Money SEO
iamzifei/show-me-the-money
SEO and GEO (Generative Engine Optimization) for organic traffic and AI search visibility.
When the user wants to plan SEO strategy, prioritize SEO work, or understand the SEO workflow.
Install SEO Strategy
$ npx skills add kostja94/marketing-skills --skill seo-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills seo-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/strategies/structure/seo .claude/skills/seo-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "seo-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/structure/seo into .claude/skills/seo-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/structure/seoType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill seo-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills seo-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/strategies/structure/seo .agents/skills/seo-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "seo-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/structure/seo into .agents/skills/seo-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill seo-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills seo-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/strategies/structure/seo .cursor/skills/seo-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "seo-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/structure/seo into .cursor/skills/seo-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/strategies/structure/seo--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill seo-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills seo-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/strategies/structure/seo .gemini/skills/seo-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "seo-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/structure/seo into .gemini/skills/seo-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills seo-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill seo-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/strategies/structure/seo .github/skills/seo-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "seo-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/structure/seo into .github/skills/seo-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill seo-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills seo-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/strategies/structure/seo .opencode/skills/seo-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "seo-strategy" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/strategies/structure/seo into .opencode/skills/seo-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "seo-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
seo-strategy- GitHub stars
- 1k
- Token cost
- ~2k tokens
- SKILL.md length
- 863 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to plan SEO strategy, prioritize SEO work, or understand the SEO workflow.
- Wants to plan SEO strategy
- SKILL.md covers Strategic Context: Why SEO, When to Invest in SEO, AI Search Era & Channel… and Workflow Order, plus 7 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Prioritize SEO work
What it does
SEO Strategy is an agent skill from kostja94/marketing-skills. When the user wants to plan SEO strategy, prioritize SEO work, or understand the SEO workflow. Also use when the user mentions "SEO strategy," "SEO plan," "SEO roadmap," "SEO priority," "SEO audit," "SEO workflow," "where to start SEO," "SEO approach," "organic growth strategy," "why SEO," "SEO value," or "search strategy." For technical/crawl audit execution, use seo-audit. For keyword research, use keyword-research. For AI search visibility, use generative-engine-optimization.
Its SKILL.md is about 2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering AI search optimization, SEO audit and Keyword research. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Wants to plan SEO strategy
- Prioritize SEO work
- Understand the SEO workflow
- The user mentions SEO strategy
Example prompts
- “SEO strategy,”
- “SEO plan,”
- “SEO roadmap,”
- “/seo-strategy”
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
alignify.cobacklinko.com
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
SEO Strategy loads about 2k tokens when it runs. Until then it costs about 124 tokens; SKILL.md has 863 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 863 words, ~2,044 tokens.
Download SKILL.mdSave it as
.claude/skills/seo-strategy/SKILL.md (or your agent's skills folder).- name
- seo-strategy
- description
- When the user wants to plan SEO strategy, prioritize SEO work, or understand the SEO workflow. Also use when the user mentions "SEO strategy," "SEO plan," "SEO roadmap," "SEO priority," "SEO audit," "SEO workflow," "where to start SEO," "SEO approach," "organic growth strategy," "why SEO," "SEO value," or "search strategy." For technical/crawl audit execution, use seo-audit. For keyword research, use keyword-research. For AI search visibility, use generative-engine-optimization.
- metadata.version
- 1.3.0
Strategies: SEO
Guides SEO strategy: workflow order, prioritization, Product-Led SEO, and when to use which skills. Use this skill when planning SEO from scratch, auditing an existing site, or deciding what to do next.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Strategic Context: Why SEO
| Value | Rationale |
|---|---|
| Traffic control | ~68% of initial web traffic from search; search aggregates most user intent |
| Growth channel | ~87% of consumers prefer Google when discovering new categories; 43% of conversions from organic (vs ~11% social) |
| Cost efficiency | SEO user LTV 3–5× paid ads; rank #1 CTR ~27.6% vs #10 ~2.4% |
| Long-term asset | Quality SEO assets yield 3–5 years of traffic; Core Web Vitals correlate with conversion (e.g., +8% per 0.1s faster) |
SEO = Google optimization: Google holds ~91% global search share; B2B buyers use search as research starting point. Optimize for Google first; see localization-strategy for non-Google markets.
