Launch Strategy
freekmurze/dotfiles
When the user wants to plan a product launch, feature announcement, or release strategy.
Comprehensive go-to-market strategy and launch execution skill.
Install Go To Market Strategy
$ npx skills add manojbajaj95/claude-gtm-plugin --skill go-to-market-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin go-to-market-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/go-to-market-strategy .claude/skills/go-to-market-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "go-to-market-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/go-to-market-strategy into .claude/skills/go-to-market-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/go-to-market-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill go-to-market-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin go-to-market-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/go-to-market-strategy .agents/skills/go-to-market-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "go-to-market-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/go-to-market-strategy into .agents/skills/go-to-market-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill go-to-market-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin go-to-market-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/go-to-market-strategy .cursor/skills/go-to-market-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "go-to-market-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/go-to-market-strategy into .cursor/skills/go-to-market-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/manojbajaj95/claude-gtm-plugin.git --path skills/go-to-market-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill go-to-market-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin go-to-market-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/go-to-market-strategy .gemini/skills/go-to-market-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "go-to-market-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/go-to-market-strategy into .gemini/skills/go-to-market-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install manojbajaj95/claude-gtm-plugin go-to-market-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add manojbajaj95/claude-gtm-plugin --skill go-to-market-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/go-to-market-strategy .github/skills/go-to-market-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "go-to-market-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/go-to-market-strategy into .github/skills/go-to-market-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill go-to-market-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin go-to-market-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/go-to-market-strategy .opencode/skills/go-to-market-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "go-to-market-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/go-to-market-strategy into .opencode/skills/go-to-market-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
go-to-market-strategy- GitHub stars
- 105
- Token cost
- ~2.2k tokens
- SKILL.md length
- 938 words
- Files
- 7 (incl. references)
- Skills in repo
- 52
- Repo updated
- First seen
- Licence
- MIT
At a glance
Comprehensive go-to-market strategy and launch execution skill.
- Works in 5 steps: Market Positioning → Messaging & Content → Channel Strategy (ORB) → …
- Planning a product launch
- SKILL.md covers Workspace Context, Operating Contract, Core Philosophy and GTM Motion Selection, plus 8 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Go To Market Strategy is an agent skill from manojbajaj95/claude-gtm-plugin. Comprehensive go-to-market strategy and launch execution skill. Use when planning a product launch, feature announcement, market entry, or release strategy. Activates for: go to market, GTM, product launch, launch strategy, launch plan, launch execution, launch marketing, GTM playbook, launch readiness, technical launch, beta launch, early access, waitlist, Product Hunt, feature release, announcement, how do I launch this, launch checklist, we're about to ship, market entry, startup GTM, PLG vs sales-led, GTM…
Its SKILL.md is about 2.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `references/CHECKLISTS.md`, `references/GUIDE.md` and `references/TEMPLATES.md`).
It sits in Marketing & SEO, covering Go-to-market strategy and Product launch strategy. The licence is MIT.
When your agent uses it
- Planning a product launch
- Feature announcement
- Release strategy
Example prompts
- “/go-to-market-strategy”
Workflow steps
5 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 0830a46. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Go To Market Strategy loads about 2.2k tokens when it runs, and up to ~10k if it reads all its reference files. Until then it costs about 152 tokens; SKILL.md has 938 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from manojbajaj95/claude-gtm-plugin at commit 0830a46, republished under its MIT licence (© manojbajaj95). 938 words, ~2,174 tokens.
Download SKILL.mdSave it as
.claude/skills/go-to-market-strategy/SKILL.md (or your agent's skills folder). This skill also uses 6 other files; get the full folder from GitHub.- name
- go-to-market-strategy
- description
- Comprehensive go-to-market strategy and launch execution skill. Use when planning a product launch, feature announcement, market entry, or release strategy. Activates for: go to market, GTM, product launch, launch strategy, launch plan, launch execution, launch marketing, GTM playbook, launch readiness, technical launch, beta launch, early access, waitlist, Product Hunt, feature release, announcement, how do I launch this, launch checklist, we're about to ship, market entry, startup GTM, PLG vs sales-led, GTM motion, launch marketing pack, press outreach, developer product launch.
Go-to-Market Strategy
Workspace Context
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
Operating Contract
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
End-to-end GTM playbook: motion selection, positioning, channel strategy, phased launch execution, launch marketing, and technical product launches.
Core Philosophy
A launch is a campaign, not an event. Build momentum before launch, peak at launch, sustain after. The best companies don't launch once — they launch again and again.
GTM Motion Selection
| Motion | Best For | Key Lever |
|---|---|---|
| PLG | SMB, developers, low ACV (<$5K) | Free → paid conversion |
| PLG + Sales-Assist | Mid-market, $5K-$25K ACV | PQL → SQL routing |
| Sales-Led | Enterprise, complex product, >$25K ACV | Relationship, champion |
| Community-Led | Developer tools, OSS | Community adoption |
| Partner-Led | Geographic expansion, enterprise | Partner incentives |
Quick decision:
ACV < $5K and self-serve possible? → PLG
Buyer technical? → Developer/community-led
Everything else? → Sales-led5-Phase GTM Strategy
Phase 1: Market Positioning
Define ICP, positioning, and messaging using the marketing-strategy skill before executing launch phases.
