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Agent skill

Website Structure

by kostja94 in kostja94/marketing-skills

When the user wants to plan website structure, decide which pages to build, or prioritize pages for a new or existing site.

MITAuto-check passedFrontend & Design

Install Website Structure

skills CLI
$ npx skills add kostja94/marketing-skills --skill website-structure -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install kostja94/marketing-skills website-structure --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/strategies/structure/website-structure .claude/skills/website-structure && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
website-structure
GitHub stars
1k
Token cost
~2.2k tokens
SKILL.md length
860 words
Files
1
Skills in repo
102
Repo updated
First seen
Licence
MIT

At a glance

When the user wants to plan website structure, decide which pages to build, or prioritize pages for a new or existing site.

  • Works in 4 steps: Website type: Product/SaaS, B2B,… → Stage: New site (plan from scratch) vs.… → Growth strategy: Affiliate, education,… → …
  • Wants to plan website structure
  • SKILL.md covers Initial Assessment, Page Priority Framework, Generic Template Structure and Growth Strategy → Structure…, plus 7 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Website Structure is an agent skill from kostja94/marketing-skills. When the user wants to plan website structure, decide which pages to build, or prioritize pages for a new or existing site. Also use when the user mentions "website structure," "site structure," "which pages do I need," "page planning," "sitemap planning," "Must Have pages," "website architecture," or "site hierarchy." For a specific page template (e.g. homepage), use homepage-generator or landing-page-generator as appropriate. Not for organic SEO roadmap alone; use seo-strategy.

Its SKILL.md is about 2.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Frontend & Design, covering Landing pages. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.

When your agent uses it

  • Wants to plan website structure
  • Decide which pages to build
  • Prioritize pages for a new
  • The user mentions website structure

Example prompts

  • “website structure,”
  • “site structure,”
  • “which pages do I need,”
  • “/website-structure”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Website type: Product/SaaS, B2B, E-commerce, Portfolio, Forum, Directory
  2. Stage: New site (plan from scratch) vs. existing (extend or audit)
  3. Growth strategy: Affiliate, education, multi-language, community, B2B, developer
  4. Constraints: Team size, budget, tech stack

What it can do on your machine

Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Links to these hosts (documentation or services it may open):

    • alignify.co

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Website Structure loads about 2.2k tokens when it runs. Until then it costs about 126 tokens; SKILL.md has 860 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~126
When it runs · the whole SKILL.md, loaded when a task matches
~2.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 860 words, ~2,203 tokens.

Download SKILL.mdSave it as .claude/skills/website-structure/SKILL.md (or your agent's skills folder).
name
website-structure
description
When the user wants to plan website structure, decide which pages to build, or prioritize pages for a new or existing site. Also use when the user mentions "website structure," "site structure," "which pages do I need," "page planning," "sitemap planning," "Must Have pages," "website architecture," or "site hierarchy." For a specific page template (e.g. homepage), use homepage-generator or landing-page-generator as appropriate. Not for organic SEO roadmap alone; use seo-strategy.
metadata.version
1.5.0

Strategy: Website Structure

Guides website structure planning: which pages to build, page priority, and how structure supports UX, SEO, and growth. Structure is the organization and connection of pages; it affects user navigation, Google's understanding of content importance, crawlability, and sitelinks in SERPs. See serp-features for sitelinks and SERP optimization.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Website type: Product/SaaS, B2B, E-commerce, Portfolio, Forum, Directory
  2. Stage: New site (plan from scratch) vs. existing (extend or audit)
  3. Growth strategy: Affiliate, education, multi-language, community, B2B, developer
  4. Constraints: Team size, budget, tech stack

Page Priority Framework

Plan pages by priority for development scheduling. See skills-reference §2 Page Taxonomy for full page types and website-type mapping.

