Agent skill

08 Competitor Research Global

by minhnv0807 in minhnv0807/ai-business-skills

A skill your agent uses when the user needs to understand competitors — direct, indirect, and substitute tiers, positioning map, SWOT, ad and content benchmark, pricing comparison, and the market…

MITAuto-check passedMarketing & SEO

Install 08 Competitor Research Global

skills CLI
$ npx skills add minhnv0807/ai-business-skills --skill 08-competitor-research-global -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install minhnv0807/ai-business-skills 08-competitor-research-global --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/en/08-competitor-research-global .claude/skills/08-competitor-research-global && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
08-competitor-research-global
GitHub stars
609
Token cost
~3.2k tokens
SKILL.md length
1,199 words
Files
1
Skills in repo
142
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when the user needs to understand competitors — direct, indirect, and substitute tiers, positioning map, SWOT, ad and content benchmark, pricing comparison, and the market…

  • Works in 8 steps: Brand positioning → Strengths and weaknesses → Content strategy → …
  • The user needs to understand competitors — direct
  • SKILL.md covers Information gathering, 3-tier competitor model, Per-competitor analysis… and SWOT — Your brand vs Competitors, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

08 Competitor Research Global is an agent skill from minhnv0807/ai-business-skills. Use when the user needs to understand competitors — direct, indirect, and substitute tiers, positioning map, SWOT, ad and content benchmark, pricing comparison, and the market gap to attack, using SimilarWeb, Ahrefs, Semrush, and the Meta Ad Library. Trigger on 'competitor research', 'competitive analysis', 'what are competitors running', 'who else sells this', 'why do people pick them over us', 'benchmark us against the market'. Also use when the user sends a competitor link and asks for an opinion. Not for —…

Its SKILL.md is about 3.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Competitor analysis, Startup and business strategy and Positioning and messaging. It works with Ahrefs and TikTok. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.

When your agent uses it

  • The user needs to understand competitors — direct
  • Substitute tiers
  • Positioning map
  • Ad and content benchmark

Example prompts

  • “competitor research”
  • “competitive analysis”
  • “what are competitors running”
  • “/08-competitor-research-global”

Workflow steps

8 steps, taken from the step headings in SKILL.md.

  1. Brand positioning
  2. Strengths and weaknesses
  3. Content strategy
  4. Channels and platforms
  5. Ad spend estimation
  6. Audience overlap
  7. Pricing and business model
  8. Threat level assessment

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

08 Competitor Research Global loads about 3.2k tokens when it runs. Until then it costs about 187 tokens; SKILL.md has 1,199 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~187
When it runs · the whole SKILL.md, loaded when a task matches
~3.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 1,199 words, ~3,207 tokens.

Download SKILL.mdSave it as .claude/skills/08-competitor-research-global/SKILL.md (or your agent's skills folder).
name
08-competitor-research-global
description
Use when the user needs to understand competitors — direct, indirect, and substitute tiers, positioning map, SWOT, ad and content benchmark, pricing comparison, and the market gap to attack, using SimilarWeb, Ahrefs, Semrush, and the Meta Ad Library. Trigger on 'competitor research', 'competitive analysis', 'what are competitors running', 'who else sells this', 'why do people pick them over us', 'benchmark us against the market'. Also use when the user sends a competitor link and asks for an opinion. Not for — understanding the customer rather than the rival, see `09-customer-insight-global`; turning difference into a statement, see `58-positioning-global`; paid targeting, see `51-audience-research-global`.
metadata.version
1.0.1
metadata.category
strategy
license
MIT
triggers
competitor research, competitive analysis, what competitors are doing, competitor analysis, market research
related
09-customer-insight-global, 00-marketing-plan-global, 02-campaign-brief-global, 05-ad-copy-global, 29-dropshipping-mastery-global

Competitive Research (Global)

Information gathering

Ask user up to 4 questions before starting:

