skill brand-identity -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install revfactory/harness-100 brand-identity --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/revfactory/harness-100.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/en/06-brand-identity/.claude/skills/brand-identity .gemini/skills/brand-identity && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "brand-identity" agent skill from https://github.com/revfactory/harness-100/tree/main/en/06-brand-identity/.claude/skills/brand-identity into .gemini/skills/brand-identity/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-identity", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install revfactory/harness-100 brand-identityInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add revfactory/harness-100 --skill brand-identity -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/revfactory/harness-100.git skills-src && mkdir -p .github/skills && cp -r skills-src/en/06-brand-identity/.claude/skills/brand-identity .github/skills/brand-identity && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "brand-identity" agent skill from https://github.com/revfactory/harness-100/tree/main/en/06-brand-identity/.claude/skills/brand-identity into .github/skills/brand-identity/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-identity", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add revfactory/harness-100 --skill brand-identity -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install revfactory/harness-100 brand-identity --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/revfactory/harness-100.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/en/06-brand-identity/.claude/skills/brand-identity .opencode/skills/brand-identity && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "brand-identity" agent skill from https://github.com/revfactory/harness-100/tree/main/en/06-brand-identity/.claude/skills/brand-identity into .opencode/skills/brand-identity/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "brand-identity", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
brand-identity- GitHub stars
- 1.3k
- Token cost
- ~1.9k tokens
- SKILL.md length
- 757 words
- Files
- 1
- Skills in repo
- 464
- Repo updated
- First seen
- Licence
- Apache-2.0
At a glance
A full branding pipeline where an agent team collaborates to design brand identity all at once, from naming through slogans, tone and manner, and visual guidelines.
- Works in 3 steps: Preparation (Performed Directly by the… → Team Assembly and Execution → Integration and Final Deliverables
- Brand identity design
- SKILL.md covers Execution Mode, Agent Roster, Workflow and Execution Modes by Scope, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Brand Identity is an agent skill from revfactory/harness-100. A full branding pipeline where an agent team collaborates to design brand identity all at once, from naming through slogans, tone and manner, and visual guidelines. Use this skill for 'create a brand,' 'brand identity design,' 'brand naming,' 'create a slogan,' 'brand guidelines,' 'logo concept,' 'tone and manner design,' 'brand strategy,' and all other brand identity tasks. Also supports slogan/visual design when an existing brand name is provided. Note: actual logo file production (.ai, .svg), print mock-ups…
Its SKILL.md is about 1.9k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Brand strategy and identity. The licence is Apache-2.0.
When your agent uses it
- Brand identity design
- Create a slogan
- Brand guidelines
- Tone and manner design
Example prompts
- “create a brand,”
- “brand identity design,”
- “brand naming,”
- “/brand-identity”
Workflow steps
3 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 8e8d35c. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Brand Identity loads about 1.9k tokens when it runs. Until then it costs about 146 tokens; SKILL.md has 757 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from revfactory/harness-100 at commit 8e8d35c, republished under its Apache-2.0 licence (© revfactory). 757 words, ~1,938 tokens.
Download SKILL.mdSave it as
.claude/skills/brand-identity/SKILL.md (or your agent's skills folder).- name
- brand-identity
- description
- A full branding pipeline where an agent team collaborates to design brand identity all at once, from naming through slogans, tone and manner, and visual guidelines. Use this skill for 'create a brand,' 'brand identity design,' 'brand naming,' 'create a slogan,' 'brand guidelines,' 'logo concept,' 'tone and manner design,' 'brand strategy,' and all other brand identity tasks. Also supports slogan/visual design when an existing brand name is provided. Note: actual logo file production (.ai, .svg), print mock-ups, and trademark filing are outside this skill's scope.
Brand Identity — Full Brand Identity Design Pipeline
Collaboratively design a brand's strategy, naming, verbal identity, and visual identity through an agent team, all in one pass.
Execution Mode
Agent Team — Five agents communicate directly via SendMessage and cross-validate each other's work.
Agent Roster
| Agent | File | Role | Type |
|---|---|---|---|
| brand-strategist | .claude/agents/brand-strategist.md | Market analysis, positioning, archetypes | general-purpose |
| naming-specialist | .claude/agents/naming-specialist.md | Brand name development, domain/trademark review | general-purpose |
| copywriter | .claude/agents/copywriter.md | Slogans, tone and manner, brand story | general-purpose |
| visual-director | .claude/agents/visual-director.md | Color, typography, logo concepts | general-purpose |
| identity-reviewer | .claude/agents/identity-reviewer.md | Cross-validation, consistency checks | general-purpose |
Workflow
Phase 1: Preparation (Performed Directly by the Orchestrator)
- Extract from user input:
- Business Domain: What product/service?
