Agent skill

Competitor Traffic Report

by OpenClaudia in OpenClaudia/openclaudia-skills

Build an interactive competitive-traffic report for any company and its rivals — monthly visits (SimilarWeb), organic search traffic and Domain Rating (Ahrefs) — as one self-contained HTML page with…

MITAuto-check passedFrontend & Design

Install Competitor Traffic Report

skills CLI
$ npx skills add OpenClaudia/openclaudia-skills --skill competitor-traffic-report -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install OpenClaudia/openclaudia-skills competitor-traffic-report --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/competitor-traffic-report .claude/skills/competitor-traffic-report && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
competitor-traffic-report
GitHub stars
713
Token cost
~1.2k tokens
SKILL.md length
629 words
Files
4 (incl. scripts)
Skills in repo
74
Repo updated
First seen
Licence
MIT

At a glance

Build an interactive competitive-traffic report for any company and its rivals — monthly visits (SimilarWeb), organic search traffic and Domain Rating (Ahrefs) — as one self-contained HTML page with…

  • Asked to benchmark a product against competitors
  • SKILL.md covers Run, Choosing the competitor set, Constraints worth knowing… and Publishing the report, plus 1 more section
  • Runs JavaScript scripts from its folder; calls node; needs AHREFS_API_KEY and BRANDDEV_API_KEY
  • Size up a market

What it does

Competitor Traffic Report is an agent skill from OpenClaudia/openclaudia-skills. Build an interactive competitive-traffic report for any company and its rivals — monthly visits (SimilarWeb), organic search traffic and Domain Rating (Ahrefs) — as one self-contained HTML page with ranked charts, a three-month trend, a multi-year overlay and a data table. Use when asked to benchmark a product against competitors, size up a market, answer "how much traffic does X get compared to Y", build a competitive landscape, or produce a traffic/authority comparison deck or page.

Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including scripts (for example `scripts/build-report.js` and `scripts/fetch-traffic.js`).

It sits in Frontend & Design, covering HTML artifacts. It works with Ahrefs. The repository describes itself as: 77 open-source marketing skills for Claude Code, Codex, and other AI coding agents. SEO, content, email, ads, analytics, and growth. The licence is MIT.

When your agent uses it

  • Asked to benchmark a product against competitors
  • Size up a market
  • Answer how much traffic does X get compared to Y
  • Build a competitive landscape

Example prompts

  • “how much traffic does X get compared to Y”
  • “/competitor-traffic-report”

Requirements

  • Node.js
  • A credential in AHREFS_API_KEY
  • A credential in BRANDDEV_API_KEY

What it can do on your machine

Read from SKILL.md and the folder at commit 28bf209. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 2 files in scripts/ (JavaScript), which the agent can run.

    Shell commands in SKILL.md call:

    • node

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Links to these hosts (documentation or services it may open):

    • ahrefs.com

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names these keys or tokens, usually read from environment variables:

    • AHREFS_API_KEY
    • BRANDDEV_API_KEY

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Competitor Traffic Report loads about 1.2k tokens when it runs. Until then it costs about 129 tokens; SKILL.md has 629 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~129
When it runs · the whole SKILL.md, loaded when a task matches
~1.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from OpenClaudia/openclaudia-skills at commit 28bf209, republished under its MIT licence (© OpenClaudia). 629 words, ~1,240 tokens.

Download SKILL.mdSave it as .claude/skills/competitor-traffic-report/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.
name
competitor-traffic-report
description
Build an interactive competitive-traffic report for any company and its rivals — monthly visits (SimilarWeb), organic search traffic and Domain Rating (Ahrefs) — as one self-contained HTML page with ranked charts, a three-month trend, a multi-year overlay and a data table. Use when asked to benchmark a product against competitors, size up a market, answer "how much traffic does X get compared to Y", build a competitive landscape, or produce a traffic/authority comparison deck or page.

competitor-traffic-report

Three metrics, three different questions. Do not average them or treat one as a proxy for another:

MetricSourceAnswers
Monthly visitsSimilarWebtotal demand, every channel
Organic trafficAhrefshow much of it search is producing
Domain RatingAhrefsbacklink authority — the structural position

Visits and organic move on a single viral page. DR does not, which is why a gap in DR says more about where a company actually sits than a good traffic month does.

