Ads Copywriter
claude-office-skills/skills
Multi-platform ad copy generation for Google Ads, Meta/Facebook, TikTok, LinkedIn with A/B testing variants
Extract and analyze competitor advertising from public ad libraries (Facebook Ad Library, Google Ads Transparency Center, TikTok, LinkedIn).
Install Competitor Ads Analyst
$ npx skills add thatrebeccarae/claude-marketing --skill competitor-ads-analyst -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install thatrebeccarae/claude-marketing competitor-ads-analyst --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/competitor-ads-analyst .claude/skills/competitor-ads-analyst && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "competitor-ads-analyst" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/competitor-ads-analyst into .claude/skills/competitor-ads-analyst/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-ads-analyst", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/competitor-ads-analystType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add thatrebeccarae/claude-marketing --skill competitor-ads-analyst -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install thatrebeccarae/claude-marketing competitor-ads-analyst --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/competitor-ads-analyst .agents/skills/competitor-ads-analyst && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "competitor-ads-analyst" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/competitor-ads-analyst into .agents/skills/competitor-ads-analyst/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-ads-analyst", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill competitor-ads-analyst -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install thatrebeccarae/claude-marketing competitor-ads-analyst --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/competitor-ads-analyst .cursor/skills/competitor-ads-analyst && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "competitor-ads-analyst" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/competitor-ads-analyst into .cursor/skills/competitor-ads-analyst/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-ads-analyst", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/thatrebeccarae/claude-marketing.git --path skills/competitor-ads-analyst--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add thatrebeccarae/claude-marketing --skill competitor-ads-analyst -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install thatrebeccarae/claude-marketing competitor-ads-analyst --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/competitor-ads-analyst .gemini/skills/competitor-ads-analyst && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "competitor-ads-analyst" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/competitor-ads-analyst into .gemini/skills/competitor-ads-analyst/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-ads-analyst", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install thatrebeccarae/claude-marketing competitor-ads-analystInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add thatrebeccarae/claude-marketing --skill competitor-ads-analyst -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/competitor-ads-analyst .github/skills/competitor-ads-analyst && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "competitor-ads-analyst" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/competitor-ads-analyst into .github/skills/competitor-ads-analyst/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-ads-analyst", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add thatrebeccarae/claude-marketing --skill competitor-ads-analyst -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install thatrebeccarae/claude-marketing competitor-ads-analyst --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/thatrebeccarae/claude-marketing.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/competitor-ads-analyst .opencode/skills/competitor-ads-analyst && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "competitor-ads-analyst" agent skill from https://github.com/thatrebeccarae/claude-marketing/tree/main/skills/competitor-ads-analyst into .opencode/skills/competitor-ads-analyst/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitor-ads-analyst", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
competitor-ads-analyst- GitHub stars
- 161
- Token cost
- ~956 tokens
- SKILL.md length
- 368 words
- Files
- 4
- Skills in repo
- 55
- Repo updated
- First seen
- Licence
- MIT
At a glance
Extract and analyze competitor advertising from public ad libraries (Facebook Ad Library, Google Ads Transparency Center, TikTok, LinkedIn).
- Works in 5 steps: Define Scope → Extract Ads → Categorize → …
- Competitive intelligence
- SKILL.md covers Install, Core Capabilities, Ad Library Access and Workflow, plus 1 more section
- Calls git
What it does
Competitor Ads Analyst is an agent skill from thatrebeccarae/claude-marketing. Extract and analyze competitor advertising from public ad libraries (Facebook Ad Library, Google Ads Transparency Center, TikTok, LinkedIn). Identifies messaging patterns, creative formats, pain points targeted, and positioning gaps. Use for competitive intelligence, campaign planning, and creative inspiration.
Its SKILL.md is about 960 tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files (for example `EXAMPLES.md` and `REFERENCE.md`).
It sits in Marketing & SEO, covering Paid advertising, Competitor analysis and Positioning and messaging. It works with LinkedIn, TikTok and Google Ads. The repository describes itself as: A full marketing department for Claude Code. Skill packs for Klaviyo, Shopify, GA4, Looker Studio, paid media, and more. Audit, optimize, and report using natural language. The licence is MIT.
When your agent uses it
- Competitive intelligence
- Campaign planning
- Creative inspiration
Example prompts
- “/competitor-ads-analyst”
Workflow steps
5 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit a8a63ec. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Shell commands in SKILL.md call:
git
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md. Its commands use git, which can reach the network depending on how they are called.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Competitor Ads Analyst loads about 956 tokens when it runs. Until then it costs about 84 tokens; SKILL.md has 368 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from thatrebeccarae/claude-marketing at commit a8a63ec, republished under its MIT licence (© thatrebeccarae). 368 words, ~956 tokens.
