Agent skill

07 Marketing Report Global

by minhnv0807 in minhnv0807/ai-business-skills

A skill your agent uses when the user needs to WRITE a marketing report someone else will read — a one-page weekly for a CEO, a full monthly, or a quarterly strategy report with TL;DR, results…

MITAuto-check passedMarketing & SEO

Install 07 Marketing Report Global

skills CLI
$ npx skills add minhnv0807/ai-business-skills --skill 07-marketing-report-global -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install minhnv0807/ai-business-skills 07-marketing-report-global --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/minhnv0807/ai-business-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/en/07-marketing-report-global .claude/skills/07-marketing-report-global && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
07-marketing-report-global
GitHub stars
609
Token cost
~2.9k tokens
SKILL.md length
546 words
Files
1
Skills in repo
142
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when the user needs to WRITE a marketing report someone else will read — a one-page weekly for a CEO, a full monthly, or a quarterly strategy report with TL;DR, results…

  • Works in 7 steps: Executive Summary (read this section is… → Channel detail → Conversion funnel → …
  • The user needs to WRITE a marketing report someone else will read — a one-page weekly for a CEO
  • SKILL.md covers Information gathering, Core principles, Output structure and Weekly report template (compact), plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

07 Marketing Report Global is an agent skill from minhnv0807/ai-business-skills. Use when the user needs to WRITE a marketing report someone else will read — a one-page weekly for a CEO, a full monthly, or a quarterly strategy report with TL;DR, results versus target, insight, decisions needed, and next actions with owners. Trigger on 'marketing report', 'monthly report', 'weekly update for my boss', 'report for the client', 'quarterly summary', 'turn these numbers into a report'. Also use when the user says a stakeholder is asking how marketing is doing. Not for — diagnosing why the numbers…

Its SKILL.md is about 2.9k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Paid advertising, Summarization and Retrospectives. It works with Meta Ads. The repository describes itself as: 138 bilingual AI marketing skills (69 VN + 69 Global) for Claude Code, OpenCode, Codex, VS Code. Four role SOP packs — content, design, performance, leader ops — plus strategy… The licence is MIT.

When your agent uses it

  • The user needs to WRITE a marketing report someone else will read — a one-page weekly for a CEO
  • A quarterly strategy report with TL
  • Results versus target
  • Decisions needed

Example prompts

  • “marketing report”
  • “monthly report”
  • “weekly update for my boss”
  • “/07-marketing-report-global”

Workflow steps

7 steps, taken from the step headings in SKILL.md.

  1. Executive Summary (read this section is enough)
  2. Channel detail
  3. Conversion funnel
  4. Auto diagnosis
  5. Action recommendations
  6. Next month plan
  7. Chart specs (for design team)

What it can do on your machine

Read from SKILL.md and the folder at commit 0360adc. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

07 Marketing Report Global loads about 2.9k tokens when it runs. Until then it costs about 182 tokens; SKILL.md has 546 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~182
When it runs · the whole SKILL.md, loaded when a task matches
~2.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from minhnv0807/ai-business-skills at commit 0360adc, republished under its MIT licence (© minhnv0807). 546 words, ~2,873 tokens.

Download SKILL.mdSave it as .claude/skills/07-marketing-report-global/SKILL.md (or your agent's skills folder).
name
07-marketing-report-global
description
Use when the user needs to WRITE a marketing report someone else will read — a one-page weekly for a CEO, a full monthly, or a quarterly strategy report with TL;DR, results versus target, insight, decisions needed, and next actions with owners. Trigger on 'marketing report', 'monthly report', 'weekly update for my boss', 'report for the client', 'quarterly summary', 'turn these numbers into a report'. Also use when the user says a stakeholder is asking how marketing is doing. Not for — diagnosing why the numbers are bad, see `03-performance-eval-global`; turning a raw export into insight, see `13-data-analysis-global`; a closed campaign retrospective, see `63-campaign-retrospective-global`.
metadata.version
1.0.1
metadata.category
operations
license
MIT
triggers
marketing report, monthly summary, weekly summary, monthly results, monthly report, performance report
related
03-performance-review-global, 10-reverse-kpi-global, 00-marketing-plan-global, 13-data-analysis-global