Validate: target customer defined, differentiation identified, tested with 5+ customers.
Phase 2: Messaging & Content
Message hierarchy:
- Headline — Core benefit in 5-10 words
- Sub-headline — How it works or who it's for
- 3 Key Benefits — Feature → benefit
- Social Proof — Testimonials, logos, metrics
- CTA — Clear next step
Content to create: Launch blog post · Product demo video (2-3 min) · Landing page · Email announcement · 5-10 social posts
Phase 3: Channel Strategy (ORB)
Owned (highest ROI — build these first): Email list · Blog/SEO · Branded community
Rented (speed, not stability): Twitter/X · LinkedIn · YouTube · Reddit — use to drive to owned
Borrowed (shortcut to audiences): Guest posts · Podcast interviews · Influencer partnerships · Co-marketing
Strategy: Use rented/borrowed to drive traffic, capture into owned.
Phase 4: Launch Timeline
6-Week Launch Timeline:
- Week -6: Finalize messaging, create content, set metrics
- Week -4: Build waitlist, draft emails, reach out to press/influencers
- Week -2: Tease on social, send "coming soon" emails, final QA
- Week 0 (Launch Day): Publish landing page + blog, post to Product Hunt 12:01 AM PT, send launch email, share on socials, monitor and respond
- Week +1: Share testimonials, post case studies, analyze metrics
- Week +2: Post-launch analysis, plan ongoing marketing
Phase 5: Metrics & Success Criteria
Define BEFORE launch:
- Awareness: Website visitors, social impressions
- Acquisition: Signups, trial starts, purchases
- Activation: Users completing core action
- Revenue: MRR, conversion rate
Multi-Phase Launch Approach
| Phase | Goal | Key Actions |
|---|---|---|
| Internal | Validate functionality | Test with friendly users, fix major issues |
| Alpha | First external validation | Landing page, waitlist, invite individually |
| Beta | Scale early access + buzz | Work through waitlist, tease problems you solve |
| Early Access | Validate at scale | Leak details, usage data, PMF survey |
| Full Launch | Maximum visibility | Open signups, start charging, all channels live |
Product Hunt Launch
Before launch day: Build relationships with supporters, optimize listing (tagline, visuals, demo video), engage in communities.
On launch day: Treat as all-day event. Respond to every comment. Drive traffic back to site to capture signups.
After: Follow up with all who engaged. Convert PH traffic into email signups.
Case study — Reform: studied successful launches, polished visuals, community engagement pre-launch → #1 Product of the Day.
Show full SKILL.md (379 more words)Show less
Launch Marketing Pack
For any major launch, produce these 7 deliverables:
- Context snapshot — what's launching, who it's for, goal, date, constraints
- Launch Marketing Brief — message, hook/sizzle, proof points, CTA, audience segments
- Launch Motion + Channel Plan — sequencing, channel table, asset mapping
- PR Outreach Kit — exclusive decision, target outlets, pitch + follow-up emails
- Asset + Internal Readiness Kit — asset checklist, landing page outline, sales talk track, FAQ, objections
- Measurement + Experiment Plan — metrics, instruments, experiments, what to double down on
- Risks / Open questions / Next steps
For launch marketing templates: see references/TEMPLATES.md
For intake questions to gather launch inputs: see references/INTAKE.md
For full workflow guidance: see references/WORKFLOW.md
Technical Product Launches
For developer tools, APIs, SDKs, and technical infrastructure:
Launch Tiers
| Tier | Type | Timeline | Investment |
|---|---|---|---|
| 1 — Major | New product/GA | 12-16 weeks | High |
| 2 — Standard | New features/integrations | 6-8 weeks | Medium |
| 3 — Minor | Updates/patches | 2-4 weeks | Low |
Developer-First Principles
- Documentation is non-negotiable — Don't launch without a getting started guide + API reference + 3+ code samples
- Show, don't tell — Actual code > marketing copy
- Interactive > passive — Playground > demo video > screenshots
- Community-first — Answer Stack Overflow, engage GitHub, respond on Hacker News
Primary Developer Channels
Dev docs · GitHub/GitLab · Developer blog · API changelog · Dev.to · Hacker News · Reddit · Discord/Slack · YouTube tutorials
For tier framework details: see references/launch_tiers.md
For developer metrics: see references/metrics_frameworks.md
GTM Execution Checklist
Pre-Launch
- Landing page with clear value proposition and waitlist capture
- Owned channels established (email list, blog)
- 1-2 rented channels with profiles optimized
- Borrowed channel opportunities identified
- Launch assets created (screenshots, demo video, social posts)
- Onboarding flow tested
- Analytics and tracking live
Launch Day
- Announcement email sent
- Blog post published
- Social posts live
- Product Hunt listing active (if using)
- In-app announcement for existing users
- Team ready to engage and respond
Post-Launch
- Onboarding email sequence active
- Comparison pages published
- Roundup email includes announcement
- Feedback collected and triaged
- Next launch moment planned
Common GTM Mistakes
- Launching without audience — Build email list first
- One-day launch, then silence — Plan 30 days of post-launch activity
- Everything everywhere — Pick 2-3 channels, do them well
- No success metrics — Define goals before launch
- Features not benefits — "You can achieve X" beats "We have feature X"
- Over-promising — Ground claims in real evidence
Related Skills
sales-and-revenue-operations— Sales team, RevOps, ICPpricing-strategy— Pricing decisionsmarketing-strategy— Product marketing, positioning, and competitive intelligence
© manojbajaj95, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 6 other files (references) in skills/go-to-market-strategy of manojbajaj95/claude-gtm-plugin.