- Target Customer (optional): Core customer segment
- Competitors (optional): Brands to benchmark
- Brand Direction (optional): Desired image, keywords
- Existing Elements (optional): Already-finalized brand name, colors, etc.
- Create the
_workspace/directory at the project root - Organize the input and save it to
_workspace/00_input.md - If existing files are available, copy them to
_workspace/and skip the corresponding phase - Determine the execution mode based on the scope of the request
Phase 2: Team Assembly and Execution
| Order | Task | Owner | Dependency | Deliverable |
|---|---|---|---|---|
| 1 | Brand strategy | brand-strategist | None | _workspace/01_brand_strategy.md |
| 2 | Naming development | naming-specialist | Task 1 | _workspace/02_naming_candidates.md |
| 3a | Verbal identity | copywriter | Tasks 1, 2 | _workspace/03_verbal_identity.md |
| 3b | Visual identity | visual-director | Tasks 1, 2 | _workspace/04_visual_identity.md |
| 4 | Identity review | identity-reviewer | Tasks 2, 3a, 3b | _workspace/05_review_report.md |
Tasks 3a (verbal) and 3b (visual) run in parallel. Both depend on Task 2 (naming), so they can start simultaneously once naming is complete.
Inter-agent communication flow:
- brand-strategist completes -> delivers essence, archetype, and competitive analysis to naming-specialist; mission/vision/target to copywriter; archetype and positioning to visual-director
- naming-specialist completes -> delivers TOP 5 names + meanings to copywriter; visual characteristics of names to visual-director
- copywriter <-> visual-director: coordinate tone and manner with visual mood for consistency
- reviewer cross-validates all deliverables. On RED Must Fix findings, sends revision requests to the relevant agent -> rework -> re-validate (up to 2 cycles)
Phase 3: Integration and Final Deliverables
- Verify all files in
_workspace/ - Confirm that all RED Must Fix items from the review report have been addressed
- Report the final summary to the user:
- Brand strategy —
01_brand_strategy.md - Naming candidates —
02_naming_candidates.md - Verbal identity —
03_verbal_identity.md - Visual identity —
04_visual_identity.md - Review report —
05_review_report.md
- Brand strategy —
Execution Modes by Scope
| User Request Pattern | Execution Mode | Agents Deployed |
|---|---|---|
| "Full brand identity design," "full branding" | Full Pipeline | All 5 agents |
| "Just do the naming" | Naming Mode | brand-strategist + naming-specialist + identity-reviewer |
| "Create a slogan for this brand name" (existing name) | Verbal Mode | copywriter + identity-reviewer |
| "Create visual guidelines" (existing brand) | Visual Mode | visual-director + identity-reviewer |
| "Review this brand guideline" | Review Mode | identity-reviewer only |
Using Existing Files: If the user provides an existing brand name, guidelines, etc., copy them to _workspace/ and skip the corresponding phase.
Show full SKILL.md (310 more words)Show less
Data Transfer Protocol
| Strategy | Method | Use Case |
|---|---|---|
| File-based | _workspace/ directory | Store and share major deliverables |
| Message-based | SendMessage | Real-time key information delivery, revision requests |
| Task-based | TaskCreate/TaskUpdate | Progress tracking, dependency management |
File naming convention: {order_number}_{deliverable}.{extension}
Error Handling
| Error Type | Strategy |
|---|---|
| Web search failure | Strategist works from general knowledge; note "Real-time market data not reflected" |
| Domain/trademark verification unavailable | Mark as "[Verification Needed]"; recommend user verify directly |
| Image generation failure | Proceed with text concepts + prompts only; user can retry |
| Agent failure | Retry once -> if still failing, proceed without that deliverable; note the gap in the review report |
| RED found in review | Send revision request to relevant agent -> rework -> re-validate (up to 2 cycles) |
Test Scenarios
Normal Flow
Prompt: "I want to create an eco-friendly household goods brand. Targeting women aged 20-30, premium positioning. Design the brand identity." Expected Result:
- Strategy: Eco-friendly market analysis, 3+ competitive benchmarks, persona, archetype (Caregiver/Explorer)
- Naming: 10+ candidates narrowed to TOP 5, domain/trademark review, evaluation matrix
- Verbal: 5+ slogans, tagline, brand story (3 versions), tone and manner guide
- Visual: Color palette (nature tones), typography, 2+ logo concepts, application examples
- Review: Consistency score, alignment matrix, touchpoint simulation
Existing File Flow
Prompt: "The brand name is 'Greenleaf.' Create a slogan and visual guidelines." Expected Result:
- Record existing name in
_workspace/02_naming_candidates.md - Merged verbal + visual mode: deploy copywriter + visual-director + identity-reviewer
- brand-strategist builds minimal strategy only; naming-specialist is skipped
Error Flow
Prompt: "Create a brand, any field is fine" Expected Result:
- Strategist proposes 3 business domains + positioning directions
- Proceed with full pipeline after user selection
- Review report notes "Proceeded based on user selection"
Agent Extension Skills
Each agent leverages the following extension skills to enhance deliverable quality:
| Agent | Extension Skill | Knowledge Provided |
|---|---|---|
| naming-specialist | /naming-methodology | 12 naming techniques, SMILE evaluation, phonological analysis, domain/trademark review |
| visual-director | /color-psychology | Color-emotion mapping, 60-30-10 rule, accessibility standards, palette construction |
| brand-strategist, copywriter | /brand-archetype | 12 archetype mapping, tone-and-voice conversion, 5-chapter brand story structure |
© revfactory, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in en/06-brand-identity/.claude/skills/brand-identity of revfactory/harness-100.
