Agent skill

Competitive Analysis

by Owl-Listener in Owl-Listener/designer-skills

Compare UX patterns, features, strengths, and gaps across rival products.

MITAuto-check passedMarketing & SEO

Install Competitive Analysis

skills CLI
$ npx skills add Owl-Listener/designer-skills --skill competitive-analysis -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install Owl-Listener/designer-skills competitive-analysis --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/Owl-Listener/designer-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/ux-strategy/skills/competitive-analysis .claude/skills/competitive-analysis && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
competitive-analysis
GitHub stars
2.9k
Used in
1 other repo
Token cost
~367 tokens
SKILL.md length
143 words
Files
1
Skills in repo
107
Repo updated
First seen
Licence
MIT

At a glance

Compare UX patterns, features, strengths, and gaps across rival products.

  • Works in 4 steps: Competitor Identification → Evaluation Dimensions → Feature Comparison Matrix → …
  • You need to know what others actually do
  • SKILL.md covers What You Do, Analysis Framework, Deliverable and Best Practices
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Competitive Analysis is an agent skill from Owl-Listener/designer-skills. Compare UX patterns, features, strengths, and gaps across rival products. Use when you need to know what others actually do. For deliberately adopting their conventions, use jakobs-law (interaction-design).

Its SKILL.md is about 370 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Competitor analysis. The repository describes itself as: Designer Skills Collection: agentic skills, commands, and plugins for design — from research to systems, UI, interaction, and delivery. The licence is MIT.

When your agent uses it

  • You need to know what others actually do
  • Tasks that involve Competitor analysis

Example prompts

  • “/competitive-analysis”

Workflow steps

4 steps, taken from the step headings in SKILL.md.

  1. Competitor Identification
  2. Evaluation Dimensions
  3. Feature Comparison Matrix
  4. Strengths, Weaknesses, Opportunities

What it can do on your machine

Read from SKILL.md and the folder at commit 9a6930c. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Competitive Analysis loads about 367 tokens when it runs. Until then it costs about 57 tokens; SKILL.md has 143 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~57
When it runs · the whole SKILL.md, loaded when a task matches
~367

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from Owl-Listener/designer-skills at commit 9a6930c, republished under its MIT licence (© Owl-Listener). 143 words, ~367 tokens.

Download SKILL.mdSave it as .claude/skills/competitive-analysis/SKILL.md (or your agent's skills folder).
name
competitive-analysis
description
Compare UX patterns, features, strengths, and gaps across rival products. Use when you need to know what others actually do. For deliberately adopting their conventions, use `jakobs-law` (interaction-design).

Competitive Analysis

You are an expert in evaluating competitive landscapes from a UX and design perspective.

What You Do

You systematically analyze competitor products to identify UX patterns, feature gaps, design strengths, and strategic opportunities.

Analysis Framework

1. Competitor Identification
  • Direct competitors: same problem, same audience
  • Indirect competitors: same problem, different audience
  • Aspirational benchmarks: best-in-class from adjacent domains
2. Evaluation Dimensions

Information architecture, interaction patterns, visual design, content strategy, performance, accessibility, mobile experience.

3. Feature Comparison Matrix

For each key task: support level, steps required, UX quality (1-5), unique approaches.

4. Strengths, Weaknesses, Opportunities

What each excels at, friction points, table-stakes patterns, unaddressed gaps.

Deliverable

Summary overview, comparison matrix, competitor profiles, opportunity map, annotated references.

Best Practices

  • Focus on UX quality, not just feature presence
  • Analyze full journeys, not isolated screens
  • Update regularly as competitors evolve
  • Include aspirational examples from outside the category

© Owl-Listener, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in ux-strategy/skills/competitive-analysis of Owl-Listener/designer-skills.