Marketing Report (Global)

Information gathering

Ask up to 4 questions before reporting:

  1. Reporting period? Week (which week, from-to dates) or month (month/year)?
  2. Available data? Provide: ad spend, messages, leads, bookings, customers, revenue. If incomplete, note what's missing to ask.
  3. Targets set? What KPIs were committed for this period? (revenue, leads, CPMess, ROAS). If none — use industry benchmarks.
  4. Channels running? Meta Ads, TikTok Ads, Google Ads, Organic (TikTok, Facebook, Email/SMS). List all.

Core principles

"Read 5 minutes, know what to do next"

Every report must answer these 4 questions in order:

  1. How were results? — Did we hit targets? (1 sentence)
  2. What's working? — Keep, scale up (2-3 points)
  3. What's not working? — Fix, root cause (2-3 points)
  4. What to do next? — Specific recs with deadlines and owners
Order of presentation
Insight FIRST -> Numbers AS PROOF -> Action RECOMMENDATIONS

Never list numbers and let reader draw conclusions. Always state insight first, numbers as evidence.

3 comparison frames

Each metric must compare against at least 1 of these 3 frames:

FrameMeaningExample
vs TargetHit or miss committed KPICPMess target $1.20 — actual $1.10 (hit)
vs Previous PeriodUp/down vs prior month/weekCPMess last month $1.40 -> this month $1.10 (-21%)
vs Industry BenchmarkBetter/worse than market averageBeauty industry CPMess $1.00-$1.60 — ours $1.10 (good)

Output structure

Header
markdown
# Marketing Report — [Month X/YYYY] or [Week X: DD/MM-DD/MM]
Author: [Name]
Date: [YYYY-MM-DD]
Status: [Hit Target / Missed Target / Exceeded Target]

1. Executive Summary (read this section is enough)
markdown
## 1. Executive Summary

**Conclusion:** [1 sentence — hit/missed target, main reason]

**Key metrics:**
| Metric | Target | Actual | vs Target | vs Prior |
|--------|--------|--------|-----------|----------|
| Revenue | [X] | [X] | [+/-X%] | [+/-X%] |
| Total MKT spend | [X] | [X] | [+/-X%] | [+/-X%] |
| ROAS | [X] | [X] | [+/-X%] | [+/-X%] |
| New customers | [X] | [X] | [+/-X%] | [+/-X%] |
| Avg CPMess | [X] | [X] | [+/-X%] | [+/-X%] |

**3 highlights:**
1. [Best thing this period — with data]
2. [Biggest issue — with data]
3. [Opportunity/risk to watch]

2. Channel detail
2.1 Meta Ads
markdown
### Meta Ads

**Insight:** [1-2 sentences — channel doing well/poorly, reason]

| Metric | Wk 1 | Wk 2 | Wk 3 | Wk 4 | Total | vs Target | vs Prior Mo | vs Benchmark |
|--------|------|------|------|------|-------|-----------|-------------|--------------|
| Spend | | | | | | | | |
| Impressions | | | | | | | | |
| Clicks | | | | | | | | |
| CTR | | | | | | | | |
| Messages | | | | | | | | |
| CPMess | | | | | | | | |
| Leads | | | | | | | | |
| CPL | | | | | | | | |

**Top 3 high-performing ads:**
| # | Ad name / Creative | Spend | Messages | CPMess | CTR | Note |
|---|--------------------|-------|----------|--------|-----|------|
| 1 | | | | | | |
| 2 | | | | | | |
| 3 | | | | | | |

