Ad Creative
indranilbanerjee/digital-marketing-pro
Generate 3-5 ad copy variations per platform — headlines, descriptions, and CTAs formatted to Google, Meta, LinkedIn, TikTok, X, and Pinterest specs — each scored 1-10 with policy-compliance flags…
A skill your agent uses when the user wants to analyze active ads from Meta/Facebook, Google, or LinkedIn ad libraries; tear down a competitor's messaging; extract hooks, offers, CTAs, video…
Install Ad Library Teardown
$ npx skills add ScrapeCreators/social-media-research-skills --skill ad-library-teardown -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install ScrapeCreators/social-media-research-skills ad-library-teardown --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/ScrapeCreators/social-media-research-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ad-library-teardown .claude/skills/ad-library-teardown && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "ad-library-teardown" agent skill from https://github.com/ScrapeCreators/social-media-research-skills/tree/main/skills/ad-library-teardown into .claude/skills/ad-library-teardown/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-library-teardown", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/ScrapeCreators/social-media-research-skills/tree/main/skills/ad-library-teardownType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add ScrapeCreators/social-media-research-skills --skill ad-library-teardown -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install ScrapeCreators/social-media-research-skills ad-library-teardown --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ScrapeCreators/social-media-research-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/ad-library-teardown .agents/skills/ad-library-teardown && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "ad-library-teardown" agent skill from https://github.com/ScrapeCreators/social-media-research-skills/tree/main/skills/ad-library-teardown into .agents/skills/ad-library-teardown/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-library-teardown", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add ScrapeCreators/social-media-research-skills --skill ad-library-teardown -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install ScrapeCreators/social-media-research-skills ad-library-teardown --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ScrapeCreators/social-media-research-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/ad-library-teardown .cursor/skills/ad-library-teardown && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "ad-library-teardown" agent skill from https://github.com/ScrapeCreators/social-media-research-skills/tree/main/skills/ad-library-teardown into .cursor/skills/ad-library-teardown/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-library-teardown", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/ScrapeCreators/social-media-research-skills.git --path skills/ad-library-teardown--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add ScrapeCreators/social-media-research-skills --skill ad-library-teardown -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install ScrapeCreators/social-media-research-skills ad-library-teardown --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ScrapeCreators/social-media-research-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/ad-library-teardown .gemini/skills/ad-library-teardown && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "ad-library-teardown" agent skill from https://github.com/ScrapeCreators/social-media-research-skills/tree/main/skills/ad-library-teardown into .gemini/skills/ad-library-teardown/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-library-teardown", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install ScrapeCreators/social-media-research-skills ad-library-teardownInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add ScrapeCreators/social-media-research-skills --skill ad-library-teardown -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/ScrapeCreators/social-media-research-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/ad-library-teardown .github/skills/ad-library-teardown && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "ad-library-teardown" agent skill from https://github.com/ScrapeCreators/social-media-research-skills/tree/main/skills/ad-library-teardown into .github/skills/ad-library-teardown/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-library-teardown", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add ScrapeCreators/social-media-research-skills --skill ad-library-teardown -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install ScrapeCreators/social-media-research-skills ad-library-teardown --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ScrapeCreators/social-media-research-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/ad-library-teardown .opencode/skills/ad-library-teardown && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "ad-library-teardown" agent skill from https://github.com/ScrapeCreators/social-media-research-skills/tree/main/skills/ad-library-teardown into .opencode/skills/ad-library-teardown/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-library-teardown", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
ad-library-teardown- GitHub stars
- 3.3k
- Token cost
- ~947 tokens
- SKILL.md length
- 301 words
- Files
- 1
- Skills in repo
- 13
- Repo updated
- First seen
- Licence
- MIT
At a glance
A skill your agent uses when the user wants to analyze active ads from Meta/Facebook, Google, or LinkedIn ad libraries; tear down a competitor's messaging; extract hooks, offers, CTAs, video…
- Works in 6 steps: Find the advertiser → Fetch active ads → Fetch details for representative ads → …
- The user wants to analyze active ads from Meta/Facebook
- SKILL.md covers Overview, When to Use, Data Sources and Workflow, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Ad Library Teardown is an agent skill from ScrapeCreators/social-media-research-skills. Use when the user wants to analyze active ads from Meta/Facebook, Google, or LinkedIn ad libraries; tear down a competitor's messaging; extract hooks, offers, CTAs, video transcripts, landing page claims, and test ideas from public ads.
