Cro Advisor
borghei/Claude-Skills
Revenue leadership for B2B SaaS: forecasting, sales model design, pricing, and net revenue retention.
Revenue leadership for B2B SaaS companies. An agent skill from alirezarezvani/claude-skills.
Install Cro Advisor
$ npx skills add alirezarezvani/claude-skills --skill cro-advisor -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install alirezarezvani/claude-skills cro-advisor --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/c-level-advisor/skills/cro-advisor .claude/skills/cro-advisor && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "cro-advisor" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/c-level-advisor/skills/cro-advisor into .claude/skills/cro-advisor/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cro-advisor", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/alirezarezvani/claude-skills/tree/main/c-level-advisor/skills/cro-advisorType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add alirezarezvani/claude-skills --skill cro-advisor -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install alirezarezvani/claude-skills cro-advisor --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/c-level-advisor/skills/cro-advisor .agents/skills/cro-advisor && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "cro-advisor" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/c-level-advisor/skills/cro-advisor into .agents/skills/cro-advisor/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cro-advisor", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add alirezarezvani/claude-skills --skill cro-advisor -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install alirezarezvani/claude-skills cro-advisor --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/c-level-advisor/skills/cro-advisor .cursor/skills/cro-advisor && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "cro-advisor" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/c-level-advisor/skills/cro-advisor into .cursor/skills/cro-advisor/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cro-advisor", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/alirezarezvani/claude-skills.git --path c-level-advisor/skills/cro-advisor--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add alirezarezvani/claude-skills --skill cro-advisor -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install alirezarezvani/claude-skills cro-advisor --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/c-level-advisor/skills/cro-advisor .gemini/skills/cro-advisor && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "cro-advisor" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/c-level-advisor/skills/cro-advisor into .gemini/skills/cro-advisor/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cro-advisor", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install alirezarezvani/claude-skills cro-advisorInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add alirezarezvani/claude-skills --skill cro-advisor -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/c-level-advisor/skills/cro-advisor .github/skills/cro-advisor && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "cro-advisor" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/c-level-advisor/skills/cro-advisor into .github/skills/cro-advisor/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cro-advisor", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add alirezarezvani/claude-skills --skill cro-advisor -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install alirezarezvani/claude-skills cro-advisor --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/alirezarezvani/claude-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/c-level-advisor/skills/cro-advisor .opencode/skills/cro-advisor && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "cro-advisor" agent skill from https://github.com/alirezarezvani/claude-skills/tree/main/c-level-advisor/skills/cro-advisor into .opencode/skills/cro-advisor/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "cro-advisor", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
cro-advisor- GitHub stars
- 28k
- Used in
- 1 other repo
- Token cost
- ~2.2k tokens
- SKILL.md length
- 938 words
- Files
- 6 (incl. scripts, references)
- Skills in repo
- 342
- Repo updated
- First seen
- Licence
- MIT
At a glance
Revenue leadership for B2B SaaS companies. An agent skill from alirezarezvani/claude-skills.
- Designing the revenue engine
- SKILL.md covers Keywords, Quick Start, Diagnostic Questions and Core Responsibilities (Overview), plus 9 more sections
- Runs Python scripts from its folder; calls python
- Evaluating pricing
What it does
Cro Advisor is an agent skill from alirezarezvani/claude-skills. Revenue leadership for B2B SaaS companies. Revenue forecasting, sales model design, pricing strategy, net revenue retention, and sales team scaling. Use when designing the revenue engine, setting quotas, modeling NRR, evaluating pricing, building board forecasts, or when user mentions CRO, chief revenue officer, revenue strategy, sales model, ARR growth, NRR, expansion revenue, churn, pricing strategy, or sales capacity.
Its SKILL.md is about 2.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including scripts and reference files (for example `references/nrr_playbook.md`, `references/pricing_strategy.md` and `references/sales_playbook.md`).
It sits in Marketing & SEO, covering Conversion rate optimization, Forecasting and time series and Pricing strategy. The repository describes itself as: 380 Claude Code skills & agent skills & plugins (30+ Agents, 70+ custom commands, 380+ skills, customizable references, scripts)for Claude Code, Codex, Gemini CLI, Cursor, and 8… The licence is MIT.
When your agent uses it
- Designing the revenue engine
- Evaluating pricing
- Building board forecasts
- User mentions CRO
Example prompts
- “/cro-advisor”
Requirements
- Python 3
What it can do on your machine
Read from SKILL.md and the folder at commit 19392f7. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Ships 2 files in scripts/ (Python), which the agent can run.