Download SKILL.mdSave it as
.claude/skills/competitor-ads-analyst/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- competitor-ads-analyst
- description
- Extract and analyze competitor advertising from public ad libraries (Facebook Ad Library, Google Ads Transparency Center, TikTok, LinkedIn). Identifies messaging patterns, creative formats, pain points targeted, and positioning gaps. Use for competitive intelligence, campaign planning, and creative inspiration.
- license
- MIT
- origin
- custom
- author
- Rebecca Rae Barton
- author_url
- https://github.com/thatrebeccarae
- metadata.version
- 1.0.0
- metadata.category
- paid-media
- metadata.domain
- competitive-intelligence
- metadata.updated
- 2026-03-13
- metadata.tested
- 2026-03-17
- metadata.tested_with
- Claude Code v2.1
Competitor Ads Analyst
Analyze competitor advertising from public ad libraries to understand what messaging, creative formats, and positioning strategies are working.
Install
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/competitor-ads-analyst ~/.claude/skills/Core Capabilities
- Extract ads from public ad libraries (Facebook, Google, TikTok, LinkedIn)
- Categorize ad creative by format, message type, and funnel stage
- Identify pain points competitors highlight (with frequency scoring)
- Map competitor positioning and find white space
- Extract headline and copy formulas
- Track creative format trends (UGC, before/after, testimonial, etc.)
- Generate competitive intelligence reports and swipe files
Ad Library Access
| Platform | URL | Access |
|---|---|---|
| Meta (Facebook/Instagram) | facebook.com/ads/library | Free, public |
| Google Ads | adstransparency.google.com | Free, public |
| TikTok | library.tiktok.com | Free, public |
| linkedin.com/ad-library | Requires account |
Workflow
1. Define Scope
- Competitors: 3-5 companies to analyze
- Timeframe: Last 30, 60, or 90 days
- Platforms: Which ad libraries to search
- Focus: Messaging, creative format, audience targeting, or all
2. Extract Ads
For each competitor, collect:
- Ad copy (headline, primary text, CTA)
- Creative format (image, video, carousel, UGC)
- Landing page URL
- Active date range (if visible)
- Platform and placement
3. Categorize
Classify each ad by:
Message Type:
- Pain point (problem-aware)
- Solution (product-aware)
- Social proof (testimonial, case study, press)
- Offer (discount, free trial, demo)
- Educational (how-to, tip, guide)
- Brand (awareness, positioning)
Funnel Stage:
- Top (awareness, problem education)
- Middle (consideration, comparison)
- Bottom (conversion, offer, urgency)
Creative Format:
- Static image
- Video (short <15s, medium 15-60s, long >60s)
- Carousel
- UGC-style
- Before/after
- Screenshot/product demo
- Testimonial quote card
- Data/stat visualization
Show full SKILL.md (140 more words)Show less
4. Analyze Patterns
- Pain point frequency: Which problems appear most across competitors?
- Message clustering: Are competitors saying the same things?
- Format preferences: Which creative types are most used?
- Positioning map: Where does each competitor sit on key dimensions?
- Gaps: What messages/angles are NO competitors using?
5. Generate Output
Choose from: competitive report, swipe file, messaging matrix, or creative brief.
Key Principles
- Analyze patterns, not individual ads. One ad is an anecdote; 20 ads from 5 competitors is intelligence.
- Look for gaps, not just patterns. The most valuable finding is what competitors are NOT saying.
- Separate observation from recommendation. Report what you see, then separately recommend what to do with it.
- Date everything. Competitive intelligence decays fast.
- Never copy, always adapt. The goal is informed inspiration, not plagiarism.
For analysis frameworks and output templates, see REFERENCE.md.
© thatrebeccarae, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files in skills/competitor-ads-analyst of thatrebeccarae/claude-marketing.
- SKILL.md
- EXAMPLES.md
- LICENSE
- REFERENCE.md
Open the folder on GitHubat commit a8a63ec
Compare with similar skills
Competitor Ads Analyst next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Competitor Ads Analyst this skillthatrebeccarae/claude-marketing | 161 | — | ~956 | Automated safety check: Pass | MIT | |
| Ads Copywriterclaude-office-skills/skills | 505 | — | ~2.1k | Automated safety check: Pass | MIT | |
| Ad Copywriterrongxinzy/RongxinAI | 154 | — | ~1.4k | Automated safety check: Pass | MIT | |
| Ad Copy Generatornicepkg/ai-workflow | 285 | — | ~1.9k | Automated safety check: Pass | MIT | |
| Money Adsiamzifei/show-me-the-money | 1k | — | ~2.4k | Automated safety check: Pass | Custom licence | |
| Mena Adsgrowthack88/growth-marketing-os | 116 | — | ~2.5k | Automated safety check: Pass | MIT |
Similar skills
Ad Copywriter
rongxinzy/RongxinAI
广告创意写作与优化技能，覆盖标题、描述、正文及完整广告方案的生成与迭代，适用于Google Ads、Meta、LinkedIn、TikTok、Twitter/X等主流付费广告平台。当用户需要撰写广告文案、进行创意生成、标题撰写，或请求批量生产广告变体、基于数据进行创意测试与效果优化时触发。
Ad Copy Generator
nicepkg/ai-workflow
Generate high-converting ad copy for Google Ads, Meta (Facebook/Instagram), LinkedIn, and TikTok.