Its SKILL.md is about 950 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Landing pages and Video and podcast notes. It works with LinkedIn. The repository describes itself as: AI agent skills for social media research. Outlier posts, comment mining, competitor teardowns, ad libraries & trends across TikTok, Instagram, YouTube, Reddit, X, LinkedIn &… The licence is MIT.
When your agent uses it
- The user wants to analyze active ads from Meta/Facebook
- LinkedIn ad libraries
- Tear down a competitors messaging
- Video transcripts
Example prompts
- “/ad-library-teardown”
Requirements
- A credential in SCRAPECREATORS_API_KEY
- Pre-approved tools (allowed-tools): Bash, Read, Write, WebFetch
Workflow steps
6 steps, taken from the first numbered list in SKILL.md.
- Find the advertiser
- Fetch active ads
- Fetch details for representative ads
- Cluster messaging
- Extract swipeable elements
- Recommend tests
What it can do on your machine
Read from SKILL.md and the folder at commit 64ba7b4. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves these tools, so the agent can use them without asking each time:
BashReadWriteWebFetch
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Ad Library Teardown loads about 947 tokens when it runs. Until then it costs about 64 tokens; SKILL.md has 301 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check: notes
The automated check noted patterns worth knowing about, such as sudo or a known installer.
- NotePre-approves every shell command (allowed-tools: Bash)SKILL.md
allowed-tools: Bash, Read, Write, WebFetch
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from ScrapeCreators/social-media-research-skills at commit 64ba7b4, republished under its MIT licence (© ScrapeCreators). 301 words, ~947 tokens.
Download SKILL.mdSave it as
.claude/skills/ad-library-teardown/SKILL.md (or your agent's skills folder).- name
- ad-library-teardown
- description
- Use when the user wants to analyze active ads from Meta/Facebook, Google, or LinkedIn ad libraries; tear down a competitor's messaging; extract hooks, offers, CTAs, video transcripts, landing page claims, and test ideas from public ads.
- allowed-tools
- Bash, Read, Write, WebFetch
- version
- 1.0.0
- author
- ScrapeCreators
- license
- MIT
- homepage
- https://scrapecreators.com
- repository
- https://github.com/ScrapeCreators/social-media-research-skills
Ad Library Teardown
Overview
Analyze public ads to understand a competitor's messaging, offers, creative strategy, and testing angles. The output should be a practical teardown marketers can use to write better ads or decide what to test.
When to Use
Use this skill when the user asks to:
- analyze a competitor's active ads
- search Meta/Facebook, Google, or LinkedIn ad libraries
- extract ad hooks, CTAs, claims, offers, and landing page angles
- compare ad messaging across competitors
- summarize video ad transcripts
- generate ad test ideas from competitor ads
Data Sources
| Ad library | Search/list endpoint | Detail endpoint | Transcript endpoint |
|---|---|---|---|
| Meta/Facebook | /v1/facebook/adLibrary/search/ads, /v1/facebook/adLibrary/company/ads, /v1/facebook/adLibrary/search/companies | /v1/facebook/adLibrary/ad | /v1/facebook/adLibrary/ad/transcript |
/v1/google/adLibrary/advertisers/search, /v1/google/company/ads | /v1/google/ad | n/a | |
/v1/linkedin/ads/search | /v1/linkedin/ad | n/a |
Workflow
Find the advertiser
- Use company search endpoints when the user provides only a brand name.
- Use domain/advertiser/page IDs when available.
Fetch active ads
- Prefer active ads unless the user asks for historical analysis.
- Capture platform, advertiser/page, ad ID, start date, creative type, text, headline, CTA, destination URL, and source URL.
Fetch details for representative ads
- Enrich the ads with detail endpoints.
- For video Meta ads, fetch transcripts when available.
Cluster messaging Group ads by:
- pain point
- persona
- offer
- proof/social proof
- feature/benefit
- objection handled
- comparison/alternative angle
- urgency/discount
Extract swipeable elements
- hooks
- headlines
- primary text patterns
- CTAs
- claims
- offers
- visual/creative concepts
Recommend tests Suggest tests based on repeated patterns and gaps, not random ideas.
Output Format
# Ad Library Teardown: {brand}
## Summary
- Ads analyzed: {count}
- Platforms: Meta / Google / LinkedIn
- Main positioning:
- Strongest repeated offer:
## Messaging Angles
| Angle | Evidence | Example ads | Notes |
|---|---|---|---|
## Hooks and Headlines Swipe File
- "..."
- "..."
## Offers and CTAs
| Offer | CTA | Platform | Example |
|---|---|---|---|
## Video Transcript Notes
- [Ad](url): summary, hook, best quote
## What They Appear to Be Testing
1. ...
