Icp Onboarding
growthenginenowoslawski/coldoutboundskills
Conversational intake for cold email campaigns. An agent skill from growthenginenowoslawski/coldoutboundskills.
Design personalized, value-based call-to-actions (CTAs) for cold outreach that spark conversations instead of demanding meetings.
Install Cta Designer
$ npx skills add Othmane-Khadri/YALC-the-GTM-operating-system --skill cta-designer -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install Othmane-Khadri/YALC-the-GTM-operating-system cta-designer --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system.git skills-src && mkdir -p .claude/skills && cp -r skills-src/.claude/skills/lemlist/cta-designer .claude/skills/cta-designer && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "cta-designer" agent skill from https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system/tree/main/.claude/skills/lemlist/cta-designer into .claude/skills/cta-designer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cta-designer", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system/tree/main/.claude/skills/lemlist/cta-designerType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add Othmane-Khadri/YALC-the-GTM-operating-system --skill cta-designer -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install Othmane-Khadri/YALC-the-GTM-operating-system cta-designer --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system.git skills-src && mkdir -p .agents/skills && cp -r skills-src/.claude/skills/lemlist/cta-designer .agents/skills/cta-designer && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "cta-designer" agent skill from https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system/tree/main/.claude/skills/lemlist/cta-designer into .agents/skills/cta-designer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cta-designer", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Othmane-Khadri/YALC-the-GTM-operating-system --skill cta-designer -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install Othmane-Khadri/YALC-the-GTM-operating-system cta-designer --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/.claude/skills/lemlist/cta-designer .cursor/skills/cta-designer && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "cta-designer" agent skill from https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system/tree/main/.claude/skills/lemlist/cta-designer into .cursor/skills/cta-designer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cta-designer", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system.git --path .claude/skills/lemlist/cta-designer--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add Othmane-Khadri/YALC-the-GTM-operating-system --skill cta-designer -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install Othmane-Khadri/YALC-the-GTM-operating-system cta-designer --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/.claude/skills/lemlist/cta-designer .gemini/skills/cta-designer && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "cta-designer" agent skill from https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system/tree/main/.claude/skills/lemlist/cta-designer into .gemini/skills/cta-designer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cta-designer", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install Othmane-Khadri/YALC-the-GTM-operating-system cta-designerInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add Othmane-Khadri/YALC-the-GTM-operating-system --skill cta-designer -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system.git skills-src && mkdir -p .github/skills && cp -r skills-src/.claude/skills/lemlist/cta-designer .github/skills/cta-designer && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "cta-designer" agent skill from https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system/tree/main/.claude/skills/lemlist/cta-designer into .github/skills/cta-designer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cta-designer", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Othmane-Khadri/YALC-the-GTM-operating-system --skill cta-designer -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install Othmane-Khadri/YALC-the-GTM-operating-system cta-designer --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/.claude/skills/lemlist/cta-designer .opencode/skills/cta-designer && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "cta-designer" agent skill from https://github.com/Othmane-Khadri/YALC-the-GTM-operating-system/tree/main/.claude/skills/lemlist/cta-designer into .opencode/skills/cta-designer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cta-designer", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
cta-designer- GitHub stars
- 317
- Token cost
- ~1.6k tokens
- SKILL.md length
- 835 words
- Files
- 1
- Skills in repo
- 57
- Repo updated
- First seen
- Licence
- MIT
At a glance
Design personalized, value-based call-to-actions (CTAs) for cold outreach that spark conversations instead of demanding meetings.
- Works in 4 steps: Gather context → Generate 5 PVP CTAs → Prioritization logic → …
- Asked what CTA should I use
- SKILL.md covers The core idea, Step 1 — Gather context, Step 2 — Generate 5 PVP CTAs and CTA Types, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Cta Designer is an agent skill from Othmane-Khadri/YALC-the-GTM-operating-system. Design personalized, value-based call-to-actions (CTAs) for cold outreach that spark conversations instead of demanding meetings. Use when asked "what CTA should I use", "help me with my call to action", "how to end my email", "what lead magnet should I offer", "how to get a reply", "how to close my cold email", "CTA ideas for outreach", "what should I ask for in my sequence", or any request about how to end an outreach message or what to offer prospects. Always use this skill before writing or finalizing any…
Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Sales & Support, covering Cold outreach and Content marketing. The repository describes itself as: YALC 1.0, the open-source Clay alternative. MIT, CLI-first, self-hosted, runs in Claude Code. Yalc today is an intelligent orchestration layer that runs pre configured GTM agents…. The licence is MIT.
When your agent uses it
- Asked what CTA should I use
- Help me with my call to action
- How to end my email
- What lead magnet should I offer
Example prompts
- “what CTA should I use”
- “help me with my call to action”
- “how to end my email”
- “/cta-designer”
Workflow steps
4 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 5686d1f. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Cta Designer loads about 1.6k tokens when it runs. Until then it costs about 173 tokens; SKILL.md has 835 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from Othmane-Khadri/YALC-the-GTM-operating-system at commit 5686d1f, republished under its MIT licence (© Othmane-Khadri). 835 words, ~1,560 tokens.