Money Ads
iamzifei/show-me-the-money
Paid advertising automation for Google Ads, Meta Ads, and other ad platforms.
Mena Ads
growthack88/growth-marketing-os
MENA Ads Command Center — a complete paid-ads operating system for the Arab world (Egypt, KSA, UAE, GCC, Levant, North Africa) and global accounts.
Write Provider Skill
superdesigndev/treg
Build a treg provider skill — the endpoint map + mistake map that lets an agent do real work on a platform API through treg's proxy.
More from thatrebeccarae/claude-marketing
All 55 skills in this repoGoogle Analytics
thatrebeccarae/claude-marketing
Analyze Google Analytics data, review website performance metrics, identify traffic patterns, and suggest data-driven improvements.
Content Creator
thatrebeccarae/claude-marketing
Comprehensive content marketing toolkit with brand voice analysis, SEO optimization scripts, content frameworks, social media strategy, and content calendar planning.
Klaviyo Analyst
thatrebeccarae/claude-marketing
Klaviyo marketing operations and analyst expertise. An agent skill from thatrebeccarae/claude-marketing.
Klaviyo Developer
thatrebeccarae/claude-marketing
Klaviyo API and developer integration expertise. An agent skill from thatrebeccarae/claude-marketing.
Looker Studio
thatrebeccarae/claude-marketing
Looker Studio (formerly Google Data Studio) expertise. An agent skill from thatrebeccarae/claude-marketing.
Shopify
thatrebeccarae/claude-marketing
Shopify e-commerce platform marketing expertise. An agent skill from thatrebeccarae/claude-marketing.
Related
Works with
Categories
Questions about Competitor Ads Analyst
What does Competitor Ads Analyst do?
Extract and analyze competitor advertising from public ad libraries (Facebook Ad Library, Google Ads Transparency Center, TikTok, LinkedIn). Competitor Ads Analyst is an agent skill from thatrebeccarae/claude-marketing. Extract and analyze competitor advertising from public ad libraries (Facebook Ad Library, Google Ads Transparency Center, TikTok, LinkedIn).
When should I use Competitor Ads Analyst?
Competitor Ads Analyst fits situations like: competitive intelligence; campaign planning; creative inspiration.
How do I install Competitor Ads Analyst in Claude Code?
Run `npx skills add thatrebeccarae/claude-marketing --skill competitor-ads-analyst -a claude-code`. Or copy the skill folder (skills/competitor-ads-analyst in thatrebeccarae/claude-marketing) into .claude/skills/competitor-ads-analyst in your project. Claude Code loads it when a task matches its description.
How do I install Competitor Ads Analyst in Codex?
Run `npx skills add thatrebeccarae/claude-marketing --skill competitor-ads-analyst -a codex`. Or copy the skill folder (skills/competitor-ads-analyst in thatrebeccarae/claude-marketing) into .agents/skills/competitor-ads-analyst in your project. Codex loads it when a task matches its description.
Can I use Competitor Ads Analyst in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add thatrebeccarae/claude-marketing --skill competitor-ads-analyst -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitor-ads-analyst, .gemini/skills/competitor-ads-analyst, .github/skills/competitor-ads-analyst and .opencode/skills/competitor-ads-analyst in your project.
What does Competitor Ads Analyst need to run?
Going by SKILL.md and its folder, Competitor Ads Analyst needs the command-line tools its instructions call (git).
Does Competitor Ads Analyst access the network?
SKILL.md contains no URLs. Its commands use git, which can reach the network depending on how they are called. This is read from the text; nothing was executed.
Is Competitor Ads Analyst safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Competitor Ads Analyst use?
Competitor Ads Analyst is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Competitor Ads Analyst use?
About 956 tokens (SKILL.md is roughly 3.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Competitor Ads Analyst?
Skills that share tags, products or a category with Competitor Ads Analyst: Ads Copywriter (claude-office-skills/skills, 505 stars), Ad Copywriter (rongxinzy/RongxinAI, 154 stars), Ad Copy Generator (nicepkg/ai-workflow, 285 stars) and Money Ads (iamzifei/show-me-the-money, 1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Competitor Ads Analyst?
thatrebeccarae (a GitHub user) maintains it in thatrebeccarae/claude-marketing, which has 161 GitHub stars. The repository holds 55 skills in this directory. The repository was last updated on May 14, 2026.
Source: thatrebeccarae/claude-marketing on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.