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Agent skill

Brand Analyzer

by ailabs-393 in ailabs-393/ai-labs-claude-skills

This skill should be used when the user requests brand analysis, brand guidelines creation, brand audits, or establishing brand identity and consistency standards.

MITAuto-check passedMarketing & SEO

Install Brand Analyzer

skills CLI
$ npx skills add ailabs-393/ai-labs-claude-skills --skill brand-analyzer -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install ailabs-393/ai-labs-claude-skills brand-analyzer --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/ailabs-393/ai-labs-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/packages/skills/brand-analyzer .claude/skills/brand-analyzer && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
brand-analyzer
GitHub stars
455
Token cost
~3.6k tokens
SKILL.md length
1,563 words
Files
8 (incl. references, assets)
Skills in repo
22
Repo updated
First seen
Licence
MIT

At a glance

This skill should be used when the user requests brand analysis, brand guidelines creation, brand audits, or establishing brand identity and consistency standards.

  • Works in 7 steps: Determine Analysis Type → Gather Brand Information → Analyze Brand Archetype → …
  • Requests brand analysis
  • SKILL.md covers Overview, When to Use This Skill, Core Workflow and Advanced Features, plus 4 more sections
  • Runs JavaScript scripts from its folder

What it does

Brand Analyzer is an agent skill from ailabs-393/ai-labs-claude-skills. This skill should be used when the user requests brand analysis, brand guidelines creation, brand audits, or establishing brand identity and consistency standards. It provides comprehensive frameworks for analyzing brand elements and creating actionable brand guidelines based on requirements.

Its SKILL.md is about 3.6k tokens, which your agent loads only when the skill is triggered. The skill folder holds 9 other files, including reference files and assets (for example `assets/brand_analysis_report_template.md`, `assets/brand_guidelines_template.md` and `assets/quick_brand_audit_template.md`).

It sits in Marketing & SEO, covering Brand strategy and identity. The repository describes itself as: This package is use to remove the hustle of finding claudeskills and shift them into any of the user project. This project become a bridge between user's usage and claude skills. The licence is MIT.

When your agent uses it

  • Requests brand analysis
  • Brand guidelines creation
  • Establishing brand identity and consistency standards

Example prompts

  • “/brand-analyzer”

Requirements

  • Node.js

Workflow steps

7 steps, taken from the step headings in SKILL.md.

  1. Determine Analysis Type
  2. Gather Brand Information
  3. Analyze Brand Archetype
  4. Conduct Brand Analysis
  5. Generate Output Document
  6. Provide Recommendations
  7. Create Implementation Roadmap

What it can do on your machine

Read from SKILL.md and the folder at commit 1a12bc7. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships script files (JavaScript), which the agent can run.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Brand Analyzer loads about 3.6k tokens when it runs, and up to ~6.6k if it reads all its reference files. Until then it costs about 77 tokens; SKILL.md has 1,563 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~77
When it runs · the whole SKILL.md, loaded when a task matches
~3.6k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~6.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from ailabs-393/ai-labs-claude-skills at commit 1a12bc7, republished under its MIT licence (© ailabs-393). 1,563 words, ~3,608 tokens.

Download SKILL.mdSave it as .claude/skills/brand-analyzer/SKILL.md (or your agent's skills folder). This skill also uses 7 other files; get the full folder from GitHub.
name
brand-analyzer
description
This skill should be used when the user requests brand analysis, brand guidelines creation, brand audits, or establishing brand identity and consistency standards. It provides comprehensive frameworks for analyzing brand elements and creating actionable brand guidelines based on requirements.

Brand Analyzer

Overview

This skill enables comprehensive brand analysis and guidelines creation. It analyzes brand requirements, identifies brand personality and positioning, and generates professional brand guidelines documents. The skill uses established brand frameworks including Jung's 12 archetypes and industry-standard brand identity principles.