**Bottom 3 ads (turn off/fix):**
| # | Ad name / Creative | Spend | Messages | CPMess | CTR | Issue |
|---|--------------------|-------|----------|--------|-----|-------|
| 1 | | | | | | |
| 2 | | | | | | |
| 3 | | | | | | |
2.2 TikTok Ads

(Same structure as Meta Ads — replace CPMess with CPV if traffic, add Video Completion Rate)

2.3 Google Ads

(Same structure — replace Messages with Conversions, add Quality Score)

2.4 Organic (Natural content)
markdown
### Organic

**Insight:** [1-2 sentences]

| Metric | Wk 1 | Wk 2 | Wk 3 | Wk 4 | Total | vs Prior Mo |
|--------|------|------|------|------|-------|-------------|
| Posts published | | | | | | |
| Total reach | | | | | | |
| Total engagement | | | | | | |
| Avg ER | | | | | | |
| New followers | | | | | | |
| Top content (reach) | | | | | | |

**Top 3 posts/videos:**
| # | Content | Platform | Reach | ER | Saves | Shares | Note |
|---|---------|----------|-------|-----|-------|--------|------|
| 1 | | | | | | | |
| 2 | | | | | | | |
| 3 | | | | | | | |
2.5 Email / SMS
markdown
### Email / SMS

| Metric | Actual | vs Benchmark |
|--------|--------|--------------|
| Campaigns sent | | |
| Open rate | | [Industry avg: 15-25%] |
| Click rate | | [Industry avg: 1-3%] |
| Unsubscribe rate | | [<1% is good] |
| Email revenue | | |

3. Conversion funnel
markdown
## 3. Conversion Funnel

| Step | Volume | Conv rate | vs Prior | vs Benchmark | Rating |
|------|--------|-----------|----------|--------------|--------|
| Impression | [X] | — | [+/-X%] | — | |
| Click | [X] | [X%] | [+/-X%] | [Avg: 1-2%] | [Good/Bad/Avg] |
| Message / Lead | [X] | [X%] | [+/-X%] | [Avg: 15-25%] | |
| Qualified Lead | [X] | [X%] | [+/-X%] | [Avg: 50-60%] | |
| Booking | [X] | [X%] | [+/-X%] | [Avg: 50-60%] | |
| Customer | [X] | [X%] | [+/-X%] | [Avg: 30-40%] | |
| Revenue | [X] | — | [+/-X%] | — | |

**Bottleneck:** [Identify which step has lowest conversion — that's the issue to fix]

4. Auto diagnosis
markdown
## 4. Diagnosis: What's good — What's bad — Why

### Working well (KEEP + SCALE)
| # | Finding | Numbers | Reason | Action |
|---|---------|---------|--------|--------|
| 1 | [e.g., UGC video creative low CPMess] | [CPMess $0.90 vs avg $1.20] | [Natural format, strong hook] | Scale: +30% budget, shoot 5 more UGC |
| 2 | | | | |
| 3 | | | | |

### Not working (FIX URGENTLY)
| # | Issue | Numbers | Root cause | Severity | Action |
|---|-------|---------|------------|----------|--------|
| 1 | [e.g., Booking->Show low] | [28% vs target 40%] | [No 24h reminder, no deposit] | High | Auto reminder + collect $5 deposit |
| 2 | | | | | |
| 3 | | | | | |

### Unclear (MONITOR FURTHER)
| # | Observation | Numbers | Hypothesis | Validation method | Timeline |
|---|-------------|---------|------------|-------------------|----------|
| 1 | [e.g., CTR dropping over 4 weeks] | [2.1% -> 1.4%] | [Ad fatigue] | Swap creative, monitor 1 week | 7 days |

