New: 98,000+ skills indexed from GitHub repos with 100+ stars · every skill safety-checkedBrowse top skillsTop skills
Esc to closeBrowse all skills
Submit a skillBrowse skills
Submit a skillBrowse skills

Agent skill

Gtm Strategy

by phuryn in phuryn/pm-skills

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline.

MITAuto-check passedMarketing & SEO

Install Gtm Strategy

skills CLI
$ npx skills add phuryn/pm-skills --skill gtm-strategy -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install phuryn/pm-skills gtm-strategy --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/pm-go-to-market/skills/gtm-strategy .claude/skills/gtm-strategy && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
gtm-strategy
GitHub stars
27k
Token cost
~1k tokens
SKILL.md length
439 words
Files
1
Skills in repo
67
Repo updated
First seen
Licence
MIT

At a glance

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline.

  • Works in 5 steps: Gather Research Data → Define Marketing Channels → Develop Messaging → …
  • Planning a product launch
  • SKILL.md covers Overview, When to Use, How It Works and Input Format, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Gtm Strategy is an agent skill from phuryn/pm-skills. Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.

Its SKILL.md is about 1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Go-to-market strategy, Product launch strategy and Product metrics. The repository describes itself as: PM Skills Marketplace: 100+ agentic skills, commands, and plugins — from discovery to strategy, execution, launch, and growth. The licence is MIT.

When your agent uses it

  • Planning a product launch
  • Creating a GTM plan from scratch
  • Defining a launch strategy for a new market

Example prompts

  • “/gtm-strategy”

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. Gather Research Data
  2. Define Marketing Channels
  3. Develop Messaging
  4. Define Success Metrics
  5. Create Launch Plan

What it can do on your machine

Read from SKILL.md and the folder at commit 6058e29. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Links to these hosts (documentation or services it may open):

    • productcompass.pm

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Gtm Strategy loads about 1k tokens when it runs. Until then it costs about 60 tokens; SKILL.md has 439 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~60
When it runs · the whole SKILL.md, loaded when a task matches
~1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from phuryn/pm-skills at commit 6058e29, republished under its MIT licence (© phuryn). 439 words, ~1,012 tokens.

Download SKILL.mdSave it as .claude/skills/gtm-strategy/SKILL.md (or your agent's skills folder).
name
gtm-strategy
description
Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.

GTM Strategy

Overview

Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning.

When to Use

  • Planning a product launch
  • Creating a GTM plan from scratch
  • Defining a launch strategy for a new market
  • Developing product-to-market fit strategy
  • Preparing a product go-live roadmap

How It Works

Step 1: Gather Research Data

The system will help you load and analyze early research about your product and target market. Provide:

  • Product description and key features
  • Target market segment details
  • Market research or validation data
  • Competitive landscape information
  • Any available customer interviews or survey data
Step 2: Define Marketing Channels

Evaluate which channels best reach your target audience:

  • Digital marketing channels (paid search, social media, display)
  • Content and inbound channels (blog, SEO, thought leadership)
  • Sales and outbound channels (direct outreach, partnerships)
  • Community and grassroots channels
  • Product-led and viral channels
Step 3: Develop Messaging

Create audience-specific messaging that resonates:

  • Core value proposition for target segment
  • Key differentiators and competitive advantages
  • Pain point validation and solution mapping
  • Proof points and social proof strategies
  • Channel-specific messaging variations
Step 4: Define Success Metrics

Establish measurable KPIs to track launch success:

  • Awareness metrics (impressions, reach, brand recall)
  • Engagement metrics (CTR, cost per engagement, time on site)
  • Conversion metrics (signups, demos requested, trials started)
  • Revenue metrics (MRR, customer acquisition cost, lifetime value)
  • Market metrics (market share, segment penetration)
Step 5: Create Launch Plan

Build a phased launch timeline:

  • Pre-launch preparation (messaging, channels, timeline)
  • Launch day activities and announcements
  • Post-launch momentum (content, partnerships, communities)
  • Measurement and optimization cadence
  • Success criteria and go/no-go decision points
Show full SKILL.md (173 more words)Show less

Input Format

Use $ARGUMENTS to pass:

  • Product name and description
  • Target market segment
  • Research data or file path
  • Launch timeline and constraints
  • Budget or resource limitations

Output

A structured GTM strategy document including:

  • Recommended marketing channels with justification
  • Channel-specific messaging and positioning
  • Launch timeline with key milestones
  • KPI targets and measurement framework
  • Risk mitigation strategies
  • 90-day execution roadmap

Framework

This skill applies Product Compass GTM strategy methodology, focusing on market selection, channel fit, and message-market fit for sustainable product growth.

Tips

  • Start with your most confident customer segment
  • Validate assumptions through customer interviews before full launch
  • Focus on a few channels excellently rather than many channels poorly
  • Establish baseline metrics before launch to measure impact
  • Plan for feedback loops and optimization
Further Reading

© phuryn, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in pm-go-to-market/skills/gtm-strategy of phuryn/pm-skills.

Open the folder on GitHubat commit 6058e29

Compare with similar skills

Gtm Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Gtm Strategy compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Gtm Strategy this skillphuryn/pm-skills27k—~1kAutomated safety check: PassMIT
Campaign Planrongxinzy/RongxinAI1541 repos~3.6kAutomated safety check: PassApache-2.0
Marketing PlanNexus-JPF/note-companion8705 repos~5.2kAutomated safety check: PassMIT
Launch Strategyfreekmurze/dotfiles1k22 repos~3.1kAutomated safety check: PassNone
Marketing StrategistCoWork-OS/CoWork-OS477—~893Automated safety check: PassMIT
Launch Gtmandreaskelm/pm-brain234—~2.1kAutomated safety check: PassCustom licence

Similar skills

  • Campaign Plan

    rongxinzy/RongxinAI

    Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics.

