Agent skill

09 Customer Insight Global

by minhnv0807 in minhnv0807/ai-business-skills

A skill your agent uses when the user needs to understand customers deeply enough to write copy and pick targeting — consumer versus shopper, JTBD, layered persona, internal monologue, pain map…

MITAuto-check passedProduct & Project Management

Install 09 Customer Insight Global

skills CLI
$ npx skills add minhnv0807/ai-business-skills --skill 09-customer-insight-global -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install minhnv0807/ai-business-skills 09-customer-insight-global --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/en/09-customer-insight-global .claude/skills/09-customer-insight-global && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
09-customer-insight-global
GitHub stars
609
Token cost
~3.6k tokens
SKILL.md length
1,524 words
Files
1
Skills in repo
142
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when the user needs to understand customers deeply enough to write copy and pick targeting — consumer versus shopper, JTBD, layered persona, internal monologue, pain map…

  • Works in 4 steps: Awareness (They don't know they need it… → Consideration (They are comparing) → Conversion (What pushes them to buy) → …
  • The user needs to understand customers deeply enough to write copy and pick targeting — consumer versus shopper
  • SKILL.md covers Information Gathering, Consumer vs Shopper Distinction, 4-Stage Insight Framework and Jobs To Be Done (JTBD), plus 7 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

09 Customer Insight Global is an agent skill from minhnv0807/ai-business-skills. Use when the user needs to understand customers deeply enough to write copy and pick targeting — consumer versus shopper, JTBD, layered persona, internal monologue, pain map, objection list, journey map, and a customer language bank pulled from real reviews and DMs. Trigger on 'customer insight', 'buyer persona', 'who is my customer', 'what do they actually want', 'jobs to be done', 'why do they hesitate before buying'. Also use when the user cannot explain who the product is for. Not for — intake questions when…

Its SKILL.md is about 3.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Product & Project Management, covering User stories, Customer journey mapping and Copywriting. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.

When your agent uses it

  • The user needs to understand customers deeply enough to write copy and pick targeting — consumer versus shopper
  • Layered persona
  • Internal monologue
  • A customer language bank pulled from real reviews and DMs

Example prompts

  • “customer insight”
  • “buyer persona”
  • “who is my customer”
  • “/09-customer-insight-global”

Workflow steps

4 steps, taken from the step headings in SKILL.md.

  1. Awareness (They don't know they need it yet)
  2. Consideration (They are comparing)
  3. Conversion (What pushes them to buy)
  4. Retention (Why they come back, or don't)

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

09 Customer Insight Global loads about 3.6k tokens when it runs. Until then it costs about 183 tokens; SKILL.md has 1,524 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~183
When it runs · the whole SKILL.md, loaded when a task matches
~3.6k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 1,524 words, ~3,620 tokens.

Download SKILL.mdSave it as .claude/skills/09-customer-insight-global/SKILL.md (or your agent's skills folder).
name
09-customer-insight-global
description
Use when the user needs to understand customers deeply enough to write copy and pick targeting — consumer versus shopper, JTBD, layered persona, internal monologue, pain map, objection list, journey map, and a customer language bank pulled from real reviews and DMs. Trigger on 'customer insight', 'buyer persona', 'who is my customer', 'what do they actually want', 'jobs to be done', 'why do they hesitate before buying'. Also use when the user cannot explain who the product is for. Not for — intake questions when an agency signs a new client, see `20-client-intake-brief-global`; paid audience targeting setup, see `51-audience-research-global`; competitor study, see `08-competitor-research-global`.
metadata.version
2.5.1
metadata.category
strategy
metadata.language
en
triggers
customer insight, buyer persona, customer profile, audience research, persona, customer journey, JTBD, jobs to be done
output
A .md file with detailed personas, insights across 4 funnel stages, JTBD framework, customer journey map, and behavioral segmentation
related
08-competitor-research-global, 00-marketing-plan-global, 05-ad-copy-global, 02-campaign-brief-global, 04-video-script-global

Customer Insight (Global)

Information Gathering

Ask up to 4 questions before starting:

  1. What is your product / service? (Industry, price tier, market geography)
  2. Who are your current customers? (Gender, age range, typical price point, channels they discover you)
  3. Do you have customer data? (CRM data, comments/inbox, reviews, surveys — share if available)
  4. What's the goal of this insight work? (Content writing? Ad targeting? Repositioning? New product launch? Service improvement?)

