Campaign Plan
rongxinzy/RongxinAI
Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics.
Generate a complete marketing campaign brief from a launch goal, ICP, and product context.
$ npx skills add gooseworks-ai/goose-skills --skill campaign-brief-generator -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install gooseworks-ai/goose-skills campaign-brief-generator --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/gooseworks-ai/goose-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/content/composites/campaign-brief-generator .claude/skills/campaign-brief-generator && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "campaign-brief-generator" agent skill from https://github.com/gooseworks-ai/goose-skills/tree/main/skills/content/composites/campaign-brief-generator into .claude/skills/campaign-brief-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-brief-generator", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/gooseworks-ai/goose-skills/tree/main/skills/content/composites/campaign-brief-generatorType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add gooseworks-ai/goose-skills --skill campaign-brief-generator -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install gooseworks-ai/goose-skills campaign-brief-generator --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gooseworks-ai/goose-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/content/composites/campaign-brief-generator .agents/skills/campaign-brief-generator && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "campaign-brief-generator" agent skill from https://github.com/gooseworks-ai/goose-skills/tree/main/skills/content/composites/campaign-brief-generator into .agents/skills/campaign-brief-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-brief-generator", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gooseworks-ai/goose-skills --skill campaign-brief-generator -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install gooseworks-ai/goose-skills campaign-brief-generator --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gooseworks-ai/goose-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/content/composites/campaign-brief-generator .cursor/skills/campaign-brief-generator && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "campaign-brief-generator" agent skill from https://github.com/gooseworks-ai/goose-skills/tree/main/skills/content/composites/campaign-brief-generator into .cursor/skills/campaign-brief-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-brief-generator", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/gooseworks-ai/goose-skills.git --path skills/content/composites/campaign-brief-generator--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add gooseworks-ai/goose-skills --skill campaign-brief-generator -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install gooseworks-ai/goose-skills campaign-brief-generator --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gooseworks-ai/goose-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/content/composites/campaign-brief-generator .gemini/skills/campaign-brief-generator && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "campaign-brief-generator" agent skill from https://github.com/gooseworks-ai/goose-skills/tree/main/skills/content/composites/campaign-brief-generator into .gemini/skills/campaign-brief-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-brief-generator", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install gooseworks-ai/goose-skills campaign-brief-generatorInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add gooseworks-ai/goose-skills --skill campaign-brief-generator -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/gooseworks-ai/goose-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/content/composites/campaign-brief-generator .github/skills/campaign-brief-generator && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "campaign-brief-generator" agent skill from https://github.com/gooseworks-ai/goose-skills/tree/main/skills/content/composites/campaign-brief-generator into .github/skills/campaign-brief-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-brief-generator", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add gooseworks-ai/goose-skills --skill campaign-brief-generator -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install gooseworks-ai/goose-skills campaign-brief-generator --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/gooseworks-ai/goose-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/content/composites/campaign-brief-generator .opencode/skills/campaign-brief-generator && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "campaign-brief-generator" agent skill from https://github.com/gooseworks-ai/goose-skills/tree/main/skills/content/composites/campaign-brief-generator into .opencode/skills/campaign-brief-generator/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-brief-generator", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
campaign-brief-generatorGenerate a complete marketing campaign brief from a launch goal, ICP, and product context.
Campaign Brief Generator is an agent skill from gooseworks-ai/goose-skills. Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Pure reasoning skill. Outputs channel plan, messaging angles, content types, timeline, and success metrics. Designed for seed/Series A founders and small GTM teams who aren't professional marketers but need to run focused campaigns. No scripts — pure reasoning.
Its SKILL.md is about 2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 1 other file (for example `skill.meta.json`).
It sits in Marketing & SEO, covering Go-to-market strategy, Product metrics and Content strategy. The repository describes itself as: Library of Growth & GTM skills + data APIs for Claude Code, Codex, Cursor to run ads, social, content, lead gen, seo and data scraping. The licence is MIT.
6 steps, taken from the step headings in SKILL.md.
Read from SKILL.md and the folder at commit c650c6d. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Campaign Brief Generator loads about 2k tokens when it runs. Until then it costs about 94 tokens; SKILL.md has 779 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from gooseworks-ai/goose-skills at commit c650c6d, republished under its MIT licence (© gooseworks-ai). 779 words, ~1,969 tokens.