    154 GitHub starsUsed in 1 repo~3.6k tokens
    Writing & ContentAuto-check passed

  • Marketing Plan

    Nexus-JPF/note-companion

    When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.

    870 GitHub starsUsed in 5 repos~5.2k tokens
    Marketing & SEOAuto-check passed

  • Launch Strategy

    freekmurze/dotfiles

    When the user wants to plan a product launch, feature announcement, or release strategy.

    1k GitHub starsUsed in 22 repos~3.1k tokens
    Marketing & SEOAuto-check passed

  • Marketing Strategist

    CoWork-OS/CoWork-OS

    Comprehensive marketing strategy across 25 disciplines — positioning, copywriting frameworks, buyer psychology, SEO, CRO, paid ads, funnel architecture, content strategy, growth loops, analytics…

    477 GitHub stars~893 tokensUpdated today
    Marketing & SEOAuto-check passed

  • Launch Gtm

    andreaskelm/pm-brain

    Plan, tighten, or review a product launch and go-to-market motion: rollout phases, beta and GA readiness, sales enablement, marketing launch, and release comms (internal and external).

    234 GitHub stars~2.1k tokensUpdated today
    Marketing & SEOAuto-check passed

  • Go To Market

    emotixco/claude-skills-founder

    Plan a product launch from pre-launch audience building to a 90-day growth plan, with named communities, platform-specific launch tactics, channel rankings, and a budget for $0-$500 a month.

    540 GitHub stars~884 tokensUpdated 2 days ago
    Marketing & SEOAuto-check passed

More from phuryn/pm-skills

All 67 skills in this repo

  • Agreement-Based Code Review

    phuryn/pm-skills

    Reviews a diff by anchoring on agreements between two sides of a boundary, forcing a concrete violating execution, and refuting each finding before reporting it.

    27k GitHub stars~3.6k tokensUpdated today
    Auto-check passed

  • A/B Test Analysis

    phuryn/pm-skills

    Validates an experiment's setup, works out lift, p-value and confidence interval from A/B test data, and recommends whether to ship, extend or stop.

    27k GitHub stars~893 tokensUpdated today
    Auto-check passed

  • Team OKR Brainstorm

    phuryn/pm-skills

    Drafts three alternative sets of team OKRs, each with an inspiring objective and measurable key results, tied to the company strategy you provide.

    27k GitHub stars~1.1k tokensUpdated today
    Auto-check passed

  • Cohort Analysis and Retention Explorer

    phuryn/pm-skills

    Analyzes uploaded cohort data to compute retention curves and feature adoption trends, builds heatmaps and charts, and suggests qualitative follow-up research.

    27k GitHub stars~1.3k tokensUpdated today
    Auto-check passed

  • Dummy Dataset Generator

    phuryn/pm-skills

    Generates realistic test datasets with custom columns, row counts and business constraints, output as CSV, JSON, SQL inserts or a runnable Python script.

    27k GitHub stars~983 tokensUpdated today
    Auto-check passed

  • Grammar and Flow Checker

    phuryn/pm-skills

    Reviews a draft for grammar, logic and flow problems and returns located, prioritized fix suggestions without rewriting the whole text.

    27k GitHub stars~2.4k tokensUpdated today
    Auto-check passed

Categories

Questions about Gtm Strategy

What does Gtm Strategy do?

Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Gtm Strategy is an agent skill from phuryn/pm-skills. Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline.

When should I use Gtm Strategy?

Gtm Strategy fits situations like: planning a product launch; creating a GTM plan from scratch; defining a launch strategy for a new market.

How do I install Gtm Strategy in Claude Code?

Run `npx skills add phuryn/pm-skills --skill gtm-strategy -a claude-code`. Or copy the skill folder (pm-go-to-market/skills/gtm-strategy in phuryn/pm-skills) into .claude/skills/gtm-strategy in your project. Claude Code loads it when a task matches its description.

How do I install Gtm Strategy in Codex?

Run `npx skills add phuryn/pm-skills --skill gtm-strategy -a codex`. Or copy the skill folder (pm-go-to-market/skills/gtm-strategy in phuryn/pm-skills) into .agents/skills/gtm-strategy in your project. Codex loads it when a task matches its description.

Can I use Gtm Strategy in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add phuryn/pm-skills --skill gtm-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/gtm-strategy, .gemini/skills/gtm-strategy, .github/skills/gtm-strategy and .opencode/skills/gtm-strategy in your project.

What does Gtm Strategy need to run?

SKILL.md names no scripts, command-line tools or credentials: Gtm Strategy is instructions for the agent only.

Does Gtm Strategy access the network?

SKILL.md names 1 domain. As links in the text: productcompass.pm. This is read from the text; nothing was executed.

Is Gtm Strategy safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Gtm Strategy use?

Gtm Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Gtm Strategy use?

About 1k tokens (SKILL.md is roughly 4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Gtm Strategy?

Skills that share tags, products or a category with Gtm Strategy: Campaign Plan (rongxinzy/RongxinAI, 154 stars), Marketing Plan (Nexus-JPF/note-companion, 870 stars), Launch Strategy (freekmurze/dotfiles, 1k stars) and Marketing Strategist (CoWork-OS/CoWork-OS, 477 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Gtm Strategy?

phuryn (a GitHub user) maintains it in phuryn/pm-skills, which has 26,862 GitHub stars. The repository holds 67 skills in this directory. The repository was last updated on October 9, 2026.

Source: phuryn/pm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.