When to Use This Skill

Use this skill when the user requests:

  • Brand analysis or brand audit
  • Creation of brand guidelines or brand standards
  • Brand identity development or refinement
  • Brand consistency evaluation
  • Brand positioning and differentiation analysis
  • Brand archetype identification
  • Recommendations for brand improvements
  • Documentation of existing brand elements

Core Workflow

Step 1: Determine Analysis Type

Identify what type of brand work is needed:

A. New Brand Development

  • Starting from scratch or rebranding
  • Requires comprehensive brand identity creation
  • Output: Complete brand guidelines document

B. Existing Brand Analysis

  • Analyzing current brand state
  • Identifying inconsistencies and gaps
  • Output: Brand analysis report with recommendations

C. Quick Brand Audit

  • Fast assessment of brand health
  • Checking for consistency issues
  • Output: Quick audit checklist with scores

D. Brand Guidelines Creation

  • Documenting existing brand elements
  • Formalizing standards and rules
  • Output: Professional brand guidelines
Step 2: Gather Brand Information

Collect relevant information based on analysis type. Use the questions from references/brand_analysis_framework.md as a guide.

Essential Information:

  • Brand name and tagline
  • Mission and vision statements
  • Core values
  • Target audience details
  • Industry and competitive context
  • Existing brand materials (if any)

Visual Identity Information:

  • Logo and variations
  • Color palette (with codes)
  • Typography (font families)
  • Imagery style preferences
  • Design elements

Voice and Messaging:

  • Brand personality traits
  • Tone of voice
  • Key messages
  • Value proposition
  • Language preferences

Additional Context:

  • Brand history and evolution
  • Customer perception
  • Competitive positioning
  • Business goals
  • Brand touchpoints
Step 3: Analyze Brand Archetype

Identify the brand's personality using the 12 archetypes framework from references/brand_archetypes.md.

Analysis Process:

  1. Review brand's core desire and goals
  2. Assess personality traits and values
  3. Consider target audience aspirations
  4. Evaluate competitive positioning
  5. Identify primary archetype (60-70% influence)
  6. Identify secondary archetype (30-40% influence)

Archetypes Quick Reference:

  • Innocent: Happiness, optimism, simplicity
  • Sage: Knowledge, wisdom, expertise
  • Explorer: Freedom, adventure, discovery
  • Outlaw: Rebellion, disruption, change
  • Magician: Transformation, vision, innovation
  • Hero: Courage, achievement, mastery
  • Lover: Passion, intimacy, beauty
  • Jester: Fun, humor, enjoyment
  • Everyman: Belonging, authenticity, relatability
  • Caregiver: Nurturing, protection, support
  • Ruler: Control, leadership, success
  • Creator: Innovation, imagination, artistic expression

Load references/brand_archetypes.md for detailed characteristics, visual directions, and messaging patterns for each archetype.

Step 4: Conduct Brand Analysis

Perform comprehensive analysis using the framework from references/brand_analysis_framework.md.

Key Analysis Areas:

1. Brand Identity

  • Mission/vision clarity and alignment
  • Values authenticity and consistency
  • Personality definition and expression
  • Archetype fit and application

2. Visual Identity

  • Logo effectiveness and variations
  • Color palette appropriateness and accessibility
  • Typography hierarchy and readability
  • Imagery style consistency
  • Overall visual coherence

3. Voice and Messaging

  • Voice consistency across channels
  • Tone adaptation for contexts
  • Message clarity and relevance
  • Language effectiveness
  • Value proposition strength

4. Target Audience Alignment

  • Audience definition completeness
  • Brand-audience fit
  • Messaging resonance
  • Visual appeal to audience
  • Problem-solution alignment

5. Market Position

  • Competitive differentiation
  • Unique value proposition
  • Market positioning clarity
  • Brand promise delivery

6. Brand Consistency

  • Cross-channel consistency
  • Touchpoint alignment
  • Quality standards maintenance
  • Experience coherence
Step 5: Generate Output Document

Create the appropriate deliverable based on analysis type using templates from assets/.

