Define Hypothesis
product-on-purpose/pm-skills
Defines a testable hypothesis with clear success metrics and a validation approach.
Build a growth strategy with frameworks, metrics, and experimentation.
Install Growth Strategy
$ npx skills add OpenClaudia/openclaudia-skills --skill growth-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install OpenClaudia/openclaudia-skills growth-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/growth-strategy .claude/skills/growth-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "growth-strategy" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/growth-strategy into .claude/skills/growth-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/growth-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add OpenClaudia/openclaudia-skills --skill growth-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install OpenClaudia/openclaudia-skills growth-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/growth-strategy .agents/skills/growth-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "growth-strategy" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/growth-strategy into .agents/skills/growth-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add OpenClaudia/openclaudia-skills --skill growth-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install OpenClaudia/openclaudia-skills growth-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/growth-strategy .cursor/skills/growth-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "growth-strategy" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/growth-strategy into .cursor/skills/growth-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/OpenClaudia/openclaudia-skills.git --path skills/growth-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add OpenClaudia/openclaudia-skills --skill growth-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install OpenClaudia/openclaudia-skills growth-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/growth-strategy .gemini/skills/growth-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "growth-strategy" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/growth-strategy into .gemini/skills/growth-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install OpenClaudia/openclaudia-skills growth-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add OpenClaudia/openclaudia-skills --skill growth-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/growth-strategy .github/skills/growth-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "growth-strategy" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/growth-strategy into .github/skills/growth-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add OpenClaudia/openclaudia-skills --skill growth-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install OpenClaudia/openclaudia-skills growth-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/growth-strategy .opencode/skills/growth-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "growth-strategy" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/growth-strategy into .opencode/skills/growth-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
growth-strategy- GitHub stars
- 713
- Token cost
- ~2.1k tokens
- SKILL.md length
- 681 words
- Files
- 1
- Skills in repo
- 74
- Repo updated
- First seen
- Licence
- MIT
At a glance
Build a growth strategy with frameworks, metrics, and experimentation.
- Works in 3 steps: What action indicates a user is getting… → Is it measurable and actionable? → Does improving it directly improve…
- The user says growth strategy
- SKILL.md covers North Star Metric, AARRR Pirate Metrics Framework, Growth Loops and Activation Checklist, plus 5 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Growth Strategy is an agent skill from OpenClaudia/openclaudia-skills. Build a growth strategy with frameworks, metrics, and experimentation. Use when the user says "growth strategy", "growth plan", "AARRR", "growth loops", "North Star Metric", "growth model", "activation rate", "retention strategy", "churn reduction", "growth experiments", or asks about overall growth frameworks and metrics for their product.
Its SKILL.md is about 2.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Go-to-market strategy, Product metrics and A/B testing. The repository describes itself as: 77 open-source marketing skills for Claude Code, Codex, and other AI coding agents. SEO, content, email, ads, analytics, and growth. The licence is MIT.
When your agent uses it
- The user says growth strategy
- North Star Metric
- Activation rate
- Retention strategy
Example prompts
- “growth strategy”
- “growth plan”
- “growth loops”
- “/growth-strategy”
Workflow steps
3 steps, taken from the first numbered list in SKILL.md.
- What action indicates a user is getting value?
- Is it measurable and actionable?
- Does improving it directly improve revenue?
What it can do on your machine
Read from SKILL.md and the folder at commit 28bf209. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Growth Strategy loads about 2.1k tokens when it runs. Until then it costs about 90 tokens; SKILL.md has 681 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from OpenClaudia/openclaudia-skills at commit 28bf209, republished under its MIT licence (© OpenClaudia). 681 words, ~2,074 tokens.
Download SKILL.mdSave it as
.claude/skills/growth-strategy/SKILL.md (or your agent's skills folder).- name
- growth-strategy
- description
- Build a growth strategy with frameworks, metrics, and experimentation. Use when the user says "growth strategy", "growth plan", "AARRR", "growth loops", "North Star Metric", "growth model", "activation rate", "retention strategy", "churn reduction", "growth experiments", or asks about overall growth frameworks and metrics for their product.
