Agent skill

60 Launch Playbook

by minhnv0807 in minhnv0807/ai-business-skills

Dung khi da co huong launch va can QUY TRINH chay cho khong vo tran — timeline T-30 den D+7, checklist tung bo phan content, design, ads, sales, CSKH; war-room ngay launch, escalation matrix va tieu…

MITAuto-check passedMarketing & SEO

Install 60 Launch Playbook

skills CLI
$ npx skills add minhnv0807/ai-business-skills --skill 60-launch-playbook -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install minhnv0807/ai-business-skills 60-launch-playbook --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/vi/60-launch-playbook .claude/skills/60-launch-playbook && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
60-launch-playbook
GitHub stars
609
Token cost
~2.4k tokens
SKILL.md length
1,322 words
Files
1
Skills in repo
142
Repo updated
First seen
Licence
MIT

At a glance

Dung khi da co huong launch va can QUY TRINH chay cho khong vo tran — timeline T-30 den D+7, checklist tung bo phan content, design, ads, sales, CSKH; war-room ngay launch, escalation matrix va tieu…

  • Works in 3 steps: Pre-launch (T-30 → T-1) → Launch day war-room → Post-launch (D+8 tro di)
  • Tasks that involve Go-to-market strategy
  • SKILL.md covers Thu thap thong tin, Nguyen tac, Phase 1 — Pre-launch (T-30 →… and Checklist theo bo phan (truoc…, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

60 Launch Playbook is an agent skill from minhnv0807/ai-business-skills. Dung khi da co huong launch va can QUY TRINH chay cho khong vo tran — timeline T-30 den D+7, checklist tung bo phan content, design, ads, sales, CSKH; war-room ngay launch, escalation matrix va tieu chi roll-back. Kich hoat khi user nhac 'launch playbook', 'quy trinh launch', 'checklist launch', 'war room', 'sap launch ma so sot', 'ai lam gi trong ngay launch', 'SOP ra mat', 'lan truoc launch bi loan'. Khong dung cho — chon phan khuc va thong diep de ra thi truong thi dung skill 59-go-to-market; tong ket bai hoc…

Its SKILL.md is about 2.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Go-to-market strategy, Operations and SOPs and Retrospectives. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.

When your agent uses it

  • Tasks that involve Go-to-market strategy
  • Tasks that involve Operations and SOPs
  • Tasks that involve Retrospectives

Example prompts

  • “launch playbook”
  • “quy trinh launch”
  • “checklist launch”
  • “/60-launch-playbook”

Workflow steps

3 steps, taken from the step headings in SKILL.md.

  1. Pre-launch (T-30 → T-1)
  2. Launch day war-room
  3. Post-launch (D+8 tro di)

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

60 Launch Playbook loads about 2.4k tokens when it runs. Until then it costs about 166 tokens; SKILL.md has 1,322 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~166
When it runs · the whole SKILL.md, loaded when a task matches
~2.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 1,322 words, ~2,449 tokens.

Download SKILL.mdSave it as .claude/skills/60-launch-playbook/SKILL.md (or your agent's skills folder).
name
60-launch-playbook
description
Dung khi da co huong launch va can QUY TRINH chay cho khong vo tran — timeline T-30 den D+7, checklist tung bo phan content, design, ads, sales, CSKH; war-room ngay launch, escalation matrix va tieu chi roll-back. Kich hoat khi user nhac 'launch playbook', 'quy trinh launch', 'checklist launch', 'war room', 'sap launch ma so sot', 'ai lam gi trong ngay launch', 'SOP ra mat', 'lan truoc launch bi loan'. Khong dung cho — chon phan khuc va thong diep de ra thi truong thi dung skill 59-go-to-market; tong ket bai hoc sau khi launch xong thi dung skill 63-campaign-retrospective; su co truyen thong bung phat thi dung skill 66-crisis-playbook.
metadata.version
1.0.1
metadata.category
strategy
license
MIT
triggers
launch playbook, quy trinh launch, checklist launch, chuan bi launch, SOP launch, war room launch, roll back launch, launch khong fail
output
File .md — playbook 3 giai doan: pre-launch T-30 → T-1, launch day war-room + D+1 → D+7, post-launch; checklist theo bo phan, escalation matrix, tieu chi…
related
59-go-to-market, 02-brief-chien-dich, 41-campaign-asset-list, 63-campaign-retrospective, 66-crisis-playbook

Launch Playbook

Playbook khac voi plan — playbook la quy trinh tai su dung duoc, cai tien sau moi lan launch. Launch thanh cong khong phai may man — la ket qua cua chuan bi dung va execution ky luat. Goi 59-go-to-market truoc de co GTM plan; playbook nay la lop thuc thi chi tiet.

