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Agent skill

Landing Page Copywriter

by OneWave-AI in OneWave-AI/claude-skills

Writes conversion-focused landing page copy - headlines, subheads, value propositions, feature and benefit blocks, social proof, FAQs, and CTA button text - using PAS, AIDA, or StoryBrand.

MITAuto-check passedFrontend & Design

Install Landing Page Copywriter

skills CLI
$ npx skills add OneWave-AI/claude-skills --skill landing-page-copywriter -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install OneWave-AI/claude-skills landing-page-copywriter --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/OneWave-AI/claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/landing-page-copywriter .claude/skills/landing-page-copywriter && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
landing-page-copywriter
GitHub stars
336
Token cost
~1.4k tokens
SKILL.md length
752 words
Files
3 (incl. references)
Skills in repo
69
Repo updated
First seen
Licence
MIT

At a glance

Writes conversion-focused landing page copy - headlines, subheads, value propositions, feature and benefit blocks, social proof, FAQs, and CTA button text - using PAS, AIDA, or StoryBrand.

  • Works in 6 steps: Build the brief. Pull these from the… → Write the message hierarchy before any… → Pick the framework from the reader's… → …
  • The user wants words for a landing page
  • SKILL.md covers Workflow, Checks before delivering, Worked example and Common failure modes
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Landing Page Copywriter is an agent skill from OneWave-AI/claude-skills. Writes conversion-focused landing page copy - headlines, subheads, value propositions, feature and benefit blocks, social proof, FAQs, and CTA button text - using PAS, AIDA, or StoryBrand. Use when the user wants words for a landing page, sales page, product or pricing page, waitlist page, homepage hero, or ad-to-page flow, including rewriting weak copy, generating headline or CTA variants for A/B tests, or turning a product description into page sections. Use landing-page-optimizer instead for auditing an…

Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `references/frameworks.md` and `references/output-template.md`).

It sits in Frontend & Design, covering Landing pages and Copywriting. The repository describes itself as: 200+ production-ready Claude Code skills for sales, marketing, design, engineering, and AI agent architecture. Built and maintained by OneWave AI. The licence is MIT.

When your agent uses it

  • The user wants words for a landing page
  • Ad-to-page flow
  • Including rewriting weak copy
  • Generating headline

Example prompts

  • “Use the landing-page-copywriter skill to write conversion-focused landing page copy - headlines, subheads, value propositions, feature and benefit…”
  • “/landing-page-copywriter”

Workflow steps

6 steps, taken from the first numbered list in SKILL.md.

  1. Build the brief. Pull these from the conversation, attached docs, or the product's existing site before asking anything. Ask only for what…
  2. Write the message hierarchy before any sections. One sentence each
  3. Pick the framework from the reader's awareness
  4. Draft the page in the order hero, problem, solution/features, how it works, proof, pricing (if relevant), FAQ, final CTA. Cut sections the…
  5. Write variants where they matter: 3 headline options (different angles: outcome, pain, mechanism) and 2 CTA options. Say which you would…
  6. Run the checks below, fix what fails, then deliver using references/output-template.md.

What it can do on your machine

Read from SKILL.md and the folder at commit fc5b785. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Landing Page Copywriter loads about 1.4k tokens when it runs, and up to ~2.5k if it reads all its reference files. Until then it costs about 154 tokens; SKILL.md has 752 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~154
When it runs · the whole SKILL.md, loaded when a task matches
~1.4k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~2.5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from OneWave-AI/claude-skills at commit fc5b785, republished under its MIT licence (© OneWave-AI). 752 words, ~1,405 tokens.

Download SKILL.mdSave it as .claude/skills/landing-page-copywriter/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.
name
landing-page-copywriter
description
Writes conversion-focused landing page copy - headlines, subheads, value propositions, feature and benefit blocks, social proof, FAQs, and CTA button text - using PAS, AIDA, or StoryBrand. Use when the user wants words for a landing page, sales page, product or pricing page, waitlist page, homepage hero, or ad-to-page flow, including rewriting weak copy, generating headline or CTA variants for A/B tests, or turning a product description into page sections. Use landing-page-optimizer instead for auditing an existing page's performance, and a frontend skill for building the page itself.