Run

bash
export AHREFS_API_KEY=...   # required
export BRANDDEV_API_KEY=...  # optional, for logos
S=skills/competitor-traffic-report/scripts

node $S/fetch-traffic.js acme.com rival1.com,rival2.com,rival3.com --out /tmp/data.json
node $S/build-report.js /tmp/data.json "AI presentation tools, ranked" --out /tmp/report.html

Open the HTML, or publish it with the Artifact tool. It is self-contained — logos inlined as data URIs, no external requests — so it survives a strict CSP.

The focus domain is coloured orange and ranked in every chart; competitors take a five-step blue ramp ordered by rank, so colour carries magnitude instead of being decoration.

Choosing the competitor set

Whoever asked usually names three or four. Fill the set out to 20–40 before running: a five-company chart cannot show where anyone sits, and the interesting findings (how much of the market one player holds, how many are shrinking) need the tail. Sources for names, cheapest first:

  • the client's own "alternatives to X" and comparison pages;
  • an X alternatives / best X tools SERP, read deep enough to reach the top 100;
  • Ahrefs competitors_overview for domains ranking on the same keywords.

Drop anything that is not a real peer: a general-purpose giant (Adobe, Google) dominates every chart while competing for none of the same buyers, and its presence compresses everyone else into the bottom decile. Same for a friendly company the requester does not consider a rival — ask.

Subdomains are already counted. SimilarWeb's root-domain figure includes them, so listing both acme.com and app.acme.com double-counts and buries the real number. (Verified: wikipedia.org 3.53B vs en.wikipedia.org 0.88B.) List the root only.

Constraints worth knowing before the first run

  • SimilarWeb rate-limits by IP, roughly 15 calls per window, and the block lasts hours. The script paces at 15s and still misses on a long list — rerun to fill gaps, or spread a 40-domain set across two sessions. The X-Extension-Version header is mandatory; a browser User-Agent alone returns 403.
  • A returned 0 means "below SimilarWeb's detection floor", not "no traffic". The template drops those from the charts rather than ranking a live site last. For a domain you own, read Search Console instead.
  • Ahrefs organic uses mode=subdomains. Domain mode silently excludes the www. host, which reads as an empty site for anyone whose canonical is www..
  • The free DR endpoint costs no API units. Organic history does — one row per month per domain.
Show full SKILL.md (202 more words)Show less

Publishing the report

The Ahrefs licence (ahrefs.com/legal/domain-rating-license) grants a royalty-free right to display and publish DR data provided the attribution Domain Rating by Ahrefs appears next to it with a live link. The template ships that line; do not remove it. The same licence prohibits reselling the data or using it to build something that competes with Ahrefs.

Reading the result

The report shows position. The story is usually in a gap between two of the three metrics:

  • Organic rank far above visits rank — search is carrying more than its share; paid, social or direct is the thin part.
  • DR far above organic — the authority is there and the content is not converting it. This is the most actionable gap, because it is a content problem, not a link-building one.
  • DR far below peers at similar traffic — the traffic is bought or borrowed, and it stops the moment spend stops.
  • A near-identical name at a fraction of the DR (brand.app at DR 87 vs brand.com.ai at 38) is a copycat domain, not a competitor.

State the denominator and the window beside any figure taken from this report. Both sources are modelled estimates, least reliable exactly where it matters most — the small end.

© OpenClaudia, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files (scripts) in skills/competitor-traffic-report of OpenClaudia/openclaudia-skills.