Open the folder on GitHubat commit 8e8d35c
Compare with similar skills
Brand Identity next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Brand Identity this skillrevfactory/harness-100 | 1.3k | — | ~1.9k | Automated safety check: Pass | Apache-2.0 | |
| Brand Discoveryaffaan-m/ECC | 276k | 1 repos | ~1.9k | Automated safety check: Pass | MIT | |
| Brand Analyzerailabs-393/ai-labs-claude-skills | 454 | — | ~3.6k | Automated safety check: Pass | MIT | |
| Scenario Brand Kitscenario-labs/skills | 931 | — | ~3.4k | Automated safety check: Pass | MIT | |
| Competitor Brandingarnabbagxd/Brand-building-skills | 724 | — | ~1.3k | Automated safety check: Pass | MIT | |
| 45 Brief Canvaminhnv0807/ai-business-skills | 610 | — | ~1.9k | Automated safety check: Pass | MIT |
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45 Brief Canva
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Related
Categories
Questions about Brand Identity
What does Brand Identity do?
A full branding pipeline where an agent team collaborates to design brand identity all at once, from naming through slogans, tone and manner, and visual guidelines. Brand Identity is an agent skill from revfactory/harness-100. A full branding pipeline where an agent team collaborates to design brand identity all at once, from naming through slogans, tone and manner, and visual guidelines.
When should I use Brand Identity?
Brand Identity fits situations like: brand identity design; create a slogan; brand guidelines; tone and manner design.
How do I install Brand Identity in Claude Code?
Run `npx skills add revfactory/harness-100 --skill brand-identity -a claude-code`. Or copy the skill folder (en/06-brand-identity/.claude/skills/brand-identity in revfactory/harness-100) into .claude/skills/brand-identity in your project. Claude Code loads it when a task matches its description.
How do I install Brand Identity in Codex?
Run `npx skills add revfactory/harness-100 --skill brand-identity -a codex`. Or copy the skill folder (en/06-brand-identity/.claude/skills/brand-identity in revfactory/harness-100) into .agents/skills/brand-identity in your project. Codex loads it when a task matches its description.
Can I use Brand Identity in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add revfactory/harness-100 --skill brand-identity -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-identity, .gemini/skills/brand-identity, .github/skills/brand-identity and .opencode/skills/brand-identity in your project.
What does Brand Identity need to run?
SKILL.md names no scripts, command-line tools or credentials: Brand Identity is instructions for the agent only.
Does Brand Identity access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Brand Identity safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Brand Identity use?
Brand Identity is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Brand Identity use?
About 1.9k tokens (SKILL.md is roughly 7.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Brand Identity?
Skills that share tags, products or a category with Brand Identity: Brand Discovery (affaan-m/ECC, 276k stars), Brand Analyzer (ailabs-393/ai-labs-claude-skills, 454 stars), Scenario Brand Kit (scenario-labs/skills, 931 stars) and Competitor Branding (arnabbagxd/Brand-building-skills, 724 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Brand Identity?
revfactory (a GitHub user) maintains it in revfactory/harness-100, which has 1,295 GitHub stars. The repository holds 464 skills in this directory. The repository was last updated on March 22, 2026.
Source: revfactory/harness-100 on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.