Paid Ads Audit
AgriciDaniel/claude-ads
Runs a source-grounded paid advertising audit across up to 12 ad platforms, with parallel platform workers, deterministic scoring and a versioned JSON bundle.
When the user wants to set up, optimize, or manage TikTok Ads.
Install Tiktok Ads
$ npx skills add kostja94/marketing-skills --skill tiktok-ads -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills tiktok-ads --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/paid-ads/platforms/tiktok-ads .claude/skills/tiktok-ads && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "tiktok-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/platforms/tiktok-ads into .claude/skills/tiktok-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "tiktok-ads", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/platforms/tiktok-adsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill tiktok-ads -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills tiktok-ads --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/paid-ads/platforms/tiktok-ads .agents/skills/tiktok-ads && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "tiktok-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/platforms/tiktok-ads into .agents/skills/tiktok-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "tiktok-ads", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill tiktok-ads -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills tiktok-ads --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/paid-ads/platforms/tiktok-ads .cursor/skills/tiktok-ads && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "tiktok-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/platforms/tiktok-ads into .cursor/skills/tiktok-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "tiktok-ads", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/paid-ads/platforms/tiktok-ads--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill tiktok-ads -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills tiktok-ads --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/paid-ads/platforms/tiktok-ads .gemini/skills/tiktok-ads && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "tiktok-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/platforms/tiktok-ads into .gemini/skills/tiktok-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "tiktok-ads", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills tiktok-adsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill tiktok-ads -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/paid-ads/platforms/tiktok-ads .github/skills/tiktok-ads && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "tiktok-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/platforms/tiktok-ads into .github/skills/tiktok-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "tiktok-ads", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill tiktok-ads -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills tiktok-ads --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/paid-ads/platforms/tiktok-ads .opencode/skills/tiktok-ads && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "tiktok-ads" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/paid-ads/platforms/tiktok-ads into .opencode/skills/tiktok-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "tiktok-ads", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
tiktok-ads- GitHub stars
- 1k
- Token cost
- ~682 tokens
- SKILL.md length
- 288 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to set up, optimize, or manage TikTok Ads.
- Wants to set up
- SKILL.md covers Why TikTok, Ad Formats, Creative Best Practices and Targeting, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Manage TikTok Ads
What it does
Tiktok Ads is an agent skill from kostja94/marketing-skills. When the user wants to set up, optimize, or manage TikTok Ads. Also use when the user mentions "TikTok Ads," "TikTok for Business," "TikTok Pixel," "Events API," "TikTok Spark Ads," or "TikTok video ads." For organic TikTok, use tiktok-captions.
Its SKILL.md is about 680 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Paid advertising. It works with TikTok. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to set up
- Manage TikTok Ads
- The user mentions TikTok Ads
- TikTok for Business
Example prompts
- “TikTok Ads,”
- “TikTok for Business,”
- “TikTok Pixel,”
- “/tiktok-ads”
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Tiktok Ads loads about 682 tokens when it runs. Until then it costs about 64 tokens; SKILL.md has 288 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 288 words, ~682 tokens.
Download SKILL.mdSave it as
.claude/skills/tiktok-ads/SKILL.md (or your agent's skills folder).- name
- tiktok-ads
- description
- When the user wants to set up, optimize, or manage TikTok Ads. Also use when the user mentions "TikTok Ads," "TikTok for Business," "TikTok Pixel," "Events API," "TikTok Spark Ads," or "TikTok video ads." For organic TikTok, use tiktok-captions.