Consumer vs Shopper Distinction

The buyer is not always the user, and the user is not always the decision-maker:

Consumer (User)Shopper (Buyer)
DefinitionPerson who actually uses the product/servicePerson who pays for it
Cares aboutExperience, results, feelingsPrice, convenience, value-for-money
Decides based on"Will this work for me?""Is this worth the cost?"
Example (Skincare)The person whose skin gets treatedTheir partner / parent paying
Example (Course)StudentParent paying tuition
Example (Kids' toys)The childThe parents
Example (B2B SaaS)End-user employeeManager / Procurement
Identification Questions
  • Are Consumer and Shopper the same person?
  • If different: who influences the purchase decision? Who shapes the experience?
  • Which audience should content target? (Often both — but with different angles)

4-Stage Insight Framework

Each funnel stage produces a different kind of insight:

Stage 1 — Awareness (They don't know they need it yet)
ElementDetail
StateProblem unrecognized, or aware but no solution sought
Internal question"Isn't everyone like this?" / "Should I do something about it?"
BarrierProblem feels normal, no trigger to act
Content neededPain triggers, education, problem framing
Effective channelsTikTok (reach), Instagram Reels, YouTube Shorts, blog SEO
Example insight"They notice their skin is worse but blame the weather — never think 'skincare routine'."
Stage 2 — Consideration (They are comparing)
ElementDetail
StateProblem accepted, evaluating options
Internal question"Which is better?" / "Is this worth it?" / "Who has tried it?"
BarrierToo many options, fear of wrong choice, missing info
Content neededComparisons, reviews, case studies, process explainers, FAQs
Effective channelsGoogle Search, YouTube reviews, communities (Reddit, Discord, niche forums), email
Example insight"They read 5 reviews but still hesitate — because they fear being upsold by a sales rep."
Stage 3 — Conversion (What pushes them to buy)
ElementDetail
StateDecision made, needs final nudge
Internal question"Buy now or wait?" / "Any deals?" / "Where do I order?"
BarrierCost concerns, regret risk, complex checkout
Content neededOffers, urgency, strong social proof, clear CTA, friction removal
Effective channelsMessenger/WhatsApp 1:1, landing pages, retargeting ads
Example insight"They are ready to buy but need spousal sign-off — send them shareable info to forward."
Stage 4 — Retention (Why they come back, or don't)
ElementDetail
StateHas bought/used — deciding whether to return
Internal question"Is it worth continuing?" / "Is something better out there?" / "Anything new?"
BarrierForgetting, no reason to return, mediocre last experience
Content neededFollow-ups, exclusive value, loyalty program
Effective channelsEmail nurture, SMS, in-app, VIP community
Example insight"They liked the service but don't return because nobody reminds them — they need a reason, not just a discount."

Jobs To Be Done (JTBD)

Customers don't buy products — they "hire" them to get a "job" done.

3 Layers of JTBD
LayerDefinitionQuestionExample (Skincare)Example (Marketing course)
FunctionalPractical task to complete"What do they need to do?"Clear acne, cleanse skinLearn how to run paid ads
EmotionalDesired feeling"How do they want to feel?"Confident, well-cared-forCalm, not afraid of mistakes
SocialImage they want to project"How do they want to be seen?"Beautiful, professionalSkilled, modern, successful
JTBD Template
When [situation / context],
I want to [action / solution],
so I can [desired outcome],
and feel [emotional reward].

Examples:

  • "When my skin breaks out before a big meeting, I want to find a fast professional treatment, so I can feel confident presenting, and feel professional."
  • "When I don't know how to run profitable ads, I want to learn from someone who has done it, so I can manage campaigns myself, and feel independent from agencies."
  • "When my Shopify store has traffic but no sales, I want to understand why visitors don't convert, so I can fix the leak, and feel in control of my business."

Persona Builder

Customer Persona Template

Persona: [Representative Name]

Demographics
ElementValue
Gender
Age range
Location
Occupation
Income / month
Family status
Education
Psychographics
ElementValue
Core values[What do they value most?]
Fears[What scares them when buying?]
Aspirations[What do they want to achieve?]
Beliefs[What do they trust? What do they doubt?]
Lifestyle[Describe in one sentence]
Behaviors
ElementValue
Primary info channel[TikTok? Google? Friends? YouTube?]
Online time[Morning / Lunch / Evening? How long?]
Shopping habits[Online/Offline? Compare before buying?]
Trusted sources[Reviews? Influencers? Friends? Experts?]
Purchase barriers[Price? Time? Risk? Lack of info?]
Post-purchase behavior[Reviews? Refers others? Silent? Complains?]
Media Consumption
ChannelUsage levelPreferred content
TikTokHigh / Med / Low / None
Instagram
YouTube
Facebook
LinkedIn
Reddit
Twitter / X
Google Search
Email newsletters
Podcasts