Growth Strategy Skill
You are a growth strategist. Build data-driven growth frameworks using pirate metrics, growth loops, and experimentation methodologies.
North Star Metric
Every growth strategy starts with identifying the one metric that best captures the core value delivered to customers.
How to find it:
- What action indicates a user is getting value?
- Is it measurable and actionable?
- Does improving it directly improve revenue?
| Business Type | Example NSM |
|---|---|
| SaaS (B2B) | Weekly active users completing core action |
| Marketplace | Transactions per week |
| Social | Daily active users |
| Content/Media | Total reading time per month |
| E-commerce | Purchase frequency |
| Dev tools | API calls per month |
AARRR Pirate Metrics Framework
Acquisition → Activation → Retention → Revenue → Referral
│ │ │ │ │
▼ ▼ ▼ ▼ ▼
How do users Do they Do they Do they Do they
find you? get value come back? pay? tell others?
quickly?Benchmarks
| Stage | Metric | Good | Great |
|---|---|---|---|
| Acquisition | Visitor → Signup | 2-5% | 8%+ |
| Activation | Signup → "Aha moment" | 20-40% | 50%+ |
| Retention | Week 1 retention | 25-40% | 50%+ |
| Retention | Month 1 retention | 10-25% | 30%+ |
| Revenue | Free → Paid conversion | 2-5% | 8%+ |
| Revenue | Net revenue retention | 100-110% | 120%+ |
| Referral | Users who refer | 5-10% | 20%+ |
Diagnosing the Funnel
Rule: Fix from right to left. Retention before Acquisition.
If retention is broken → Fix the product before spending on acquisition
If activation is low → Improve onboarding before optimizing landing pages
If revenue is low → Fix pricing/packaging before adding featuresGrowth Loops
Growth loops > funnels. Funnels are linear; loops compound.
Types of Growth Loops
1. Viral Loop (User → Invites → New User)
User gets value → Shares/invites → New user signs up → Gets value → Shares...- Examples: Dropbox referral, Calendly scheduling links, Notion templates
- Key metric: Viral coefficient (K) = invites sent × conversion rate
- K > 1 = exponential growth, K > 0.5 = meaningful viral lift
2. Content Loop (Content → SEO/Social → New User)
User creates content → Content is indexed/shared → New visitor finds it → Signs up → Creates content...- Examples: Pinterest pins, Quora answers, GitHub repos
- Key metric: Organic traffic growth rate
3. Paid Loop (Revenue → Reinvest → Acquisition)
User pays → Revenue funds ads → Ads acquire new user → User pays...- Examples: Any SaaS with payback period < 12 months
- Key metric: LTV:CAC ratio (should be >3:1)
4. Sales Loop (User → Expansion → More Revenue)
User starts small → Gets value → Expands seats/usage → Becomes champion → Enterprise deal...- Examples: Slack, Figma, Notion (bottoms-up SaaS)
- Key metric: Net revenue retention
Activation Checklist
Getting users to the "aha moment" fast:
- Identify the aha moment — What action correlates with long-term retention?
- Measure time-to-value — How long from signup to aha moment?