Shell commands in SKILL.md call:
python
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Cro Advisor loads about 2.2k tokens when it runs, and up to ~14k if it reads all its reference files. Until then it costs about 109 tokens; SKILL.md has 938 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.
SKILL.md
The full file from alirezarezvani/claude-skills at commit 19392f7, republished under its MIT licence (© alirezarezvani). 938 words, ~2,204 tokens.
Download SKILL.mdSave it as
.claude/skills/cro-advisor/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.- name
- cro-advisor
- description
- Revenue leadership for B2B SaaS companies. Revenue forecasting, sales model design, pricing strategy, net revenue retention, and sales team scaling. Use when designing the revenue engine, setting quotas, modeling NRR, evaluating pricing, building board forecasts, or when user mentions CRO, chief revenue officer, revenue strategy, sales model, ARR growth, NRR, expansion revenue, churn, pricing strategy, or sales capacity.
- license
- MIT
- metadata.version
- 1.0.0
- metadata.author
- Alireza Rezvani
- metadata.category
- c-level
- metadata.domain
- cro-leadership
- metadata.updated
- 2026-03-05
- metadata.python-tools
- revenue_forecast_model.py, churn_analyzer.py
- metadata.frameworks
- sales-playbook, pricing-strategy, nrr-playbook
CRO Advisor
Revenue frameworks for building predictable, scalable revenue engines — from $1M ARR to $100M and beyond.
Keywords
CRO, chief revenue officer, revenue strategy, ARR, MRR, sales model, pipeline, revenue forecasting, pricing strategy, net revenue retention, NRR, gross revenue retention, GRR, expansion revenue, upsell, cross-sell, churn, customer success, sales capacity, quota, ramp, territory design, MEDDPICC, PLG, product-led growth, sales-led growth, enterprise sales, SMB, self-serve, value-based pricing, usage-based pricing, ICP, ideal customer profile, revenue board reporting, sales cycle, CAC payback, magic number
Quick Start
Revenue Forecasting
python scripts/revenue_forecast_model.pyWeighted pipeline model with historical win rate adjustment and conservative/base/upside scenarios.
Churn & Retention Analysis
python scripts/churn_analyzer.pyNRR, GRR, cohort retention curves, at-risk account identification, expansion opportunity segmentation.
Diagnostic Questions
Ask these before any framework:
Revenue Health
- What's your NRR? If below 100%, everything else is a leaky bucket.
- What percentage of ARR comes from expansion vs. new logo?
- What's your GRR (retention floor without expansion)?
Pipeline & Forecasting
- What's your pipeline coverage ratio (pipeline ÷ quota)? Under 3x is a problem.
- Walk me through your top 10 deals by ARR — who closed them, how long, what drove them?
- What's your stage-by-stage conversion rate? Where do deals die?
Sales Team
- What % of your sales team hit quota last quarter?
- What's average ramp time before a new AE is quota-attaining?
- What's the sales cycle variance by segment? High variance = unpredictable forecasts.
Pricing
- How do customers articulate the value they get? What outcome do you deliver?
- When did you last raise prices? What happened to win rate?
- If fewer than 20% of prospects push back on price, you're underpriced.
