Suede Paywalls
JasonColapietro/suede-creator-skills
Suede-affiliated in-product monetization design for paywall screens, feature gates, trial-expiry states, usage-limit prompts, and free-to-paid upgrade moments.
When the user wants to plan, implement, or optimize referral program strategy.
Install Referral Program
$ npx skills add kostja94/marketing-skills --skill referral-program -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install kostja94/marketing-skills referral-program --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/channels/partnerships/referral-program .claude/skills/referral-program && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "referral-program" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/partnerships/referral-program into .claude/skills/referral-program/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "referral-program", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/kostja94/marketing-skills/tree/main/skills/channels/partnerships/referral-programType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add kostja94/marketing-skills --skill referral-program -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install kostja94/marketing-skills referral-program --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/channels/partnerships/referral-program .agents/skills/referral-program && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "referral-program" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/partnerships/referral-program into .agents/skills/referral-program/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "referral-program", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill referral-program -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install kostja94/marketing-skills referral-program --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/channels/partnerships/referral-program .cursor/skills/referral-program && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "referral-program" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/partnerships/referral-program into .cursor/skills/referral-program/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "referral-program", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/kostja94/marketing-skills.git --path skills/channels/partnerships/referral-program--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add kostja94/marketing-skills --skill referral-program -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install kostja94/marketing-skills referral-program --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/channels/partnerships/referral-program .gemini/skills/referral-program && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "referral-program" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/partnerships/referral-program into .gemini/skills/referral-program/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "referral-program", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install kostja94/marketing-skills referral-programInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add kostja94/marketing-skills --skill referral-program -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/channels/partnerships/referral-program .github/skills/referral-program && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "referral-program" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/partnerships/referral-program into .github/skills/referral-program/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "referral-program", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add kostja94/marketing-skills --skill referral-program -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install kostja94/marketing-skills referral-program --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/kostja94/marketing-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/channels/partnerships/referral-program .opencode/skills/referral-program && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "referral-program" agent skill from https://github.com/kostja94/marketing-skills/tree/main/skills/channels/partnerships/referral-program into .opencode/skills/referral-program/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "referral-program", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
referral-program- GitHub stars
- 1k
- Token cost
- ~1.5k tokens
- SKILL.md length
- 636 words
- Files
- 1
- Skills in repo
- 102
- Repo updated
- First seen
- Licence
- MIT
At a glance
When the user wants to plan, implement, or optimize referral program strategy.
- Works in 3 steps: Product type: SaaS, AI tool, subscription → User base: Size, engagement, retention → Goal: Signups, purchases, or both
- Optimize referral program strategy
- SKILL.md covers Initial Assessment, Referral vs. Affiliate vs.…, Reward Models and Mechanism Types, plus 9 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Referral Program is an agent skill from kostja94/marketing-skills. When the user wants to plan, implement, or optimize referral program strategy. Also use when the user mentions "referral program," "referral marketing," "user referral," "refer-a-friend," "word-of-mouth growth," "referral rewards," "referral tracking," "referral code," "referral incentives," or "viral loop." For referral landing copy, use landing-page-generator.
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Referral and retention marketing and Landing pages. The repository describes itself as: Agent Skills for Marketing — SEO, Social, Influencer & More. 160+ open-source skills for SEO, content, 40+ page types, paid ads, channels, and strategies. Add project context… The licence is MIT.
When your agent uses it
- Optimize referral program strategy
- The user mentions referral program
- Referral marketing
- Word-of-mouth growth
Example prompts
- “referral program,”
- “referral marketing,”
- “user referral,”
- “/referral-program”
Workflow steps
3 steps, taken from the first numbered list in SKILL.md.
- Product type: SaaS, AI tool, subscription
- User base: Size, engagement, retention
- Goal: Signups, purchases, or both
What it can do on your machine
Read from SKILL.md and the folder at commit 8dd89c5. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Referral Program loads about 1.5k tokens when it runs. Until then it costs about 95 tokens; SKILL.md has 636 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from kostja94/marketing-skills at commit 8dd89c5, republished under its MIT licence (© kostja94). 636 words, ~1,477 tokens.