Open the folder on GitHubat commit 9a6930c

Used in 1 other repository

We found 2 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in Owl-Listener/designer-skills, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Competitive Analysis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Competitive Analysis compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Competitive Analysis this skillOwl-Listener/designer-skills2.9k1 repos~367Automated safety check: PassMIT
Competitor Monitoringamplitude/builder-skills160—~1kAutomated safety check: PassNone
SEO Competitor Pagesseranking/seo-skills160—~2.3kAutomated safety check: PassMIT
Screenshot Teardownmohitagw15856/pm-claude-skills1.4k—~1.1kAutomated safety check: PassMIT
SEO Content Brief GeneratorAgriciDaniel/claude-seo19k2 repos~2.6kAutomated safety check: PassMIT
SEO DataforseoAgriciDaniel/codex-seo7972 repos~4.6kAutomated safety check: PassMIT

Similar skills

  • Competitor Monitoring

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    Visit each competitor's homepage, features page, pricing page, and blog using Chrome MCP, then write a structured competitive intelligence report saved to Google Drive.

    160 GitHub stars~1k tokensUpdated 2 mo ago
    Marketing & SEOAuto-check passed
  • SEO Competitor Pages

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    160 GitHub stars~2.3k tokensUpdated 3 mo ago
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  • Screenshot Teardown

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    Tear down a competitor's product from screenshots of its actual UI — onboarding, pricing page, core flows.

    1.4k GitHub stars~1.1k tokensUpdated yesterday
    Marketing & SEOAuto-check passed
  • SEO Content Brief Generator

    AgriciDaniel/claude-seo

    Builds research-backed SEO content briefs with competitor scoring, per-section word counts and page-type templates, for new pages or improving existing ones.

    19k GitHub starsUsed in 2 repos~2.6k tokens
    Marketing & SEOAuto-check passed
  • SEO Dataforseo

    AgriciDaniel/codex-seo

    Live SEO data via DataForSEO MCP server. An agent skill from AgriciDaniel/codex-seo.

    797 GitHub starsUsed in 2 repos~4.6k tokens
    Marketing & SEOAuto-check passed
  • Competitor Profiling

    Nexus-JPF/note-companion

    When the user wants to research, profile, or analyze competitors from their URLs.

    870 GitHub starsUsed in 4 repos~3.5k tokens
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Questions about Competitive Analysis

What does Competitive Analysis do?

Compare UX patterns, features, strengths, and gaps across rival products. Competitive Analysis is an agent skill from Owl-Listener/designer-skills. Compare UX patterns, features, strengths, and gaps across rival products.

When should I use Competitive Analysis?

Competitive Analysis fits situations like: you need to know what others actually do; tasks that involve Competitor analysis.

How do I install Competitive Analysis in Claude Code?

Run `npx skills add Owl-Listener/designer-skills --skill competitive-analysis -a claude-code`. Or copy the skill folder (ux-strategy/skills/competitive-analysis in Owl-Listener/designer-skills) into .claude/skills/competitive-analysis in your project. Claude Code loads it when a task matches its description.

How do I install Competitive Analysis in Codex?

Run `npx skills add Owl-Listener/designer-skills --skill competitive-analysis -a codex`. Or copy the skill folder (ux-strategy/skills/competitive-analysis in Owl-Listener/designer-skills) into .agents/skills/competitive-analysis in your project. Codex loads it when a task matches its description.

Can I use Competitive Analysis in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Owl-Listener/designer-skills --skill competitive-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitive-analysis, .gemini/skills/competitive-analysis, .github/skills/competitive-analysis and .opencode/skills/competitive-analysis in your project.

What does Competitive Analysis need to run?

SKILL.md names no scripts, command-line tools or credentials: Competitive Analysis is instructions for the agent only.

Does Competitive Analysis access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Competitive Analysis safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Competitive Analysis use?

Competitive Analysis is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Competitive Analysis use?

About 367 tokens (SKILL.md is roughly 1.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Competitive Analysis?

Skills that share tags, products or a category with Competitive Analysis: Competitor Monitoring (amplitude/builder-skills, 160 stars), SEO Competitor Pages (seranking/seo-skills, 160 stars), Screenshot Teardown (mohitagw15856/pm-claude-skills, 1.4k stars) and SEO Content Brief Generator (AgriciDaniel/claude-seo, 19k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Competitive Analysis?

Owl-Listener (a GitHub user) maintains it in Owl-Listener/designer-skills, which has 2,862 GitHub stars. The repository holds 107 skills in this directory. The repository was last updated on September 5, 2026.

Source: Owl-Listener/designer-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.