Output Options:

A. Brand Guidelines Document (assets/brand_guidelines_template.md)

  • Complete, professional brand guidelines
  • Includes all identity elements
  • Usage rules and examples
  • Application across channels
  • Resource section

B. Brand Analysis Report (assets/brand_analysis_report_template.md)

  • Comprehensive analysis findings
  • Strengths and opportunities
  • Competitive positioning
  • Recommendations and roadmap
  • Success metrics

C. Quick Brand Audit (assets/quick_brand_audit_template.md)

  • Rapid assessment checklist
  • Health scores by category
  • Priority action items
  • Consistency check across channels

File Naming Convention:

  • Guidelines: brand-guidelines-BRANDNAME-YYYY-MM-DD.md
  • Analysis: brand-analysis-BRANDNAME-YYYY-MM-DD.md
  • Audit: brand-audit-BRANDNAME-YYYY-MM-DD.md

Storage Location: Create in project root or in brand-documents/ directory if multiple documents.

Step 6: Provide Recommendations

Based on analysis, provide actionable recommendations:

Prioritization Framework:

  • High Impact + Low Effort: Quick wins - do immediately
  • High Impact + High Effort: Strategic initiatives - plan carefully
  • Low Impact + Low Effort: Nice-to-haves - do when possible
  • Low Impact + High Effort: Avoid - not worth resources

Recommendation Categories:

  1. Visual Identity Improvements: Logo refinements, color adjustments, typography updates
  2. Voice and Messaging: Tone consistency, message clarification, language refinement
  3. Documentation: Creating or updating guidelines, standards documentation
  4. Consistency: Fixing inconsistencies across touchpoints
  5. Strategic: Repositioning, rebranding, major initiatives
Step 7: Create Implementation Roadmap

Provide phased approach for implementing recommendations:

Phase 1: Immediate (0-30 days)

  • Critical fixes
  • Quick wins
  • Documentation updates
  • High-priority inconsistencies

Phase 2: Short-term (1-3 months)

  • Medium-priority improvements
  • Guideline development
  • Team training
  • Channel optimization

Phase 3: Long-term (3-6+ months)

  • Strategic initiatives
  • Major redesigns
  • Comprehensive rollouts
  • Measurement and refinement

Advanced Features

Competitive Brand Analysis

When comparing to competitors:

  1. Identify 3-5 key competitors
  2. Analyze their positioning and differentiation
  3. Map brand attributes on positioning matrix
  4. Identify gaps and opportunities
  5. Recommend differentiation strategy
Brand Health Scoring

Provide quantitative assessments:

  • Visual Identity: Logo, colors, typography coherence
  • Brand Foundation: Mission, values, personality clarity
  • Voice & Messaging: Consistency and effectiveness
  • Consistency: Cross-channel alignment
  • Audience Alignment: Target fit and appeal
  • Differentiation: Competitive uniqueness
  • Documentation: Guidelines completeness

Scale: 1-10 for each category, with overall average.

Multi-Channel Audit

Assess brand consistency across touchpoints:

  • Website
  • Social media (platform-specific)
  • Email communications
  • Print materials
  • Packaging
  • Signage and environmental
  • Customer service
  • Product/service delivery

Usage Examples

Example 1: New Brand Guidelines

User Request: "Create comprehensive brand guidelines for our eco-friendly packaging startup called GreenWrap."

Execution:

  1. Ask discovery questions about mission, values, target audience
  2. Gather visual identity details (colors, fonts, logo variations)
  3. Identify brand archetype (likely Explorer or Caregiver)
  4. Reference references/brand_analysis_framework.md for structure
  5. Use assets/brand_guidelines_template.md as base
  6. Fill in all sections with specific details
  7. Save as brand-guidelines-greenwrap-2025-03-15.md
  8. Provide implementation recommendations
Show full SKILL.md (641 more words)Show less
Example 2: Brand Audit

User Request: "Audit our existing brand for consistency issues."

Execution:

  1. Request access to brand materials across channels
  2. Use references/brand_analysis_framework.md audit checklist
  3. Assess each brand element category
  4. Score consistency across touchpoints
  5. Identify gaps and inconsistencies
  6. Use assets/quick_brand_audit_template.md
  7. Complete all checklist items with findings
  8. Provide prioritized action items
  9. Save as brand-audit-[name]-[date].md
Example 3: Brand Analysis with Recommendations

User Request: "Analyze our tech startup brand and suggest improvements."