- SKILL.md
- references/CHECKLISTS.md
- references/GUIDE.md
- references/TEMPLATES.md
- references/WORKFLOW.md
- references/launch_tiers.md
- references/metrics_frameworks.md
Open the folder on GitHubat commit 0830a46
Compare with similar skills
Go To Market Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Go To Market Strategy this skillmanojbajaj95/claude-gtm-plugin | 105 | — | ~2.2k | Automated safety check: Pass | MIT | |
| Launch Strategyfreekmurze/dotfiles | 1k | 22 repos | ~3.1k | Automated safety check: Pass | None | |
| Marketing StrategistCoWork-OS/CoWork-OS | 480 | — | ~893 | Automated safety check: Pass | MIT | |
| Launch Gtmandreaskelm/pm-brain | 234 | — | ~2.1k | Automated safety check: Pass | Custom licence | |
| Go To Marketemotixco/claude-skills-founder | 540 | — | ~884 | Automated safety check: Pass | MIT | |
| Multi-Platform Launch Plannertech-leads-club/agent-skills | 7k | — | ~3.9k | Automated safety check: Pass | Custom licence |
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Plan, tighten, or review a product launch and go-to-market motion: rollout phases, beta and GA readiness, sales enablement, marketing launch, and release comms (internal and external).
Go To Market
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Plan a product launch from pre-launch audience building to a 90-day growth plan, with named communities, platform-specific launch tactics, channel rankings, and a budget for $0-$500 a month.
Multi-Platform Launch Planner
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Plans a product launch across Product Hunt, Hacker News, BetaList and other directories, with timing from the pre-launch waitlist through post-launch follow-up.
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Questions about Go To Market Strategy
What does Go To Market Strategy do?
Comprehensive go-to-market strategy and launch execution skill. Go To Market Strategy is an agent skill from manojbajaj95/claude-gtm-plugin. Comprehensive go-to-market strategy and launch execution skill.
When should I use Go To Market Strategy?
Go To Market Strategy fits situations like: planning a product launch; feature announcement; release strategy.
How do I install Go To Market Strategy in Claude Code?
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill go-to-market-strategy -a claude-code`. Or copy the skill folder (skills/go-to-market-strategy in manojbajaj95/claude-gtm-plugin) into .claude/skills/go-to-market-strategy in your project. Claude Code loads it when a task matches its description.
How do I install Go To Market Strategy in Codex?
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill go-to-market-strategy -a codex`. Or copy the skill folder (skills/go-to-market-strategy in manojbajaj95/claude-gtm-plugin) into .agents/skills/go-to-market-strategy in your project. Codex loads it when a task matches its description.
Can I use Go To Market Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add manojbajaj95/claude-gtm-plugin --skill go-to-market-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/go-to-market-strategy, .gemini/skills/go-to-market-strategy, .github/skills/go-to-market-strategy and .opencode/skills/go-to-market-strategy in your project.
What does Go To Market Strategy need to run?
SKILL.md names no scripts, command-line tools or credentials: Go To Market Strategy is instructions for the agent only.
Does Go To Market Strategy access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Go To Market Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Go To Market Strategy use?
Go To Market Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Go To Market Strategy use?
About 2.2k tokens (SKILL.md is roughly 8.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 7.8k tokens, read only when the agent opens those files.
What are the alternatives to Go To Market Strategy?
Skills that share tags, products or a category with Go To Market Strategy: Launch Strategy (freekmurze/dotfiles, 1k stars), Marketing Strategist (CoWork-OS/CoWork-OS, 480 stars), Launch Gtm (andreaskelm/pm-brain, 234 stars) and Go To Market (emotixco/claude-skills-founder, 540 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Go To Market Strategy?
manojbajaj95 (a GitHub user) maintains it in manojbajaj95/claude-gtm-plugin, which has 105 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on September 18, 2026.
Source: manojbajaj95/claude-gtm-plugin on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.