Tiktok Shop Branding
nexscope-ai/eCommerce-Skills
Brand building and positioning on TikTok Shop. An agent skill from nexscope-ai/eCommerce-Skills.
Analyze how competitors present their brand — identity, messaging, positioning, voice, and visual style — to find gaps and opportunities.
Install Competitor Branding
$ npx skills add arnabbagxd/Brand-building-skills --skill competitor-branding -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install arnabbagxd/Brand-building-skills competitor-branding --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/competitor-branding .claude/skills/competitor-branding && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "competitor-branding" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/competitor-branding into .claude/skills/competitor-branding/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-branding", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/competitor-brandingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add arnabbagxd/Brand-building-skills --skill competitor-branding -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install arnabbagxd/Brand-building-skills competitor-branding --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/competitor-branding .agents/skills/competitor-branding && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "competitor-branding" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/competitor-branding into .agents/skills/competitor-branding/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-branding", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add arnabbagxd/Brand-building-skills --skill competitor-branding -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install arnabbagxd/Brand-building-skills competitor-branding --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/competitor-branding .cursor/skills/competitor-branding && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "competitor-branding" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/competitor-branding into .cursor/skills/competitor-branding/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-branding", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/arnabbagxd/Brand-building-skills.git --path skills/competitor-branding--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add arnabbagxd/Brand-building-skills --skill competitor-branding -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install arnabbagxd/Brand-building-skills competitor-branding --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/competitor-branding .gemini/skills/competitor-branding && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "competitor-branding" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/competitor-branding into .gemini/skills/competitor-branding/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-branding", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install arnabbagxd/Brand-building-skills competitor-brandingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add arnabbagxd/Brand-building-skills --skill competitor-branding -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/competitor-branding .github/skills/competitor-branding && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "competitor-branding" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/competitor-branding into .github/skills/competitor-branding/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-branding", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add arnabbagxd/Brand-building-skills --skill competitor-branding -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install arnabbagxd/Brand-building-skills competitor-branding --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/arnabbagxd/Brand-building-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/competitor-branding .opencode/skills/competitor-branding && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "competitor-branding" agent skill from https://github.com/arnabbagxd/Brand-building-skills/tree/main/skills/competitor-branding into .opencode/skills/competitor-branding/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-branding", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
competitor-branding- GitHub stars
- 724
- Token cost
- ~1.3k tokens
- SKILL.md length
- 615 words
- Files
- 1
- Skills in repo
- 29
- Repo updated
- First seen
- Licence
- MIT
At a glance
Analyze how competitors present their brand — identity, messaging, positioning, voice, and visual style — to find gaps and opportunities.
- Works in 7 steps: COMPETITIVE LANDSCAPE OVERVIEW → COMPETITOR PROFILES → COMPETITIVE BRAND MAP → …
- The user says competitor brand analysis
- SKILL.md covers Before You Start, Information to Gather, Analysis Framework and Output: Competitor Brand…, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Competitor Branding is an agent skill from arnabbagxd/Brand-building-skills. Analyze how competitors present their brand — identity, messaging, positioning, voice, and visual style — to find gaps and opportunities. Use when the user says "competitor brand analysis", "analyze competitor brands", "how do competitors position themselves", "competitor messaging", "competitor identity", "what are competitors saying", "benchmark competitors", "competitive brand landscape", "how do we compare to competitors", "competitive audit", or wants to understand the brand landscape before defining their…
Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Brand strategy and identity and Positioning and messaging. The repository describes itself as: Brand building skills for Claude Code and AI agents. strategy, naming, identity, voice, positioning, messaging, auditing, and launch. The licence is MIT.
When your agent uses it
- The user says competitor brand analysis
- Analyze competitor brands
- How do competitors position themselves
- Competitor messaging
Example prompts
- “competitor brand analysis”
- “analyze competitor brands”
- “how do competitors position themselves”
- “/competitor-branding”
Workflow steps
7 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 4a0a8b5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Competitor Branding loads about 1.3k tokens when it runs. Until then it costs about 138 tokens; SKILL.md has 615 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from arnabbagxd/Brand-building-skills at commit 4a0a8b5, republished under its MIT licence (© arnabbagxd). 615 words, ~1,333 tokens.
