Agent skill

Competitor Monitoring

by amplitude in amplitude/builder-skills

Visit each competitor's homepage, features page, pricing page, and blog using Chrome MCP, then write a structured competitive intelligence report saved to Google Drive.

No licenceAuto-check passedMarketing & SEO

Install Competitor Monitoring

skills CLI
$ npx skills add amplitude/builder-skills --skill competitor-monitoring -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install amplitude/builder-skills competitor-monitoring --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/amplitude/builder-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/product-skills/skills/competitor-monitoring .claude/skills/competitor-monitoring && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
competitor-monitoring
GitHub stars
159
Token cost
~1k tokens
SKILL.md length
209 words
Files
1
Skills in repo
61
Repo updated
First seen
Licence
None found

At a glance

Visit each competitor's homepage, features page, pricing page, and blog using Chrome MCP, then write a structured competitive intelligence report saved to Google Drive.

  • A standing weekly competitive pulse
  • SKILL.md covers Prompt Template, Setup, Placeholders to fill in and Tips
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • An on-demand deep-dive

What it does

Competitor Monitoring is an agent skill from amplitude/builder-skills. Visit each competitor's homepage, features page, pricing page, and blog using Chrome MCP, then write a structured competitive intelligence report saved to Google Drive. Use for a standing weekly competitive pulse or an on-demand deep-dive.

Its SKILL.md is about 1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Landing pages and Competitor analysis. It works with Google Drive and Model Context Protocol. The repository describes itself as: Open-source AI skills for product managers — battle-tested by PMs at Amplitude.

When your agent uses it

  • A standing weekly competitive pulse
  • An on-demand deep-dive

Example prompts

  • “/competitor-monitoring”

What it can do on your machine

Read from SKILL.md and the folder at commit 51838c2. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Competitor Monitoring loads about 1k tokens when it runs. Until then it costs about 65 tokens; SKILL.md has 209 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~65
When it runs · the whole SKILL.md, loaded when a task matches
~1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 209 words (~1,016 tokens).

“A weekly competitive intelligence analyst — reads your competitor list, visits their sites, and writes you a report.”

— opening of SKILL.md by amplitude
name
competitor-monitoring
suggest_when
User says "competitor monitoring", "competitive intelligence", "what are competitors shipping", "competitive report", "track competitors", or wants to stay on…

Read the full SKILL.md on GitHub

Files

Just SKILL.md in product-skills/skills/competitor-monitoring of amplitude/builder-skills.

Open the folder on GitHubat commit 51838c2

Compare with similar skills

Competitor Monitoring next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Competitor Monitoring compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Competitor Monitoring this skillamplitude/builder-skills159—~1kAutomated safety check: PassNone
Competitor Researcherhanzili/hanzi-browse177—~4.7kAutomated safety check: PassCustom licence
Brand Kitcognyai/claude-code-marketing-skills104—~3.4kAutomated safety check: NotesNone
Google Ads Landing ReviewTheMattBerman/google-ads-copilot238—~4.1kAutomated safety check: PassMIT
03 Performance Eval Globalminhnv0807/ai-business-skills609—~3.5kAutomated safety check: PassMIT
SEO Competitor Pagesseranking/seo-skills161—~2.3kAutomated safety check: PassMIT

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  • Competitor Researcher

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  • SEO Competitor Pages

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Questions about Competitor Monitoring

What does Competitor Monitoring do?

Visit each competitor's homepage, features page, pricing page, and blog using Chrome MCP, then write a structured competitive intelligence report saved to Google Drive. Competitor Monitoring is an agent skill from amplitude/builder-skills. Visit each competitor's homepage, features page, pricing page, and blog using Chrome MCP, then write a structured competitive intelligence report saved to Google Drive.

When should I use Competitor Monitoring?

Competitor Monitoring fits situations like: A standing weekly competitive pulse; an on-demand deep-dive.

How do I install Competitor Monitoring in Claude Code?

Run `npx skills add amplitude/builder-skills --skill competitor-monitoring -a claude-code`. Or copy the skill folder (product-skills/skills/competitor-monitoring in amplitude/builder-skills) into .claude/skills/competitor-monitoring in your project. Claude Code loads it when a task matches its description.

How do I install Competitor Monitoring in Codex?

Run `npx skills add amplitude/builder-skills --skill competitor-monitoring -a codex`. Or copy the skill folder (product-skills/skills/competitor-monitoring in amplitude/builder-skills) into .agents/skills/competitor-monitoring in your project. Codex loads it when a task matches its description.

Can I use Competitor Monitoring in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add amplitude/builder-skills --skill competitor-monitoring -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitor-monitoring, .gemini/skills/competitor-monitoring, .github/skills/competitor-monitoring and .opencode/skills/competitor-monitoring in your project.

What does Competitor Monitoring need to run?

SKILL.md names no scripts, command-line tools or credentials: Competitor Monitoring is instructions for the agent only.

Does Competitor Monitoring access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Competitor Monitoring safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Competitor Monitoring use?

No licence was found for Competitor Monitoring or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Competitor Monitoring use?

About 1k tokens (SKILL.md is roughly 4.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Competitor Monitoring?

Skills that share tags, products or a category with Competitor Monitoring: Competitor Researcher (hanzili/hanzi-browse, 177 stars), Brand Kit (cognyai/claude-code-marketing-skills, 104 stars), Google Ads Landing Review (TheMattBerman/google-ads-copilot, 238 stars) and 03 Performance Eval Global (minhnv0807/ai-business-skills, 609 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Competitor Monitoring?

amplitude (a GitHub organization) maintains it in amplitude/builder-skills, which has 159 GitHub stars. The repository holds 61 skills in this directory. The repository was last updated on July 24, 2026.

Source: amplitude/builder-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.