Execution:

  1. Gather current brand information
  2. Load references/brand_archetypes.md to identify archetype
  3. Use references/brand_analysis_framework.md for analysis structure
  4. Evaluate all brand elements (visual, voice, positioning)
  5. Assess competitive differentiation
  6. Identify strengths and opportunities
  7. Use assets/brand_analysis_report_template.md
  8. Complete comprehensive report with scores
  9. Provide implementation roadmap
  10. Save as brand-analysis-[name]-[date].md

Reference Files

This skill includes detailed reference documentation:

references/brand_analysis_framework.md

Comprehensive framework covering:

  • Core brand elements (identity, visual, voice, audience, position)
  • Discovery and analysis questions
  • Brand consistency checkpoints
  • Guideline categories and structure
  • Audit checklists
  • Output frameworks

When to load: For any brand analysis or guidelines creation to ensure comprehensive coverage.

references/brand_archetypes.md

Complete guide to Jung's 12 brand archetypes:

  • Detailed descriptions of each archetype
  • Core desires, goals, and strategies
  • Voice and visual characteristics
  • Example brands for each type
  • How to identify and apply archetypes
  • Mixed archetype strategies

When to load: When identifying brand personality or determining visual/voice direction.

Asset Templates

This skill includes three professional templates in assets/:

brand_guidelines_template.md

Complete brand guidelines document template with sections for:

  • Brand story and foundation
  • Visual identity (logo, colors, typography, imagery)
  • Voice and messaging
  • Brand applications (digital, print, environmental)
  • Usage examples and checklist
brand_analysis_report_template.md

Comprehensive analysis report template covering:

  • Executive summary and key findings
  • Detailed analysis of all brand elements
  • Competitive positioning
  • Touchpoint audit
  • Strengths and opportunities
  • Implementation roadmap with phases
  • Success metrics
quick_brand_audit_template.md

Rapid assessment checklist including:

  • Visual identity verification
  • Brand foundation check
  • Voice and messaging evaluation
  • Consistency across channels
  • Audience alignment assessment
  • Competitive position review
  • Health scores and priority actions

Best Practices

Discovery Phase
  • Ask open-ended questions to understand brand deeply
  • Review all existing materials before making recommendations
  • Understand business goals and how brand supports them
  • Consider customer perspective and perception
Analysis Phase
  • Use both references files for comprehensive framework
  • Be objective in assessments - identify both strengths and gaps
  • Provide specific examples when noting issues
  • Consider industry context and competitive landscape
Documentation Phase
  • Use clear, actionable language
  • Include specific measurements and standards
  • Provide both good and bad examples
  • Make guidelines accessible and easy to follow
Recommendation Phase
  • Prioritize based on impact and effort
  • Provide rationale for each recommendation
  • Include estimated timelines and resources
  • Connect recommendations to business goals
Follow-up
  • Suggest regular brand audits (quarterly or bi-annually)
  • Recommend brand guideline updates as brand evolves
  • Provide guidance on implementing changes
  • Offer to create supporting materials

Common Scenarios

Scenario 1: Inconsistent Brand

Symptoms: Different colors/fonts across channels, unclear messaging Approach: Quick audit → Identify inconsistencies → Prioritize fixes → Create guidelines Output: Quick audit + Brand guidelines document

Scenario 2: Undefined Brand

Symptoms: No clear values, personality, or visual standards Approach: Discovery → Define all elements → Document in guidelines Output: Complete brand guidelines document

Scenario 3: Rebranding

Symptoms: Old brand doesn't fit current direction Approach: Full analysis → Competitive positioning → New identity development Output: Brand analysis report + New brand guidelines

Scenario 4: Brand Expansion

Symptoms: Entering new market or launching new product line Approach: Review core brand → Adapt for new context → Extension guidelines Output: Brand guidelines with extension sections

Tips for Effective Brand Analysis

  1. Start with Why: Understanding purpose drives better brand decisions
  2. Think Long-term: Brand should be enduring, not trendy
  3. Stay Authentic: Brand must reflect true organizational values
  4. Be Consistent: Repetition builds recognition
  5. Consider Context: Brand exists in competitive and cultural context
  6. Measure Impact: Track brand health metrics over time
  7. Evolve Thoughtfully: Brands should evolve, but deliberately
  8. Empower Team: Guidelines should enable, not restrict creativity

© ailabs-393, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 7 other files (references, assets) in packages/skills/brand-analyzer of ailabs-393/ai-labs-claude-skills.