  1. What's your product / service? (Industry, price tier, primary audience)
  2. Name 2-5 competitors you know (brand names, page/TikTok/website links if available)
  3. What worries you most about competitors? (Cheaper pricing? Better content? Stronger ads? Market share?)
  4. Goal after this report? (Reposition? Improve content? Find market gap? Run ads more effectively?)
Auto-research via tools (if available)
A. Global research tools
ToolWhat it doesFree tier?
SimilarWebWebsite traffic estimation, top sources, competitor comparisonYes (limited)
AhrefsSEO/backlink analysis, keyword competitionTrial only
SemrushSEO, ads research, keyword gap, competitor traffic sourcesYes (limited)
Meta Ads LibraryAll competitor ads currently running on Meta — public, freeYes (free)
TikTok Creative CenterTop performing ads by industry, regionYes (free)
MineaDropshipping ad spy — top selling products on FB/TikTokTrial only
AdSpy / BigSpyAd intelligence across platformsPaid only
B. Meta Ads Library (free, no signup needed)

For each competitor:

  1. Go to facebook.com/ads/library
  2. Filter by country + advertiser
  3. Note: format mix (video/image/carousel), hooks used, CTAs, run duration
  4. Compare against your ads -> find gaps and opportunities
C. Dropshipping-specific tools (Minea, Adspy, Pipiads)

For dropshipping competitor research:

  • Minea — Track top FB/TikTok ads by product, find winning products
  • Pipiads — TikTok Shop best sellers, ad performance data
  • AdSpy — Search ads by keyword, advertiser, country

See skill 29-dropshipping-mastery-global for full dropshipping research workflow.


3-tier competitor model

Categorize competitors into 3 groups — don't just look at direct competitors:

TierDefinitionCriteriaExample (Mid-tier Spa)
DirectSame tier, same offering, same audienceSame price, same service, same areaSpa B same street, similar pricing
Indirect potentialDifferent offering but substitutableCustomer might pick them insteadCosmetic clinic, at-home skincare, home beauty devices
SecondarySame offering, different price tierCompetes when budget shiftsPremium spa (customer downgrades), budget spa (upgrades)
Selection rules
  • Direct: pick 3-5 main competitors
  • Indirect potential: pick 2-3 substitute categories
  • Secondary: pick 1-2 competitors at adjacent price tier

Per-competitor analysis structure

For each competitor, analyze 8 dimensions:

1. Brand positioning
ElementContent
Main message[Slogan, tagline, brand promise]
Visual style[Color tone, photo style, video quality]
Price tier[Low / Medium / High / Premium]
Target audience[Gender, age, income, interests]
Stated USP[What do they claim is their differentiation?]
2. Strengths and weaknesses
StrengthsWeaknesses
[List 3-5][List 3-5]
3. Content strategy
MetricValue
Main channel[Facebook / TikTok / Instagram / YouTube / Email]
Posting frequency[X posts/week]
Priority format[Short video / Carousel / Long post / Reels]
Tone of voice[Professional / Friendly / Humorous / Educational]
Content angle mix[TOFU X% / MOFU X% / BOFU X%]
Best performing content[Top 3 highest engagement posts/videos]
4. Channels and platforms
ChannelYes / NoFollowers / LikesActivity rating
Facebook Page
TikTok
Instagram
YouTube
LinkedIn
Website
Email
5. Ad spend estimation

Estimation method (no need for absolute precision):

SignalHow to read
Sponsored posts/monthCount "Sponsored" labeled posts in Meta Ads Library
TikTok video ad volumeTikTok Creative Center -> Top Ads -> filter by industry
Website trafficSimilarWeb (free tier) or Semrush
KOL/UGC volumeCount brand-tagged videos on TikTok
Estimated metricValue
Active ads (Meta Ads Library)[X ads]
Estimated monthly ad spend[$X — based on ad count x avg CPM]
Has UGC/KOL?[Yes/No — if yes, estimated X people]
6. Audience overlap
ElementOverlap level
Geography[High / Medium / Low]
Age[High / Medium / Low]
Income[High / Medium / Low]
Interests[High / Medium / Low]
Channels used[High / Medium / Low]
7. Pricing and business model
Product/serviceCompetitor priceYour priceDifference
[SKU 1]
[SKU 2]
[SKU 3]
8. Threat level assessment
CompetitorThreat levelReason
[Name]High / Medium / Low[1 short sentence]