  • SKILL.md
  • scripts/build-report.js
  • scripts/fetch-traffic.js
  • templates/report.html

Open the folder on GitHubat commit 28bf209

Compare with similar skills

Competitor Traffic Report next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Competitor Traffic Report compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Competitor Traffic Report this skillOpenClaudia/openclaudia-skills713—~1.2kAutomated safety check: PassMIT
LobeHub Interactive Prototypelobehub/lobehub83k—~1.6kAutomated safety check: PassCustom licence
Paperclip Pagepaperclipai/paperclip99k—~1kAutomated safety check: PassMIT
Openkb Deck NeonVectifyAI/OpenKB4.8k1 repos~4.3kAutomated safety check: PassApache-2.0
Webhome Homepage Builderwebhtv/webhtv1.7k—~3.8kAutomated safety check: PassGPL-3.0
Solo Artifactssolo-agent/solo698—~961Automated safety check: PassMIT

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Works with

Questions about Competitor Traffic Report

What does Competitor Traffic Report do?

Build an interactive competitive-traffic report for any company and its rivals — monthly visits (SimilarWeb), organic search traffic and Domain Rating (Ahrefs) — as one self-contained HTML page with…. Competitor Traffic Report is an agent skill from OpenClaudia/openclaudia-skills. Build an interactive competitive-traffic report for any company and its rivals — monthly visits (SimilarWeb), organic search traffic and Domain Rating (Ahrefs) — as one self-contained HTML page with ranked charts, a three-month trend, a multi-year overlay and a data table.

When should I use Competitor Traffic Report?

Competitor Traffic Report fits situations like: asked to benchmark a product against competitors; size up a market; answer how much traffic does X get compared to Y; build a competitive landscape.

How do I install Competitor Traffic Report in Claude Code?

Run `npx skills add OpenClaudia/openclaudia-skills --skill competitor-traffic-report -a claude-code`. Or copy the skill folder (skills/competitor-traffic-report in OpenClaudia/openclaudia-skills) into .claude/skills/competitor-traffic-report in your project. Claude Code loads it when a task matches its description.

How do I install Competitor Traffic Report in Codex?

Run `npx skills add OpenClaudia/openclaudia-skills --skill competitor-traffic-report -a codex`. Or copy the skill folder (skills/competitor-traffic-report in OpenClaudia/openclaudia-skills) into .agents/skills/competitor-traffic-report in your project. Codex loads it when a task matches its description.

Can I use Competitor Traffic Report in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add OpenClaudia/openclaudia-skills --skill competitor-traffic-report -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitor-traffic-report, .gemini/skills/competitor-traffic-report, .github/skills/competitor-traffic-report and .opencode/skills/competitor-traffic-report in your project.

What does Competitor Traffic Report need to run?

Going by SKILL.md and its folder, Competitor Traffic Report needs JavaScript for the scripts in its folder, the command-line tools its instructions call (node) and credentials named AHREFS_API_KEY and BRANDDEV_API_KEY. Our summary lists: Node.js; A credential in AHREFS_API_KEY; A credential in BRANDDEV_API_KEY.

Does Competitor Traffic Report access the network?

SKILL.md names 1 domain. As links in the text: ahrefs.com. This is read from the text; nothing was executed.

Is Competitor Traffic Report safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Competitor Traffic Report use?

Competitor Traffic Report is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Competitor Traffic Report use?

About 1.2k tokens (SKILL.md is roughly 5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Competitor Traffic Report?

Skills that share tags, products or a category with Competitor Traffic Report: LobeHub Interactive Prototype (lobehub/lobehub, 83k stars), Paperclip Page (paperclipai/paperclip, 99k stars), Openkb Deck Neon (VectifyAI/OpenKB, 4.8k stars) and Webhome Homepage Builder (webhtv/webhtv, 1.7k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Competitor Traffic Report?

OpenClaudia (a GitHub organization) maintains it in OpenClaudia/openclaudia-skills, which has 713 GitHub stars. The repository holds 74 skills in this directory. The repository was last updated on September 18, 2026.

Source: OpenClaudia/openclaudia-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.