Agent skill

Audience Segmentation

by revfactory in revfactory/harness-100

Audience segmentation skill used by the analyst and curator agents.

Apache-2.0Auto-check passedWriting & Content

Install Audience Segmentation

skills CLI
$ npx skills add revfactory/harness-100 --skill audience-segmentation -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install revfactory/harness-100 audience-segmentation --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/revfactory/harness-100.git skills-src && mkdir -p .claude/skills && cp -r skills-src/en/03-newsletter-engine/.claude/skills/audience-segmentation .claude/skills/audience-segmentation && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
audience-segmentation
GitHub stars
1.3k
Token cost
~1.3k tokens
SKILL.md length
471 words
Files
1
Skills in repo
96
Repo updated
First seen
Licence
Apache-2.0

At a glance

Audience segmentation skill used by the analyst and curator agents.

  • Audience analysis
  • SKILL.md covers Why Segmentation Matters, Newsletter Segmentation Model:…, Segment-Specific Content… and Send Time Optimization Matrix, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Send optimization

What it does

Audience Segmentation is an agent skill from revfactory/harness-100. Audience segmentation skill used by the analyst and curator agents. Provides subscriber behavior analysis, persona-based content personalization, and segment-specific strategy methodologies. Use for 'audience analysis,' 'segmentation,' 'persona,' 'send optimization,' and similar requests.

Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Newsletters. The licence is Apache-2.0.

When your agent uses it

  • Audience analysis
  • Send optimization
  • Similar requests

Example prompts

  • “audience analysis,”
  • “segmentation,”
  • “persona,”
  • “/audience-segmentation”

What it can do on your machine

Read from SKILL.md and the folder at commit 8e8d35c. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Audience Segmentation loads about 1.3k tokens when it runs. Until then it costs about 78 tokens; SKILL.md has 471 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~78
When it runs · the whole SKILL.md, loaded when a task matches
~1.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from revfactory/harness-100 at commit 8e8d35c, republished under its Apache-2.0 licence (© revfactory). 471 words, ~1,257 tokens.

Download SKILL.mdSave it as .claude/skills/audience-segmentation/SKILL.md (or your agent's skills folder).
name
audience-segmentation
description
Audience segmentation skill used by the analyst and curator agents. Provides subscriber behavior analysis, persona-based content personalization, and segment-specific strategy methodologies. Use for 'audience analysis,' 'segmentation,' 'persona,' 'send optimization,' and similar requests.

Audience Segmentation — Audience Segmentation Methodology

Specialist audience classification knowledge used by the analyst and curator agents when designing content strategy and A/B tests.

Why Segmentation Matters

Sending the same email to 1,000 subscribers produces content that satisfies nobody on average. Segmentation is the art of deciding "who gets what."

Newsletter Segmentation Model: The BEAR Framework

B — Behavior (Behavior-Based)
Behavior SegmentDefinitionStrategy
Power ReadersOpened last 5 issues consecutivelyDeep content, exclusive resources
Occasional ReadersOpened 2–3 out of 5Optimize subject lines, keep it concise
At-RiskMissed last 3 consecutive issuesRe-engagement campaign
New SubscribersJoined within last 30 daysWelcome series, best-of curation
Click-ActiveHigh link-click rate after openingDeep-dive content, CTA-focused
E — Engagement Level

Calculate engagement on a 0–100 score:

Engagement Score = (Open Rate Weight x 40) + (Click Rate Weight x 35) + (Reply/Share x 25)

- 80–100: VIP — Community invite, early access to content
- 50–79: Core — Standard newsletter + monthly special content
- 20–49: Casual — Key summary version, short format
- 0–19: Dormant — Re-engagement sequence → if no response, clean from list
A — Attribute (Attribute-Based)
AttributeClassification CriteriaContent Differentiation
RoleDeveloper / Marketer / Executive / DesignerAdjust examples and terminology level
Experience LevelBeginner / Intermediate / ExpertInclude/exclude foundational explanations
Interest TopicClick history by tag/categoryTopic-specific curation
Signup SourceBlog / Social / Referral / EventOnboarding matched to initial expectations
R — Recency-Frequency
SegmentR (Last Open)F (Open Frequency)Strategy
ChampionWithin 7 daysOpens every issueExclusive content, referral program
Loyal ReaderWithin 14 days1 in 2+Standard content, feedback requests
At-Risk14–30 days agoDeclining trend"Did you miss this?" reminder
Dormant30+ daysNear zeroFinal re-engagement → remove if no response