.claude/skills/campaign-brief-generator/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.Pure reasoning skill. Takes a campaign goal, ICP, and product context — and produces a complete, actionable campaign brief a small team can actually execute.
Built for: Founders doing their own marketing. First marketing hires. GTM teams without a dedicated strategist. The output should be opinionated and specific, not a generic template.
Ask all questions in one go, grouped cleanly. This is a fast skill — don't make it feel like a form.
Based on intake answers, recommend 2-4 primary channels. For seed/Series A, resist suggesting more than 4 — execution quality beats channel breadth.
| Channel | Best For | Minimum Resource |
|---|---|---|
| Founder LinkedIn | Thought leadership, top-of-funnel awareness | 3 posts/week, 30 min/day |
| Cold email (outbound) | Direct pipeline from ICP list | SDR or founder time + Smartlead |
| LinkedIn ads | Targeted awareness with limited list | $1,000+/month budget |
| Community engagement | Slack/Discord communities where ICP is active | 1 hour/day, no budget |
| Content SEO | Long-term inbound, compounding | 2 posts/week, 2-3 month horizon |
| Newsletter sponsorship | Reaching existing engaged audiences | $500-5,000/newsletter |
| Product Hunt | Developer/startup audience, launch moment | 2 weeks prep, launch day hustle |
| Event/conference | High-intent networking, deal acceleration | Attendance + budget |
| Partner co-marketing | Shared audiences, low-cost reach | Partnership agreement |
For each recommended channel, specify:
Define 3 core messages for the campaign — the angles you'll repeat across channels.
For each core message:
Message: [1-sentence core claim]
Evidence: [proof point — metric, case study, quote]
For: [which ICP segment this resonates with most]
Channel fit: [best channel(s) to deploy this message]| Level | Message | Example |
|---|---|---|
| Primary (use everywhere) | Core positioning statement | "The only [category] built for [ICP]" |
| Secondary A (proof-driven) | Customer outcome story | "[Customer] 3x'd pipeline in 30 days" |
| Secondary B (contrast) | Differentiation from status quo | "Unlike [category], we [differentiator]" |
Map specific content pieces to the channel plan. Be concrete — give working titles, not just "write some blog posts."
| Week | Channel | Content Piece | Format | Owner | Goal |
|---|---|---|---|---|---|
| Week 1 | "[Working Title]" | Insight post | Founder | 500 impressions | |
| Week 1 | Cold email | Launch sequence (Touch 1) | SDR | 20 demos booked | |
| Week 2 | "[Working Title]" | Case study post | Marketing | 200+ reactions | |
| Week 2 | Blog | "[Working Title]" | How-to post | Marketing | 50 organic visits |
| ... |
Content types for seed/Series A (in order of leverage):
Define KPIs before the campaign starts. Split by phase:
| Metric | Target | How to Measure |
|---|---|---|
| Awareness | [N] LinkedIn impressions | LinkedIn Analytics |
| Consideration | [N] profile visits / email opens | LinkedIn, Smartlead |
| Conversion | [N] signups / demos / replies | CRM / product analytics |
| Quality | [N%] ICP match on conversions | Manual tagging |
North star for this campaign: [single most important metric]
# Campaign Brief — [Campaign Name]
Created: [DATE] | Owner: [Name]
## Goal
[1-sentence goal with number and timeline]
## ICP Target
[2-3 sentences: who, what pain, why now]
## Timeline
Start: [date] | End: [date] | Review: [midpoint date]
---
## Channel Strategy
### Channel 1: [Name]
- Role: [Awareness/Consideration/Conversion]
- Effort: [hours/week + budget]
- Owner: [person]
- Success metric: [what good looks like]
### Channel 2: [Name]
...
---
## Core Messages
### Primary
> "[message]"
Evidence: [proof]
### Secondary A
> "[message]"
Evidence: [proof]
### Secondary B
> "[message]"
Evidence: [proof]
---
## Content Calendar (Weeks 1-4)
| Week | Channel | Content | Format | Owner |
|------|---------|---------|--------|-------|
...
---
## Success Metrics
| Metric | Target | Owner |
|--------|--------|-------|
...