Thu thap thong tin

Doc GTM plan va campaign brief neu co. Neu thieu, hoi toi da 4 cau:

  1. Launch gi, ngay nao? San pham/offer, D-day cu the, co blackout date nao trong ky khong?
  2. Team gom nhung ai? Content, designer, media buyer, sales/CSKH, dev — ai lam duoc gi?
  3. Asset da co gi? Landing page, creative, email sequence, tracking — trang thai tung thu?
  4. Lan launch truoc (neu co) rut ra bai hoc gi? Doc retro cu de update playbook, khong dung ban cu nguyen xi.

Nguyen tac

  1. Playbook update sau moi lan launch — khong dung ban cu nguyen xi. Bai hoc tu retro phai vao playbook.
  2. "No-go" la quyet dinh hop le — launch sai thoi diem te hon tre launch.
  3. Leader la nguoi duy nhat quyet go/no-go — khong delegate.
  4. Tinh nguoc tu D-day — moi task co 1 owner duy nhat + deadline gio cu the. Buffer 1 ngay truoc launch cho viec unexpected.
  5. Ads setup xong de trang thai Paused — chi bat vao D-day, khong bat som.

Phase 1 — Pre-launch (T-30 → T-1)

T-30 → T-21: Foundation
  • Offer finalized: gia, bundle, guarantee, bonus da lock (khong doi sau moc nay)
  • Positioning + core message chot (tu 58-positioning / GTM plan)
  • Landing page brief giao cho design/dev
  • Brief content team: angles, hooks, visual direction
  • Brief media buyer: audience research, account structure, ads plan
  • Asset list day du (goi 41-campaign-asset-list)
T-21 → T-14: Build
  • Landing page live, tracking verify xanh
  • Email sequence pre-launch viet xong (3-5 emails)
  • Designer nhan brief + asset list (moc T-14)
  • Content teasing bat dau: 1-2 posts/tuan (problem-aware, KHONG reveal offer)
  • Warm audience ads bat (engagement objective, CPM thap)
  • Email #1 pre-launch gui: goi to mo
  • Seeding vao groups/communities lien quan
  • KOC/UGC creator duoc brief (neu dung)
T-7: Ramp up
  • Teasing tang tan suat: hang ngay
  • Designer nop concept MVP → Leader duyet (T-7); asset phuc tap nhu landing page xong T-5
  • Email #2: reveal van de, hint solution
  • Ads budget tang (traffic to LP de build custom audience)
  • Thu thap social proof: testimonial tu beta users / khach cu
  • FAQ content: xu ly objection thuong gap
T-3: Final prep
  • Tat ca content da approve va schedule (asset trung binh — carousel, banner set — xong T-3)
  • Ads setup xong, dang Paused — cho bat D-day
  • LP QA lan cuoi: load time, form, payment, mobile
  • Email #3: "Mo cua [ngay] — muon duoc bao dau tien?"
  • Team brief: ai lam gi gio nao ngay launch (war-room roster)
  • Inbox coverage: ai truc, script tra loi san sang
  • Asset nhanh (static, story) xong T-1
T-1: Go / No-go check
  • Tracking 100% hoat dong
  • Payment gateway test thanh cong
  • Tat ca link dung, khong 404
  • Offer copy dung (gia, bonus, deadline)
  • Team confirm san sang
  • LEADER SIGN OFF: GO / NO-GO — thieu 1 muc bat ky → NO-GO

Checklist theo bo phan (truoc D-day)

Bo phanChecklist
ContentCaption/script/creative da duoc Leader approve; hashtag + link UTM day du; schedule da set hoac co nguoi truc dang; content backup neu UGC giao tre
DesignHinh dung size tung platform; asset theo timeline T-14 brief → T-7 concept → T-5 phuc tap → T-3 trung binh → T-1 nhanh; standby quick asset ngay launch
Ads (Media Buyer)Pixel/tracking verify xanh; ads setup dang Paused; budget dung plan; UTM day du tren moi link; backup creative san (phong ads reject)
Sales / CSKHNguoi truc inbox theo ca; kich ban tra loi comment/inbox thuong gap; quy trinh chuyen lead cho sales; script xu ly complaint
Dev / Ky thuatLP load nhanh, form hoat dong, payment test; nguoi truc ky thuat ngay launch; phuong an redirect neu LP down

Phase 2 — Launch day war-room

War-room = 1 kenh chat chung + lich truc ro rang. Leader dieu phoi, moi bo phan co 1 dau moi. Data check theo gio, quyet dinh trong ngay.