Segment-Specific Content Strategy

Welcome Series (New Subscribers Only)
DayEmailPurpose
D+0Welcome + self-introduction + expectation settingFirst impression, frequency/tone overview
D+2All-time top 3 contentProve the newsletter's value
D+5"We'd love to know about you" — short surveyCollect segmentation data
D+10Exclusive content or resourceIncentivize long-term subscription
Show full SKILL.md (199 more words)Show less
Re-engagement Sequence (At-Risk Readers)
StepSubject Line PatternStrategy
1st"We know you've been busy — just read this one"Deliver one compressed top piece
2nd"Did we end up in your spam folder?"Request whitelisting + technical fix
3rd"Here's an honest case for staying subscribed"Reaffirm value, offer frequency options
No responseRemove from listMaintain list health (protect deliverability)

Send Time Optimization Matrix

Subscriber TypeBest DayBest TimeRationale
B2B ProfessionalsTue–Thu8–10 AMPost-arrival email check window
Developers/TechTue, Thu7–8 AMEarly-start habit
B2C GeneralSat, Sun10 AM–12 PMWeekend leisure time
Executives/Decision-makersTue, Wed6–7 AMPre-day check
Global MixedTue2:00 PM UTCOptimal cross-timezone intersection

Content Personalization Levels

LevelMethodComplexityEffect
L1Name insertion (Hi [Name])LowOpen rate +10–15%
L2Reorder sections by interest topicMediumClick rate +20–30%
L3Completely different content versions per segmentHighClick rate +40–60%
L4Individual AI-powered recommendation curationVery HighClick rate +50–80%

Newsletter Health Metrics

MetricHealthyCautionDanger
Open Rate40%+25–39%Below 25%
Click-through Rate5%+2–4%Below 2%
Unsubscribe RateBelow 0.3%0.3–0.5%0.5%+
Spam Complaint RateBelow 0.01%0.01–0.05%0.05%+
List Growth Rate5%+/month1–4%Below 0%

© revfactory, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in en/03-newsletter-engine/.claude/skills/audience-segmentation of revfactory/harness-100.

Open the folder on GitHubat commit 8e8d35c

Compare with similar skills

Audience Segmentation next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Audience Segmentation compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Audience Segmentation this skillrevfactory/harness-1001.3k—~1.3kAutomated safety check: PassApache-2.0
Internal Communications Writeranthropics/skills180k38 repos~378Automated safety check: PassApache-2.0
Clarityaddyosmani/clarity2661 repos~1.9kAutomated safety check: PassMIT
News Aggregator Skillcclank/news-aggregator-skill1.3k—~2.1kAutomated safety check: PassNone
Changelog Social RecapFlorianBruniaux/claude-code-ultimate-guide6.1k—~1.8kAutomated safety check: NotesCC-BY-SA-4.0
Newsletter Voicecharlie947/social-media-skills3.8k—~2.5kAutomated safety check: PassMIT

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Questions about Audience Segmentation

What does Audience Segmentation do?

Audience segmentation skill used by the analyst and curator agents. Audience Segmentation is an agent skill from revfactory/harness-100. Audience segmentation skill used by the analyst and curator agents.

When should I use Audience Segmentation?

Audience Segmentation fits situations like: audience analysis; send optimization; similar requests.

How do I install Audience Segmentation in Claude Code?

Run `npx skills add revfactory/harness-100 --skill audience-segmentation -a claude-code`. Or copy the skill folder (en/03-newsletter-engine/.claude/skills/audience-segmentation in revfactory/harness-100) into .claude/skills/audience-segmentation in your project. Claude Code loads it when a task matches its description.

How do I install Audience Segmentation in Codex?

Run `npx skills add revfactory/harness-100 --skill audience-segmentation -a codex`. Or copy the skill folder (en/03-newsletter-engine/.claude/skills/audience-segmentation in revfactory/harness-100) into .agents/skills/audience-segmentation in your project. Codex loads it when a task matches its description.

Can I use Audience Segmentation in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add revfactory/harness-100 --skill audience-segmentation -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/audience-segmentation, .gemini/skills/audience-segmentation, .github/skills/audience-segmentation and .opencode/skills/audience-segmentation in your project.

What does Audience Segmentation need to run?

SKILL.md names no scripts, command-line tools or credentials: Audience Segmentation is instructions for the agent only.

Does Audience Segmentation access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Audience Segmentation safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Audience Segmentation use?

Audience Segmentation is published under the Apache-2.0 licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Audience Segmentation use?

About 1.3k tokens (SKILL.md is roughly 5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Audience Segmentation?

Skills that share tags, products or a category with Audience Segmentation: Internal Communications Writer (anthropics/skills, 180k stars), Clarity (addyosmani/clarity, 266 stars), News Aggregator Skill (cclank/news-aggregator-skill, 1.3k stars) and Changelog Social Recap (FlorianBruniaux/claude-code-ultimate-guide, 6.1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Audience Segmentation?

revfactory (a GitHub user) maintains it in revfactory/harness-100, which has 1,293 GitHub stars. The repository holds 96 skills in this directory. The repository was last updated on March 22, 2026.

Source: revfactory/harness-100 on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.