  • SKILL.md
  • assets/brand_analysis_report_template.md
  • assets/brand_guidelines_template.md
  • assets/quick_brand_audit_template.md
  • index.js
  • package.json
  • references/brand_analysis_framework.md
  • references/brand_archetypes.md

Open the folder on GitHubat commit 1a12bc7

Compare with similar skills

Brand Analyzer next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

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Brand Analyzer this skillailabs-393/ai-labs-claude-skills455—~3.6kAutomated safety check: PassMIT
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Competitor Brandingarnabbagxd/Brand-building-skills729—~1.3kAutomated safety check: PassMIT
45 Brief Canvaminhnv0807/ai-business-skills609—~1.9kAutomated safety check: PassMIT
Guided Testimonial VideoBintzGavin/helios119—~1.7kAutomated safety check: NotesApache-2.0
Tiktok Shop Brandingnexscope-ai/eCommerce-Skills1.1k—~3.8kAutomated safety check: PassMIT

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Categories

Questions about Brand Analyzer

What does Brand Analyzer do?

This skill should be used when the user requests brand analysis, brand guidelines creation, brand audits, or establishing brand identity and consistency standards. Brand Analyzer is an agent skill from ailabs-393/ai-labs-claude-skills. This skill should be used when the user requests brand analysis, brand guidelines creation, brand audits, or establishing brand identity and consistency standards.

When should I use Brand Analyzer?

Brand Analyzer fits situations like: requests brand analysis; brand guidelines creation; establishing brand identity and consistency standards.

How do I install Brand Analyzer in Claude Code?

Run `npx skills add ailabs-393/ai-labs-claude-skills --skill brand-analyzer -a claude-code`. Or copy the skill folder (packages/skills/brand-analyzer in ailabs-393/ai-labs-claude-skills) into .claude/skills/brand-analyzer in your project. Claude Code loads it when a task matches its description.

How do I install Brand Analyzer in Codex?

Run `npx skills add ailabs-393/ai-labs-claude-skills --skill brand-analyzer -a codex`. Or copy the skill folder (packages/skills/brand-analyzer in ailabs-393/ai-labs-claude-skills) into .agents/skills/brand-analyzer in your project. Codex loads it when a task matches its description.

Can I use Brand Analyzer in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add ailabs-393/ai-labs-claude-skills --skill brand-analyzer -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-analyzer, .gemini/skills/brand-analyzer, .github/skills/brand-analyzer and .opencode/skills/brand-analyzer in your project.

What does Brand Analyzer need to run?

Going by SKILL.md and its folder, Brand Analyzer needs JavaScript for the scripts in its folder. Our summary lists: Node.js.

Does Brand Analyzer access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Brand Analyzer safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Brand Analyzer use?

Brand Analyzer is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Brand Analyzer use?

About 3.6k tokens (SKILL.md is roughly 14k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 3k tokens, read only when the agent opens those files.

What are the alternatives to Brand Analyzer?

Skills that share tags, products or a category with Brand Analyzer: Brand Discovery (affaan-m/ECC, 276k stars), Competitor Branding (arnabbagxd/Brand-building-skills, 729 stars), 45 Brief Canva (minhnv0807/ai-business-skills, 609 stars) and Guided Testimonial Video (BintzGavin/helios, 119 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Brand Analyzer?

ailabs-393 (a GitHub user) maintains it in ailabs-393/ai-labs-claude-skills, which has 455 GitHub stars. The repository holds 22 skills in this directory. The repository was last updated on November 11, 2025.

Source: ailabs-393/ai-labs-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.