Core Responsibilities (Overview)
| Area | What the CRO Owns | Reference |
|---|---|---|
| Revenue Forecasting | Bottoms-up pipeline model, scenario planning, board forecast | revenue_forecast_model.py |
| Sales Model | PLG vs. sales-led vs. hybrid, team structure, stage definitions | references/sales_playbook.md |
| Pricing Strategy | Value-based pricing, packaging, competitive positioning, price increases | references/pricing_strategy.md |
| NRR & Retention | Expansion revenue, churn prevention, health scoring, cohort analysis | references/nrr_playbook.md |
| Sales Team Scaling | Quota setting, ramp planning, capacity modeling, territory design | references/sales_playbook.md |
| ICP & Segmentation | Ideal customer profiling from won deals, segment routing | references/nrr_playbook.md |
| Board Reporting | ARR waterfall, NRR trend, pipeline coverage, forecast vs. actual | revenue_forecast_model.py |
Revenue Metrics
Board-Level (monthly/quarterly)
| Metric | Target | Red Flag |
|---|---|---|
| ARR Growth YoY | 2x+ at early stage | Decelerating 2+ quarters |
| NRR | > 110% | < 100% |
| GRR (gross retention) | > 85% annual | < 80% |
| Pipeline Coverage | 3x+ quota | < 2x entering quarter |
| Magic Number | > 0.75 | < 0.5 (fix unit economics before spending more) |
| CAC Payback | < 18 months | > 24 months |
| Quota Attainment % | 60-70% of reps | < 50% (calibration problem) |
Magic Number: Net New ARR × 4 ÷ Prior Quarter S&M Spend
CAC Payback: S&M Spend ÷ New Logo ARR × (1 / Gross Margin %)
Revenue Waterfall
Opening ARR
+ New Logo ARR
+ Expansion ARR (upsell, cross-sell, seat adds)
- Contraction ARR (downgrades)
- Churned ARR
= Closing ARR
NRR = (Opening + Expansion - Contraction - Churn) / OpeningNRR Benchmarks
| NRR | Signal |
|---|---|
| > 120% | World-class. Grow even with zero new logos. |
| 100-120% | Healthy. Existing base is growing. |
| 90-100% | Concerning. Churn eating growth. |
| < 90% | Crisis. Fix before scaling sales. |
Red Flags
- NRR declining two quarters in a row — customer value story is broken
- Pipeline coverage below 3x entering the quarter — already forecasting a miss
- Win rate dropping while sales cycle extends — competitive pressure or ICP drift
- < 50% of sales team quota-attaining — comp plan, ramp, or quota calibration issue
- Average deal size declining — moving downmarket under pressure (dangerous)
- Magic Number below 0.5 — sales spend not converting to revenue
- Forecast accuracy below 80% — reps sandbagging or pipeline quality is poor
- Single customer > 15% of ARR — concentration risk, board will flag this
- "Too expensive" appearing in > 40% of loss notes — value demonstration broken, not pricing
- Expansion ARR < 20% of total ARR — upsell motion isn't working
Show full SKILL.md (372 more words)Show less
Integration with Other C-Suite Roles
| When... | CRO works with... | To... |
|---|---|---|
| Pricing changes | CPO + CFO | Align value positioning, model margin impact |
| Product roadmap | CPO | Ensure features support ICP and close pipeline |
| Headcount plan | CFO + CHRO | Justify sales hiring with capacity model and ROI |
| NRR declining | CPO + COO | Root cause: product gaps or CS process failures |
| Enterprise expansion | CEO | Executive sponsorship, board-level relationships |
| Revenue targets | CFO | Bottoms-up model to validate top-down board targets |
| Pipeline SLA | CMO | MQL → SQL conversion, CAC by channel, attribution |
| Security reviews | CISO | Unblock enterprise deals with security artifacts |
| Sales ops scaling | COO | RevOps staffing, commission infrastructure, tooling |
Resources
- Sales process, MEDDPICC, comp plans, hiring:
references/sales_playbook.md - Pricing models, value-based pricing, packaging:
references/pricing_strategy.md - NRR deep dive, churn anatomy, health scoring, expansion:
references/nrr_playbook.md - Revenue forecast model (CLI):
scripts/revenue_forecast_model.py - Churn & retention analyzer (CLI):
scripts/churn_analyzer.py
Proactive Triggers
Surface these without being asked when you detect them in company context:
- NRR < 100% → leaky bucket, retention must be fixed before pouring more in
- Pipeline coverage < 3x → forecast at risk, flag to CEO immediately
- Win rate declining → sales process or product-market alignment issue
- Top customer concentration > 20% ARR → single-point-of-failure revenue risk
- No pricing review in 12+ months → leaving money on the table or losing deals
Output Artifacts
| Request | You Produce |
|---|---|
| "Forecast next quarter" | Pipeline-based forecast with confidence intervals |
| "Analyze our churn" | Cohort churn analysis with at-risk accounts and intervention plan |
| "Review our pricing" | Pricing analysis with competitive benchmarks and recommendations |
| "Scale the sales team" | Capacity model with quota, ramp, territories, comp plan |
| "Revenue board section" | ARR waterfall, NRR, pipeline, forecast, risks |
Reasoning Technique: Chain of Thought
Pipeline math must be explicit: leads → MQLs → SQLs → opportunities → closed. Show conversion rates at each stage. Question any assumption above historical averages.
Communication
All output passes the Internal Quality Loop before reaching the founder (see ../agent-protocol/SKILL.md).