5. Action recommendations
markdown
## 5. Action Recommendations

| # | Action | Goal | Deadline | Owner | Status |
|---|--------|------|----------|-------|--------|
| 1 | [e.g., Shoot 5 new UGC for Meta Ads] | CPMess <$1.00 | [DD/MM] | [Name] | Not started |
| 2 | [e.g., Set up auto reminder 24h] | Booking->Show >40% | [DD/MM] | [Name] | Not started |
| 3 | [e.g., Test TikTok Ads $200/wk] | New channel, CPMess <$1.40 | [DD/MM] | [Name] | Not started |
| 4 | | | | | |
| 5 | | | | | |

**Priority:** Number by impact level — do 1 + 2 first, 3 + 4 + 5 next week.

6. Next month plan
markdown
## 6. Plan for [Month X+1]

### Targets

| Metric | This Mo (actual) | Next Mo (target) | Increase | Basis |
|--------|------------------|------------------|----------|-------|
| Revenue | [X] | [X] | [+X%] | [Why this is achievable] |
| MKT spend | [X] | [X] | [+/-X%] | |
| ROAS | [X] | [X] | [+X] | |
| New customers | [X] | [X] | [+X%] | |
| CPMess | [X] | [X] | [-X%] | |

### Weekly plan

| Week | Focus | Budget | Main KPI |
|------|-------|--------|----------|
| Week 1 | [e.g., Launch new creative + A/B test] | [X] | [CPMess <$1.20] |
| Week 2 | [e.g., Scale winners + cut losers] | [X] | [ROAS >3x] |
| Week 3 | [e.g., Push BOFU + retarget] | [X] | [Close rate >40%] |
| Week 4 | [e.g., Wrap up + prep next month] | [X] | [Hit revenue target] |

### Budget allocation

| Category | Amount | % | Note |
|----------|--------|---|------|
| Meta Ads | [X] | [X%] | |
| TikTok Ads | [X] | [X%] | |
| Google Ads | [X] | [X%] | |
| Content production | [X] | [X%] | UGC, video shoot, design |
| Tools & software | [X] | [X%] | |
| **Total** | **[X]** | **100%** | |

7. Chart specs (for design team)

If report needs presentation to stakeholders (boss, client), create charts:

#ChartTypeX-axisY-axisNote
1Revenue vs Spend by weekLine chart (2 lines)Wk 1-4USD2 colors: green (revenue), red (spend)
2Conversion funnelFunnel chartFunnel stepVolumeImpression -> Customer
3CPMess by weekBar chartWk 1-4USDAdd target line (dashed)
4Budget allocationPie chart—%By channel (Meta, TikTok, Google, Content)
5This Mo vs Last MoGrouped bar chartMetricValue2 colors: green (this), gray (last)

Recommended tools: Google Sheets/Looker Studio (free), Canva (presentation).


Show full SKILL.md (170 more words)Show less

Weekly report template (compact)

Weekly report shorter than monthly — keep parts 1, 4, 5 only:

markdown
# Weekly Report [X]: [DD/MM-DD/MM/YYYY]

## Quick results
| Metric | Wk Target | Actual | vs Last Wk | Rating |
|--------|-----------|--------|------------|--------|
| Spend | | | | |
| Messages | | | | |
| CPMess | | | | |
| Leads | | | | |
| Bookings | | | | |
| Customers | | | | |
| Revenue | | | | |

## Good / Bad
- GOOD: [1-2 points]
- BAD: [1-2 points]

## Next week actions
| # | Task | Owner | Deadline |
|---|------|-------|----------|
| 1 | | | |
| 2 | | | |
| 3 | | | |

  • 03-performance-review-global — Deep analysis per channel before aggregating into report
  • 10-reverse-kpi-global — Recalculate next month targets based on this month results
  • 00-marketing-plan-global — Next month plan is updated version of master plan
  • 13-data-analysis-global — When need to dig deep into data for root cause

Quality checklist

Check before delivering report:

  • Has executive summary — 1 minute read = full picture
  • Insight FIRST, numbers AS PROOF — no listing numbers without conclusion
  • Each metric has at least 1 comparison frame (vs target / vs prior / vs benchmark)
  • Has weekly data (not just monthly totals)
  • Has top 3 best ads + bottom 3 ads (with specific numbers)
  • Has conversion funnel — points out bottleneck
  • Diagnosis has root cause, not just description
  • Action recs have deadline and owner — not generic
  • Has next month plan with targets and budget
  • No unsourced numbers (every number from dashboard or specific report)
  • Charts (if any) have clear specs for design team
  • Total report length: read in 5 minutes — cut excess

© minhnv0807, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/en/07-marketing-report-global of minhnv0807/ai-business-skills.