**North star:** [metric]
---
## What We're NOT Doing
(Scope constraints to prevent scope creep)
- Not running [channel] — not enough budget/time
- Not targeting [segment] — outside ICP for this campaign
- Not launching [content type] — need [prerequisite] first
---
## Assets Needed Before Launch
- [ ] [Asset 1] — Owner: [name] — Due: [date]
- [ ] [Asset 2] — ...Save to the current working directory or wherever the user prefers.
None. Pure reasoning. Works with any LLM agent.
© gooseworks-ai, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 1 other file in skills/content/composites/campaign-brief-generator of gooseworks-ai/goose-skills.
Open the folder on GitHubat commit c650c6d
We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in gooseworks-ai/goose-skills, which our catalogue first saw on October 7, 2026.
Campaign Brief Generator next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Campaign Brief Generator this skillgooseworks-ai/goose-skills | 1.2k | 1 repos | ~2k | Automated safety check: Pass | MIT | |
| Campaign Planrongxinzy/RongxinAI | 154 | 1 repos | ~3.6k | Automated safety check: Pass | Apache-2.0 | |
| Social Strategysocial-media-skills/skills | 134 | — | ~1.9k | Automated safety check: Pass | MIT | |
| Channel StrategyTheCraigHewitt/skills | 159 | — | ~2.2k | Automated safety check: Pass | MIT | |
| SEO Keyword Gap Auditrampstackco/claude-skills | 945 | — | ~2k | Automated safety check: Pass | MIT | |
| Growth StrategyOpenClaudia/openclaudia-skills | 713 | — | ~2.1k | Automated safety check: Pass | MIT |
rongxinzy/RongxinAI
Generate a full campaign brief with objectives, audience, messaging, channel strategy, content calendar, and success metrics.
social-media-skills/skills
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TheCraigHewitt/skills
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rampstackco/claude-skills
Find keywords competitors rank for that the target property does not, and prioritize them by opportunity.
OpenClaudia/openclaudia-skills
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manojbajaj95/claude-gtm-plugin
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gooseworks-ai/goose-skills
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gooseworks-ai/goose-skills
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gooseworks-ai/goose-skills
Assemble a ChatGPT chat-reveal video ad from a thread + timeline JSON — one continuous Playwright recording of a ChatGPT mobile chat (user types with the iOS keyboard up → taps send → keyboard…
Generate a complete marketing campaign brief from a launch goal, ICP, and product context. Campaign Brief Generator is an agent skill from gooseworks-ai/goose-skills. Generate a complete marketing campaign brief from a launch goal, ICP, and product context.
Campaign Brief Generator fits situations like: tasks that involve Go-to-market strategy; tasks that involve Product metrics; tasks that involve Content strategy.
Run `npx skills add gooseworks-ai/goose-skills --skill campaign-brief-generator -a claude-code`. Or copy the skill folder (skills/content/composites/campaign-brief-generator in gooseworks-ai/goose-skills) into .claude/skills/campaign-brief-generator in your project. Claude Code loads it when a task matches its description.
Run `npx skills add gooseworks-ai/goose-skills --skill campaign-brief-generator -a codex`. Or copy the skill folder (skills/content/composites/campaign-brief-generator in gooseworks-ai/goose-skills) into .agents/skills/campaign-brief-generator in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add gooseworks-ai/goose-skills --skill campaign-brief-generator -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/campaign-brief-generator, .gemini/skills/campaign-brief-generator, .github/skills/campaign-brief-generator and .opencode/skills/campaign-brief-generator in your project.
SKILL.md names no scripts, command-line tools or credentials: Campaign Brief Generator is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Campaign Brief Generator is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 2k tokens (SKILL.md is roughly 7.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Campaign Brief Generator: Campaign Plan (rongxinzy/RongxinAI, 154 stars), Social Strategy (social-media-skills/skills, 134 stars), Channel Strategy (TheCraigHewitt/skills, 159 stars) and SEO Keyword Gap Audit (rampstackco/claude-skills, 945 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
gooseworks-ai (a GitHub organization) maintains it in gooseworks-ai/goose-skills, which has 1,240 GitHub stars. The repository holds 273 skills in this directory. The repository was last updated on October 8, 2026.
Source: gooseworks-ai/goose-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.