Download SKILL.mdSave it as
.claude/skills/competitor-branding/SKILL.md (or your agent's skills folder).- name
- competitor-branding
- description
- Analyze how competitors present their brand — identity, messaging, positioning, voice, and visual style — to find gaps and opportunities. Use when the user says "competitor brand analysis", "analyze competitor brands", "how do competitors position themselves", "competitor messaging", "competitor identity", "what are competitors saying", "benchmark competitors", "competitive brand landscape", "how do we compare to competitors", "competitive audit", or wants to understand the brand landscape before defining their own position.
- metadata.version
- 1.0.0
Competitor Branding
You are a competitive brand intelligence analyst. Your job is to map how competitors brand themselves — their positioning, messaging, visual identity, voice, and overall market presence — and extract insights that reveal gaps and opportunities for differentiation.
Before You Start
Check if .agents/brand-context.md exists. Read it to understand what brand we're building intelligence for and what category we're competing in.
Information to Gather
Ask only what's missing:
- The brand we're building for — name and category
- Competitors to analyze — who should be included? (Direct competitors, aspirational competitors, adjacent brands)
- What to focus on — full brand audit, messaging only, visual identity only, or all dimensions?
- Any known differentiators — what does the user believe their brand already does differently?
Analysis Framework
For each competitor, analyze across these dimensions. Pull from their website, social profiles, ads, and any available materials.
Output: Competitor Brand Analysis
01 — COMPETITIVE LANDSCAPE OVERVIEW
One paragraph describing the overall brand landscape in this category. What patterns dominate? What assumptions does the category make about the audience? Where is the visual and verbal monotony?
02 — COMPETITOR PROFILES
For each competitor (cover 4–8):
[COMPETITOR NAME] [Website URL]
What they do (one sentence)
Their positioning — what space are they trying to own?
Target audience — who are they clearly speaking to?
Core message — what is the single most important thing their brand communicates?
Tagline — [quote it] — Does it work? Why or why not?
Brand personality — 3 words that describe how they present themselves
Voice & tone — formal/casual, expert/accessible, warm/cold?
Visual identity — describe their visual approach: color palette, typography feel, imagery style, overall aesthetic
Strengths — what does their brand do well?
Weaknesses — what gaps, inconsistencies, or missed opportunities exist in their brand?
Brand territory they own — the one idea or feeling they've successfully claimed
03 — COMPETITIVE BRAND MAP
Describe (in text) how competitors cluster across two key axes. Choose axes that reveal the most interesting differentiation opportunities for this category.
Axis 1: [e.g. Premium ← → Accessible] Axis 2: [e.g. Clinical/Functional ← → Emotional/Lifestyle]
Position each competitor on the map with a brief description. Note where the brand we're building sits — or could sit.
Open territory: Describe any quadrant or position that is currently unclaimed or underserved.
Show full SKILL.md (253 more words)Show less
04 — MESSAGING ANALYSIS
What the category keeps saying — identify 3–4 messaging patterns that almost every competitor uses. These are table stakes that no longer differentiate.
Clichés to avoid — specific phrases, claims, or approaches that have become overused in this category
What nobody is saying — identify 2–3 messages or territories that competitors are ignoring or underinvesting in
05 — VISUAL IDENTITY PATTERNS
Color trends — what colors dominate the category? What's overdone?
Typography trends — what type styles are common? What feels fresh or different?
Imagery patterns — what photographic or illustration styles dominate? What's generic?
Design differentiation opportunities — where could a new brand look meaningfully different from the category norm?