Download SKILL.mdSave it as
.claude/skills/referral-program/SKILL.md (or your agent's skills folder).- name
- referral-program
- description
- When the user wants to plan, implement, or optimize referral program strategy. Also use when the user mentions "referral program," "referral marketing," "user referral," "refer-a-friend," "word-of-mouth growth," "referral rewards," "referral tracking," "referral code," "referral incentives," or "viral loop." For referral landing copy, use landing-page-generator.
- metadata.version
- 1.0.1
Channels: Referral
Guides referral program strategy for AI/SaaS products. Leverage existing users to drive growth; 3%-5% conversion vs 1%-2% for ads; CAC 50%-70% lower; referred users LTV 30%-50% higher, retention 20%-30% higher. Referral is necessity in overseas markets, not alternative.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Product type: SaaS, AI tool, subscription
- User base: Size, engagement, retention
- Goal: Signups, purchases, or both
Referral vs. Affiliate vs. Influencer
| Dimension | Referral | Affiliate | Influencer |
|---|---|---|---|
| Who | Existing users | Professional promoters | KOLs |
| Incentive | Discounts, credits | Commission | Fees, product |
| Barrier | Low (all users) | Medium | High |
| Conversion | 3%-5% | Varies | Varies |
Referral vs affiliate: Referral needs no landing page or application; integrated in dashboard. Affiliate requires landing page and approval.
Reward Models
| Model | Use |
|---|---|
| Two-way | Both referrer and referee get rewards; highest participation |
| One-way | Only referrer rewarded; cost control |
| Tiered | Rewards increase with referral count (e.g. $10 for 1-5, $15 for 6-10, $20 for 11+); incentivizes volume |
Benchmark: Rewards typically 10%-30% of product price; ~11% off or ~$21 value; weak incentives = low participation. Triggers: signup, purchase, activation, or sustained use.
Mechanism Types
| Type | Use |
|---|---|
| Link-based | Unique referral link; easy to implement; accurate tracking; share via email, social, SMS; works for web and app |
| Code-based | Referral code (e.g. FRIEND20); memorable; offline events; mobile-friendly input |
| Social referral | Share buttons (Facebook, X, LinkedIn); viral spread; friend trust; young users |
Tracking & Attribution
| Method | Use |
|---|---|
| Cookie | Web apps; 30-90 day window |
| URL params | All platforms; persistent in link |
| Referral code | Mobile, offline; manual entry |
| Account association | Long-term tracking; subscription products |
Attribution window: 30-90 days typical; 180 days for subscription. First-touch attribution to avoid double-counting.
Fraud Prevention
| Risk | Action |
|---|---|
| Self-referral | Detect same device, payment, IP |
| Fake accounts | Validate email, payment; monitor patterns |
| Bulk/automation | Rate limits; anomaly detection |
| Per-user cap | e.g. Max 10 referrals per user |
Use tool anti-fraud features; audit referrals regularly.
Show full SKILL.md (260 more words)Show less
Design Framework
- Reward structure: Type (cash, discount, credits, free service); amount (10%-30% of price); trigger; cap
- Tracking: Choose method; set attribution window; first-touch rule
- UX: One-click share; clear rules; dashboard with referral data; notify on success
- Fraud prevention: See above
- Monitor & optimize: Referral rate, conversion, CAC, LTV; A/B test rewards and flow
Best Practices
- Run multiple programs: Target different audiences, stages, goals
- Tiered rewards: Motivate top performers; progressive incentives
- Friction-free sharing: Mobile-friendly; one-click share
- Time-boxed incentives: "Refer this week for $15 off" creates urgency
- Placement: Web, email, app, in-product touchpoints; dashboard integration primary
Implementation
| Approach | Use |
|---|---|
| Self-build | Full control; low cost; URL params or cookie + reward logic + fraud checks; open-source (e.g. RefRef) for faster start |
| Third-party | Fast launch; Cello, Viral Loops, ReferralCandy (e-commerce), Impact (enterprise); monthly fee |
Placement: Most programs integrate in product dashboard; no landing page or application needed. Optional landing page for value prop, rewards, and case studies.