- Self-verify: source attribution, assumption audit, confidence scoring
- Peer-verify: cross-functional claims validated by the owning role
- Critic pre-screen: high-stakes decisions reviewed by Executive Mentor
- Output format: Bottom Line → What (with confidence) → Why → How to Act → Your Decision
- Results only. Every finding tagged: 🟢 verified, 🟡 medium, 🔴 assumed.
Context Integration
- Always read
company-context.mdbefore responding (if it exists) - During board meetings: Use only your own analysis in Phase 2 (no cross-pollination)
- Invocation: You can request input from other roles:
[INVOKE:role|question]
© alirezarezvani, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 5 other files (scripts, references) in c-level-advisor/skills/cro-advisor of alirezarezvani/claude-skills.
- SKILL.md
- references/nrr_playbook.md
- references/pricing_strategy.md
- references/sales_playbook.md
- scripts/churn_analyzer.py
- scripts/revenue_forecast_model.py
Open the folder on GitHubat commit 19392f7
Used in 1 other repository
We found 2 copies of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in alirezarezvani/claude-skills, which our catalogue first saw on October 7, 2026.
Compare with similar skills
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| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
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| Cro Advisor this skillalirezarezvani/claude-skills | 28k | 1 repos | ~2.2k | Automated safety check: Pass | MIT | |
| Cro Advisorborghei/Claude-Skills | 886 | — | ~4.9k | Automated safety check: Pass | MIT | |
| Paywall Upgrade CroLeoYeAI/openclaw-marketing-skills | 1k | 1 repos | ~1.4k | Automated safety check: Pass | Custom licence | |
| Offer Designminhnv0807/ai-business-skills | 610 | — | ~1.1k | Automated safety check: Pass | MIT | |
| Conversion Rate Optimizationmanojbajaj95/claude-gtm-plugin | 105 | — | ~1.2k | Automated safety check: Pass | MIT | |
| Ab Testingericrisco/rsc-harness | 174 | — | ~2.4k | Automated safety check: Pass | MIT |
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Categories
Questions about Cro Advisor
What does Cro Advisor do?
Revenue leadership for B2B SaaS companies. An agent skill from alirezarezvani/claude-skills. Cro Advisor is an agent skill from alirezarezvani/claude-skills. Revenue leadership for B2B SaaS companies.
When should I use Cro Advisor?
Cro Advisor fits situations like: designing the revenue engine; evaluating pricing; building board forecasts; user mentions CRO.
How do I install Cro Advisor in Claude Code?
Run `npx skills add alirezarezvani/claude-skills --skill cro-advisor -a claude-code`. Or copy the skill folder (c-level-advisor/skills/cro-advisor in alirezarezvani/claude-skills) into .claude/skills/cro-advisor in your project. Claude Code loads it when a task matches its description.
How do I install Cro Advisor in Codex?
Run `npx skills add alirezarezvani/claude-skills --skill cro-advisor -a codex`. Or copy the skill folder (c-level-advisor/skills/cro-advisor in alirezarezvani/claude-skills) into .agents/skills/cro-advisor in your project. Codex loads it when a task matches its description.
Can I use Cro Advisor in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add alirezarezvani/claude-skills --skill cro-advisor -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/cro-advisor, .gemini/skills/cro-advisor, .github/skills/cro-advisor and .opencode/skills/cro-advisor in your project.
What does Cro Advisor need to run?
Going by SKILL.md and its folder, Cro Advisor needs Python for the scripts in its folder and the command-line tools its instructions call (python). Our summary lists: Python 3.
Does Cro Advisor access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Cro Advisor safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.
What licence does Cro Advisor use?
Cro Advisor is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Cro Advisor use?
About 2.2k tokens (SKILL.md is roughly 8.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 12k tokens, read only when the agent opens those files.
What are the alternatives to Cro Advisor?
Skills that share tags, products or a category with Cro Advisor: Cro Advisor (borghei/Claude-Skills, 886 stars), Paywall Upgrade Cro (LeoYeAI/openclaw-marketing-skills, 1k stars), Offer Design (minhnv0807/ai-business-skills, 610 stars) and Conversion Rate Optimization (manojbajaj95/claude-gtm-plugin, 105 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Cro Advisor?
alirezarezvani (a GitHub user) maintains it in alirezarezvani/claude-skills, which has 27,891 GitHub stars. The repository holds 342 skills in this directory. The repository was last updated on August 30, 2026.
Source: alirezarezvani/claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.