Analytics
Nexus-JPF/note-companion
When the user wants to set up, improve, or audit analytics tracking and measurement.
When the user wants to analyze website traffic sources, attribution, or dark traffic.
Install Traffic Analysis
$ npx skills add kostja94/marketing-skills --skill traffic-analysis -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills traffic-analysis --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/analytics/sources/traffic .claude/skills/traffic-analysis && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "traffic-analysis" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic into .claude/skills/traffic-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "traffic-analysis", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/trafficType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill traffic-analysis -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills traffic-analysis --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/analytics/sources/traffic .agents/skills/traffic-analysis && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "traffic-analysis" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic into .agents/skills/traffic-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "traffic-analysis", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill traffic-analysis -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills traffic-analysis --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/analytics/sources/traffic .cursor/skills/traffic-analysis && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "traffic-analysis" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic into .cursor/skills/traffic-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "traffic-analysis", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/analytics/sources/traffic--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill traffic-analysis -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills traffic-analysis --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/analytics/sources/traffic .gemini/skills/traffic-analysis && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "traffic-analysis" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic into .gemini/skills/traffic-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "traffic-analysis", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills traffic-analysisInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill traffic-analysis -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/analytics/sources/traffic .github/skills/traffic-analysis && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "traffic-analysis" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic into .github/skills/traffic-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "traffic-analysis", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill traffic-analysis -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills traffic-analysis --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/analytics/sources/traffic .opencode/skills/traffic-analysis && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "traffic-analysis" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/analytics/sources/traffic into .opencode/skills/traffic-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "traffic-analysis", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
traffic-analysis- GitHub stars
- 1k
- Token cost
- ~1.9k tokens
- SKILL.md length
- 763 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to analyze website traffic sources, attribution, or dark traffic.
- Works in 3 steps: Expected direct: Homepage, short URLs,… → Unexpected direct: Long URLs, deep… → Report separately: Use segments in…
- Wants to analyze website traffic sources
- SKILL.md covers Scope, Branded vs. Non-Branded…, Bot Traffic and Traffic Channels, plus 7 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Traffic Analysis is an agent skill from kostja94/marketing-skills. When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions "traffic sources," "dark traffic," "direct traffic," "UTM parameters," "traffic attribution," "channel attribution," "attribution optimization," "channel analysis," "traffic analysis," "traffic diversification," "natural traffic benchmark," or "organic vs paid traffic." For GA4 setup, use analytics-tracking.
Its SKILL.md is about 1.9k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Marketing analytics and Product analytics. It works with Google Analytics. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to analyze website traffic sources
- The user mentions traffic sources
- Traffic attribution
- Channel attribution
Example prompts
- “traffic sources,”
- “dark traffic,”
- “direct traffic,”
- “/traffic-analysis”
Workflow steps
3 steps, taken from the first numbered list in SKILL.md.
- Expected direct: Homepage, short URLs, brand pages--likely real direct
- Unexpected direct: Long URLs, deep pages, product pages--likely dark traffic
- Report separately: Use segments in GA4/analytics to avoid overcounting direct
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
web.utm.iosupport.google.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Traffic Analysis loads about 1.9k tokens when it runs. Until then it costs about 111 tokens; SKILL.md has 763 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 763 words, ~1,862 tokens.
Download SKILL.mdSave it as
.claude/skills/traffic-analysis/SKILL.md (or your agent's skills folder).- name
- traffic-analysis
- description
- When the user wants to analyze website traffic sources, attribution, or dark traffic. Also use when the user mentions "traffic sources," "dark traffic," "direct traffic," "UTM parameters," "traffic attribution," "channel attribution," "attribution optimization," "channel analysis," "traffic analysis," "traffic diversification," "natural traffic benchmark," or "organic vs paid traffic." For GA4 setup, use analytics-tracking.
- metadata.version
- 1.1.1
Analytics: Traffic
Guides website traffic analysis across all channels (organic, paid, social, referral, direct). Covers traffic source attribution, dark traffic identification, and multi-channel reporting.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- Traffic sources: Organic, paid, social, referral, direct, email
- Dark traffic: Unattributed visits labeled as "Direct / None"
- Attribution: UTM tagging, segmenting, reporting accuracy
Branded vs. Non-Branded Traffic (Organic)
| Type | Characteristics |
|---|---|
| Branded | Higher CTR, conversion, purchase intent; users closer to funnel bottom |
| Non-branded | Touchpoint with future users; most sites get more non-brand traffic; competition fiercer |
Brand traffic grows over time as brand awareness increases.
