Startup Design
ferdinandobons/startup-skill
Design, validate, and plan a startup from scratch. An agent skill from ferdinandobons/startup-skill.
CMO methodology — positioning and messaging frameworks (April Dunford's positioning, message hierarchy), customer acquisition strategy (paid, organic, PLG, SLG), brand architecture (brand house vs…
Install Go To Market
$ npx skills add magnus919/hermes-profiles --skill go-to-market -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install magnus919/hermes-profiles go-to-market --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/magnus919/hermes-profiles.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/go-to-market .claude/skills/go-to-market && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "go-to-market" agent skill from https://github.com/magnus919/hermes-profiles/tree/main/skills/go-to-market into .claude/skills/go-to-market/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/magnus919/hermes-profiles/tree/main/skills/go-to-marketType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add magnus919/hermes-profiles --skill go-to-market -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install magnus919/hermes-profiles go-to-market --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/magnus919/hermes-profiles.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/go-to-market .agents/skills/go-to-market && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "go-to-market" agent skill from https://github.com/magnus919/hermes-profiles/tree/main/skills/go-to-market into .agents/skills/go-to-market/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add magnus919/hermes-profiles --skill go-to-market -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install magnus919/hermes-profiles go-to-market --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/magnus919/hermes-profiles.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/go-to-market .cursor/skills/go-to-market && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "go-to-market" agent skill from https://github.com/magnus919/hermes-profiles/tree/main/skills/go-to-market into .cursor/skills/go-to-market/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/magnus919/hermes-profiles.git --path skills/go-to-market--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add magnus919/hermes-profiles --skill go-to-market -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install magnus919/hermes-profiles go-to-market --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/magnus919/hermes-profiles.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/go-to-market .gemini/skills/go-to-market && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "go-to-market" agent skill from https://github.com/magnus919/hermes-profiles/tree/main/skills/go-to-market into .gemini/skills/go-to-market/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install magnus919/hermes-profiles go-to-marketInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add magnus919/hermes-profiles --skill go-to-market -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/magnus919/hermes-profiles.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/go-to-market .github/skills/go-to-market && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "go-to-market" agent skill from https://github.com/magnus919/hermes-profiles/tree/main/skills/go-to-market into .github/skills/go-to-market/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add magnus919/hermes-profiles --skill go-to-market -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install magnus919/hermes-profiles go-to-market --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/magnus919/hermes-profiles.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/go-to-market .opencode/skills/go-to-market && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "go-to-market" agent skill from https://github.com/magnus919/hermes-profiles/tree/main/skills/go-to-market into .opencode/skills/go-to-market/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
go-to-market- GitHub stars
- 289
- Token cost
- ~735 tokens
- SKILL.md length
- 189 words
- Files
- 4 (incl. references)
- Skills in repo
- 31
- Repo updated
- First seen
- Licence
- MIT
At a glance
CMO methodology — positioning and messaging frameworks (April Dunford's positioning, message hierarchy), customer acquisition strategy (paid, organic, PLG, SLG), brand architecture (brand house vs…
- Tasks that involve Go-to-market strategy
- SKILL.md covers When to Load, Loading Order, Reference Files and Output Contract, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Tasks that involve Positioning and messaging
What it does
Go To Market is an agent skill from magnus919/hermes-profiles. CMO methodology — positioning and messaging frameworks (April Dunford's positioning, message hierarchy), customer acquisition strategy (paid, organic, PLG, SLG), brand architecture (brand house vs house of brands), growth modeling (CAC/LTV by channel, cohort analysis), market entry strategy (beachhead, land-and-expand), competitive response (pricing wars, feature races, brand defense).
Its SKILL.md is about 740 tokens, which your agent loads only when the skill is triggered. The skill folder holds 4 other files, including reference files (for example `references/acquisition-strategy.md`, `references/growth-modeling.md` and `references/positioning-messaging.md`).