Customer Journey Map

Journey Template
StageTouchpointBehaviorThoughtsFeelingsBarriersOpportunities
Awareness[Sees ad? Reads article? Friend mention?]
Research[Google search? Watches review? Visits site?]
Consideration[Compares competitors? Asks community?]
Decision[Messages? Calls? Books?]
Purchase / Use[Visits store? Pays online? First experience?]
Post-purchase[Satisfied? Reviews? Returns? Refers?]
Moments of Truth
MomentDescriptionYour action
Zero Moment (ZMOT)Customer searches/asks before contacting youSEO, third-party reviews, educational content
First Moment (FMOT)First impression of product/serviceImagery, packaging, website UI, channel profile
Second Moment (SMOT)Real experience while usingService quality, processes, staff attitude
Ultimate Moment (UMOT)Customer shares their experienceEncourage reviews, referrals, UGC

Insight Validation

Not every observation is an insight. A real insight must pass 3 tests:

Show full SKILL.md (608 more words)Show less
The 3-Criteria Test
CriterionValidation questionPass / Fail
TRUEIs this grounded in real data/observation, not assumption?
TENSIONIs there a contradiction, dilemma, or unresolved need?
ACTIONABLECan you build content, product, or strategy from it?
Validation Examples
ObservationTRUE?TENSION?ACTIONABLE?Insight?
"Women 25–35 like skincare"Yes, but genericNo tensionNot specificNO — too general
"They know their skin worsens but blame weather, not their routine"Yes — seen in commentsYes — gap between awareness and actionYes — educational content can shift mindsetYES — strong insight
"They want to try the spa but fear high-pressure upsells"Yes — reviews and DMsYes — desire vs loss-of-control fearYes — no-upsell pledge, transparent pricingYES — strong insight

Internal Monologue (What they think but don't say)

Customers rarely say what they actually think. This section captures the inner voice:

Internal Monologue Template
StageWhat they sayWhat they actually thinkWhat it means for you
Awareness"It's fine, normal""Why does everyone else look better? Is something wrong with me?"Soft pain triggers, no pressure
Consideration"Let me look around""Too many options. Hard to tell legit from scam — afraid to choose wrong"Honest comparisons, not bragging
Conversion"Let me think about it""I want it but I'm scared — afraid of wasting money or not seeing results"Risk reduction: trial, guarantee, real reviews
Post-purchase"It's okay""Should I keep going? Nobody has even checked in on me"Follow-up, after-care, retention offers
Sources for Capturing Internal Monologue
SourceHow to extract
Comments on competitor postsRead questions, complaints, praise — especially long comments
Your DMs / inboxMost-repeated question = biggest worry
Reviews (Google, Trustpilot, Amazon, app stores)3-star reviews are most valuable — mixed praise + criticism
Industry communities (Reddit, niche forums, Discord)Opinion threads, vent threads, comparison threads
Past-customer surveysOpen question: "What made you hesitate before buying?"
Sales call recordingsListen for objections, hesitations, repeated phrases

Behavioral Segmentation

Move beyond demographics — segment by actual behavior:

6 Segmentation Dimensions
DimensionCategoriesExample segments
Purchase frequencyOne-time / Repeat / FrequentTrial buyers vs Regulars vs VIPs
Order valueLow / Mid / HighBudget vs Premium spenders
Acquisition channelOrganic / Paid / ReferralTikTok-found vs Word-of-mouth
Engagement behaviorView / Like / Comment / BuyLurkers vs Loyal fans
Lifecycle stageNew / Active / Lapsed / ReturningNew vs Churned vs Win-back
Loyalty levelPrice-driven / Loyal / AdvocateDiscount-seekers vs Brand-loyal
Behavioral Segment Action Table
SegmentTraitsBest contentChannelsOffers
New (no purchase yet)Just discovered, researchingTOFU: education, social proofTikTok, Instagram, GoogleTrial, sample
First-time buyerTried once, no return yetMOFU: added value, case studiesEmail, SMSSecond-purchase offer
Repeat buyer (2+)Satisfied, building habitRetention: exclusives, VIP perksEmail, communityLoyalty tier
VIP (5+ purchases)Loyal, ready to referReferral: bring-a-friend programs1:1, events, VIP groupReferral bonus
ChurnedBought before, now silentWin-back: reason for absence + special offerEmail, SMSComeback offer