Download SKILL.mdSave it as
.claude/skills/cta-designer/SKILL.md (or your agent's skills folder).- name
- cta-designer
- description
- Design personalized, value-based call-to-actions (CTAs) for cold outreach that spark conversations instead of demanding meetings. Use when asked "what CTA should I use", "help me with my call to action", "how to end my email", "what lead magnet should I offer", "how to get a reply", "how to close my cold email", "CTA ideas for outreach", "what should I ask for in my sequence", or any request about how to end an outreach message or what to offer prospects. Always use this skill before writing or finalizing any outreach CTA. This skill replaces generic "book a call" CTAs with Permissionless Value Promises that make prospects respond out of genuine interest, not obligation.
CTA Designer — Permissionless Value Promise (PVP)
The core idea
Most outreach dies at the CTA. "Would you be open to a 30-minute call?" is high friction, seller-centric, and creates a binary lose/lose: the prospect either ignores it or commits to something they don't want yet.
A Permissionless Value Promise (PVP) flips this. The CTA itself delivers standalone value — an insight, a resource, a benchmark, a question — that the prospect finds genuinely useful before buying anything. They reply because they're curious, not because you pressured them.
A good PVP CTA:
- Gives something useful with no strings attached
- Doesn't mention your product or pitch anything
- Implies no obligation ("happy to share if useful")
- Is specific to their context (their industry, role, trigger, or pain)
- Requires a simple yes or short reply — not a calendar commitment
Step 1 — Gather context
Before generating CTAs, check the conversation for any existing context:
- ICP / company type: industry, size, growth stage
- Persona: role, seniority, their core pain
- Trigger: recent event (funding, hiring, tech change, job change, etc.)
- Your offer: what problem you solve and how
- Channel: email, LinkedIn DM, voice note
If critical context is missing (especially the persona's pain or your offer), ask 1–2 targeted questions. Never generate generic CTAs — specificity is what makes PVPs work.
Step 2 — Generate 5 PVP CTAs
Produce 5 CTAs across different angles. For each, write:
- The CTA itself (ready to paste into an email/message)
- Type (see below)
- Friction (🟢 Low / 🟡 Medium)
- Why it works (1 sentence)
Aim for at least 3 with 🟢 Low friction. Never propose a "book a call" CTA — that can come after the reply.
CTA Types
1. Insight CTA
You share a specific, public observation about their company or industry and offer to send a deeper analysis.
"I noticed [Company] has been [expanding into X / hiring heavily for Y / doing Z]. Put together a quick breakdown of how similar companies are handling [related pain]. Happy to forward it — useful or not?"
Works because: it's already partly personalized, they feel seen, and the ask is a single "yes."
2. Benchmark CTA
Offer a comparison to peers — everyone wants to know how they stack up.
"We've been tracking [metric] across [industry/segment]. Companies like [Company] are typically sitting around [X]. Curious how you compare — want me to share the full breakdown?"
Works because: benchmarks create instant relevance. No one ignores "how do you compare to your competitors?"
3. Resource CTA
Offer a specific, named asset tied to their pain — not a generic "guide" but something that sounds tangible and pre-built.
"I put together a [quick checklist / one-pager / list of 5 templates] on [specific pain point] — built it from talking to [X type of companies]. Want me to send it over?"
Works because: the asset exists, it's theirs to keep, no obligation implied. The specificity of the asset signals real expertise.
Show full SKILL.md (366 more words)Show less
4. Trigger-Based CTA
Use a buying signal (recent funding, new hire, product launch, tech change) as the hook and offer something contextually relevant.
"Saw [Company] just [raised / launched / expanded into X]. When that happens, [related challenge] tends to come up. Put together a short playbook on how [similar companies] navigated it — worth a send?"
Works because: it's timely, it shows you did your homework, and the resource maps directly to what they're experiencing right now.
5. Diagnostic Question CTA
Instead of offering something, ask one sharp question that surfaces the pain — and signals you know their world.
"Quick question — are you currently [doing X to track / measuring Y / handling Z manually]? Reason I ask is most [roles] I speak with tell me [that's where things break down]."
Works because: it makes them think about the pain. If the answer is "no" or "it's messy," they reply. And the reply is the conversation.
Step 3 — Prioritization logic
After generating the 5 options, recommend the top 1–2 based on context:
| Situation | Best type |
|---|---|
| Strong buying trigger available | Trigger-Based |
| Prospect is data-driven (ops, finance, analytics) | Benchmark |
| Persona deals with a concrete, recurring problem | Resource |
| You know their specific company context well | Insight |
| You want to qualify before offering anything | Diagnostic Question |
| LinkedIn DM (shorter = better) | Diagnostic Question or Trigger-Based |
| Cold email step 1 | Insight or Benchmark |
| Follow-up step 3+ | Resource (justify why you're back) |
Step 4 — Sequence fit
CTAs should evolve across a sequence. If the user is building a multi-step campaign, suggest:
- Step 1: Insight or Benchmark (establish relevance)
- Step 2: Resource (add value, reinforce expertise)
- Step 3: Diagnostic Question (if no reply — flip the angle, make them think)
- Step 4+: Soft social proof or direct ask for 15 min (only once trust is built)
Never use the same CTA type twice in a row.
