Data And Funnel Analytics

What it does

When your agent uses it

• Setting up GA4/GTM tracking
• Interpreting analytics data
• Analyzing conversion funnels
• Calculating ROI

Example prompts

• “analytics,”
• “Google Analytics,”
• “conversion tracking,”
• “/data-and-funnel-analytics”

Requirements

• Python 3

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

1. 1Load and merge user journey data
2. 2Define funnel steps and calculate step-by-step conversion rates
3. 3Segment by user attributes (device, cohort, plan)
4. 4Visualize bottlenecks
5. 5Generate optimization recommendations

What it can do on your machine

Read from SKILL.md and the folder at commit 0830a46. It shows what the files ask for, not the result of running them.

• Tool permissions

  Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

  From allowed-tools in the SKILL.md frontmatter.

• Runs code

  Ships script files (Python), which the agent can run.

  From the folder's file list and the shell code blocks in SKILL.md.

• Network

  No URLs in SKILL.md.

  From URLs in SKILL.md, links to its own repository left out.

• Credentials

  Names no API keys, tokens, secrets or passwords.

  From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Data And Funnel Analytics loads about 2.9k tokens when it runs, and up to ~8.2k if it reads all its reference files. Until then it costs about 182 tokens; SKILL.md has 1,011 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it

~182

When it runs · the whole SKILL.md, loaded when a task matches

~2.9k

With references · SKILL.md plus every file in references/, read only if the agent opens them

~8.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from manojbajaj95/claude-gtm-plugin at commit 0830a46, republished under its MIT licence (© manojbajaj95). 1,011 words, ~2,883 tokens.

name

data-and-funnel-analytics

description

Analytics tracking, interpretation, funnel analysis, product metrics, and ROI measurement. Use when setting up GA4/GTM tracking, interpreting analytics data, analyzing conversion funnels, calculating ROI, or measuring product engagement. Triggers on "analytics," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "tracking plan," "funnel analysis," "conversion rates," "user flow," "cohort analysis," "retention," "product metrics," "North Star metric," "ROI," "break-even," "payback period," "investment analysis," "validate my funnel," "why isn't my funnel converting," or "executive financial report." For A/B test setup, see ab-test-setup.

signup_completed | cta_hero_clicked | checkout_started | onboarding_step_completed

// gtag.js custom event
gtag('event', 'signup_completed', {
  'method': 'email',
  'plan': 'free',
  'user_id': userId
});

// GTM dataLayer
dataLayer.push({
  'event': 'signup_completed',
  'method': 'email',
  'plan': 'free'
});

                    High Engagement
                          │
           ┌──────────────┼──────────────┐
           │  HIDDEN GEM  │   STAR       │
           │  Low traffic  │   High traffic│
           │  → Promote   │   → Maintain  │
Low ───────┼──────────────┼──────────────┼─── High
Traffic    │  UNDERPERFORM│   LEAKY      │   Traffic
           │  Low traffic  │   High traffic│
           │  → Rework    │   → Optimize  │
           └──────────────┼──────────────┘
                          │
                    Low Engagement

[Investment] achieves [ROI%] ROI at [conversion/growth rate].
Break-even occurs at [threshold], with payback in [months].
Investment is [recommended/not recommended] because [reason].

© manojbajaj95, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 18 other files (references) in skills/data-and-funnel-analytics of manojbajaj95/claude-gtm-plugin.

• SKILL.md
• examples/basic_funnel.py
• examples/basic_funnel_chart.html
• examples/basic_funnel_report.html
• examples/conversion_rates.html
• examples/drop_off_analysis.html
• examples/funnel_dashboard.html
• examples/segment_comparison_device.html
• examples/segment_comparison_gender.html
• examples/segment_comparison_user-segment.html
• examples/segmented_dashboard.html
• examples/segmented_funnel.py
• examples/segmented_funnel_device.html
• examples/segmented_funnel_gender.html
• examples/segmented_funnel_report.html
• examples/segmented_funnel_user-segment.html
• references/full-guide.md
• references/prpm.json
• references/roi-reference.md

Open the folder on GitHubat commit 0830a46