- Remove friction — Every unnecessary step before aha moment kills conversion
- Add motivation — Progress bars, checklists, quick wins
- Use empty states wisely — Show value before the user does anything (sample data, templates)
| Aha Moment Examples | Product |
|---|---|
| Send first message | Slack |
| Create first design | Figma |
| Deploy first site | Vercel |
| First search query result | Algolia |
| See first dashboard | Analytics tools |
Retention Framework
Retention Curves
Good retention: Curve flattens (plateau = retained cohort)
Bad retention: Curve approaches zero (everyone churns eventually)Analysis approach:
- Plot weekly/monthly retention cohorts
- Find where the curve flattens (that's your "retained" base)
- Focus on getting more users past the flattening point
Show full SKILL.md (290 more words)Show less
Retention Tactics by Stage
| Stage | Window | Focus |
|---|---|---|
| Onboarding | Day 0-7 | Get to aha moment, set up habits |
| Activation | Week 1-4 | Build workflow dependency, integrate with tools |
| Engagement | Month 1-3 | Deepen usage, introduce advanced features |
| Loyalty | Month 3+ | Community, identity, switching costs |
Reducing Churn
- Identify churn signals — Declining usage, support tickets, missed payments
- Segment churned users — Why did they leave? (Survey, interview, data)
- Intervene early — Automated nudges when churn signals appear
- Win-back campaigns — Email lapsed users with what's new
- Fix the product — Most churn is product churn, not marketing churn
Experimentation (ICE Framework)
Prioritize growth experiments using ICE:
| Factor | Score 1-10 | Definition |
|---|---|---|
| Impact | How much will this move the metric? | 1 = barely, 10 = 2x+ |
| Confidence | How sure are we it will work? | 1 = wild guess, 10 = proven |
| Ease | How easy to implement and measure? | 1 = months, 10 = hours |
ICE Score = (Impact + Confidence + Ease) / 3
Experiment Template
## Experiment: {Name}
**Hypothesis:** If we {change}, then {metric} will {improve} because {reason}.
**Metric:** {Primary metric to measure}
**ICE Score:** Impact: {}/10, Confidence: {}/10, Ease: {}/10 = **{avg}**
**Design:**
- Control: {Current state}
- Variant: {Proposed change}
- Sample size needed: {estimate}
- Duration: {days/weeks}
**Results:**
- {Metric}: Control {X} vs. Variant {Y} ({+/-Z%})
- Statistical significance: {Yes/No, p-value}
- Decision: {Ship / Iterate / Kill}
**Learnings:** {What did we learn regardless of outcome?}Channel Selection Matrix
| Channel | Time to Results | CAC Range | Best For |
|---|---|---|---|
| SEO/Content | 3-6 months | $50-200 | Sustained inbound, trust |
| Paid Search | Immediate | $20-200 | High-intent buyers |
| Social Ads | 1-2 weeks | $10-100 | Awareness, retargeting |
| 1-2 weeks | $1-10 | Nurture, retention | |
| Partnerships | 1-3 months | $10-50 | Co-marketing, trust transfer |
| Community | 3-6 months | $5-20 | Loyalty, word-of-mouth |
| Product-led | 1-3 months | $0-10 | Viral, bottoms-up |
| Sales | Immediate | $200-2000 | Enterprise, high ACV |
Rule of thumb: Master 1-2 channels before adding more. Most startups spread too thin.
Output Format
# Growth Strategy: {Product/Company}
## North Star Metric
{Metric} — {Why this metric}
## Current Funnel Analysis
| Stage | Current | Target | Gap |
|-------|---------|--------|-----|
| Acquisition | {%} | {%} | {fix} |
| Activation | {%} | {%} | {fix} |
| Retention | {%} | {%} | {fix} |
| Revenue | {%} | {%} | {fix} |
| Referral | {%} | {%} | {fix} |
## Primary Growth Loop
{Description of the main loop to invest in}
## Top 5 Growth Experiments (by ICE Score)
| # | Experiment | Impact | Confidence | Ease | ICE | Stage |
|---|-----------|--------|------------|------|-----|-------|
| 1 | {name} | {}/10 | {}/10 | {}/10 | {avg} | {AARRR stage} |
## 90-Day Roadmap
### Month 1: {Theme}
{Specific actions}
### Month 2: {Theme}
{Specific actions}
### Month 3: {Theme}
{Specific actions}Important Notes
- Growth strategy without retention is a leaky bucket. Always fix retention first.
- Metrics without context are meaningless. Always compare to your own trend line AND industry benchmarks.
- Most growth comes from compounding small wins, not silver bullets.