PriorityPagesNotes
Must HaveHome, Product/Features, Pricing, Blog, About, Privacy, Terms, ContactEssential for trust and conversion; Pricing: public page in nav for self-serve; enterprise-only may use "Contact sales" instead; see pricing-page-generator (Visibility & Placement)
Great to HaveTestimonials, FAQ, Sitemap (HTML), 404, Refund/ReturnsSupport UX and SEO
OptionalSearch Results, News, Careers, DisclosureSituational
Traffic-drivenCategory/Collection pagesFor content-heavy or e-commerce; needs Category + Tags

Generic Template Structure

Applicable to SaaS, tools, and content sites. Adapt by removing unused nodes (e.g. no API → drop API) and adding specific modules (e.g. industry, region).

SectionTypical PathsPage Skills
Root/, /features, /pricing, /demo, /contacthomepage-generator, features-page-generator, pricing-page-generator
Tools/tools, /free-tools; hub + per-tool pagestools-page-generator; free tools for lead gen; often SPA; programmatic; see programmatic-seo
Resources/blog, /changelog, /glossary, /faq, /tutorialsblog-page-generator, changelog-page-generator, glossary-page-generator, faq-page-generator
Partnership/affiliate, /startups, /ambassadorsaffiliate-page-generator, landing-page-generator
Legal/terms, /privacy, /careersterms-page-generator, privacy-page-generator, careers-page-generator
Competitor/alternatives, /compare, /migratealternatives-page-generator, migration-page-generator
Standalone/dashboard, /login, /signup, /docs, /api, /status, /supportsignup-login-page-generator, docs-page-generator, api-page-generator, status-page-generator

Growth Strategy → Structure Mapping

Structure reflects growth strategy. Subdirectories signal channels:

GoalPath ExamplePage/Channel
Affiliate conversion/affiliateaffiliate-page-generator
Education/student plan/education, /startups, /student-discounteducation-program, startups-page-generator
Multi-language/zh-CN, /jalocalization-strategy
Community/ambassadors, /showcasecreator-program, landing-page-generator
B2B / EnterpriseSolutions (industry-first), Use cases (scenario-first; can be sub-pages), Customer storiessolutions-page-generator, use-cases-page-generator, customer-stories-page-generator
Developer product/api, /docs, /statusapi-page-generator, docs-page-generator, status-page-generator
User feedbackFeedback, Roadmapfeedback-page-generator; External (Canny, FeatureBase)
Plugins/Integrations/integrations, /pluginsintegrations-page-generator, category-page-generator
Giveaway/Contest/giveawaycontest-page-generator

Domain Structure (Multiple Products)

When planning for multiple products or brands, see domain-architecture for subfolder vs subdomain vs independent domain. This skill covers page structure within a single domain. For initial domain choice (Brand vs PMD vs EMD, TLD), see domain-selection.

Planning Workflow

  1. Choose template: Start from generic structure; map to skills-reference §2 website types
  2. Trim modules: Remove irrelevant nodes (e.g. no API → drop /api, /docs)
  3. Add specifics: Industry pages, region, product variants
  4. Assign URLs: Per node; follow url-structure (lowercase, hyphens, short, keyword-rich)
  5. Export list: "Page type + URL + Priority" for dev scheduling
  6. Tech stack: Match page types to services (DNS, auth, CMS, status page, etc.)
  7. Iterate: Expand with new features, markets; keep structure clear
Show full SKILL.md (312 more words)Show less

Structure Principles

PrincipleGuideline
Flat structureMax 4 clicks from homepage to any page; improves crawlability and weight distribution
Early planningPlan structure before growth; can start right after domain purchase
SitelinksGood structure + TOC + authoritative internal links → natural sitelinks in SERP (cannot be forced via schema); see serp-features
Orphan preventionEvery page needs internal links; see site-crawlability and internal-links
Features vs Use cases/features = capability-first; /use-cases = scenario-first; differentiate content angle, link between, avoid overlap; see features-page-generator, use-cases-page-generator
Clear navigationClear hierarchy and nav improve task completion; users find what they need faster; see navigation-menu-generator
Pricing placementMarketing site: /pricing in main nav for prospects; in-app: Settings → Billing in sidebar for logged-in users (subscription management). Enterprise-only: "Contact sales" may replace public pricing page; see pricing-page-generator

Homepage Module Reference

See homepage-generator for common modules (Headline, Subheadline, CTA, Benefits, Social Proof, etc.), navigation options, and hero-generator for hero design.

