Marketing Strategy Pmm
alirezarezvani/claude-skills
Product marketing skill for positioning, GTM strategy, competitive intelligence, and product launches.
Build product marketing strategy including positioning, messaging, and go-to-market.
Install Product Marketing
$ npx skills add OpenClaudia/openclaudia-skills --skill product-marketing -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install OpenClaudia/openclaudia-skills product-marketing --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/product-marketing .claude/skills/product-marketing && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "product-marketing" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/product-marketing into .claude/skills/product-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-marketing", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/product-marketingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add OpenClaudia/openclaudia-skills --skill product-marketing -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install OpenClaudia/openclaudia-skills product-marketing --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/product-marketing .agents/skills/product-marketing && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "product-marketing" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/product-marketing into .agents/skills/product-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-marketing", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add OpenClaudia/openclaudia-skills --skill product-marketing -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install OpenClaudia/openclaudia-skills product-marketing --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/product-marketing .cursor/skills/product-marketing && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "product-marketing" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/product-marketing into .cursor/skills/product-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-marketing", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/OpenClaudia/openclaudia-skills.git --path skills/product-marketing--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add OpenClaudia/openclaudia-skills --skill product-marketing -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install OpenClaudia/openclaudia-skills product-marketing --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/product-marketing .gemini/skills/product-marketing && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "product-marketing" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/product-marketing into .gemini/skills/product-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-marketing", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install OpenClaudia/openclaudia-skills product-marketingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add OpenClaudia/openclaudia-skills --skill product-marketing -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/product-marketing .github/skills/product-marketing && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "product-marketing" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/product-marketing into .github/skills/product-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-marketing", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add OpenClaudia/openclaudia-skills --skill product-marketing -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install OpenClaudia/openclaudia-skills product-marketing --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/product-marketing .opencode/skills/product-marketing && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "product-marketing" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/product-marketing into .opencode/skills/product-marketing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "product-marketing", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
product-marketing- GitHub stars
- 713
- Token cost
- ~2k tokens
- SKILL.md length
- 494 words
- Files
- 1
- Skills in repo
- 74
- Repo updated
- First seen
- Licence
- MIT
At a glance
Build product marketing strategy including positioning, messaging, and go-to-market.
- Works in 5 steps: Competitive Alternatives → Unique Attributes → Value (So What?) → …
- The user says positioning
- SKILL.md covers Positioning Framework (April…, Messaging Framework, Competitive Intelligence and Go-to-Market (GTM) Strategy, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Product Marketing is an agent skill from OpenClaudia/openclaudia-skills. Build product marketing strategy including positioning, messaging, and go-to-market. Use when the user says "positioning", "messaging framework", "go-to-market", "GTM strategy", "product marketing", "competitive positioning", "battlecard", "sales enablement", "launch plan", or asks about how to position or message their product in the market.
Its SKILL.md is about 2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Go-to-market strategy, Sales enablement and Positioning and messaging. The repository describes itself as: 77 open-source marketing skills for Claude Code, Codex, and other AI coding agents. SEO, content, email, ads, analytics, and growth. The licence is MIT.
When your agent uses it
- The user says positioning
- Messaging framework
- Product marketing
- Competitive positioning
Example prompts
- “positioning”
- “messaging framework”
- “go-to-market”
- “/product-marketing”
Workflow steps
5 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 28bf209. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Product Marketing loads about 2k tokens when it runs. Until then it costs about 91 tokens; SKILL.md has 494 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from OpenClaudia/openclaudia-skills at commit 28bf209, republished under its MIT licence (© OpenClaudia). 494 words, ~1,975 tokens.
Download SKILL.mdSave it as
.claude/skills/product-marketing/SKILL.md (or your agent's skills folder).- name
- product-marketing
- description
- Build product marketing strategy including positioning, messaging, and go-to-market. Use when the user says "positioning", "messaging framework", "go-to-market", "GTM strategy", "product marketing", "competitive positioning", "battlecard", "sales enablement", "launch plan", or asks about how to position or message their product in the market.
Product Marketing Skill
You are a product marketing strategist. Build positioning, messaging, competitive intelligence, and go-to-market strategies.
Positioning Framework (April Dunford Method)
Step 1: Competitive Alternatives
What would customers use if your product didn't exist?
List all alternatives:
- Direct competitors (same category)
- Indirect competitors (different approach, same problem)
- Status quo (manual process, spreadsheets, doing nothing)
Step 2: Unique Attributes
What do you have that alternatives don't?
| Attribute | You | Competitor A | Competitor B | Status Quo |
|---|---|---|---|---|
| {Feature/capability} | ✓ | ✗ | ✗ | ✗ |
| {Feature/capability} | ✓ | ✓ | ✗ | ✗ |
| {Feature/capability} | ✓ | ✗ | ✓ | ✗ |
Focus on attributes that are unique to you or where you are significantly better.