Landing Page Copywriter

Write landing page copy that makes one reader take one action. The copy is the deliverable; layout and code are out of scope unless asked.

Workflow

  1. Build the brief. Pull these from the conversation, attached docs, or the product's existing site before asking anything. Ask only for what is missing and blocking:

    • Product and the one action the page drives (buy, book, sign up, join waitlist)
    • Who lands here and where they came from (ad, search, email, referral) - this sets how much context the hero must carry
    • The problem in the reader's words, and what they use today instead
    • The real differentiator versus that alternative
    • Proof that actually exists: numbers, named customers, reviews, guarantees

  2. Write the message hierarchy before any sections. One sentence each:

    • Promise: the outcome the reader gets
    • Mechanism: why this product delivers it when alternatives do not
    • Proof: the strongest real evidence
    • Action: the CTA and what happens right after clicking

    If you cannot fill one of these, flag the gap instead of papering over it. Every section below expands one of these four lines.

  3. Pick the framework from the reader's awareness:

    • Reader feels the pain but has not looked for fixes: PAS
    • Reader is comparing options or cold from an ad: AIDA
    • Brand-led, story-heavy, or services business: StoryBrand

    Section-by-section guidance for each framework is in references/frameworks.md.

  4. Draft the page in the order hero, problem, solution/features, how it works, proof, pricing (if relevant), FAQ, final CTA. Cut sections the product does not need; a waitlist page may be hero + three benefits + CTA.

  5. Write variants where they matter: 3 headline options (different angles: outcome, pain, mechanism) and 2 CTA options. Say which you would test first and why.

  6. Run the checks below, fix what fails, then deliver using references/output-template.md.

Checks before delivering

  • No invented proof. Never make up testimonials, customer names, logos, user counts, or percentages. Use a labeled placeholder like [TESTIMONIAL: ops lead at a customer, quote about time saved] and list every placeholder at the end.
  • Headline test. Could a competitor paste your headline onto their page unchanged? If yes, it is too generic. Anchor it to the mechanism or a specific outcome.
  • Benefit test. Every feature line answers "so what?" for the reader. "Real-time sync" becomes "Your team sees the same numbers, no more version-hunting."
  • One primary action. Every CTA on the page points to the same action. Secondary links (docs, pricing) stay visually secondary in your notes.
  • CTA text starts with a verb and names the outcome ("Get my audit", "Start free trial"). Never "Submit" or "Click here". State friction reducers under it when true ("No card required").
  • Urgency only if real. Deadlines, limited seats, and price changes must be true. Fake scarcity costs trust; omit urgency instead.
  • Reading level. Short sentences, second person, present tense. Read the hero aloud; if it takes more than one breath, cut it.
  • Voice. Match the brand voice from any existing copy the user shared. If none, default to plain and direct over hype. Drop filler adjectives (revolutionary, seamless, cutting-edge, unlock, elevate).
Show full SKILL.md (239 more words)Show less

Worked example

Brief: scheduling tool for independent physical therapy clinics; action is "book a demo"; readers come from a Google search for "PT clinic no-show software"; proof is one clinic that cut no-shows from 18% to 7%.

Message hierarchy:

  • Promise: fewer empty appointment slots
  • Mechanism: two-way text reminders that let patients reschedule in one tap instead of silently skipping
  • Proof: one clinic went from 18% to 7% no-shows in 60 days
  • Action: book a 20-minute demo

Hero (PAS, since searchers already feel the pain):

  • Headline: "Stop losing a fifth of your schedule to no-shows"
  • Subhead: "Patients reschedule by text in one tap, so the slot gets refilled instead of sitting empty."
  • CTA: "Book a 20-minute demo" / under it: "See it with your own calendar"
  • Proof line: "One clinic cut no-shows from 18% to 7% in 60 days" (real, from the brief)

Note what it avoids: no "revolutionary", no invented clinic count, and the headline only works for this product.