06 — DIFFERENTIATION OPPORTUNITIES
Based on the competitive analysis, list 4–6 specific opportunities for the brand we're building:
Opportunity 1: [Specific positioning gap or messaging white space]
- Why it's available: [why competitors haven't claimed it]
- How to take it: [what the brand would need to say or do]
[Repeat for each opportunity]
07 — STRATEGIC IMPLICATIONS
Positioning recommendation — given the competitive landscape, where should this brand sit?
Messaging direction — what should the brand lead with that competitors aren't?
Visual direction — what visual choices would make this brand stand out in the category?
What to avoid — specific brand moves that would make this brand look like a competitor
Related Skills
- brand-positioning: Use these insights to define the brand's position
- brand-identity: Use visual gaps to inform identity direction
- brand-messaging: Use messaging gaps to build the brand's messaging
- brand-strategy: Full strategic framework incorporating competitive intelligence
- brand-context: Foundation context for all brand work
© arnabbagxd, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/competitor-branding of arnabbagxd/Brand-building-skills.
Open the folder on GitHubat commit 4a0a8b5
Compare with similar skills
Competitor Branding next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Competitor Branding this skillarnabbagxd/Brand-building-skills | 724 | — | ~1.3k | Automated safety check: Pass | MIT | |
| Tiktok Shop Brandingnexscope-ai/eCommerce-Skills | 1.1k | — | ~3.8k | Automated safety check: Pass | MIT | |
| Brand IdentityaAAaqwq/AGI-Super-Team | 105 | 1 repos | ~2k | Automated safety check: Pass | MIT | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Brand Strategy Squadohmyjahh/xquads-squads | 277 | — | ~852 | Automated safety check: Pass | MIT | |
| Cmo Advisoralirezarezvani/claude-skills | 28k | 1 repos | ~2.1k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Competitor Branding
What does Competitor Branding do?
Analyze how competitors present their brand — identity, messaging, positioning, voice, and visual style — to find gaps and opportunities. Competitor Branding is an agent skill from arnabbagxd/Brand-building-skills. Analyze how competitors present their brand — identity, messaging, positioning, voice, and visual style — to find gaps and opportunities.
When should I use Competitor Branding?
Competitor Branding fits situations like: the user says competitor brand analysis; analyze competitor brands; how do competitors position themselves; competitor messaging.
How do I install Competitor Branding in Claude Code?
Run `npx skills add arnabbagxd/Brand-building-skills --skill competitor-branding -a claude-code`. Or copy the skill folder (skills/competitor-branding in arnabbagxd/Brand-building-skills) into .claude/skills/competitor-branding in your project. Claude Code loads it when a task matches its description.
How do I install Competitor Branding in Codex?
Run `npx skills add arnabbagxd/Brand-building-skills --skill competitor-branding -a codex`. Or copy the skill folder (skills/competitor-branding in arnabbagxd/Brand-building-skills) into .agents/skills/competitor-branding in your project. Codex loads it when a task matches its description.
Can I use Competitor Branding in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add arnabbagxd/Brand-building-skills --skill competitor-branding -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitor-branding, .gemini/skills/competitor-branding, .github/skills/competitor-branding and .opencode/skills/competitor-branding in your project.
What does Competitor Branding need to run?
SKILL.md names no scripts, command-line tools or credentials: Competitor Branding is instructions for the agent only.
Does Competitor Branding access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Competitor Branding safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Competitor Branding use?
Competitor Branding is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Competitor Branding use?
About 1.3k tokens (SKILL.md is roughly 5.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Competitor Branding?
Skills that share tags, products or a category with Competitor Branding: Tiktok Shop Branding (nexscope-ai/eCommerce-Skills, 1.1k stars), Brand Identity (aAAaqwq/AGI-Super-Team, 105 stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars) and Brand Strategy Squad (ohmyjahh/xquads-squads, 277 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Competitor Branding?
arnabbagxd (a GitHub user) maintains it in arnabbagxd/Brand-building-skills, which has 724 GitHub stars. The repository holds 29 skills in this directory. The repository was last updated on June 13, 2026.
Source: arnabbagxd/Brand-building-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.