Reference: Alignify – SEO Core Value and Challenges in AI Search Era
When to Invest in SEO
| Stage | Recommendation |
|---|---|
| Cold start | Use email, ads, or influencers for first users; SEO takes time (sandbox, 6+ months) |
| Post-PMF | SEO scales; combine with paid for faster feedback; see pmf-strategy, paid-ads-strategy |
| Team | Many SMBs use contractors; SEO spans content, links, tech, UX—full-time team when scaling |
Principle: Don't do SEO for SEO's sake; don't fight Google rules; prioritize real user experience.
AI Search Era & Channel Integration
| Challenge | Response |
|---|---|
| Zero-click, AI Overviews | ~30% clicks go to Google-owned properties; AI Overviews ~12–15% SERP share; TOFU (what/why/how) CTR declining |
| Algorithm volatility | 5000+ updates/year; traffic swings common; focus on helpful content, E-E-A-T |
| Response | Elevate SEO to search experience optimization—user-centric, not rank-centric; see generative-engine-optimization for AI visibility |
Channel integration: SEO + ads (validate keywords, retarget); SEO + influencers (backlinks, mentions); SEO + social (UGC, embeddable content). Plugins/apps: functional links back to site.
Workflow Order
Fix foundation before optimizing pages. Execute in this order:
| Phase | Focus | Skills |
|---|---|---|
| 1. Technical | Crawlability, indexing, sitemap | robots-txt, xml-sitemap, canonical-tag, indexing, indexnow, site-crawlability |
| 2. On-Page | Metadata, structure, schema | title-tag, meta-description, page-metadata, schema-markup, internal-links, url-structure, heading-structure |
| 3. Content | Keywords, clusters, optimization | keyword-research, content-strategy, content-optimization |
| 4. Off-Page | Backlinks, authority | link-building, backlink-analysis |
Technical issues block indexing and crawl; on-page issues limit how well content ranks; content and off-page build authority over time.
Product-Led SEO
SEO leverages content you already have—brand, features, scenarios, input, output, prompt, processes, knowledge—published in a structured way. Even without SEO, you'd showcase product features; SEO makes that content benefit you in traffic.
Principle: Do SEO around product/users, not around industry/search engines.
Products Suited for SEO
| Type | Suited because |
|---|---|
| Tool | Users have clear use cases and needs |
| Content | Users have clear information needs |
| E-commerce | Users have clear purchase needs |
| Service | Users have clear service needs |
Agent/Copilot products: Pure native Agent hard to grow via SEO; users rarely search "agent." Release related features first (e.g., CRM, sales bot for sales agent) to build traffic, then funnel to Agent product. See keyword-research for product positioning test.
Show full SKILL.md (353 more words)Show less
SEO Audit Approach
| Scenario | Order | Focus |
|---|---|---|
| New site | domain-selection → website-structure → Technical → On-Page → Content | Choose domain first (if needed); plan pages; build foundation; add content |
| Existing site | Technical audit → On-Page audit → Content gap → Off-Page | Fix crawl/index first; then metadata, schema; then content gaps; then links |
| Low traffic | keyword-research → content-strategy → content-optimization | Often content or intent mismatch |
| Not indexing | indexing, robots-txt, site-crawlability | Technical blockers |
SEO Roadmap Priorities
| Priority | Meaning | Examples |
|---|---|---|
| P0 | Blocker—fix first | Crawlability, indexing, robots blocking |
| P1 | Core—do soon | Title, meta, schema, sitemap, internal links |
| P2 | Important—not urgent | Open Graph, Twitter Cards, IndexNow |
| P3 | Nice to have | Rich results, sitelinks optimization |
Paid–Organic Alignment
SEO and PPC share the same SERP—ads, AI overviews, videos, organic links. Without alignment, you risk duplication, cannibalization, and wasted spend. Shared keyword data: Use keyword-research for both; google-ads for Search targeting. PPC conversion data can prioritize SEO keywords; organic rank 4+ may reduce need for PPC on those terms.
Reference: Backlinko – SEO and PPC: 8 Smart Ways to Align
Alternative SEO Strategies
| Strategy | When | Skill |
|---|---|---|
| Programmatic SEO | Scale pages with template + data | programmatic-seo |
| Parasite SEO | Leverage high-authority platforms | parasite-seo |
| GEO | AI search visibility, citations | generative-engine-optimization |
| Localization | Multi-language, international | localization-strategy |
| Multi-domain brand SEO | Multiple domains; brand query control | multi-domain-brand-seo |
Output Format
- Workflow phase (where you are; what's next)
- Priority list (P0–P3 tasks)
- Skill mapping (which skill for each task)
- Recommendation (start with X; then Y)
Task tracking: Use templates/project-task-tracker.md to track task status; references this workflow.