GioActivityOwner
7:00Leader check lai toan bo lan cuoi (LP, tracking, lich dang)Leader
8:00Dang announce post chinh thucWriter
8:30Bat BOFU ads (Meta, TikTok)Media Buyer
9:00Zalo OA / Email blast: "Mo roi!"Leader
10:00Check data dot 1: LP views, form submits, ads deliveryLeader
12:00Post lan 2 (angle khac — social proof / urgency)Writer
15:00Review so lieu giua ngay — can adjust khongLeader
20:00Evening push (peak time): story, repostWriter
23:00Tong ket ngay 1: so lieu, anomalies, quyet dinh ngay 2Leader
Show full SKILL.md (553 more words)Show less
D+1 → D+7
NgayActivityOwner
D+1Email follow-up leads chua mua — xu ly objectionLeader
D+1Danh dau creative winner/loser tu data ngay dauMedia Buyer + Designer
D+2Post social proof: first buyers / early resultsWriter
D+3Media buyer report → Leader quyet: tang/giu/scaleLeader
D+5Urgency push: "Con X slot / het bonus ngay Y"Writer + Leader
D+7Last call: email + post + Zalo → close cartLeader + Writer
Escalation matrix
Tinh huongMuc doActionNguoi xu ly
Tracking khong fireKhanDung ads, fix ngayMedia Buyer + Dev
LP downKhanRedirect hoac fix trong 30 phutDev
Payment loiKhanBao Dev + Leader ngayDev
Ads bi rejectCaoBat backup creativeMedia Buyer
CPL > 3x targetCaoBao Leader ngay, cho quyet dinhMedia Buyer
Comment tieu cuc viralCaoBao Leader, KHONG tu xu ly — theo 66-crisis-playbookWriter + Leader
Tieu chi roll-back

Roll-back = tam dung 1 phan hoac toan bo launch de sua. Leader la nguoi quyet.

Tinh huongNguongHanh dong roll-back
Tracking sai / khong fireBat kyPause toan bo ads den khi fix xong — khong dot budget mu
CPL / CPMess vuot nguong> 3x target sau 24h dauPause ads BOFU, giu organic; review creative + audience truoc khi bat lai
LP CVR qua thap< 1/3 muc ky vong sau 48hGiu ads TOFU, tam dung push BOFU; fix LP (headline, form, toc do) roi bat lai
Offer sai (gia/bonus hien thi sai)Bat kyGo post loi, sua, dang lai — uu tien sua nhanh hon xin loi tren post cu
Su co uy tin / complaint lan rongDang lanChuyen sang 66-crisis-playbook, dung moi post ban hang den khi xu ly xong

Roll-back KHONG phai that bai — chay tiep khi biet dang sai moi la that bai.

Phase 3 — Post-launch (D+8 tro di)

  • D+8 → D+14: pull toan bo data (revenue, leads, ROAS, CPL, CVR, top channels); media buyer viet performance report; thu thap feedback khach moi; debrief team 30 phut
  • D+14 tro di: quyet dinh evergreen campaign (neu co: always-on ads voi ROAS target ro); document testimonial/case study tu khach dau tien
  • Update playbook nay voi bai hoc tu retro (63-campaign-retrospective) — buoc bat buoc, khong bo qua vi ban

Cau truc ket qua

Ten file: launch-playbook-[ten-san-pham]-[YYYYMMDD].md — gom: timeline T-30 → D+7 da dien owner + deadline, checklist 5 bo phan, war-room roster, escalation matrix, tieu chi roll-back, muc "bai hoc lan truoc da ap dung".

Lien ket skill

  • 59-go-to-market: chay truoc — GTM plan la dau vao chien luoc, playbook la lop thuc thi.
  • 02-brief-chien-dich: brief campaign cho team truoc khi vao timeline.
  • 41-campaign-asset-list: liet ke asset can san xuat o moc T-30 → T-21.
  • 63-campaign-retrospective: chay sau moi launch — bai hoc update nguoc vao playbook.
  • 66-crisis-playbook: kich hoat khi comment tieu cuc viral hoac su co uy tin.