SWOT — Your brand vs Competitors

SWOT summary table
PositiveNegative
InternalSTRENGTHS — Your strengths competitors don't have or are weaker atWEAKNESSES — Your weak points competitors exploit
ExternalOPPORTUNITIES — Market gaps competitors haven't claimedTHREATS — Competitor trends/moves threatening you
Detail

Strengths

#StrengthWhich competitor weak here?How to leverage
1
2
3

Weaknesses

#WeaknessWhich competitor strong here?How to fix
1
2
3

Opportunities

#OpportunityWhy competitors haven't done it?Recommended action
1
2
3

Threats

#ThreatFrom which competitor?Defense strategy
1
2
3

Positioning Map

2x2 matrix — pick 2 axes that fit your industry:

Default axes: Price x Perceived Quality
        HIGH QUALITY
             |
             |
  Comp C     |  [YOU]
  (cheap,    |  (mid price,
   good qual)|   good qual)
             |
------- LOW -------- HIGH ---- PRICE
             |
  Comp A     |  Comp B
  (cheap,    |  (high price,
   low qual) |   low qual)
             |
        LOW QUALITY
Show full SKILL.md (501 more words)Show less
Alternative axes (by industry)
X-axis (horizontal)Y-axis (vertical)Best for
PricePerceived qualitySpa, F&B, fashion
Traditional vs ModernMainstream vs NicheEducation, tech
Convenience vs ExperienceMass vs PremiumF&B, retail
Online vs OfflineSelf-serve vs Full serviceService, SaaS

How to read the map:

  • Crowded corner = fierce competition, avoid
  • Empty corner = gap to claim
  • Heavy corner = many competitors, need strong differentiator

Find market gaps (Market Gap)

5 gap types framework
Gap typeCheck questionFinding
Product gapWhat need are customers solving DIY because no one serves it?
Price gapWhat price tier has no one claimed? (between budget and premium)
Channel gapWhat channel are competitors ignoring? (Email? TikTok Shop? SEO?)
Content gapWhat angle hasn't been done? (behind scenes? educational? data-driven?)
Experience gapWhat customer journey step is no one doing well?
Gap evaluation
GapAttractiveness (1-5)Feasibility (1-5)Priority
[Gap 1]High / Medium / Low
[Gap 2]
[Gap 3]

Content Benchmark — Best-performing competitor content

Top-performing content analysis

For each competitor, pick top 5 posts/videos by engagement in last 30 days:

#CompetitorFormatAngleViews/ReachEngagementWhy effective?
1
2
3
4
5
Extract pattern
PatternDescriptionApply to you
Common hook[Hook style competitors use][Apply / Don't apply — reason]
Strong format[Video/Carousel/Text most effective?]
Posting time[What hour, what day?]
Common CTA[What CTA type?]
Viral element[Common trait of effective content?]

Learn vs Don't copy

LEARN from competitors
LessonFrom which competitorHow to apply
Effective content format[Adapt how]
Strong channel[Implementation]
Customer service[Improvement]
Pricing strategy[Adjustment]
DON'T copy
Don't copyReasonDo this instead
Copy content verbatimLose identity, suffer comparisonTake idea, adapt to your brand voice
Race to the bottom (price)UnsustainableCompete on value, not price
Imitate positioningBecome "cheap copy"Find unique angle, differentiate
Follow trends they didLate, lost effectivenessFind new trends or new angle on old

Competitive moat assessment

Moat typeCompetitor has?You have?Action
Brand recognition — First-recall
Network effect — More users = more attractive
Switching cost — Hard for customers to leave
Data advantage — Big customer data
Content library — Large content library, strong SEO
Community — Loyal community
Distribution — Strong channel network

Action table

Priority recommendations
#ActionBased on findingUrgencyTimeline
1High / MediumWk 1-2
2Wk 2-4
3Mo 2
4Mo 3
5Long-term