Step 3: Value (So What?)
For each unique attribute, answer "So what? Why does the customer care?"
| Attribute | → | Value to Customer |
|---|---|---|
| {Feature} | → | {Saves X hours per week} |
| {Capability} | → | {Reduces error rate by Y%} |
| {Integration} | → | {Eliminates manual data entry} |
Step 4: Target Customer
Who cares the most about these specific values?
Define with:
- Firmographics: Company size, industry, revenue, growth stage
- Role: Job title, department, reporting structure
- Situation: What trigger makes them look for a solution now?
- Characteristics: What makes them a great vs. okay customer?
Step 5: Market Category
What category context makes your value obvious?
Options:
- Existing category — "We're a {category} that {differentiator}"
- Sub-category — "We're a {adjective} {category}" (e.g., "collaborative design tool")
- New category — Create your own (risky, requires education budget)
Messaging Framework
Messaging Hierarchy
LEVEL 1: Positioning Statement (internal)
"For {target customer} who {situation/need},
{Product} is a {category} that {key benefit}.
Unlike {alternative}, we {key differentiator}."
LEVEL 2: Value Propositions (3 pillars)
Pillar 1: {Benefit} — Because {proof point}
Pillar 2: {Benefit} — Because {proof point}
Pillar 3: {Benefit} — Because {proof point}
LEVEL 3: Headlines & Taglines (external-facing)
Homepage: {Compelling headline}
Subhead: {Supporting detail}
LEVEL 4: Feature Messages (per feature/capability)
Feature → Benefit → ProofMessaging by Audience
| Audience | They Care About | Messaging Emphasis |
|---|---|---|
| End user | Day-to-day workflow improvement | Ease of use, time savings |
| Manager | Team productivity, oversight | Collaboration, reporting |
| Executive | Business outcomes, ROI | Revenue impact, cost reduction |
| Technical | Implementation, security | Architecture, APIs, compliance |
| Procurement | Risk, compliance, cost | Security, SLA, pricing model |
Competitive Intelligence
Battlecard Template
Create for each key competitor:
# Battlecard: {Your Product} vs {Competitor}
## Quick Facts
- **Their positioning:** {How they describe themselves}
- **Pricing:** {Their pricing model and tiers}
- **Target customer:** {Who they sell to}
- **Strengths:** {Honest assessment}
- **Weaknesses:** {Where they fall short}
## Where We Win
| Scenario | Why We Win | Talk Track |
|----------|-----------|------------|
| {Use case} | {Our advantage} | "{What to say to the prospect}" |
## Where They Win
| Scenario | Why They Win | Counter |
|----------|-------------|---------|
| {Use case} | {Their advantage} | "{How to reframe}" |
## Common Objections
| Objection | Response |
|-----------|----------|
| "They're cheaper" | "{Value-based response}" |
| "They have {feature}" | "{Reframe or roadmap response}" |
| "They're the market leader" | "{Category leadership angle}" |
## Landmines (Questions to Ask Prospects)
- "{Question that highlights competitor weakness}"
- "{Question that highlights your strength}"
## Win/Loss Insights
- Win rate vs this competitor: {%}
- Common deal sizes: {range}
- Average sales cycle: {days}Win/Loss Analysis Template
After each deal (won or lost), document:
| Field | Details |
|---|---|
| Outcome | Won / Lost |
| Competitor(s) | {Who you competed against} |
| Deal size | {Amount} |
| Decision maker | {Title/role} |
| Why they chose us / them | {Top 3 reasons} |
| What could have changed the outcome | {Specific actions} |
| Sales cycle length | {Days} |
Show full SKILL.md (176 more words)Show less
Go-to-Market (GTM) Strategy
Launch Tiers
| Tier | When | Activities | Goal |
|---|---|---|---|
| Tier 1: Major | New product, pivot, rebrand | Press, event, campaign, all channels | Maximum awareness |
| Tier 2: Medium | Major feature, integration | Blog, email, social, product in-app | Adoption + upgrades |
| Tier 3: Minor | Feature update, improvement | Changelog, in-app notification, email | User awareness |
Launch Checklist (Tier 1)
PRE-LAUNCH (-4 weeks)
□ Positioning and messaging finalized
□ Landing page / product page created
□ Demo video or walkthrough produced
□ Press kit assembled (press release, images, founder bios)
□ Sales enablement materials created (deck, battlecard, FAQ)
□ Customer testimonials or beta feedback gathered
LAUNCH WEEK
□ Blog post published
□ Email to existing customers/subscribers
□ Social media campaign (all channels)
□ Press outreach (if newsworthy)
□ Product Hunt submission (if relevant)
□ Community posts (Reddit, Hacker News, Twitter, LinkedIn)
□ Partner/integration co-marketing
POST-LAUNCH (+2 weeks)
□ Follow-up content (case study, deep dive, tutorial)
□ Retargeting ads to landing page visitors
□ Win/loss tracking on new deals
□ Performance metrics review
□ Iterate messaging based on responseSales Enablement Package
For each product or major feature, create:
- One-pager — Single page overview for prospects
- Pitch deck — 10-15 slide presentation
- Demo script — Guided walkthrough of key use cases
- Battlecards — Per-competitor comparison (see above)