It sits in Marketing & SEO, covering Go-to-market strategy, Positioning and messaging and Brand strategy and identity. The repository describes itself as: Curated Hermes Agent profiles for specialist swarms — opinionated, Hermes-optimized, artifact-pyramid native. The licence is MIT.
When your agent uses it
- Tasks that involve Go-to-market strategy
- Tasks that involve Positioning and messaging
- Tasks that involve Brand strategy and identity
Example prompts
- “/go-to-market”
What it can do on your machine
Read from SKILL.md and the folder at commit 867a555. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Go To Market loads about 735 tokens when it runs, and up to ~5.5k if it reads all its reference files. Until then it costs about 100 tokens; SKILL.md has 189 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from magnus919/hermes-profiles at commit 867a555, republished under its MIT licence (© magnus919). 189 words, ~735 tokens.
Download SKILL.mdSave it as
.claude/skills/go-to-market/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.- name
- go-to-market
- description
- CMO methodology — positioning and messaging frameworks (April Dunford's positioning, message hierarchy), customer acquisition strategy (paid, organic, PLG, SLG), brand architecture (brand house vs house of brands), growth modeling (CAC/LTV by channel, cohort analysis), market entry strategy (beachhead, land-and-expand), competitive response (pricing wars, feature races, brand defense).
- version
- 1.0.0
- author
- Hermes Agent community
- license
- MIT
Go-to-Market — CMO Methodology
CMO-level methodology for go-to-market strategy, positioning, acquisition, brand, and growth modeling. This skill provides the frameworks and reference material for a chief marketing officer profile.
When to Load
| Trigger | What's Needed |
|---|---|
| Define positioning and messaging | references/positioning-messaging.md — Dunford framework, message hierarchy |
| Build acquisition channel strategy | references/acquisition-strategy.md — channel mix, PLG/SLG, funnel metrics |
| Design brand architecture | references/acquisition-strategy.md — brand systems, visual identity, brand health |
| Model growth economics | references/growth-modeling.md — CAC/LTV, cohort analysis, market entry |
| Develop competitive response | references/acquisition-strategy.md — pricing wars, feature races, brand defense |
| Plan market entry | references/growth-modeling.md — beachhead, land-and-expand, channel economics |
Loading Order
skill_view('go-to-market')
# Then domain-specific references:
skill_view('go-to-market', file_path='references/positioning-messaging.md')
skill_view('go-to-market', file_path='references/acquisition-strategy.md')
skill_view('go-to-market', file_path='references/growth-modeling.md')Reference Files
| Reference | Purpose |
|---|---|
references/positioning-messaging.md | April Dunford positioning, message hierarchy (elevator pitch → value prop → narrative), positioning diagnostic |
references/acquisition-strategy.md | Channel taxonomy, PLG vs SLG playbooks, sales funnel ratios, competitive response playbook, brand architecture |
references/growth-modeling.md | CAC/LTV deep dive, cohort analysis practical guide, NRR, market entry strategy (beachhead, land-and-expand) |
Output Contract
The profile using this skill produces artifact pyramids. The response to any caller is the absolute path to 00-index.md. See artifact-pyramids skill for the specification.
Related Skills
artifact-pyramids— output contractproduct-strategy— CPO methodology (product vision, PMF, market sizing)brand-designer— visual brand identity designseo-content-optimization— organic search and content strategy
© magnus919, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 3 other files (references) in skills/go-to-market of magnus919/hermes-profiles.
