Landing Page Generator

Landing Page Generator

Generate landing pages using proven copywriting frameworks (PAS, AIDA, StoryBrand). One skill, two modes: write conversion-focused marketing copy from a product brief, or transform an existing project README into a scannable, visual landing page.

Two Modes

Pick the mode that matches the input and deliverable:

If the user asks to "turn my README into a landing page", "make my GitHub page sell the project", or similar, follow Mode B in references/readme-mode.md. Otherwise use Mode A below. When unsure which applies, ask.

Anti-Slop Rules

AI-generated marketing copy has predictable tells that kill credibility. See references/anti-slop-rules.md for banned phrases and structural patterns to avoid.

Quick test: read each sentence and ask "does this give the reader information they didn't already have?" If not, cut it.

Default Quality Bar

In both modes, the final deliverable (Mode A copy and its structure; Mode B README layout) must be professional, production-ready, elegant, and premium, even when the user never asks. The brief or project voice decides the tone; this bar decides the finish:

• Professional: precise and credible; no hype
• Production-ready: ship-ready, every section complete; the only allowed gaps are labeled [proof needed] (Mode A) or [placeholder] (Mode B) markers
• Elegant: concise, one consistent voice, clean scannable hierarchy
• Premium: confident restraint, specific claims, polished formatting

These are qualities of the output, never words to put in it: do not write "premium", "elegant", or "world-class" into the copy.

Prerequisites

Before writing, confirm the user supplied enough detail to make specific claims:

• Product/service name and target audience
• Problem solved and primary desired action
• Proof points, metrics, testimonials, or named differentiators
• Pricing/trial/guarantee details if a pricing section is requested

If proof is missing, write placeholders clearly labeled [proof needed]; never invent customers, metrics, guarantees, scarcity, or compliance claims.

Repo Sync Before Edits (mandatory)

Mode B rewrites README.md inside the repo. Sync before that write to avoid clobbering remote work. If the working tree is not clean, stash first, sync, then restore:

branch="$(git rev-parse --abbrev-ref HEAD)"
dirty=0
if [ -n "$(git status --porcelain)" ]; then
  git stash push -u -m "pre-sync"
  dirty=1
fi
git fetch origin
git pull --rebase origin "$branch"
if [ "$dirty" -eq 1 ]; then
  git stash pop
fi

If origin is missing, pull is unavailable, or rebase/stash conflicts occur, stop and ask the user before continuing. Skip this section for Mode A, which emits copy in chat and writes nothing.

Workflow (Mode A — Landing copy)

Mode B (README landing page) has its own self-contained workflow in references/readme-mode.md.

Step 1: Gather Product/Service Information

Collect before writing:

If any core input is missing—product/service name, target audience, problem solved, or primary CTA—ask before proceeding. For missing proof, pricing, or guarantee details, proceed with [proof needed] placeholders per Prerequisites and guardrails.

Step 2: Choose Copywriting Framework

Tell the user which framework you picked. Let them override.

Step 3: Generate Landing Page Sections

Populate every section in the framework-specific template from references/section-templates.md that matches the framework chosen in Step 2. Use that template's section names and order exactly—do not substitute a generic Hero/Problem/Solution layout when another framework applies.

Content quality (all frameworks):

• Headlines: 10 words or fewer, value-led, specific to the audience
• Subheadlines: 1–2 sentences that expand the headline without repeating it
• Body copy: active voice, benefit-led; address pain points with concrete scenarios where the template calls for them
• Features: 3–5 items described as outcomes, not feature lists
• How It Works: 3–4 simple steps; icon concept + description per step; CTA at the end
• Social proof: quote + name + role + company, or [proof needed] when proof is unavailable
• Pricing (if applicable): feature comparison, recommended plan callout, guarantee copy or [proof needed]
• FAQ: 5–7 common objections with clear, confident answers
• CTAs: follow CTA Button Rules; place primary and secondary CTAs where the template specifies
• Final CTA: risk reversal (guarantee, trial); urgency or scarcity only when genuine; button text reinforces value

Step 4: Format Output

Use the template matching the chosen framework in references/section-templates.md (PAS, AIDA, or StoryBrand). Keep large reusable structures in references to protect the agent's context budget; read only the reference needed for the requested output. End with optimization notes: A/B test ideas and conversion tips.

Step 5: Copywriting Best Practices

• Active voice, present tense
• Benefits over features
• Specific numbers and data where available
• Address objections directly
• Urgency without pressure tactics
• Short, scannable sentences
• "You" language (customer-focused)
• Multiple CTAs throughout the page