Cold Email Kickoff

What it does

When your agent uses it

• Tasks that involve Cold outreach
• Tasks that involve Content marketing
• Tasks that involve Brainstorming

Example prompts

• “start here”
• “/cold-email-kickoff”

Requirements

• A credential in SMARTLEAD_API_KEY
• A credential in PROSPEO_API_KEY

Workflow steps

7 steps, taken from the step headings in SKILL.md.

1. 1(asked FIRST): Infrastructure status
2. 2Load or create the business profile
3. 3Ensure lead magnet is chosen
4. 4Generate campaign strategy
5. 5Synthesize campaign-plan.md
6. 6Interactive next-skill menu
7. 7Offer to open the plan

What it can do on your machine

Read from SKILL.md and the folder at commit 25c5d85. It shows what the files ask for, not the result of running them.

• Tool permissions

  Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

  From allowed-tools in the SKILL.md frontmatter.

• Runs code

  No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

  From the folder's file list and the shell code blocks in SKILL.md.

• Network

  No URLs in SKILL.md.

  From URLs in SKILL.md, links to its own repository left out.

• Credentials

  Names these keys or tokens, usually read from environment variables:

  • SMARTLEAD_API_KEY
  • PROSPEO_API_KEY
  • MILLIONVERIFIER_API_KEY

  From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Cold Email Kickoff loads about 1.9k tokens when it runs, and up to ~3.9k if it reads all its reference files. Until then it costs about 117 tokens; SKILL.md has 681 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it

~117

When it runs · the whole SKILL.md, loaded when a task matches

~1.9k

With references · SKILL.md plus every file in references/, read only if the agent opens them

~3.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

• NoteMentions a .env fileSKILL.md:33

  ead + Prospeo + MillionVerifier in your `.env`?"** (yes / partial / no)

• NoteMentions a .env fileSKILL.md:91

  - [ ] SMARTLEAD_API_KEY in .env: <yes/no>

• NoteMentions a .env fileSKILL.md:92

  - [ ] PROSPEO_API_KEY in .env: <yes/no>

• NoteMentions a .env fileSKILL.md:93

  - [ ] MILLIONVERIFIER_API_KEY in .env: <yes/no>

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from growthenginenowoslawski/coldoutboundskills at commit 25c5d85, republished under its MIT licence (© growthenginenowoslawski). 681 words, ~1,928 tokens.

name

cold-email-kickoff

description

Single "start here" orchestrator for new cold email operators. Asks infrastructure-status questions first, then runs /icp-onboarding → /lead-magnet-brainstorm → /campaign-strategy in sequence, producing a consolidated campaign-plan.md. Ends with an interactive menu of next skills branched on whether the user already has domains/inboxes. Use as the very first invocation on any new repo checkout or when onboarding someone to cold email from zero.

# Campaign Plan — <business name>
Generated: YYYY-MM-DD

## Business
<one-liner from profile>
Website: <url>

## ICP
- Titles: <titles>
- Industries: <industries>
- Headcount: X-Y
- Geography: <countries/states>
- Hard filters: <list>
- Excluded industries: <list>

## Offer & Lead Magnet
- Primary CTA: <cta>
- Free hook: <lead magnet name>
- Delivery: <how you deliver it>

## Top 3 Recommended Campaigns (from /campaign-strategy)
1. **<name>** — <one-line why + value prop>
2. **<name>** — <one-line why + value prop>
3. **<name>** — <one-line why + value prop>

Full strategy in: profiles/<slug>/campaign-strategy.md

## Infrastructure Readiness
Based on your Step 1 answers:
- [ ] SMARTLEAD_API_KEY in .env: <yes/no>
- [ ] PROSPEO_API_KEY in .env: <yes/no>
- [ ] MILLIONVERIFIER_API_KEY in .env: <yes/no>
- [ ] Domains purchased: <yes/no>
- [ ] Inboxes warmed 2+ weeks: <yes/no>

## Next Steps
<branched — see Step 6 below>

Your next step is provisioning domains + inboxes. This takes ~2 weeks (because inboxes need
to warm). Menu:

[A] Start the domain + inbox setup NOW  → /zapmail-domain-setup-public then /smartlead-inbox-manager
[B] Save the plan and come back after I have infra
[C] I want to build my list FIRST (warning: risky — without warmed inboxes, you can't send safely)

Pick A / B / C:

Your infra is ready. Time to build your list. Based on your ICP (<summary>), the best fit is:

[A] /prospeo-full-export       → title-first search (best for: VP/Director/Head roles in specific industries)
[B] /disco-like                → lookalike discovery (best for: "more companies like <seed domains>")
[C] /google-maps-list-builder  → local SMBs (best for: restaurants, clinics, contractors, etc.)
[D] /blitz-list-builder        → domain-first (best for: named-account ABM, specific company list)
[E] /competitor-engagers       → LinkedIn engagement (best for: people actively engaged with competitors)

Recommendation: <one of A-E based on ICP>. Pick A / B / C / D / E:

© growthenginenowoslawski, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files (references) in skills/cold-email-kickoff of growthenginenowoslawski/coldoutboundskills.

• SKILL.md
• references/example-campaign-plans/agency.md
• references/example-campaign-plans/b2b-saas.md
• references/example-campaign-plans/smb-restaurant.md

Open the folder on GitHubat commit 25c5d85