- SKILL.md
- references/acquisition-strategy.md
- references/growth-modeling.md
- references/positioning-messaging.md
Open the folder on GitHubat commit 867a555
Compare with similar skills
Go To Market next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Go To Market this skillmagnus919/hermes-profiles | 289 | — | ~735 | Automated safety check: Pass | MIT | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| B2b Brand Marketingarnabbagxd/Brand-building-skills | 729 | — | ~2.4k | Automated safety check: Pass | MIT | |
| Positioning BasicsBrianRWagner/ai-marketing-claude-code-skills | 441 | — | ~1.9k | Automated safety check: Pass | None | |
| 22 Personal Brand Context Globalminhnv0807/ai-business-skills | 609 | — | ~2.8k | Automated safety check: Pass | MIT | |
| 23 Personal Brand Strategy Globalminhnv0807/ai-business-skills | 609 | — | ~4.2k | Automated safety check: Pass | MIT |
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arnabbagxd/Brand-building-skills
Build and execute brand marketing strategy for B2B companies — thought leadership, ABM brand layer, trust signals, LinkedIn presence, long sales cycle brand touchpoints, and enterprise credibility.
Positioning Basics
BrianRWagner/ai-marketing-claude-code-skills
Walks founders and marketers through five specific questions to produce a positioning statement, and optionally a full messaging hierarchy or competitive differentiation map.
22 Personal Brand Context Global
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A skill your agent uses when starting work on a PERSONAL brand — a founder, coach, or creator, not a company: creates .agents/personal-brand-context-global.md covering story, expertise, audience…
23 Personal Brand Strategy Global
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A skill your agent uses when a PERSONAL brand — founder, coach, or creator — needs a 12-month strategy: niche selection with Ikigai and a 3x3 matrix, positioning statement, a three-chapter story…
Cmo Advisor
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Related
Categories
Questions about Go To Market
What does Go To Market do?
CMO methodology — positioning and messaging frameworks (April Dunford's positioning, message hierarchy), customer acquisition strategy (paid, organic, PLG, SLG), brand architecture (brand house vs…. Go To Market is an agent skill from magnus919/hermes-profiles. CMO methodology — positioning and messaging frameworks (April Dunford's positioning, message hierarchy), customer acquisition strategy (paid, organic, PLG, SLG), brand architecture (brand house vs house of brands), growth modeling (CAC/LTV by channel, cohort analysis), market entry strategy (beachhead, land-and-expand), competitive response (pricing wars, feature races, brand defense).
When should I use Go To Market?
Go To Market fits situations like: tasks that involve Go-to-market strategy; tasks that involve Positioning and messaging; tasks that involve Brand strategy and identity.
How do I install Go To Market in Claude Code?
Run `npx skills add magnus919/hermes-profiles --skill go-to-market -a claude-code`. Or copy the skill folder (skills/go-to-market in magnus919/hermes-profiles) into .claude/skills/go-to-market in your project. Claude Code loads it when a task matches its description.
How do I install Go To Market in Codex?
Run `npx skills add magnus919/hermes-profiles --skill go-to-market -a codex`. Or copy the skill folder (skills/go-to-market in magnus919/hermes-profiles) into .agents/skills/go-to-market in your project. Codex loads it when a task matches its description.
Can I use Go To Market in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add magnus919/hermes-profiles --skill go-to-market -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/go-to-market, .gemini/skills/go-to-market, .github/skills/go-to-market and .opencode/skills/go-to-market in your project.
What does Go To Market need to run?
SKILL.md names no scripts, command-line tools or credentials: Go To Market is instructions for the agent only.
Does Go To Market access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Go To Market safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Go To Market use?
Go To Market is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Go To Market use?
About 735 tokens (SKILL.md is roughly 2.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 4.8k tokens, read only when the agent opens those files.
What are the alternatives to Go To Market?
Skills that share tags, products or a category with Go To Market: Startup Design (ferdinandobons/startup-skill, 1.2k stars), B2b Brand Marketing (arnabbagxd/Brand-building-skills, 729 stars), Positioning Basics (BrianRWagner/ai-marketing-claude-code-skills, 441 stars) and 22 Personal Brand Context Global (minhnv0807/ai-business-skills, 609 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Go To Market?
magnus919 (a GitHub user) maintains it in magnus919/hermes-profiles, which has 289 GitHub stars. The repository holds 31 skills in this directory. The repository was last updated on June 27, 2026.
Source: magnus919/hermes-profiles on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.