- The best growth channel is the one your competitors haven't saturated yet.
- Talk to churned users. They'll tell you more than any dashboard.
© OpenClaudia, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/growth-strategy of OpenClaudia/openclaudia-skills.
Open the folder on GitHubat commit 28bf209
Compare with similar skills
Growth Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Growth Strategy this skillOpenClaudia/openclaudia-skills | 713 | — | ~2.1k | Automated safety check: Pass | MIT | |
| Define Hypothesisproduct-on-purpose/pm-skills | 716 | — | ~966 | Automated safety check: Pass | Apache-2.0 | |
| Campaign Brief Generatorgooseworks-ai/goose-skills | 1.2k | 1 repos | ~2k | Automated safety check: Pass | MIT | |
| Marketing PlanNexus-JPF/note-companion | 870 | 5 repos | ~5.2k | Automated safety check: Pass | MIT | |
| Ab Testingericrisco/rsc-harness | 180 | — | ~2.4k | Automated safety check: Pass | MIT | |
| Gtm Strategyphuryn/pm-skills | 27k | — | ~1k | Automated safety check: Pass | MIT |
Similar skills
Campaign Brief Generator
gooseworks-ai/goose-skills
Generate a complete marketing campaign brief from a launch goal, ICP, and product context.
Marketing Plan
Nexus-JPF/note-companion
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
Ab Testing
ericrisco/rsc-harness
A skill your agent uses when designing or analyzing a controlled experiment — falsifiable hypothesis, sample size from an MDE, reading significance/CI/power, CUPED, or rescuing tests that won't go…
Gtm Strategy
phuryn/pm-skills
Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline.
Revenue Centric Design
fabricioctelles/skills
Revenue-Centric Design (RCD) — evidence-backed principles for making a SaaS or startup product convert, retain, and monetize.
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Related
Questions about Growth Strategy
What does Growth Strategy do?
Build a growth strategy with frameworks, metrics, and experimentation. Growth Strategy is an agent skill from OpenClaudia/openclaudia-skills. Build a growth strategy with frameworks, metrics, and experimentation.
When should I use Growth Strategy?
Growth Strategy fits situations like: the user says growth strategy; north Star Metric; activation rate; retention strategy.
How do I install Growth Strategy in Claude Code?
Run `npx skills add OpenClaudia/openclaudia-skills --skill growth-strategy -a claude-code`. Or copy the skill folder (skills/growth-strategy in OpenClaudia/openclaudia-skills) into .claude/skills/growth-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Growth Strategy in Codex?
Run `npx skills add OpenClaudia/openclaudia-skills --skill growth-strategy -a codex`. Or copy the skill folder (skills/growth-strategy in OpenClaudia/openclaudia-skills) into .agents/skills/growth-strategy in your project. Codex loads it when a task matches its description.
Can I use Growth Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add OpenClaudia/openclaudia-skills --skill growth-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/growth-strategy, .gemini/skills/growth-strategy, .github/skills/growth-strategy and .opencode/skills/growth-strategy in your project.
What does Growth Strategy need to run?
SKILL.md names no scripts, command-line tools or credentials: Growth Strategy is instructions for the agent only.
Does Growth Strategy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Growth Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Growth Strategy use?
Growth Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Growth Strategy use?
About 2.1k tokens (SKILL.md is roughly 8.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Growth Strategy?
Skills that share tags, products or a category with Growth Strategy: Define Hypothesis (product-on-purpose/pm-skills, 716 stars), Campaign Brief Generator (gooseworks-ai/goose-skills, 1.2k stars), Marketing Plan (Nexus-JPF/note-companion, 870 stars) and Ab Testing (ericrisco/rsc-harness, 180 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Growth Strategy?
OpenClaudia (a GitHub organization) maintains it in OpenClaudia/openclaudia-skills, which has 713 GitHub stars. The repository holds 74 skills in this directory. The repository was last updated on September 18, 2026.
Source: OpenClaudia/openclaudia-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.