Startup cost: Typically hundreds for tools + dev.
Tools
| Tool | Use |
|---|---|
| Cello | SaaS; AI-driven automation |
| Viral Loops | Referral + waitlist + contests |
| ReferralCandy | Shopify, e-commerce |
| Impact | Enterprise; unified platform |
| RefRef | Open-source; self-hosted |
KPIs
Referral rate, conversion, CAC, LTV of referred users, referred-user retention.
Output Format
- Reward model and mechanism type (link/code/social)
- Tracking approach and attribution window
- Placement (dashboard vs landing page)
- Fraud prevention measures
- Tool selection (self-build vs third-party)
- KPI framework
Related Skills
- discount-marketing-strategy: Referral rewards (discounts, credits); 10–30% benchmark; campaign design
- affiliate-marketing: Different audience; can run both
- influencer-marketing: Brand building vs. user-driven growth
- directory-submission: Directory submission for discovery; referral for user-driven growth
- analytics-tracking: Referral link tracking, UTM
© kostja94, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/channels/partnerships/referral-program of kostja94/marketing-skills.
Open the folder on GitHubat commit 8dd89c5
Compare with similar skills
Referral Program next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Referral Program this skillkostja94/marketing-skills | 1k | — | ~1.5k | Automated safety check: Pass | MIT | |
| Suede PaywallsJasonColapietro/suede-creator-skills | 127 | — | ~1.6k | Automated safety check: Pass | MIT | |
| Ad Creative Builderaaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.2k | Automated safety check: Pass | Apache-2.0 | |
| Ad Library TeardownScrapeCreators/social-media-research-skills | 3.3k | — | ~947 | Automated safety check: Notes | MIT | |
| Cro Optimizationognjengt/founder-skills | 406 | — | ~2.4k | Automated safety check: Pass | MIT | |
| Autoresearchericosiu/ai-marketing-skills | 3.6k | 2 repos | ~2.2k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Referral Program
What does Referral Program do?
When the user wants to plan, implement, or optimize referral program strategy. Referral Program is an agent skill from kostja94/marketing-skills. When the user wants to plan, implement, or optimize referral program strategy.
When should I use Referral Program?
Referral Program fits situations like: optimize referral program strategy; the user mentions referral program; referral marketing; word-of-mouth growth.
How do I install Referral Program in Claude Code?
Run `npx skills add kostja94/marketing-skills --skill referral-program -a claude-code`. Or copy the skill folder (skills/channels/partnerships/referral-program in kostja94/marketing-skills) into .claude/skills/referral-program in your project. Claude Code loads it when a task matches its description.
How do I install Referral Program in Codex?
Run `npx skills add kostja94/marketing-skills --skill referral-program -a codex`. Or copy the skill folder (skills/channels/partnerships/referral-program in kostja94/marketing-skills) into .agents/skills/referral-program in your project. Codex loads it when a task matches its description.
Can I use Referral Program in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add kostja94/marketing-skills --skill referral-program -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/referral-program, .gemini/skills/referral-program, .github/skills/referral-program and .opencode/skills/referral-program in your project.
What does Referral Program need to run?
SKILL.md names no scripts, command-line tools or credentials: Referral Program is instructions for the agent only.
Does Referral Program access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Referral Program safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Referral Program use?
Referral Program is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Referral Program use?
About 1.5k tokens (SKILL.md is roughly 5.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Referral Program?
Skills that share tags, products or a category with Referral Program: Suede Paywalls (JasonColapietro/suede-creator-skills, 127 stars), Ad Creative Builder (aaron-he-zhu/aaron-marketing-skills, 2.9k stars), Ad Library Teardown (ScrapeCreators/social-media-research-skills, 3.3k stars) and Cro Optimization (ognjengt/founder-skills, 406 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Referral Program?
kostja94 (a GitHub user) maintains it in kostja94/marketing-skills, which has 1,016 GitHub stars. The repository holds 102 skills in this directory. The repository was last updated on October 6, 2026.
Source: kostja94/marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.