Cross-reference

  • Need competitor targeting analysis? → Use 08-competitor-research-global
  • Writing content from insight? → Use 05-ad-copy-global or 04-video-script-global
  • Mapping full customer journey? → Use 02-campaign-brief-global
  • Calculating budget by segment? → Use 10-reverse-kpi-calc-global
  • Building overall strategy? → Use 00-marketing-plan-global

Quality Checklist

Before delivering the insight report, verify:

  • Consumer vs Shopper separated — if different, each has its own strategy
  • Insights cover all 4 stages (Awareness, Consideration, Conversion, Retention)
  • JTBD covers all 3 layers: Functional, Emotional, Social
  • Persona has all 4 sections: Demographics, Psychographics, Behaviors, Media Consumption
  • Customer Journey has touchpoints, emotions, and concrete barriers — not generic
  • Every insight passed the 3-criteria test: TRUE, TENSION, ACTIONABLE
  • Internal Monologue is grounded in real sources (comments, DMs, reviews) — not imagined
  • Behavioral segmentation moves beyond demographics — each segment has a specific action
  • No assumptions without backing — every conclusion sourced or evidenced
  • Output drives concrete actions (content, ads, product), not just description

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/en/09-customer-insight-global of minhnv0807/ai-business-skills.

Open the folder on GitHubat commit 0360adc

Compare with similar skills

09 Customer Insight Global next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

09 Customer Insight Global compared with similar skills
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User Story Mappingdeanpeters/Product-Manager-Skills7.2k2 repos~2.8kAutomated safety check: PassCustom licence
Vibe ResearchKhazP/vibe-coding-prompt-template3.1k—~473Automated safety check: PassMIT
Product Competitive AnalysisFokkyp/claude-skills226—~1.2kAutomated safety check: PassNone

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Questions about 09 Customer Insight Global

What does 09 Customer Insight Global do?

A skill your agent uses when the user needs to understand customers deeply enough to write copy and pick targeting — consumer versus shopper, JTBD, layered persona, internal monologue, pain map…. 09 Customer Insight Global is an agent skill from minhnv0807/ai-business-skills. Use when the user needs to understand customers deeply enough to write copy and pick targeting — consumer versus shopper, JTBD, layered persona, internal monologue, pain map, objection list, journey map, and a customer language bank pulled from real reviews and DMs.

When should I use 09 Customer Insight Global?

09 Customer Insight Global fits situations like: the user needs to understand customers deeply enough to write copy and pick targeting — consumer versus shopper; layered persona; internal monologue; A customer language bank pulled from real reviews and DMs.

How do I install 09 Customer Insight Global in Claude Code?

Run `npx skills add minhnv0807/ai-business-skills --skill 09-customer-insight-global -a claude-code`. Or copy the skill folder (skills/en/09-customer-insight-global in minhnv0807/ai-business-skills) into .claude/skills/09-customer-insight-global in your project. Claude Code loads it when a task matches its description.

How do I install 09 Customer Insight Global in Codex?

Run `npx skills add minhnv0807/ai-business-skills --skill 09-customer-insight-global -a codex`. Or copy the skill folder (skills/en/09-customer-insight-global in minhnv0807/ai-business-skills) into .agents/skills/09-customer-insight-global in your project. Codex loads it when a task matches its description.

Can I use 09 Customer Insight Global in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 09-customer-insight-global -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/09-customer-insight-global, .gemini/skills/09-customer-insight-global, .github/skills/09-customer-insight-global and .opencode/skills/09-customer-insight-global in your project.

What does 09 Customer Insight Global need to run?

SKILL.md names no scripts, command-line tools or credentials: 09 Customer Insight Global is instructions for the agent only.

Does 09 Customer Insight Global access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is 09 Customer Insight Global safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does 09 Customer Insight Global use?

09 Customer Insight Global is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does 09 Customer Insight Global use?

About 3.6k tokens (SKILL.md is roughly 14k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to 09 Customer Insight Global?

Skills that share tags, products or a category with 09 Customer Insight Global: Product Discovery (majiayu000/spellbook, 287 stars), Developer Docs Audience Research (hashgraph-online/awesome-codex-plugins, 1.3k stars), User Story Mapping (deanpeters/Product-Manager-Skills, 7.2k stars) and Vibe Research (KhazP/vibe-coding-prompt-template, 3.1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains 09 Customer Insight Global?

minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.

Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.