Checklist chat luong

  • Timeline day du T-30 → D+7, tinh nguoc tu D-day
  • Moi task co 1 owner duy nhat + deadline gio cu the
  • Checklist du 5 bo phan: content, design, ads, sales/CSKH, dev
  • Go/no-go checklist T-1 day du — Leader sign off
  • War-room co lich truc theo gio + dau moi tung bo phan
  • Escalation matrix ro: tinh huong → muc do → action → ai xu ly
  • Tieu chi roll-back co nguong so cu the, khong cam tinh
  • Ads setup xong de Paused — chi bat D-day
  • Co buffer 1 ngay truoc launch
  • Co buoc update playbook sau launch

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/vi/60-launch-playbook of minhnv0807/ai-business-skills.

Open the folder on GitHubat commit 0360adc

Compare with similar skills

60 Launch Playbook next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

60 Launch Playbook compared with similar skills
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60 Launch Playbook this skillminhnv0807/ai-business-skills609—~2.4kAutomated safety check: PassMIT
Gingiris Go GlobalGingiris-1031/Competitor-analysis-tool110—~868Automated safety check: PassNone
Building Gtm SystemGTM-Strategist/gtm-strategist-skills264—~6.1kAutomated safety check: PassMIT
Launch Strategyfreekmurze/dotfiles1k22 repos~3.1kAutomated safety check: PassNone
Gingiris OpensourceGingiris/gingiris-opensource257—~1.4kAutomated safety check: PassMIT
Marketing StrategistCoWork-OS/CoWork-OS477—~893Automated safety check: PassMIT

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Questions about 60 Launch Playbook

What does 60 Launch Playbook do?

Dung khi da co huong launch va can QUY TRINH chay cho khong vo tran — timeline T-30 den D+7, checklist tung bo phan content, design, ads, sales, CSKH; war-room ngay launch, escalation matrix va tieu…. 60 Launch Playbook is an agent skill from minhnv0807/ai-business-skills. Dung khi da co huong launch va can QUY TRINH chay cho khong vo tran — timeline T-30 den D+7, checklist tung bo phan content, design, ads, sales, CSKH; war-room ngay launch, escalation matrix va tieu chi roll-back.

When should I use 60 Launch Playbook?

60 Launch Playbook fits situations like: tasks that involve Go-to-market strategy; tasks that involve Operations and SOPs; tasks that involve Retrospectives.

How do I install 60 Launch Playbook in Claude Code?

Run `npx skills add minhnv0807/ai-business-skills --skill 60-launch-playbook -a claude-code`. Or copy the skill folder (skills/vi/60-launch-playbook in minhnv0807/ai-business-skills) into .claude/skills/60-launch-playbook in your project. Claude Code loads it when a task matches its description.

How do I install 60 Launch Playbook in Codex?

Run `npx skills add minhnv0807/ai-business-skills --skill 60-launch-playbook -a codex`. Or copy the skill folder (skills/vi/60-launch-playbook in minhnv0807/ai-business-skills) into .agents/skills/60-launch-playbook in your project. Codex loads it when a task matches its description.

Can I use 60 Launch Playbook in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 60-launch-playbook -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/60-launch-playbook, .gemini/skills/60-launch-playbook, .github/skills/60-launch-playbook and .opencode/skills/60-launch-playbook in your project.

What does 60 Launch Playbook need to run?

SKILL.md names no scripts, command-line tools or credentials: 60 Launch Playbook is instructions for the agent only.

Does 60 Launch Playbook access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is 60 Launch Playbook safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does 60 Launch Playbook use?

60 Launch Playbook is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does 60 Launch Playbook use?

About 2.4k tokens (SKILL.md is roughly 9.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to 60 Launch Playbook?

Skills that share tags, products or a category with 60 Launch Playbook: Gingiris Go Global (Gingiris-1031/Competitor-analysis-tool, 110 stars), Building Gtm System (GTM-Strategist/gtm-strategist-skills, 264 stars), Launch Strategy (freekmurze/dotfiles, 1k stars) and Gingiris Opensource (Gingiris/gingiris-opensource, 257 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains 60 Launch Playbook?

minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.

Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.