2. ...
## Recommended Tests for Us
1. ...
2. ...
3. ...
## Sources
- [Ad](url)Common Pitfalls
- Do not claim an ad is winning just because it is active. Say it is active or repeated; performance is not public unless the endpoint returns it.
- Do not ignore repeated ads. Repetition is often a useful signal.
- Do not invent spend, conversion rate, or targeting unless public data includes it.
- Do not skip video transcripts when the user asks for hooks or messaging from video ads.
© ScrapeCreators, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/ad-library-teardown of ScrapeCreators/social-media-research-skills.
Open the folder on GitHubat commit 64ba7b4
Compare with similar skills
Ad Library Teardown next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Ad Library Teardown this skillScrapeCreators/social-media-research-skills | 3.3k | — | ~947 | Automated safety check: Notes | MIT | |
| Ad Creativeindranilbanerjee/digital-marketing-pro | 854 | 1 repos | ~1.7k | Automated safety check: Pass | MIT | |
| Link In Bio And Trafficsocial-media-skills/skills | 116 | — | ~1.5k | Automated safety check: Pass | MIT | |
| Marketing OsYuzzyuk/marketing-os | 535 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Apify Ads Intelligenceapify/awesome-skills | 262 | — | ~4.2k | Automated safety check: Notes | Apache-2.0 | |
| Ad Creative Builderaaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.2k | Automated safety check: Pass | Apache-2.0 |
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Related
Works with
Categories
Questions about Ad Library Teardown
What does Ad Library Teardown do?
A skill your agent uses when the user wants to analyze active ads from Meta/Facebook, Google, or LinkedIn ad libraries; tear down a competitor's messaging; extract hooks, offers, CTAs, video…. Ad Library Teardown is an agent skill from ScrapeCreators/social-media-research-skills. Use when the user wants to analyze active ads from Meta/Facebook, Google, or LinkedIn ad libraries; tear down a competitor's messaging; extract hooks, offers, CTAs, video transcripts, landing page claims, and test ideas from public ads.
When should I use Ad Library Teardown?
Ad Library Teardown fits situations like: the user wants to analyze active ads from Meta/Facebook; linkedIn ad libraries; tear down a competitors messaging; video transcripts.
How do I install Ad Library Teardown in Claude Code?
Run `npx skills add ScrapeCreators/social-media-research-skills --skill ad-library-teardown -a claude-code`. Or copy the skill folder (skills/ad-library-teardown in ScrapeCreators/social-media-research-skills) into .claude/skills/ad-library-teardown in your project. Claude Code loads it when a task matches its description.
How do I install Ad Library Teardown in Codex?
Run `npx skills add ScrapeCreators/social-media-research-skills --skill ad-library-teardown -a codex`. Or copy the skill folder (skills/ad-library-teardown in ScrapeCreators/social-media-research-skills) into .agents/skills/ad-library-teardown in your project. Codex loads it when a task matches its description.
Can I use Ad Library Teardown in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add ScrapeCreators/social-media-research-skills --skill ad-library-teardown -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ad-library-teardown, .gemini/skills/ad-library-teardown, .github/skills/ad-library-teardown and .opencode/skills/ad-library-teardown in your project.
What does Ad Library Teardown need to run?
SKILL.md names no scripts, command-line tools or credentials: Ad Library Teardown is instructions for the agent only. Our summary lists: A credential in SCRAPECREATORS_API_KEY. Its frontmatter pre-approves these tools: Bash, Read, Write, WebFetch.
Does Ad Library Teardown access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Ad Library Teardown safe to install?
Our automated static check of SKILL.md found notes only (pre-approves every shell command (allowed-tools: bash)), nothing it rates as a warning. It is not a guarantee. Review the folder before installing.
What licence does Ad Library Teardown use?
Ad Library Teardown is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Ad Library Teardown use?
About 947 tokens (SKILL.md is roughly 3.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Ad Library Teardown?
Skills that share tags, products or a category with Ad Library Teardown: Ad Creative (indranilbanerjee/digital-marketing-pro, 854 stars), Link In Bio And Traffic (social-media-skills/skills, 116 stars), Marketing Os (Yuzzyuk/marketing-os, 535 stars) and Apify Ads Intelligence (apify/awesome-skills, 262 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Ad Library Teardown?
ScrapeCreators (a GitHub organization) maintains it in ScrapeCreators/social-media-research-skills, which has 3,258 GitHub stars. The repository holds 13 skills in this directory. The repository was last updated on August 26, 2026.
Source: ScrapeCreators/social-media-research-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.