Related Skills
- domain-selection: Initial domain choice (Brand/PMD/EMD, TLD); do before website-structure for new sites
- website-structure: Plan which pages to build; do before or alongside Technical phase
- keyword-research: Discovery; informs content-strategy, content-optimization, and google-ads
- google-ads, paid-ads-strategy: Paid–organic synergy; cold start; PPC data for SEO priority
- pmf-strategy: Validate PMF before scaling SEO; cold start uses other channels
- content-strategy: Topic clusters, pillar pages; content planning
- programmatic-seo: Template-based scale; alternative to manual content
- parasite-seo: High-authority platforms; alternative to owned-site SEO
- generative-engine-optimization: AI search visibility; complements traditional SEO
- localization-strategy: Multi-language SEO
- domain-architecture: Domain structure (subfolder/subdomain/independent); do before or with website-structure when multiple products
- rebranding-strategy: Domain change, 301 redirects; use when rebranding
- multi-domain-brand-seo: Brand search control when Hub and Spoke domains coexist
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/strategies/structure/seo of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
SEO Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| SEO Strategy this skillkostja94/marketing-skills | 1k | — | ~2k | Automated safety check: Pass | MIT | |
| Money SEOiamzifei/show-me-the-money | 1k | — | ~4.4k | Automated safety check: Pass | Custom licence | |
| SEONexus-JPF/note-companion | 870 | — | ~2.2k | Automated safety check: Pass | MIT | |
| SEO Planseranking/seo-skills | 161 | — | ~4.4k | Automated safety check: Pass | MIT | |
| Evaluate Skillevery-app/open-seo | 23k | — | ~1.8k | Automated safety check: Notes | MIT | |
| FLOW SEO FrameworkAgriciDaniel/claude-seo | 19k | 2 repos | ~1.4k | Automated safety check: Pass | MIT |
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Evaluate Skill
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Test a candidate OpenSEO skill end to end by running fresh, isolated Codex sessions against the local backend and scoring the reports they save.
FLOW SEO Framework
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Brings the FLOW framework's stage-specific SEO prompts into the agent, from keyword discovery through backlinks, on-page work and conversion to local SEO, loaded on demand.
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Audits a website for AI search visibility across ChatGPT, Claude, Perplexity and Google AI Overviews while checking traditional SEO, schema and E-E-A-T content quality.
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Questions about SEO Strategy
What does SEO Strategy do?
When the user wants to plan SEO strategy, prioritize SEO work, or understand the SEO workflow. SEO Strategy is an agent skill from kostja94/marketing-skills. When the user wants to plan SEO strategy, prioritize SEO work, or understand the SEO workflow.
When should I use SEO Strategy?
SEO Strategy fits situations like: wants to plan SEO strategy; prioritize SEO work; understand the SEO workflow; the user mentions SEO strategy.
How do I install SEO Strategy in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill seo-strategy -a claude-code`. Or copy the skill folder (skills/strategies/structure/seo in kostja94/marketing-skills) into .claude/skills/seo-strategy in your project. Claude Code loads it when a task matches its description.
How do I install SEO Strategy in Codex?
Run `npx skills add kostja94/marketing-skills --skill seo-strategy -a codex`. Or copy the skill folder (skills/strategies/structure/seo in kostja94/marketing-skills) into .agents/skills/seo-strategy in your project. Codex loads it when a task matches its description.
Can I use SEO Strategy in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill seo-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/seo-strategy, .gemini/skills/seo-strategy, .github/skills/seo-strategy and .opencode/skills/seo-strategy in your project.
What does SEO Strategy need to run?
SKILL.md names no scripts, command-line tools or credentials: SEO Strategy is instructions for the agent only.
Does SEO Strategy access the network?
SKILL.md names 2 domains. As links in the text: alignify.co and backlinko.com. This is read from the text; nothing was executed.
Is SEO Strategy safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does SEO Strategy use?
SEO Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does SEO Strategy use?
About 2k tokens (SKILL.md is roughly 8.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to SEO Strategy?
Skills that share tags, products or a category with SEO Strategy: Money SEO (iamzifei/show-me-the-money, 1k stars), SEO (Nexus-JPF/note-companion, 870 stars), SEO Plan (seranking/seo-skills, 161 stars) and Evaluate Skill (every-app/open-seo, 23k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains SEO Strategy?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,025 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.