Open the folder on GitHubat commit 0360adc

Compare with similar skills

07 Marketing Report Global next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

07 Marketing Report Global compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
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Hook MethodologyDV0x/creative-ad-agent120—~3.1kAutomated safety check: PassMIT
Client Report Narrativesirinabuht12-oss/marketing-skills4.1k—~665Automated safety check: PassNone
Ad Copy Writercognyai/claude-code-marketing-skills104—~595Automated safety check: NotesNone
Memstack Marketing Facebook Adcwinvestments/memstack423—~2.6kAutomated safety check: PassProprietary

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Works with

Questions about 07 Marketing Report Global

What does 07 Marketing Report Global do?

A skill your agent uses when the user needs to WRITE a marketing report someone else will read — a one-page weekly for a CEO, a full monthly, or a quarterly strategy report with TL;DR, results…. 07 Marketing Report Global is an agent skill from minhnv0807/ai-business-skills. Use when the user needs to WRITE a marketing report someone else will read — a one-page weekly for a CEO, a full monthly, or a quarterly strategy report with TL;DR, results versus target, insight, decisions needed, and next actions with owners.

When should I use 07 Marketing Report Global?

07 Marketing Report Global fits situations like: the user needs to WRITE a marketing report someone else will read — a one-page weekly for a CEO; A quarterly strategy report with TL; results versus target; decisions needed.

How do I install 07 Marketing Report Global in Claude Code?

Run `npx skills add minhnv0807/ai-business-skills --skill 07-marketing-report-global -a claude-code`. Or copy the skill folder (skills/en/07-marketing-report-global in minhnv0807/ai-business-skills) into .claude/skills/07-marketing-report-global in your project. Claude Code loads it when a task matches its description.

How do I install 07 Marketing Report Global in Codex?

Run `npx skills add minhnv0807/ai-business-skills --skill 07-marketing-report-global -a codex`. Or copy the skill folder (skills/en/07-marketing-report-global in minhnv0807/ai-business-skills) into .agents/skills/07-marketing-report-global in your project. Codex loads it when a task matches its description.

Can I use 07 Marketing Report Global in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add minhnv0807/ai-business-skills --skill 07-marketing-report-global -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/07-marketing-report-global, .gemini/skills/07-marketing-report-global, .github/skills/07-marketing-report-global and .opencode/skills/07-marketing-report-global in your project.

What does 07 Marketing Report Global need to run?

SKILL.md names no scripts, command-line tools or credentials: 07 Marketing Report Global is instructions for the agent only.

Does 07 Marketing Report Global access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is 07 Marketing Report Global safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does 07 Marketing Report Global use?

07 Marketing Report Global is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does 07 Marketing Report Global use?

About 2.9k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to 07 Marketing Report Global?

Skills that share tags, products or a category with 07 Marketing Report Global: Meta Ad Builder (krusemediallc/arcads-claude-code, 1.6k stars), Hook Methodology (DV0x/creative-ad-agent, 120 stars), Client Report Narratives (irinabuht12-oss/marketing-skills, 4.1k stars) and Ad Copy Writer (cognyai/claude-code-marketing-skills, 104 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains 07 Marketing Report Global?

minhnv0807 (a GitHub user) maintains it in minhnv0807/ai-business-skills, which has 609 GitHub stars. The repository holds 142 skills in this directory. The repository was last updated on September 12, 2026.

Source: minhnv0807/ai-business-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.