Cross-reference

  • Need deeper customer understanding? -> Use 09-customer-insight-global
  • Want to reposition and write brief? -> Use 02-campaign-brief-global
  • Need differentiated copy? -> Use 05-ad-copy-global
  • Need competitive budget calculation? -> Use 10-reverse-kpi-global
  • Need full marketing plan? -> Use 00-marketing-plan-global
  • Dropshipping research? -> Use 29-dropshipping-mastery-global

Quality checklist

Before delivering report, check:

  • Categorized competitors into 3 tiers (direct, indirect, secondary)
  • Each competitor has all 8 analysis dimensions
  • SWOT specific, not generic — each point names specific competitor
  • Positioning map axes fit industry
  • Found at least 3 market gaps
  • Content benchmark has specific data (links, numbers), not vague observations
  • "Learn vs Don't copy" section has specific actions
  • Competitive moat assessed for both competitor and you
  • Action table has timeline and urgency
  • No unsupported claims — every conclusion has data or specific observation

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/en/08-competitor-research-global of minhnv0807/ai-business-skills.

Open the folder on GitHubat commit 0360adc

Compare with similar skills

08 Competitor Research Global next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

08 Competitor Research Global compared with similar skills
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Competitive Teardownalirezarezvani/claude-skills28k1 repos~2.1kAutomated safety check: PassMIT
Competitor Ads Analystthatrebeccarae/claude-marketing161—~956Automated safety check: PassMIT
Competitor Teardownmohitagw15856/pm-claude-skills1.4k—~1.4kAutomated safety check: PassMIT

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Works with

Categories

Questions about 08 Competitor Research Global

What does 08 Competitor Research Global do?

A skill your agent uses when the user needs to understand competitors — direct, indirect, and substitute tiers, positioning map, SWOT, ad and content benchmark, pricing comparison, and the market…. 08 Competitor Research Global is an agent skill from minhnv0807/ai-business-skills. Use when the user needs to understand competitors — direct, indirect, and substitute tiers, positioning map, SWOT, ad and content benchmark, pricing comparison, and the market gap to attack, using SimilarWeb, Ahrefs, Semrush, and the Meta Ad Library.

When should I use 08 Competitor Research Global?

08 Competitor Research Global fits situations like: the user needs to understand competitors — direct; substitute tiers; positioning map; ad and content benchmark.

How do I install 08 Competitor Research Global in Claude Code?

Run `npx skills add minhnv0807/ai-business-skills --skill 08-competitor-research-global -a claude-code`. Or copy the skill folder (skills/en/08-competitor-research-global in minhnv0807/ai-business-skills) into .claude/skills/08-competitor-research-global in your project. Claude Code loads it when a task matches its description.

How do I install 08 Competitor Research Global in Codex?

Run `npx skills add minhnv0807/ai-business-skills --skill 08-competitor-research-global -a codex`. Or copy the skill folder (skills/en/08-competitor-research-global in minhnv0807/ai-business-skills) into .agents/skills/08-competitor-research-global in your project. Codex loads it when a task matches its description.

Can I use 08 Competitor Research Global in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 08-competitor-research-global -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/08-competitor-research-global, .gemini/skills/08-competitor-research-global, .github/skills/08-competitor-research-global and .opencode/skills/08-competitor-research-global in your project.

What does 08 Competitor Research Global need to run?

SKILL.md names no scripts, command-line tools or credentials: 08 Competitor Research Global is instructions for the agent only.

Does 08 Competitor Research Global access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is 08 Competitor Research Global safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does 08 Competitor Research Global use?

08 Competitor Research Global is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does 08 Competitor Research Global use?

About 3.2k tokens (SKILL.md is roughly 13k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to 08 Competitor Research Global?

Skills that share tags, products or a category with 08 Competitor Research Global: Startup Design (ferdinandobons/startup-skill, 1.2k stars), Cashclaw Competitor Analyzer (ertugrulakben/cashclaw, 303 stars), Competitive Teardown (alirezarezvani/claude-skills, 28k stars) and Competitor Ads Analyst (thatrebeccarae/claude-marketing, 161 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains 08 Competitor Research Global?

minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.

Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.