Common failure modes

  • Writing sections before the message hierarchy, which produces a page of disconnected claims.
  • Opening the hero with the product name or category ("Acme is an AI-powered platform...") instead of the reader's outcome.
  • An FAQ full of softballs. FAQ entries should answer the real objections: price, switching cost, setup time, security, "will this work for my case".
  • Treating every page as long-form. Match length to price and risk: a free signup needs less persuasion than a five-figure contract.

© OneWave-AI, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 2 other files (references) in landing-page-copywriter of OneWave-AI/claude-skills.

  • SKILL.md
  • references/frameworks.md
  • references/output-template.md

Open the folder on GitHubat commit fc5b785

Compare with similar skills

Landing Page Copywriter next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Landing Page Copywriter compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Landing Page Copywriter this skillOneWave-AI/claude-skills336—~1.4kAutomated safety check: PassMIT
Landing Page Copywriterjulianromli/ai-skills1912 repos~1.4kAutomated safety check: PassNone
Arabic Copy Localizergrowthack88/growth-marketing-os116—~1kAutomated safety check: PassMIT
Marketing Copyscarletkc/agents226—~1.3kAutomated safety check: PassApache-2.0
Marketing Claims Reviewanthropics/claude-for-legal9.6k2 repos~3.6kAutomated safety check: PassApache-2.0
Cashclaw Landing Pageertugrulakben/cashclaw303—~2.7kAutomated safety check: PassMIT

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Categories

Questions about Landing Page Copywriter

What does Landing Page Copywriter do?

Writes conversion-focused landing page copy - headlines, subheads, value propositions, feature and benefit blocks, social proof, FAQs, and CTA button text - using PAS, AIDA, or StoryBrand. Landing Page Copywriter is an agent skill from OneWave-AI/claude-skills. Writes conversion-focused landing page copy - headlines, subheads, value propositions, feature and benefit blocks, social proof, FAQs, and CTA button text - using PAS, AIDA, or StoryBrand.

When should I use Landing Page Copywriter?

Landing Page Copywriter fits situations like: the user wants words for a landing page; ad-to-page flow; including rewriting weak copy; generating headline.

How do I install Landing Page Copywriter in Claude Code?

Run `npx skills add OneWave-AI/claude-skills --skill landing-page-copywriter -a claude-code`. Or copy the skill folder (landing-page-copywriter in OneWave-AI/claude-skills) into .claude/skills/landing-page-copywriter in your project. Claude Code loads it when a task matches its description.

How do I install Landing Page Copywriter in Codex?

Run `npx skills add OneWave-AI/claude-skills --skill landing-page-copywriter -a codex`. Or copy the skill folder (landing-page-copywriter in OneWave-AI/claude-skills) into .agents/skills/landing-page-copywriter in your project. Codex loads it when a task matches its description.

Can I use Landing Page Copywriter in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add OneWave-AI/claude-skills --skill landing-page-copywriter -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/landing-page-copywriter, .gemini/skills/landing-page-copywriter, .github/skills/landing-page-copywriter and .opencode/skills/landing-page-copywriter in your project.

What does Landing Page Copywriter need to run?

SKILL.md names no scripts, command-line tools or credentials: Landing Page Copywriter is instructions for the agent only.

Does Landing Page Copywriter access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Landing Page Copywriter safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Landing Page Copywriter use?

Landing Page Copywriter is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Landing Page Copywriter use?

About 1.4k tokens (SKILL.md is roughly 5.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 1.1k tokens, read only when the agent opens those files.

What are the alternatives to Landing Page Copywriter?

Skills that share tags, products or a category with Landing Page Copywriter: Landing Page Copywriter (julianromli/ai-skills, 191 stars), Arabic Copy Localizer (growthack88/growth-marketing-os, 116 stars), Marketing Copy (scarletkc/agents, 226 stars) and Marketing Claims Review (anthropics/claude-for-legal, 9.6k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Landing Page Copywriter?

OneWave-AI (a GitHub organization) maintains it in OneWave-AI/claude-skills, which has 336 GitHub stars. The repository holds 69 skills in this directory. The repository was last updated on October 2, 2026.

Source: OneWave-AI/claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.