- metadata.version
- 1.0.1
Paid Ads: TikTok Ads
Guides TikTok Ads setup, creative strategy, and optimization. TikTok excels at younger demographics (18–34) and viral-style video; use when your audience skews young and you have video creative capacity.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Why TikTok
- Demographics: 18–34; Gen Z and younger millennials
- Creative velocity: Short-form; native feel; UGC-style performs well
- Cost: Often lower CPM than Meta for reach
- Engagement: High watch time; sound-on culture
Ad Formats
| Format | Use |
|---|---|
| In-Feed | Native video; 9–15s or longer; primary format |
| TopView | First impression; premium; awareness |
| Spark Ads | Boost organic posts; native; creator partnership |
| Collection | Product catalog; e-commerce |
Creative Best Practices
- Hook (0–3s): Pattern interrupt; question; bold statement
- Vertical: 9:16 for feed; native to platform
- Sound: Music and captions matter; many watch with sound
- UGC-style: Authentic; less polished often outperforms
- First 3 seconds: Determine if they watch
Targeting
| Type | Use |
|---|---|
| Interest | Broad; algorithm-driven |
| Demographics | Age; gender; location |
| Lookalike | Based on converters or engagers |
| Retargeting | Website visitors; video viewers |
Tracking
- TikTok Pixel + Events API: Server-side for better attribution
- UTM: Consistent parameters for cross-platform comparison
Budget & Bidding
- Minimum: Varies by objective
- Bidding: Start manual; switch to automated with conversion volume
- Creative volume: Plan for high refresh cadence; creative is main lever
Pre-Launch Checklist
- Pixel installed; Events API configured
- Vertical video creative (9:16)
- Hook in first 3 seconds
- Captions included
- Conversion events defined
Related Skills
- tiktok-captions: Organic TikTok content; Spark Ads boost organic posts; video specs (9:16, captions) align
- paid-ads-strategy: Channel selection; creative frameworks; budget allocation
- landing-page-generator: LP for paid traffic
- analytics-tracking: Conversion tracking; ROAS
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/paid-ads/platforms/tiktok-ads of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Tiktok Ads next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Tiktok Ads this skillkostja94/marketing-skills | 1k | — | ~682 | Automated safety check: Pass | MIT | |
| Paid Ads AuditAgriciDaniel/claude-ads | 9.9k | — | ~1.5k | Automated safety check: Pass | MIT | |
| Ad Spend Allocatoririnabuht12-oss/marketing-skills | 4.1k | — | ~1.3k | Automated safety check: Pass | None | |
| Ad Creativecoreyhaines31/marketingskills | 54k | — | ~6.3k | Automated safety check: Pass | MIT | |
| Money Adsiamzifei/show-me-the-money | 1k | — | ~2.4k | Automated safety check: Pass | Custom licence | |
| Mena Adsgrowthack88/growth-marketing-os | 116 | — | ~2.5k | Automated safety check: Pass | MIT |
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Money Ads
iamzifei/show-me-the-money
Paid advertising automation for Google Ads, Meta Ads, and other ad platforms.
Mena Ads
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MENA Ads Command Center — a complete paid-ads operating system for the Arab world (Egypt, KSA, UAE, GCC, Levant, North Africa) and global accounts.
Tiktok Ads Operator
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A skill your agent uses when a user needs TikTok Ads account auditing, campaign planning, performance optimization, paid-media measurement, or approved TikTok Marketing execution for Web, App, Lead…
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Questions about Tiktok Ads
What does Tiktok Ads do?
When the user wants to set up, optimize, or manage TikTok Ads. Tiktok Ads is an agent skill from kostja94/marketing-skills. When the user wants to set up, optimize, or manage TikTok Ads.
When should I use Tiktok Ads?
Tiktok Ads fits situations like: wants to set up; manage TikTok Ads; the user mentions TikTok Ads; tikTok for Business.
How do I install Tiktok Ads in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill tiktok-ads -a claude-code`. Or copy the skill folder (skills/paid-ads/platforms/tiktok-ads in kostja94/marketing-skills) into .claude/skills/tiktok-ads in your project. Claude Code loads it when a task matches its description.
How do I install Tiktok Ads in Codex?
Run `npx skills add kostja94/marketing-skills --skill tiktok-ads -a codex`. Or copy the skill folder (skills/paid-ads/platforms/tiktok-ads in kostja94/marketing-skills) into .agents/skills/tiktok-ads in your project. Codex loads it when a task matches its description.
Can I use Tiktok Ads in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill tiktok-ads -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/tiktok-ads, .gemini/skills/tiktok-ads, .github/skills/tiktok-ads and .opencode/skills/tiktok-ads in your project.
What does Tiktok Ads need to run?
SKILL.md names no scripts, command-line tools or credentials: Tiktok Ads is instructions for the agent only.
Does Tiktok Ads access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Tiktok Ads safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Tiktok Ads use?
Tiktok Ads is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Tiktok Ads use?
About 682 tokens (SKILL.md is roughly 2.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Tiktok Ads?
Skills that share tags, products or a category with Tiktok Ads: Paid Ads Audit (AgriciDaniel/claude-ads, 9.9k stars), Ad Spend Allocator (irinabuht12-oss/marketing-skills, 4.1k stars), Ad Creative (coreyhaines31/marketingskills, 54k stars) and Money Ads (iamzifei/show-me-the-money, 1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Tiktok Ads?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.