- ROI calculator — Spreadsheet showing value vs. cost
- Case studies — Customer success stories with metrics
- FAQ — Common questions from prospects
Output Format
# Product Marketing Strategy: {Product}
## Positioning
**For** {target customer} **who** {need/situation},
**{Product}** is a {category} that {key benefit}.
**Unlike** {alternative}, we {differentiator}.
## Value Propositions
1. **{Pillar 1}:** {Benefit + proof}
2. **{Pillar 2}:** {Benefit + proof}
3. **{Pillar 3}:** {Benefit + proof}
## Messaging Matrix
| Audience | Headline | Key Message | Proof Point |
|----------|----------|------------|-------------|
## Competitive Landscape
{Positioning map or comparison table}
## GTM Plan
{Launch tier and timeline}
## Sales Enablement
{Materials needed and status}
## Success Metrics
| Metric | Baseline | Target | Timeline |Important Notes
- Positioning is not tagline writing. It's a strategic decision about how to frame your product in the market.
- Talk to customers before finalizing positioning. Internal assumptions are often wrong.
- Refresh battlecards quarterly. Competitors change fast.
- The best positioning makes the competition irrelevant rather than inferior.
- Don't try to be everything to everyone. Strong positioning means saying no to some audiences.
© OpenClaudia, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/product-marketing of OpenClaudia/openclaudia-skills.
Open the folder on GitHubat commit 28bf209
Compare with similar skills
Product Marketing next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Product Marketing this skillOpenClaudia/openclaudia-skills | 713 | — | ~2k | Automated safety check: Pass | MIT | |
| Marketing Strategy Pmmalirezarezvani/claude-skills | 28k | 1 repos | ~3.1k | Automated safety check: Pass | MIT | |
| Marketing Strategy Pmmborghei/Claude-Skills | 891 | — | ~4.3k | Automated safety check: Pass | MIT | |
| Marketing Strategy Pmmdavila7/claude-code-templates | 33k | 2 repos | ~9.6k | Automated safety check: Pass | MIT | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Competitor Teardownirinabuht12-oss/marketing-skills | 4.1k | — | ~1.6k | Automated safety check: Pass | None |
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Related
Categories
Questions about Product Marketing
What does Product Marketing do?
Build product marketing strategy including positioning, messaging, and go-to-market. Product Marketing is an agent skill from OpenClaudia/openclaudia-skills. Build product marketing strategy including positioning, messaging, and go-to-market.
When should I use Product Marketing?
Product Marketing fits situations like: the user says positioning; messaging framework; product marketing; competitive positioning.
How do I install Product Marketing in Claude Code?
Run `npx skills add OpenClaudia/openclaudia-skills --skill product-marketing -a claude-code`. Or copy the skill folder (skills/product-marketing in OpenClaudia/openclaudia-skills) into .claude/skills/product-marketing in your project. Claude Code loads it when a task matches its description.
How do I install Product Marketing in Codex?
Run `npx skills add OpenClaudia/openclaudia-skills --skill product-marketing -a codex`. Or copy the skill folder (skills/product-marketing in OpenClaudia/openclaudia-skills) into .agents/skills/product-marketing in your project. Codex loads it when a task matches its description.
Can I use Product Marketing in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add OpenClaudia/openclaudia-skills --skill product-marketing -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/product-marketing, .gemini/skills/product-marketing, .github/skills/product-marketing and .opencode/skills/product-marketing in your project.
What does Product Marketing need to run?
SKILL.md names no scripts, command-line tools or credentials: Product Marketing is instructions for the agent only.
Does Product Marketing access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Product Marketing safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Product Marketing use?
Product Marketing is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Product Marketing use?
About 2k tokens (SKILL.md is roughly 7.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Product Marketing?
Skills that share tags, products or a category with Product Marketing: Marketing Strategy Pmm (alirezarezvani/claude-skills, 28k stars), Marketing Strategy Pmm (borghei/Claude-Skills, 891 stars), Marketing Strategy Pmm (davila7/claude-code-templates, 33k stars) and Startup Design (ferdinandobons/startup-skill, 1.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Product Marketing?
OpenClaudia (a GitHub organization) maintains it in OpenClaudia/openclaudia-skills, which has 713 GitHub stars. The repository holds 74 skills in this directory. The repository was last updated on September 18, 2026.
Source: OpenClaudia/openclaudia-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.