Bot Traffic
A large share of traffic can be bot traffic—RPA, search crawlers, spiders, scrapers. Exclude or segment when evaluating real user behavior; use GA4 filters or segments to isolate human traffic.
Traffic Channels
| Channel | Typical Sources | Attribution |
|---|---|---|
| Organic | Google, Bing, other search | Referrer preserved |
| Paid (web) | Google Ads, Meta Ads, etc. | UTM required |
| Paid (app) | App install ads; Google App Campaigns, Apple Search Ads | UTM; in-app events |
| Paid (TV/CTV) | Streaming ads; Hulu, Roku, YouTube TV | UTM for QR/URL; brand lift |
| Social | Public posts (Facebook, LinkedIn, etc.) | Often preserved |
| Referral | External sites, backlinks | Referrer preserved |
| Direct | Typed URL, bookmarks | No referrer |
| Newsletters, campaigns | Often dark without UTM |
Dark Traffic
What It Is
Traffic without clear origin--analytics tools default to "Direct" when referrer is missing. Common causes:
- Private/dark social: WhatsApp, Messenger, Slack, Discord, TikTok shares
- Email clients: Many strip referrer headers
- HTTPS->HTTP: Referrer not passed
- Mobile apps: In-app browsers often omit referrer
- Ad blockers, privacy tools: Block tracking
Misattribution (Research)
When traffic was sent from known sources, analytics often misattributed:
- 100% as direct: TikTok, Slack, Discord, WhatsApp, Mastodon
- 75%: Facebook Messenger
- 30%: Instagram DMs
- 14%: LinkedIn public posts
- 12%: Pinterest
Mitigation
| Action | Purpose |
|---|---|
| UTM parameters | Tag links in emails, social, campaigns: ?utm_source=X&utm_medium=Y&utm_campaign=Z |
| Block internal IPs | Exclude company visits from reports |
| Segment direct traffic | Split by page type to estimate dark vs. genuine direct |
Segmenting Direct Traffic
- Expected direct: Homepage, short URLs, brand pages--likely real direct
- Unexpected direct: Long URLs, deep pages, product pages--likely dark traffic
- Report separately: Use segments in GA4/analytics to avoid overcounting direct
Attribution for Channel Optimization
Ads, growth channels, and medium can be optimized by viewing attribution data. Clean UTM + conversion tracking feeds attribution models; reliable attribution drives budget allocation and channel decisions.
| Use | Action |
|---|---|
| Optimize ads | Compare paid channels (Google, Meta, LinkedIn) by attributed conversions; reallocate budget to winners |
| Optimize growth channels | Identify which medium (cpc, email, social, referral) drives conversions; scale what works |
| Multi-touch attribution | Requires clean UTM data; inconsistent tagging (e.g., facebook vs Facebook) fragments reports and misattributes |
GA4 Default Channel Grouping: Align utm_medium and utm_source with GA4's rules to avoid "Unassigned" traffic. ~30% of campaigns lack proper UTM markup, leading to wasted ad spend; teams standardizing UTM see 29% improvement in attribution accuracy.
Reference: UTM.io – utm_medium, utm_campaign & utm_source Optimization, UTMs for Marketing Attribution
Show full SKILL.md (252 more words)Show less
UTM Best Practices
| Parameter | Use | Example |
|---|---|---|
utm_source | Origin | newsletter, facebook, google |
utm_medium | Channel type | email, cpc, social |
utm_campaign | Campaign name | summer_sale, product_launch |
utm_content | Variant (optional) | banner_a, cta_button |
utm_term | Paid keyword (optional) | running_shoes |
GA4 alignment (avoid Unassigned):
| Channel | utm_medium | utm_source |
|---|---|---|
| Paid Search | cpc | google, bing |
| Paid Social | paid-social, cpc | facebook, instagram |
email | newsletter, mailchimp | |
| Organic Social | social | twitter, linkedin |
| App install | cpc, app | google, facebook, apple |
| CTV / Streaming | video, ctv | hulu, roku, youtube |
| Display / Banner | display, cpc | Publisher or network name |
| Directory ads | paid, cpc | taaft, shopify, g2, capterra |
- Consistent naming: Lowercase, hyphens; document conventions; never tag internal links (overwrites session attribution)
- Apply everywhere: Every link in emails, social posts, ads
- Avoid: Typos, inconsistent values; causes fragmentation
Traffic Diversification
| Principle | Guideline |
|---|---|
| Search share | Keep organic search below ~75% of total traffic |
| Health | Higher direct + referral share = healthier profile |
| Brand sites | Diversified traffic is common for strong brands |
| Engagement | Content, email, social, free tools drive return visits |
See seo-monitoring for full SEO data analysis framework.