Quality bar
A PVP CTA passes if:
- ✅ The prospect could use the insight/resource even if they never buy from you
- ✅ Your product is not mentioned
- ✅ The ask requires a one-word or one-sentence reply
- ✅ It's specific enough that it couldn't be sent to 1,000 random people
- ✅ There's no implied urgency or pressure
If a CTA fails any of these, rewrite it before presenting it.
© Othmane-Khadri, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in .claude/skills/lemlist/cta-designer of Othmane-Khadri/YALC-the-GTM-operating-system.
Open the folder on GitHubat commit 5686d1f
Compare with similar skills
Cta Designer next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Cta Designer this skillOthmane-Khadri/YALC-the-GTM-operating-system | 317 | — | ~1.6k | Automated safety check: Pass | MIT | |
| Icp Onboardinggrowthenginenowoslawski/coldoutboundskills | 751 | — | ~1.9k | Automated safety check: Pass | MIT | |
| Cold Email Kickoffgrowthenginenowoslawski/coldoutboundskills | 751 | — | ~1.9k | Automated safety check: Notes | MIT | |
| Lead Magnet Brainstormgrowthenginenowoslawski/coldoutboundskills | 751 | — | ~1.8k | Automated safety check: Pass | MIT | |
| 100m Leadsgetagentseal/founder-playbook | 729 | — | ~2.3k | Automated safety check: Pass | MIT | |
| Marketing For Foundersnpc-live/clawfirm | 156 | — | ~911 | Automated safety check: Pass | None |
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Cold Email Kickoff
growthenginenowoslawski/coldoutboundskills
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Lead Magnet Brainstorm
growthenginenowoslawski/coldoutboundskills
Helps the user come up with free lead magnets or hooks to offer in cold emails.
100m Leads
getagentseal/founder-playbook
Builds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), lead magnets, and Rule of 100.
Marketing For Founders
npc-live/clawfirm
Practical marketing advisor for technical founders building SaaS, apps, or startups from 0 to their first 10/100/1000 users.
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When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes.
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Questions about Cta Designer
What does Cta Designer do?
Design personalized, value-based call-to-actions (CTAs) for cold outreach that spark conversations instead of demanding meetings. Cta Designer is an agent skill from Othmane-Khadri/YALC-the-GTM-operating-system. Design personalized, value-based call-to-actions (CTAs) for cold outreach that spark conversations instead of demanding meetings.
When should I use Cta Designer?
Cta Designer fits situations like: asked what CTA should I use; help me with my call to action; how to end my email; what lead magnet should I offer.
How do I install Cta Designer in Claude Code?
Run `npx skills add Othmane-Khadri/YALC-the-GTM-operating-system --skill cta-designer -a claude-code`. Or copy the skill folder (.claude/skills/lemlist/cta-designer in Othmane-Khadri/YALC-the-GTM-operating-system) into .claude/skills/cta-designer in your project. Claude Code loads it when a task matches its description.
How do I install Cta Designer in Codex?
Run `npx skills add Othmane-Khadri/YALC-the-GTM-operating-system --skill cta-designer -a codex`. Or copy the skill folder (.claude/skills/lemlist/cta-designer in Othmane-Khadri/YALC-the-GTM-operating-system) into .agents/skills/cta-designer in your project. Codex loads it when a task matches its description.
Can I use Cta Designer in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Othmane-Khadri/YALC-the-GTM-operating-system --skill cta-designer -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/cta-designer, .gemini/skills/cta-designer, .github/skills/cta-designer and .opencode/skills/cta-designer in your project.
What does Cta Designer need to run?
SKILL.md names no scripts, command-line tools or credentials: Cta Designer is instructions for the agent only.
Does Cta Designer access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Cta Designer safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Cta Designer use?
Cta Designer is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Cta Designer use?
About 1.6k tokens (SKILL.md is roughly 6.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Cta Designer?
Skills that share tags, products or a category with Cta Designer: Icp Onboarding (growthenginenowoslawski/coldoutboundskills, 751 stars), Cold Email Kickoff (growthenginenowoslawski/coldoutboundskills, 751 stars), Lead Magnet Brainstorm (growthenginenowoslawski/coldoutboundskills, 751 stars) and 100m Leads (getagentseal/founder-playbook, 729 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Cta Designer?
Othmane-Khadri (a GitHub user) maintains it in Othmane-Khadri/YALC-the-GTM-operating-system, which has 317 GitHub stars. The repository holds 57 skills in this directory. The repository was last updated on August 20, 2026.
Source: Othmane-Khadri/YALC-the-GTM-operating-system on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.