Output Format

  • Page list with priority (Must Have / Great to Have / Optional)
  • URL structure (paths per section)
  • Website-type fit (which pages apply per skills-reference §2)
  • Growth mapping (which paths support which channels)
  • Next steps: url-structure for URL rules; xml-sitemap for submission; site-crawlability for audit

References

  • Website structure SEO guide — Alignify: structure importance, page priority, generic template, planning workflow, growth mapping, homepage modules
  • skills-reference §2 (docs/skills-reference.md#2-page-taxonomy) — Full page types, website-type matrix, core vs extended; use for page selection
  • seo-strategy: SEO workflow order; structure planning fits before Technical phase
  • domain-selection: Initial domain choice; do before structure when choosing domain
  • domain-architecture: Subfolder vs subdomain vs independent; do before structure if domain decision pending
  • url-structure: URL optimization, hierarchy, slugs; apply after structure is defined
  • site-crawlability: Crawlability, orphan pages, redirects; audit existing structure
  • internal-links: Link strategy, hub-spoke; implement after pages exist
  • xml-sitemap: Sitemap creation; include planned URLs
  • breadcrumb-generator: Breadcrumb for hierarchy; large sites, e-commerce
  • navigation-menu-generator: Nav design; primary, footer, mobile
  • content-strategy: Content clusters, pillar pages; complements structure planning

© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/strategies/structure/website-structure of kostja94/marketing-skills.

Open the folder on GitHubat commit 8dd89c5

Compare with similar skills

Website Structure next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

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Website Structure this skillkostja94/marketing-skills1k—~2.2kAutomated safety check: PassMIT
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Scroll World Landing Pageoso95/scroll-world9.7k1 repos~12kAutomated safety check: NotesMIT
Expert Panelericosiu/ai-marketing-skills3.6k2 repos~2.1kAutomated safety check: PassMIT
UI UX Pro Maxsaoudi-h/solar-icons18218 repos~11kAutomated safety check: NotesCustom licence
Frontend Designanthropics/skills180k38 repos~2.3kAutomated safety check: PassApache-2.0

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Categories

Questions about Website Structure

What does Website Structure do?

When the user wants to plan website structure, decide which pages to build, or prioritize pages for a new or existing site. Website Structure is an agent skill from kostja94/marketing-skills. When the user wants to plan website structure, decide which pages to build, or prioritize pages for a new or existing site.

When should I use Website Structure?

Website Structure fits situations like: wants to plan website structure; decide which pages to build; prioritize pages for a new; the user mentions website structure.

How do I install Website Structure in Claude Code?

Run `npx skills add kostja94/marketing-skills --skill website-structure -a claude-code`. Or copy the skill folder (skills/strategies/structure/website-structure in kostja94/marketing-skills) into .claude/skills/website-structure in your project. Claude Code loads it when a task matches its description.

How do I install Website Structure in Codex?

Run `npx skills add kostja94/marketing-skills --skill website-structure -a codex`. Or copy the skill folder (skills/strategies/structure/website-structure in kostja94/marketing-skills) into .agents/skills/website-structure in your project. Codex loads it when a task matches its description.

Can I use Website Structure in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill website-structure -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/website-structure, .gemini/skills/website-structure, .github/skills/website-structure and .opencode/skills/website-structure in your project.

What does Website Structure need to run?

SKILL.md names no scripts, command-line tools or credentials: Website Structure is instructions for the agent only.

Does Website Structure access the network?

SKILL.md names 1 domain. As links in the text: alignify.co. This is read from the text; nothing was executed.

Is Website Structure safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Website Structure use?

Website Structure is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Website Structure use?

About 2.2k tokens (SKILL.md is roughly 8.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Website Structure?

Skills that share tags, products or a category with Website Structure: Impeccable (bestofjs/bestofjs, 3.1k stars), Scroll World Landing Page (oso95/scroll-world, 9.7k stars), Expert Panel (ericosiu/ai-marketing-skills, 3.6k stars) and UI UX Pro Max (saoudi-h/solar-icons, 182 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Website Structure?

kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,016 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.

Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.