Natural Traffic Benchmark
Location: GA4 > Reports > Acquisition > Traffic acquisition
- Review organic traffic trend
- Record baseline (e.g., monthly total)
- Compare periodically to detect growth or decline
Output Format
- Traffic source breakdown
- Dark traffic estimate and actions
- UTM tagging recommendations
- Segmentation approach for reporting
Related Skills
- analytics-tracking: Implement UTM, events, conversions; attribution models
- google-ads, paid-ads-strategy: Paid channels; attribution informs budget allocation
- ai-traffic-tracking: AI search traffic
- google-search-console: GSC performance and indexing analysis
- seo-monitoring: Full SEO data analysis system, benchmark, article database
- email-marketing: Email strategy; UTM for email links
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/analytics/sources/traffic of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Traffic Analysis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Traffic Analysis this skillkostja94/marketing-skills | 1k | — | ~1.9k | Automated safety check: Pass | MIT | |
| AnalyticsNexus-JPF/note-companion | 870 | 7 repos | ~2.2k | Automated safety check: Pass | MIT | |
| Analytics Trackingborghei/Claude-Skills | 886 | — | ~5.7k | Automated safety check: Pass | MIT | |
| Analytics Trackingfreekmurze/dotfiles | 1k | 12 repos | ~2k | Automated safety check: Pass | None | |
| Analytics Trackingalirezarezvani/claude-skills | 28k | 1 repos | ~3.8k | Automated safety check: Pass | MIT | |
| Data And Funnel Analyticsmanojbajaj95/claude-gtm-plugin | 105 | — | ~2.9k | Automated safety check: Pass | MIT |
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Related
Works with
Categories
Questions about Traffic Analysis
What does Traffic Analysis do?
When the user wants to analyze website traffic sources, attribution, or dark traffic. Traffic Analysis is an agent skill from kostja94/marketing-skills. When the user wants to analyze website traffic sources, attribution, or dark traffic.
When should I use Traffic Analysis?
Traffic Analysis fits situations like: wants to analyze website traffic sources; the user mentions traffic sources; traffic attribution; channel attribution.
How do I install Traffic Analysis in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill traffic-analysis -a claude-code`. Or copy the skill folder (skills/analytics/sources/traffic in kostja94/marketing-skills) into .claude/skills/traffic-analysis in your project. Claude Code loads it when a task matches its description.
How do I install Traffic Analysis in Codex?
Run `npx skills add kostja94/marketing-skills --skill traffic-analysis -a codex`. Or copy the skill folder (skills/analytics/sources/traffic in kostja94/marketing-skills) into .agents/skills/traffic-analysis in your project. Codex loads it when a task matches its description.
Can I use Traffic Analysis in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill traffic-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/traffic-analysis, .gemini/skills/traffic-analysis, .github/skills/traffic-analysis and .opencode/skills/traffic-analysis in your project.
What does Traffic Analysis need to run?
SKILL.md names no scripts, command-line tools or credentials: Traffic Analysis is instructions for the agent only.
Does Traffic Analysis access the network?
SKILL.md names 2 domains. As links in the text: web.utm.io and support.google.com. This is read from the text; nothing was executed.
Is Traffic Analysis safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Traffic Analysis use?
Traffic Analysis is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Traffic Analysis use?
About 1.9k tokens (SKILL.md is roughly 7.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Traffic Analysis?
Skills that share tags, products or a category with Traffic Analysis: Analytics (Nexus-JPF/note-companion, 870 stars), Analytics Tracking (borghei/Claude-Skills, 886 stars), Analytics Tracking (freekmurze/dotfiles, 1k stars) and Analytics Tracking (alirezarezvani/claude-skills, 28k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Traffic Analysis?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.